We are all connected in different ways, so having a focused research strategy is crucial. When taking more than one channel into consideration for a study, it is important to successfuly track and measure each channel. This webinar will delve into the world of multi-channel research, why it is increasingly becoming important, how to simplify your findings, and go over some best practices for success. Webinar Agenda: Introduction and Overview Setting Up Research for Multiple Platforms Collecting Data Using Different Channels Centralizing Your Information Example Study and Results Live Demonstration Q&A Session

1. SURVEY ANALYTICS WEBINAR
March 26th 2014
Wednesday, March 26, 14

2. Esther LaVielle
VP of Client Services
“HI FOLKS!”
Greg Bender
Mobile Product Manager
GinaYeagley
Director of Marketing
Wednesday, March 26, 14

3. Esther LaVielle
VP of Client Services
“HI FOLKS!”
4Years with Survey Analytics
7Years Market Research Experience
Qualitative & Quantitive
“When I’m not working and assisting clients
with market research projects, I enjoy being
in nature, traveling, cooking new recipes,
trying out new restaurants, and hanging out
with my dog, Cooper.”
Greg Bender
Mobile Product Manager
GinaYeagley
Director of Marketing
Wednesday, March 26, 14

4. Esther LaVielle
VP of Client Services
“HI FOLKS!”
4Years with Survey Analytics
7Years Market Research Experience
Qualitative & Quantitive
“When I’m not working and assisting clients
with market research projects, I enjoy being
in nature, traveling, cooking new recipes,
trying out new restaurants, and hanging out
with my dog, Cooper.”
Greg Bender
Mobile Product Manager
GinaYeagley
Director of Marketing
3Years with Survey Analytics
18 months managing mobile app development
15 years in software and data management
experience
“ I am personal, father of 4 who enjoys
coaching, brewing beer, camping and travel. I
also make the best homemade pizzas in all of
Ohio!”
Wednesday, March 26, 14

5. Esther LaVielle
VP of Client Services
“HI FOLKS!”
4Years with Survey Analytics
7Years Market Research Experience
Qualitative & Quantitive
“When I’m not working and assisting clients
with market research projects, I enjoy being
in nature, traveling, cooking new recipes,
trying out new restaurants, and hanging out
with my dog, Cooper.”
Greg Bender
Mobile Product Manager
7Years of Creative Direction and
Content Marketing
4Years Leading Software Demand
Generation Programs
“When I'm not creating new and exciting
stories about Survey Analytics, I am likely
to be enjoying a sporting event, playing a
video game, jamming on the piano, or
spending time outside away from it all.”
GinaYeagley
Director of Marketing
3Years with Survey Analytics
18 months managing mobile app development
15 years in software and data management
experience
“ I am personal, father of 4 who enjoys
coaching, brewing beer, camping and travel. I
also make the best homemade pizzas in all of
Ohio!”
Wednesday, March 26, 14

6. How to Develop a Multi-Channel Research Strategy
Wednesday, March 26, 14

7. AGENDA
• What is it & Why It’s Time To Adapt Multi-Channel Research
(MCR) Strategy
• Benefits of Adapting Multi-Channel Strategy
• Challenges & Pitfalls To Avoid
• How to run a Successful Multi-Channel Research Project:
St. Patty’s Day Research Project Example
• Simplify the Analysis of MCR:All in ONE Place
• Demonstration Overview: Greg Bender
• Overview of St. Patty’s Results
• Q & A
Wednesday, March 26, 14

8. WHAT IS MULTI-CHANNEL RESEARCH?
Wednesday, March 26, 14

9. MULTI-CHANNEL RESEARCH
Not talking about Cable TV
Channels!
*Market research projects that
have 2 or more deployment
strategies to reach your target
respondent base.
Wednesday, March 26, 14

10. MULTI-CHANNEL RESEARCH
Not talking about Cable TV
Channels!
*Market research projects that
have 2 or more deployment
strategies to reach your target
respondent base.
Wednesday, March 26, 14

