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Mobile Market Research Trends and SurveySwipe Demo

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Mobile Market Research Trends and SurveySwipe Demonstration January 30, 2012
Romi Mahajan, CMO, Metavana Andrew Jeavons, President, Survey Analytics John Nelson, VP, SurveySwipe
• Gamification • Panel Communities • Passive Data Collection • Mobile Ethnography • HTML5 • HyperLocal© Surveys Mobile Research Trends
Gamification
Panel Communities
  Passive Data Collection
Mobile Ethnography
HyperLocal© Surveys
Demonstration

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Mobile Market Research Trends and SurveySwipe Demo

Editor's Notes

  1. (Betty Adamou) Gamification in research means we have to utilise more than just badges and points. We must utilise creativity, think about the way we use language and ask survey questions and start giving respondents feedback. Gamification can allow us to mix qual and quant questions in a more interactive and engaging format which will force us to ask survey questions in a more natural, competitive-inducing way.