In this webinar replay from Survey Analytics, Esther LaVielle and John Johnson explain "How to Plan and Build Your Own Research Community." Some Topics Covered Include: Why Should You Have a Panel/Community? The Roadmap to Community Success Building and Customizing Your Community Community Recruitment Tactics Engagement Tools and User Segmentation Demonstration by John Johnson Live Q&A Session A hot trend for 2014 in marketing and market research is delivering a more personalized and valuable experience to our customers, consumers and target audience. Do your customers and target audience engage with your brand? Do you really know what drives people and customers back, or are you just guessing? It's time to open the door to two way brand communication. People are exposed to more information than ever before drawing higher caution of what they are willing to give. Many businesses are not far behind building awesome rewards and loyalty programs for their customers. See how properly planning and building your own community can take your brand to the next level in 2014.

1. RESEARCH AND COMMUNITY BUILDING
WITH A ROADMAP
Wednesday, January 22, 14

2. “HI FOLKS!”
Esther LaVielle
VP of Client Services
Wednesday, January 22, 14
John Johnson
Product Director
Panel Management
Agenda ...

3. “HI FOLKS!”
Esther LaVielle
VP of Client Services
4 Years with Survey Analytics
7 Years Market Research Experience
Qualitative & Quantitive
“When I’m not working I enjoy being
in nature, traveling, cooking new
recipes, and hanging out with my dog,
Cooper.”
Wednesday, January 22, 14
John Johnson
Product Director
Panel Management
Agenda ...

4. “HI FOLKS!”
Esther LaVielle
VP of Client Services
John Johnson
Product Director
Panel Management
Agenda ...
4 Years with Survey Analytics
7 Years Market Research Experience
Qualitative & Quantitive
3 years with Survey Analytics
12 years Market Research Experience
Qualitative & Quantitative
“When I’m not working I enjoy being
in nature, traveling, cooking new
recipes, and hanging out with my dog,
Cooper.”
“When I’m not working I enjoy being with
my family and friends, staying up to date
with the newest technologies, and I’m a big
Seahawks fan!
Wednesday, January 22, 14

5. AGENDA
•
•
Traits Of A Successful Community
•
The Cost Benefit Analysis For Community
•
Getting Started With Your Community
•
Community Health & Badges
•
Craft Beer Community Study & Live Demo
•
Community Development Experts
•
Wednesday, January 22, 14
Got Community? What is it and Why You
Will Want Your Own!
Q &A

6. GOT COMMUNITY?
Wednesday, January 22, 14

7. GOT COMMUNITY?
Wednesday, January 22, 14

8. GOT COMMUNITY?
•
•
Segment & target specific community members to send
surveys and other email based marketing materials online
or mobile
•
Fully customizable to fit look and feel of desired online
communities
•
Wednesday, January 22, 14
SurveyAnalytics's community management tool provides
services for creating and managing your own interactive
community!
Manage point and rewards that participating panelists want
to earn

9. GOT COMMUNITY?
“Panels or communities are an ideal solution for companies whose customers ant engaged in social media. In
industries where your products are perceived as a commodity, panels are a standout way to differentiate.
If you can manage an online survey or your Facebook profile - you can manage a community. It's as easy as
clicking through a few profile selections, sending an email and that's it.”
- Ivana Taylor, DIYMarketers.com
Wednesday, January 22, 14

10. COMMUNITY TRAITS
Traits of Successful Online Communities
•
Able to control the process of validating the respondent and use of the custom community developed
•
Able to commission market research survey studies with homogenous sample for and target key panelist by results
"overall", by gender/age, and consumer profile, and more.
•
For data segmentation, panel owners are able to slice the data on key questions and assorted research topics, the
same conclusion was derived for each question asked.
•
•
The in-house results was completed 2X faster and 10X cheaper.
•
Having a tool like this helps organizations manage risk in their decisions through the product development cycle
The custom panel should not be used to replace nationwide sampling, there is a place in groups like R&D, where
organizations has a need to provide a cost effective and quick turn around to address consumer perceptions and
feedback.
Wednesday, January 22, 14