11. WHY MULTI-CHANNEL RESEARCH?
• Social Media is now an integral part of research
• Improvements in Data collection - online, offline
surveying tools, mobile research, sample explosion
• Creation of new Research roles - IT working with
MR closer to attain research goals
• Enhanced Data Analysis tools and reports
• Big Data for increased analysis options growing
Technology Makeover in Market Research Results:
Wednesday, March 26, 14

12. WHY MULTI-CHANNEL RESEARCH?
• Social Media is now an integral part of research
• Improvements in Data collection - online, offline
surveying tools, mobile research, sample explosion
• Creation of new Research roles - IT working with
MR closer to attain research goals
• Enhanced Data Analysis tools and reports
• Big Data for increased analysis options growing
Technology Makeover in Market Research Results:
Wednesday, March 26, 14

13. WHY MULTI-CHANNEL RESEARCH?
• Social Media is now an integral part of research
• Improvements in Data collection - online, offline
surveying tools, mobile research, sample explosion
• Creation of new Research roles - IT working with
MR closer to attain research goals
• Enhanced Data Analysis tools and reports
• Big Data for increased analysis options growing
Technology Makeover in Market Research Results:
Wednesday, March 26, 14

14. WHY MULTI-CHANNEL RESEARCH?
• Social Media is now an integral part of research
• Improvements in Data collection - online, offline
surveying tools, mobile research, sample explosion
• Creation of new Research roles - IT working with
MR closer to attain research goals
• Enhanced Data Analysis tools and reports
• Big Data for increased analysis options growing
Technology Makeover in Market Research Results:
Wednesday, March 26, 14

15. WHY MULTI-CHANNEL RESEARCH?
• Social Media is now an integral part of research
• Improvements in Data collection - online, offline
surveying tools, mobile research, sample explosion
• Creation of new Research roles - IT working with
MR closer to attain research goals
• Enhanced Data Analysis tools and reports
• Big Data for increased analysis options growing
Technology Makeover in Market Research Results:
Wednesday, March 26, 14

16. WHY MULTI-CHANNEL RESEARCH?
• Social Media is now an integral part of research
• Improvements in Data collection - online, offline
surveying tools, mobile research, sample explosion
• Creation of new Research roles - IT working with
MR closer to attain research goals
• Enhanced Data Analysis tools and reports
• Big Data for increased analysis options growing
Technology Makeover in Market Research Results:
Wednesday, March 26, 14

17. QUESTIONSTO ASK . . .
Who and where are your target audience?
Are you response rates changing over time?
Do you need to supplement additional
respondents? In person, phone, online, sample?
Have you reviewed your target audiences’ smart
phone usage? Are they using QR codes, or like to
download apps?
Are you running field surveys with pen/paper?
Are you looking to improve customer loyalty and
social media interactions?
Wednesday, March 26, 14

18. QUESTIONSTO ASK . . .
Who and where are your target audience?
Are you response rates changing over time?
Do you need to supplement additional
respondents? In person, phone, online, sample?
Have you reviewed your target audiences’ smart
phone usage? Are they using QR codes, or like to
download apps?
Are you running field surveys with pen/paper?
Are you looking to improve customer loyalty and
social media interactions?
Wednesday, March 26, 14

19. QUESTIONSTO ASK . . .
Who and where are your target audience?
Are you response rates changing over time?
Do you need to supplement additional
respondents? In person, phone, online, sample?
Have you reviewed your target audiences’ smart
phone usage? Are they using QR codes, or like to
download apps?
Are you running field surveys with pen/paper?
Are you looking to improve customer loyalty and
social media interactions?
Wednesday, March 26, 14

20. QUESTIONSTO ASK . . .
Who and where are your target audience?
Are you response rates changing over time?
Do you need to supplement additional
respondents? In person, phone, online, sample?
Have you reviewed your target audiences’ smart
phone usage? Are they using QR codes, or like to
download apps?
Are you running field surveys with pen/paper?
Are you looking to improve customer loyalty and
social media interactions?
Wednesday, March 26, 14

