SurveyAnalytics Webinar 10/19/10 Why You Need to Use MaxDifference (MaxDiff) Scaling of Importance Over Rating Scales

1. Why You Need to Use MaxDifference (MaxDiff) Scaling of Importance Over Rating Scales

3. Getting Started: Building a MaxDiff Analysis Survey with SurveyAnalytics Reviewing MaxDiff Reporting Tools Q & A: Nico and Esther Conclusion Agenda

4. Getting Started: Building a MaxDiff Analysis Survey with Surveyanalytics

5. Preparing for MaxDiff Analysis: Determine the # of features/attributes you want to use: Airline Industry Example

6. Setting Up Max Difference Question: 1) Add Question Text & Features/Attributes

7. Max Difference Scale of Importance 2) Review and Change Settings: Set Max Attributes

8. Max Difference Scale of Importance: 3) Preview

9. Max Difference Scale of Importance: 3) Review Data

10. Max Difference Scale of Importance: 4) Download Raw Data

11. Max Difference Scale of Importance Let's Go to a Live Survey! https://surveyanalytics.com/t/ADQIBZII6u

12. Max Difference Scale of Importance Future Enhancements

13. Future Enhancements of Max Difference Analysis: - Multiple Question MaxDiff Analysis Be able to cycle MaxDiff Qs more than once! -Share of Utilities Chart Export

14. Frequently Asked Questions Max Difference Analysis: Can I setup an experimental design where I have a long list of attributes that need to be shown a few at a time? No -We are planning to add this as an enhancement in the very near future. You will be able to set # of tasks to cycle through per respondent thus allowing you to work with very large lists. What kind of a utility estimation model does the system use to calculate the share of preference? Logit.

16. Q & A and Conclusion Nico Peruzzi, PhD , Partner Outsource Research Consulting Website: www.orconsulting.com Email:nperuzzi@orconsulting.com Esther LaVielle, Chief Education Director SurveyAnalytics Email: esther.rmah@surveyanalytics.com Website: http://www.surveyanalytics.com Blog: http://blog.surveyanalytics.com