11. GOT COMMUNITY?
Wednesday, January 22, 14

12. GOT COMMUNITY?
Trendsetter or
Follower?
Wednesday, January 22, 14

13. GOT COMMUNITY?
Trendsetter or
Follower?
Apple or JC Penny?
Mix of Both?
Wednesday, January 22, 14

14. GOT COMMUNITY?
What is the VALUE of
staying connected with
customers in an exclusive
community?
Trendsetter or
Follower?
Apple or JC Penny?
Mix of Both?
Wednesday, January 22, 14

15. GOT COMMUNITY?
What is the VALUE of
staying connected with
customers in an exclusive
community?
Industry
R&D
VOC-dependent
Trendsetter or
Follower?
Apple or JC Penny?
Mix of Both?
Wednesday, January 22, 14

16. GOT COMMUNITY?
What is the VALUE of
staying connected with
customers in an exclusive
community?
Industry
R&D
VOC-dependent
Trendsetter or
Follower?
Apple or JC Penny?
Mix of Both?
Wednesday, January 22, 14
Commitment to
set up
&
maintenance

17. GOT COMMUNITY?
What is the VALUE of
staying connected with
customers in an exclusive
community?
Industry
R&D
VOC-dependent
Trendsetter or
Follower?
Apple or JC Penny?
Mix of Both?
Wednesday, January 22, 14
Commitment to
set up
&
maintenance
Put in muscle
to hustle

18. *Cool New Stuff*
GOT COMMUNITY?
•
•
How much money are you already spending on
3rd party sample and outsourced research that
you can use to create your own community?
•
What’s the potential benefit to bring all it inhouse?
•
Do you have a person or a team that is capable of
rolling out and maintaining an online community?
•
Wednesday, January 22, 14
What questions are you not able to answer with
your current research?
Will you be able to pitch this idea to your team,
CEO, board members to back you up?

19. COST BENEFIT ANALYSIS FOR COMMUNITIES
Wednesday, January 22, 14

20. SAMPLE VS. COMMUNITY COST/BENEFIT
Wednesday, January 22, 14

21. SAMPLE VS. COMMUNITY COST/BENEFIT
The average market research firm or research department will:
Deploy online study with
300+ completes requires a
Will spend 50% of annual
sample/recruitment/
research budget on sample or
incentive budget between
acquiring respondents, and
$4 - $15K
incentive
PER PROJECT
Wednesday, January 22, 14
Need to 100% trust Will stick to trusted an
Firms don’t always question
average of 3 panel
the respondents from
providers regardless if panel companies recruitment
Sampling firms fit
the respondents for
strategies or how they
exactly the profiles or project specs required
maintain it
specifications needed
are not 100%

22. SAMPLE VS. COMMUNITY COST/BENEFIT
The average market research firm or research department will:
Deploy online study with
300+ completes requires a
Will spend 50% of annual
sample/recruitment/
research budget on sample or
incentive budget between
acquiring respondents, and
$4 - $15K
incentive
PER PROJECT
Wednesday, January 22, 14
Need to 100% trust Will stick to trusted an
Firms don’t always question
average of 3 panel
the respondents from
providers regardless if panel companies recruitment
Sampling firms fit
the respondents for
strategies or how they
exactly the profiles or project specs required
maintain it
specifications needed
are not 100%

23. SAMPLE VS. COMMUNITY COST/BENEFIT
The average market research firm or research department will:
Deploy online study with
300+ completes requires a
Will spend 50% of annual
sample/recruitment/
research budget on sample or
incentive budget between
acquiring respondents, and
$4 - $15K
incentive
PER PROJECT
Wednesday, January 22, 14
Need to 100% trust Will stick to trusted an
Firms don’t always question
average of 3 panel
the respondents from
providers regardless if panel companies recruitment
Sampling firms fit
the respondents for
strategies or how they
exactly the profiles or project specs required
maintain it
specifications needed
are not 100%

24. SAMPLE VS. COMMUNITY COST/BENEFIT
The average market research firm or research department will:
Deploy online study with
300+ completes requires a
Will spend 50% of annual
sample/recruitment/
research budget on sample or
incentive budget between
acquiring respondents, and
$4 - $15K
incentive
PER PROJECT
Wednesday, January 22, 14
Need to 100% trust Will stick to trusted an
Firms don’t always question
average of 3 panel
the respondents from
providers regardless if panel companies recruitment
Sampling firms fit
the respondents for
strategies or how they
exactly the profiles or project specs required
maintain it
specifications needed
are not 100%