21. QUESTIONSTO ASK . . .
Who and where are your target audience?
Are you response rates changing over time?
Do you need to supplement additional
respondents? In person, phone, online, sample?
Have you reviewed your target audiences’ smart
phone usage? Are they using QR codes, or like to
download apps?
Are you running field surveys with pen/paper?
Are you looking to improve customer loyalty and
social media interactions?
Wednesday, March 26, 14

22. QUESTIONSTO ASK . . .
Who and where are your target audience?
Are you response rates changing over time?
Do you need to supplement additional
respondents? In person, phone, online, sample?
Have you reviewed your target audiences’ smart
phone usage? Are they using QR codes, or like to
download apps?
Are you running field surveys with pen/paper?
Are you looking to improve customer loyalty and
social media interactions?
Wednesday, March 26, 14

23. BENEFITS OF MULTI-CHANNEL RESEARCH
Wednesday, March 26, 14

24. THE PROS
Benefits Of Multi-Channel Strategies:
*Covers all target audience
*Data to be stored and collected, or later
imported into one place for data analysis
*Able to segment by deployment strategies
*Adaptation for strategy is flexible! Learn from
each deployment and change design for future
studies.
Wednesday, March 26, 14

25. CHALLENGES & PITFALLS
Wednesday, March 26, 14

26. AVOIDTHE PITFALLS
Plan Ahead & Decide:
*Does my current research platform offer me
enough flexibility to adapt a multi-channel research
strategy?
*Is it flexible enough to handle changes I need to
do for future studies?
*How easy is it to review and segment the data by
different channels?
*Are there too many hands in the pot? What can I
consolidate?
Wednesday, March 26, 14

27. CANYOU ADDTRADITIONAL RESEARCH METHODS?
Yes!
*Multi-channel research strategies can and should
include traditional research methodology as you are
trying to adapt to a new research method.
*The value of feedback from focus groups, interviews,
phone surveys, and mail-in surveys will always be high
and should still be considered.
*Can used as the core of the project or as an
augmentation strategy.
*Depends on the project needs which percentage
traditional vs. tech driven data collection methodology
to go with.
Import results to Survey Analytics:All in One bucket!
Wednesday, March 26, 14

28. HOW DOES ONE GET STARTED?
Case Study Survey Analytics’ St. Patty’s Day Research Project
Started & Completed in 10 Days
Wednesday, March 26, 14

29. THE SET UP
Getting Started
*Approached by USAToday to do a follow up
study on our popular craft beer study in January
* Established client goals:
Find out what people are doing for St. Patrick’s
Day, and if they plan to celebrate and consume
alcohol.
* Number of people surveyed: 1300 completes
US Residents, 50/50 males & females between the
age of 21-65
Emphasis on 21-45
* Collaborated with Finn Partners to put
together a list of survey questions that met USA
Today’s research Goals
Wednesday, March 26, 14

30. THE SET UP
Getting Started
*Approached by USAToday to do a follow up
study on our popular craft beer study in January
* Established client goals:
Find out what people are doing for St. Patrick’s
Day, and if they plan to celebrate and consume
alcohol.
* Number of people surveyed: 1300 completes
US Residents, 50/50 males & females between the
age of 21-65
Emphasis on 21-45
* Collaborated with Finn Partners to put
together a list of survey questions that met USA
Today’s research Goals
Wednesday, March 26, 14

31. THE SET UP
Getting Started
*Approached by USAToday to do a follow up
study on our popular craft beer study in January
* Established client goals:
Find out what people are doing for St. Patrick’s
Day, and if they plan to celebrate and consume
alcohol.
* Number of people surveyed: 1300 completes
US Residents, 50/50 males & females between the
age of 21-65
Emphasis on 21-45
* Collaborated with Finn Partners to put
together a list of survey questions that met USA
Today’s research Goals
Wednesday, March 26, 14