25. SAMPLE VS. COMMUNITY COST/BENEFIT
The average market research firm or research department will:
Deploy online study with
300+ completes requires a
Will spend 50% of annual
sample/recruitment/
research budget on sample or
incentive budget between
acquiring respondents, and
$4 - $15K
incentive
PER PROJECT
Wednesday, January 22, 14
Need to 100% trust Will stick to trusted an
Firms don’t always question
average of 3 panel
the respondents from
providers regardless if panel companies recruitment
Sampling firms fit
the respondents for
strategies or how they
exactly the profiles or project specs required
maintain it
specifications needed
are not 100%

26. COST BENEFIT ANALYSIS FOR COMMUNITIES
Every business needs a way to objectively determine the business
value of any investment decision
Wednesday, January 22, 14

27. COST BENEFIT ANALYSIS FOR COMMUNITIES
Every business needs a way to objectively determine the business
value of any investment decision
1.View & Analyze Value of All Investments
2. Prioritize initiatives & allocate funding based on
value for department or company
HQ, Employees, Technology: Panel, Overhead, Projects,
Processes, etc.
1. R & D
2. Technology
3. Sales
4. Staff Lunches
3. Make Better Decisions Sooner
or Add Revenue
Panel = $$$$$
4. Predict the impact of changes &
eliminate unneeded costs
New Technology =
Layoffs or New Hires?
5. Increase utilization levels of current systems &
resources
What do we already have that we can use more often?
6. Balance value with possible risk
High Risk = High Reward?
Wednesday, January 22, 14

28. GETTING STARTED ON COMMUNITIES
Wednesday, January 22, 14

29. *Cool New Stuff*
GETTING STARTED ON COMMUNITIES
1. Define & Build Profile Information based on
research goals
2.Tap Existing Database
3. Set up Points and Rewards
4. Setting up a recruitment and retention plan
5. Set up an engagement plan & schedule:
Surveys1x week, geo trigger, passive data
collection, etc.
6. Decide what kind of reports should be
generated and of which profiles & segments
Wednesday, January 22, 14

30. *Cool New Stuff*
GETTING STARTED ON COMMUNITIES
1. Define & Build Profile Information based on
research goals
2.Tap Existing Database
3. Set up Points and Rewards
4. Setting up a recruitment and retention plan
5. Set up an engagement plan & schedule:
Surveys1x week, geo trigger, passive data
collection, etc.
6. Decide what kind of reports should be
generated and of which profiles & segments
Wednesday, January 22, 14

31. *Cool New Stuff*
GETTING STARTED ON COMMUNITIES
1. Define & Build Profile Information based on
research goals
2.Tap Existing Database
3. Set up Points and Rewards
4. Setting up a recruitment and retention plan
5. Set up an engagement plan & schedule:
Surveys1x week, geo trigger, passive data
collection, etc.
6. Decide what kind of reports should be
generated and of which profiles & segments
Wednesday, January 22, 14

32. *Cool New Stuff*
GETTING STARTED ON COMMUNITIES
1. Define & Build Profile Information based on
research goals
2.Tap Existing Database
3. Set up Points and Rewards
4. Setting up a recruitment and retention plan
5. Set up an engagement plan & schedule:
Surveys1x week, geo trigger, passive data
collection, etc.
6. Decide what kind of reports should be
generated and of which profiles & segments
Wednesday, January 22, 14

33. *Cool New Stuff*
GETTING STARTED ON COMMUNITIES
1. Define & Build Profile Information based on
research goals
2.Tap Existing Database
3. Set up Points and Rewards
4. Setting up a recruitment and retention plan
5. Set up an engagement plan & schedule:
Surveys1x week, geo trigger, passive data
collection, etc.
6. Decide what kind of reports should be
generated and of which profiles & segments
Wednesday, January 22, 14

34. *Cool New Stuff*
GETTING STARTED ON COMMUNITIES
1. Define & Build Profile Information based on
research goals
2.Tap Existing Database
3. Set up Points and Rewards
4. Setting up a recruitment and retention plan
5. Set up an engagement plan & schedule:
Surveys1x week, geo trigger, passive data
collection, etc.
6. Decide what kind of reports should be
generated and of which profiles & segments
Wednesday, January 22, 14

35. WHAT’S NEW IN COMMUNITIES
Wednesday, January 22, 14

36. COMMUNITY HEALTH
Wednesday, January 22, 14

37. COMMUNITY HEALTH + SURVEY DATA
•
Side by side profiling info with survey data
• Offers additional insight possible changes
in response rates
• Offers measurements to determine if you
need to change your panel recruit and/or
management strategy
• Drill down to specific panelists and view
history of surveys taken
Wednesday, January 22, 14

38. COMMUNITY HEALTH + SURVEY DATA
Wednesday, January 22, 14

39. *Cool New Stuff*
HEALTH DASHBOARD DEFINED
1. Lifetime Attrition: Chart displaying
community members have dropped out of the
community over a time period (week, month, etc.)
and by status (Unsubscribed, Bounced, Spam, etc.)
2. Activity: Chart displaying how active verified
community members have been over a time period
(weekly, monthly, yearly) and source (web, survey,
mobile, referral, uploaded).View this chart by defined
sample filters helping evaluate the activity of
defined community segment.
3. Participation Rate: Visual gauge displaying
total verified community members who have
received a survey invitation & viewed the first page of
the survey. Gives an overview analysis of all your
deployed survey invitations. Filter by weekly, monthly,
and yearly).View by defined sample filters helping
evaluate the participation rate of defined
community segment.
Wednesday, January 22, 14

40. *Cool New Stuff*
HEALTH DASHBOARD DEFINED
1. Lifetime Attrition: Chart displaying
community members have dropped out of the
community over a time period (week, month, etc.)
and by status (Unsubscribed, Bounced, Spam, etc.)
2. Activity: Chart displaying how active verified
community members have been over a time period
(weekly, monthly, yearly) and source (web, survey,
mobile, referral, uploaded).View this chart by defined
sample filters helping evaluate the activity of
defined community segment.
3. Participation Rate: Visual gauge displaying
total verified community members who have
received a survey invitation & viewed the first page of
the survey. Gives an overview analysis of all your
deployed survey invitations. Filter by weekly, monthly,
and yearly).View by defined sample filters helping
evaluate the participation rate of defined
community segment.
Wednesday, January 22, 14

41. *Cool New Stuff*
HEALTH DASHBOARD DEFINED
1. Lifetime Attrition: Chart displaying
community members have dropped out of the
community over a time period (week, month, etc.)
and by status (Unsubscribed, Bounced, Spam, etc.)
2. Activity: Chart displaying how active verified
community members have been over a time period
(weekly, monthly, yearly) and source (web, survey,
mobile, referral, uploaded).View this chart by defined
sample filters helping evaluate the activity of
defined community segment.
3. Participation Rate: Visual gauge displaying
total verified community members who have
received a survey invitation & viewed the first page of
the survey. Gives an overview analysis of all your
deployed survey invitations. Filter by weekly, monthly,
and yearly).View by defined sample filters helping
evaluate the participation rate of defined
community segment.
Wednesday, January 22, 14

42. *Cool New Stuff*
HEALTH DASHBOARD DEFINED
1. Lifetime Attrition: Chart displaying
community members have dropped out of the
community over a time period (week, month, etc.)
and by status (Unsubscribed, Bounced, Spam, etc.)
2. Activity: Chart displaying how active verified
community members have been over a time period
(weekly, monthly, yearly) and source (web, survey,
mobile, referral, uploaded).View this chart by defined
sample filters helping evaluate the activity of
defined community segment.
3. Participation Rate: Visual gauge displaying
total verified community members who have
received a survey invitation & viewed the first page of
the survey. Gives an overview analysis of all your
deployed survey invitations. Filter by weekly, monthly,
and yearly).View by defined sample filters helping
evaluate the participation rate of defined
community segment.
Wednesday, January 22, 14