32. THE SET UP
Getting Started
*Approached by USAToday to do a follow up
study on our popular craft beer study in January
* Established client goals:
Find out what people are doing for St. Patrick’s
Day, and if they plan to celebrate and consume
alcohol.
* Number of people surveyed: 1300 completes
US Residents, 50/50 males & females between the
age of 21-65
Emphasis on 21-45
* Collaborated with Finn Partners to put
together a list of survey questions that met USA
Today’s research Goals
Wednesday, March 26, 14

33. WHERETO GET SAMPLE?
Evaluation of Sample/Respondent needs:
Objective: 1300 complete
Mix of Mobile and Online respondents
*1- Internal Survey Analytics respondent panel
*2- Partnership with QSample to provide sample at a
moment’s notice
*3- Marketing on social media and online forums
*4- Survey Pocket Field respondents at Beerfest
*5- Incentive $100 Amazon gift card drawing!
Wednesday, March 26, 14

34. WHERETO GET SAMPLE?
Evaluation of Sample/Respondent needs:
Objective: 1300 complete
Mix of Mobile and Online respondents
*1- Internal Survey Analytics respondent panel
*2- Partnership with QSample to provide sample at a
moment’s notice
*3- Marketing on social media and online forums
*4- Survey Pocket Field respondents at Beerfest
*5- Incentive $100 Amazon gift card drawing!
Wednesday, March 26, 14

35. WHERETO GET SAMPLE?
Evaluation of Sample/Respondent needs:
Objective: 1300 complete
Mix of Mobile and Online respondents
*1- Internal Survey Analytics respondent panel
*2- Partnership with QSample to provide sample at a
moment’s notice
*3- Marketing on social media and online forums
*4- Survey Pocket Field respondents at Beerfest
*5- Incentive $100 Amazon gift card drawing!
Wednesday, March 26, 14

36. WHERETO GET SAMPLE?
Evaluation of Sample/Respondent needs:
Objective: 1300 complete
Mix of Mobile and Online respondents
*1- Internal Survey Analytics respondent panel
*2- Partnership with QSample to provide sample at a
moment’s notice
*3- Marketing on social media and online forums
*4- Survey Pocket Field respondents at Beerfest
*5- Incentive $100 Amazon gift card drawing!
Wednesday, March 26, 14

37. WHERETO GET SAMPLE?
Evaluation of Sample/Respondent needs:
Objective: 1300 complete
Mix of Mobile and Online respondents
*1- Internal Survey Analytics respondent panel
*2- Partnership with QSample to provide sample at a
moment’s notice
*3- Marketing on social media and online forums
*4- Survey Pocket Field respondents at Beerfest
*5- Incentive $100 Amazon gift card drawing!
Wednesday, March 26, 14

38. SURVEY PROGRAMMING
Tip: Make sure that the survey you
program is compatible on multiple
platforms: Mobile & Online!
* Only need to program it once in
Survey Analytics: Multi-deployment channel
already built in to target respondents
* Dedicate time toTEST on all platforms!
* All data flows into one area
* Apply custom variables or external
references to survey URL for tracking both
online and in person marketing (QR Codes/
Marketing banners, etc.)
Wednesday, March 26, 14

39. SURVEY PROGRAMMING
Tip: Make sure that the survey you
program is compatible on multiple
platforms: Mobile & Online!
* Only need to program it once in
Survey Analytics: Multi-deployment channel
already built in to target respondents
* Dedicate time toTEST on all platforms!
* All data flows into one area
* Apply custom variables or external
references to survey URL for tracking both
online and in person marketing (QR Codes/
Marketing banners, etc.)
Wednesday, March 26, 14

40. SURVEY PROGRAMMING
Tip: Make sure that the survey you
program is compatible on multiple
platforms: Mobile & Online!
* Only need to program it once in
Survey Analytics: Multi-deployment channel
already built in to target respondents
* Dedicate time toTEST on all platforms!
* All data flows into one area
* Apply custom variables or external
references to survey URL for tracking both
online and in person marketing (QR Codes/
Marketing banners, etc.)
Wednesday, March 26, 14