43. *Cool New Stuff*
HEALTH DASHBOARD DEFINED
1. Lifetime Attrition: Chart displaying
community members have dropped out of the
community over a time period (week, month, etc.)
and by status (Unsubscribed, Bounced, Spam, etc.)
2. Activity: Chart displaying how active verified
community members have been over a time period
(weekly, monthly, yearly) and source (web, survey,
mobile, referral, uploaded).View this chart by defined
sample filters helping evaluate the activity of
defined community segment.
3. Participation Rate: Visual gauge displaying
total verified community members who have
received a survey invitation & viewed the first page of
the survey. Gives an overview analysis of all your
deployed survey invitations. Filter by weekly, monthly,
and yearly).View by defined sample filters helping
evaluate the participation rate of defined
community segment.
Wednesday, January 22, 14

44. BADGES
Wednesday, January 22, 14

45. *Cool New Stuff*
BADGES DEFINED
Community members can earn badges for activity,
experiences, and user roles. Badges are unlocked with
respect to the member engagement in the community.
Points Bandit - The Points Bandit has achieved
1000 points by participating in our fascinating research
surveys.
Lifetime Achievement - Congratulations you
have been with us for 1 year!
Community Leader - The community leader has
participated in discussion as well has posted question
to the community.
Profile Verified - Glad to know who you are and
get ready for survey tailored just for you.
WIFLY - Downloaded the SurveySwipe application
and ready to take survey on the go.
Wednesday, January 22, 14

46. *Cool New Stuff*
BADGES DEFINED
Community members can earn badges for activity,
experiences, and user roles. Badges are unlocked with
respect to the member engagement in the community.
Points Bandit - The Points Bandit has achieved
1000 points by participating in our fascinating research
surveys.
Lifetime Achievement - Congratulations you
have been with us for 1 year!
Community Leader - The community leader has
participated in discussion as well has posted question
to the community.
Profile Verified - Glad to know who you are and
get ready for survey tailored just for you.
WIFLY - Downloaded the SurveySwipe application
and ready to take survey on the go.
Wednesday, January 22, 14

47. *Cool New Stuff*
BADGES DEFINED
Community members can earn badges for activity,
experiences, and user roles. Badges are unlocked with
respect to the member engagement in the community.
Points Bandit - The Points Bandit has achieved
1000 points by participating in our fascinating research
surveys.
Lifetime Achievement - Congratulations you
have been with us for 1 year!
Community Leader - The community leader has
participated in discussion as well has posted question
to the community.
Profile Verified - Glad to know who you are and
get ready for survey tailored just for you.
WIFLY - Downloaded the SurveySwipe application
and ready to take survey on the go.
Wednesday, January 22, 14

48. *Cool New Stuff*
BADGES DEFINED
Community members can earn badges for activity,
experiences, and user roles. Badges are unlocked with
respect to the member engagement in the community.
Points Bandit - The Points Bandit has achieved
1000 points by participating in our fascinating research
surveys.
Lifetime Achievement - Congratulations you
have been with us for 1 year!
Community Leader - The community leader has
participated in discussion as well has posted question
to the community.
Profile Verified - Glad to know who you are and
get ready for survey tailored just for you.
WIFLY - Downloaded the SurveySwipe application
and ready to take survey on the go.
Wednesday, January 22, 14

49. *Cool New Stuff*
BADGES DEFINED
Community members can earn badges for activity,
experiences, and user roles. Badges are unlocked with
respect to the member engagement in the community.
Points Bandit - The Points Bandit has achieved
1000 points by participating in our fascinating research
surveys.
Lifetime Achievement - Congratulations you
have been with us for 1 year!
Community Leader - The community leader has
participated in discussion as well has posted question
to the community.
Profile Verified - Glad to know who you are and
get ready for survey tailored just for you.
WIFLY - Downloaded the SurveySwipe application
and ready to take survey on the go.
Wednesday, January 22, 14

50. *Cool New Stuff*
BADGES DEFINED
Community members can earn badges for activity,
experiences, and user roles. Badges are unlocked with
respect to the member engagement in the community.
Points Bandit - The Points Bandit has achieved
1000 points by participating in our fascinating research
surveys.
Lifetime Achievement - Congratulations you
have been with us for 1 year!
Community Leader - The community leader has
participated in discussion as well has posted question
to the community.
Profile Verified - Glad to know who you are and
get ready for survey tailored just for you.
WIFLY - Downloaded the SurveySwipe application
and ready to take survey on the go.
Wednesday, January 22, 14

51. *Cool New Stuff*
SIERRA NEVADA BREWING
Wants to start their own communityto test new beer flavors
entering the market:
1. Define & Build Profile Information based on a typical craft
beer consumer
2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing
with other craft brewing companies across the US.
3. Recruit via social media, bottles, coasters, target geographic
locations, etc.
4. Deployment plan: Send Beer Surveys, Profiling surveys,
online/in person discussions on new flavor ideas, etc
5. Points and Rewards: Sierra Nevada iPhone Bottle Openers
to all who sign up for the craft beer mobile community
6. Decide what kind of reports should be generated: Brewers
& Beer consumers
Wednesday, January 22, 14

52. *Cool New Stuff*
SIERRA NEVADA BREWING
Wants to start their own communityto test new beer flavors
entering the market:
1. Define & Build Profile Information based on a typical craft
beer consumer
2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing
with other craft brewing companies across the US.
3. Recruit via social media, bottles, coasters, target geographic
locations, etc.
4. Deployment plan: Send Beer Surveys, Profiling surveys,
online/in person discussions on new flavor ideas, etc
5. Points and Rewards: Sierra Nevada iPhone Bottle Openers
to all who sign up for the craft beer mobile community
6. Decide what kind of reports should be generated: Brewers
& Beer consumers
Wednesday, January 22, 14

53. *Cool New Stuff*
SIERRA NEVADA BREWING
Wants to start their own communityto test new beer flavors
entering the market:
1. Define & Build Profile Information based on a typical craft
beer consumer
2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing
with other craft brewing companies across the US.
3. Recruit via social media, bottles, coasters, target geographic
locations, etc.
4. Deployment plan: Send Beer Surveys, Profiling surveys,
online/in person discussions on new flavor ideas, etc
5. Points and Rewards: Sierra Nevada iPhone Bottle Openers
to all who sign up for the craft beer mobile community
6. Decide what kind of reports should be generated: Brewers
& Beer consumers
Wednesday, January 22, 14

54. *Cool New Stuff*
SIERRA NEVADA BREWING
Wants to start their own communityto test new beer flavors
entering the market:
1. Define & Build Profile Information based on a typical craft
beer consumer
2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing
with other craft brewing companies across the US.
3. Recruit via social media, bottles, coasters, target geographic
locations, etc.
4. Deployment plan: Send Beer Surveys, Profiling surveys,
online/in person discussions on new flavor ideas, etc
5. Points and Rewards: Sierra Nevada iPhone Bottle Openers
to all who sign up for the craft beer mobile community
6. Decide what kind of reports should be generated: Brewers
& Beer consumers
Wednesday, January 22, 14

55. *Cool New Stuff*
SIERRA NEVADA BREWING
Wants to start their own communityto test new beer flavors
entering the market:
1. Define & Build Profile Information based on a typical craft
beer consumer
2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing
with other craft brewing companies across the US.
3. Recruit via social media, bottles, coasters, target geographic
locations, etc.
4. Deployment plan: Send Beer Surveys, Profiling surveys,
online/in person discussions on new flavor ideas, etc
5. Points and Rewards: Sierra Nevada iPhone Bottle Openers
to all who sign up for the craft beer mobile community
6. Decide what kind of reports should be generated: Brewers
& Beer consumers
Wednesday, January 22, 14

56. *Cool New Stuff*
SIERRA NEVADA BREWING
Wants to start their own communityto test new beer flavors
entering the market:
1. Define & Build Profile Information based on a typical craft
beer consumer
2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing
with other craft brewing companies across the US.
3. Recruit via social media, bottles, coasters, target geographic
locations, etc.
4. Deployment plan: Send Beer Surveys, Profiling surveys,
online/in person discussions on new flavor ideas, etc
5. Points and Rewards: Sierra Nevada iPhone Bottle Openers
to all who sign up for the craft beer mobile community
6. Decide what kind of reports should be generated: Brewers
& Beer consumers
Wednesday, January 22, 14