41. SURVEY PROGRAMMING
Tip: Make sure that the survey you
program is compatible on multiple
platforms: Mobile & Online!
* Only need to program it once in
Survey Analytics: Multi-deployment channel
already built in to target respondents
* Dedicate time toTEST on all platforms!
* All data flows into one area
* Apply custom variables or external
references to survey URL for tracking both
online and in person marketing (QR Codes/
Marketing banners, etc.)
Wednesday, March 26, 14

42. MULTI-CHANNEL SECURITY
Security settings in all surveys is
important, and x times more
important for every additional
channel you plan to use
* Make sure to outline security settings
expectations for each: Online survey, mobile,
online community, in person, phone, etc.
* Set up security options in Survey Analytics
that would best meet the needs of the
survey project.
Example: One response per person only!
Wednesday, March 26, 14

43. MULTI-CHANNEL SECURITY
Security settings in all surveys is
important, and x times more
important for every additional
channel you plan to use
* Make sure to outline security settings
expectations for each: Online survey, mobile,
online community, in person, phone, etc.
* Set up security options in Survey Analytics
that would best meet the needs of the
survey project.
Example: One response per person only!
Wednesday, March 26, 14

44. SET UP DEPLOYMENT SCHEDULE
Set up a Calendar & Schedule
deployment on multiple platforms on
different dates/times
*1- Social Media Marketing Campaign
*2- Posters, collateral QR code URL promotions
*3- Field data collection deployment
*4- Deploy to internal panel
*5- Supplement with Sample company
(qSample)
Wednesday, March 26, 14

45. FUNNEL DATA ALL IN ONE PLACE
Wednesday, March 26, 14

46. MULTI-CHANNEL ANALYTICS SIMPLIFIED
All data from multiple
channels should be in one
place
* Save time compile data from multiple
channels!
* Segment by deployment channels
* Compare results to see which
deployment channels work the best &
cost effective
* Export/Download to xls, csv, spss,
sql, ppt, word, etc.
Wednesday, March 26, 14

47. MULTI-CHANNEL ANALYTICS SIMPLIFIED
All data from multiple
channels should be in one
place
* Save time compile data from multiple
channels!
* Segment by deployment channels
* Compare results to see which
deployment channels work the best &
cost effective
* Export/Download to xls, csv, spss,
sql, ppt, word, etc.
Wednesday, March 26, 14

48. MULTI-CHANNEL ANALYTICS SIMPLIFIED
All data from multiple
channels should be in one
place
* Save time compile data from multiple
channels!
* Segment by deployment channels
* Compare results to see which
deployment channels work the best &
cost effective
* Export/Download to xls, csv, spss,
sql, ppt, word, etc.
Wednesday, March 26, 14

49. MULTI-CHANNEL ANALYTICS SIMPLIFIED
All data from multiple
channels should be in one
place
* Save time compile data from multiple
channels!
* Segment by deployment channels
* Compare results to see which
deployment channels work the best &
cost effective
* Export/Download to xls, csv, spss,
sql, ppt, word, etc.
Wednesday, March 26, 14

50. MULTI-CHANNEL ANALYTICS SIMPLIFIED
All data from multiple
channels should be in one
place
* Save time compile data from multiple
channels!
* Segment by deployment channels
* Compare results to see which
deployment channels work the best &
cost effective
* Export/Download to xls, csv, spss,
sql, ppt, word, etc.
Wednesday, March 26, 14

51. DEMO
Wednesday, March 26, 14

52. SURVEY RESULTS
As seen in USA Today!
Wednesday, March 26, 14

53. ST. PATRICK’S DAY 2014 STUDY
Wednesday, March 26, 14

54. If you have any further questions
regarding what you saw in this
presentation, contact us at:
sales-team@surveyanalytics.com
www.surveyanalytics.com
1-800-326-5570
@SurveyAnalytics
Q & A
Wednesday, March 26, 14