57. *Cool New Stuff*
SIERRA NEVADA BREWING
Wants to start their own communityto test new beer flavors
entering the market:
1. Define & Build Profile Information based on a typical craft
beer consumer
2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing
with other craft brewing companies across the US.
3. Recruit via social media, bottles, coasters, target geographic
locations, etc.
4. Deployment plan: Send Beer Surveys, Profiling surveys,
online/in person discussions on new flavor ideas, etc
5. Points and Rewards: Sierra Nevada iPhone Bottle Openers
to all who sign up for the craft beer mobile community
6. Decide what kind of reports should be generated: Brewers
& Beer consumers
Wednesday, January 22, 14

58. LIVE DEMO
Wednesday, January 22, 14

59. *Cool New Stuff*
SIERRA NEVADA BREWING
Wednesday, January 22, 14

60. *Cool New Stuff*
SIERRA NEVADA BREWING
Wednesday, January 22, 14

61. *Cool New Stuff*
SIERRA NEVADA BREWING
Wednesday, January 22, 14

62. Who’s Excited Now?
Wednesday, January 22, 14

63. COMMUNITY DEVELOPMENT EXPERTS
New to communities and need help getting started on the right path?
With community development experts you will , , ,
1) Get an overview of their panel development needs and draw a panel outline
2) Assist with all panel logistical design, development and management
3) Assist in the recruitment or supplemental recruitment
4) Develop an incentive strategy to ensure panelists stay engage
5) Set panel participation rules to increase response rate
6) Help with the portal design, set up, etc.
7) Help them set it up and manage themselves, or have the experts do it for you
8) Experts can handle the end to end and also help sell the panel, if necessary
Wednesday, January 22, 14

64. COMMUNITY DEVELOPMENT EXPERTS
What are the general steps or phases you
would roll out with people looking to build
their own in-house community?
a) Select a software platform
b) Determine if they have to recruit or start with a list
c) What sort of incentive method will work best for
their audience
d) Frequency of use: Determine Interactive strategy
e) Type of communication or engagement
How long will it typically take to build a
community if you go through all of the
steps?
At least 1 month. Depends on the size and complexity.
Wednesday, January 22, 14

65. COMMUNITY DEVELOPMENT EXPERTS
What are the general steps or phases you
would roll out with people looking to build
their own in-house community?
a) Select a software platform
b) Determine if they have to recruit or start with a list
c) What sort of incentive method will work best for
their audience
d) Frequency of use: Determine Interactive strategy
e) Type of communication or engagement
How long will it typically take to build a
community if you go through all of the
steps?
At least 1 month. Depends on the size and complexity.
Wednesday, January 22, 14

66. COMMUNITY DEVELOPMENT EXPERTS
What are the general steps or phases you
would roll out with people looking to build
their own in-house community?
a) Select a software platform
b) Determine if they have to recruit or start with a list
c) What sort of incentive method will work best for
their audience
d) Frequency of use: Determine Interactive strategy
e) Type of communication or engagement
How long will it typically take to build a
community if you go through all of the
steps?
At least 1 month. Depends on the size and complexity.
Wednesday, January 22, 14

67. COMMUNITY DEVELOPMENT EXPERTS
What are the general steps or phases you
would roll out with people looking to build
their own in-house community?
a) Select a software platform
b) Determine if they have to recruit or start with a list
c) What sort of incentive method will work best for
their audience
d) Frequency of use: Determine Interactive strategy
e) Type of communication or engagement
How long will it typically take to build a
community if you go through all of the
steps?
At least 1 month. Depends on the size and complexity.
Wednesday, January 22, 14

68. COMMUNITY DEVELOPMENT EXPERTS
What are the general steps or phases you
would roll out with people looking to build
their own in-house community?
a) Select a software platform
b) Determine if they have to recruit or start with a list
c) What sort of incentive method will work best for
their audience
d) Frequency of use: Determine Interactive strategy
e) Type of communication or engagement
How long will it typically take to build a
community if you go through all of the
steps?
At least 1 month. Depends on the size and complexity.
Wednesday, January 22, 14

69. PRICING SPECIAL FOR ATTENDEES
To thank those who attended the Education
hour Survey Analytics is offering a 5% discount
on all Mobile and Panel products!
15% White Label Communities! January Special
Mention your attendance to your account manager or sales rep to qualify
Wednesday, January 22, 14

70. THANK YOU FOR ATTENDING!
1(800) 326-5570
www.surveyanalytics.com/contact
Wednesday, January 22, 14