Dawn Moore-professional resume

1. DAWN MOORE
(619) 665-2765 surfdawnpatrol@gmail.com
PROFESSIONAL EXPERIENCE
Presently Consultant/Independent Contractor
• Slide Magazine-Advertising: selling advertising space for international surf publication.
• Pacific Beach Surf Shop-Independent Contractor/Consultant: Buyer, managed re-
development of website, re-branding PBSS, merchandised retail store, visual display,
private label design and production & designed marketing pieces. The re-branding for PB
Surf Shop is to emphasize their “go green” movement and re-establish the shop as the
oldest surf shop in San Diego (1962). The goal is to become more involved with the
community through a myriad of services, products, art & music events, and strengthen their
relationship with The Surfrider Foundation.
• Tisha Rae, Inc.-Operations Director/Consultant for small, Start-up Company. Producing
small line of apparel & accessories.
2003 - 2007 MASI SURF/POLYNESIAN HERITAGE SURF SHOP
Partner-Surfboards, Apparel & Accessories
• Responsible for all aspects of a small, start up business. Responsibilities included, brand
management, design, production of surfboards, apparel & accessories (hats and stickers),
printed media, inventory, vendor relationships, partnerships, distributorships, web
development, marketing, profit and loss. (Masi Saili was one of the head shapers for
Gordon & Smith Surfboards for 15 years)
• Managed and merchandised surf shop
2001 - 2006 ROAD RUNNER SPORTS
Merchandising Manager, Men’s & Women’s Apparel
• Responsible for private label apparel program for RRS & Activa, including design, sourcing,
production-domestic and imports, negotiations, terms, Co-op, and vendor relationships.
• Reported detailed sales reports monthly to Board of Directors
• Worked with team to established strategies and goals for long-term growth
• Conducted product education clinics with sales force

2. Dawn Moore continued…….Page 2 of 4
(619) 665-2765 surfdawn@gmail.com
• Responsible for brand management
• In charge of quality control in the distribution center for all apparel products; implemented
processes for inspections and charge backs, resulting in $800k net savings in 2005
• Coordinated and assisted marketing/advertising teams with design and development of
catalog production (on line & print), including pagination, catalog layout, catalog content,
presentation,
point-of-purchase, advertising, and marketing communications relating to apparel
program.
• Participated in retail sales events, company sponsored events, and occasionally
merchandised retail store in San Diego.
2000 - 2001 INTERNATIONAL MALE
Production Manager
• Responsible for profit and loss – private label program
• Managed Cut and Sew program.
• Sourcing, negotiating, final selection of style, quality, and on-time deliveries.
• Liaison with Design Department to insure every style’s integrity prior to production.
• Reported to Director of Manufacturing.
• Supervised production staff and warehouse staff
1998 -2000 EARTH PRODUCTS
Operations Manager-Katin Surf, Inc.
• Supervised all aspects of production and operation, and coordinated all production
overseas.
• Managed design teams in Costa Mesa and San Diego.
• Responsible for Katin’s calendar.
• Monitored inventory levels.
• Responsible for Profit & Loss.
1993 - 1998 SAUCONY
Merchandising Manager, Men’s & Women’s Apparel
• Managed apparel program
• Designed and produced men’s and women’s running/triathlon apparel and accessories.
• Trained and motivated sales representatives on new seasonal lines
• Presented apparel at trade shows and company meetings (200 reps & distributors).
Prior work experience includes Retail, Design, Merchandising , Manufacturing & Consulting:
Portfolio & References Furnished Upon Request
On-line resume can be viewed under the portfolio tab on my website: surfdawnpatrol.com

3. Dawn Moore continued…….Page 3 of 4
(619) 665-2765 surfdawn@gmail.com
Client base includes: Gordon & Smith, Fila Pro Beach Volleyball, Local Motion (Hawaii),
Disguise International, Moteng International, Above The Rim, Label Whore, Señor Lopez, SMP,
Charlotte Russe, Tropical Nights, and other various start-up companies.
EDUCATION
The American College, London BA, Fashion Design
ACHIEVEMENTS , AWARDS , AFFILIATIONS & COMMUNITY SERVICE
• Designs/work published in Surfshot, My Local Line Up TV show and mylocallineup.com,
Vogue, Shape, Runner’s World, Triathlete Magazine, Performance, Bike Nashbar, Road
Runner Sports, Saucony and California’s Best.
• WindanSea Surf Club – Secretary 2010, web manager and co-events coordinator.
• Surfrider Foundation Annual Art Gala, Del Mar - 2010: In charge of decorations for the
event (polynesian theme). Also volunteered for the last 4 years at the event (bartending,
food service, photographer), and donated tapa purses from Surf Dawn Patrol line to event
for silent auction & raffle.
• Rad Girls – photographer for surfboard catalog 2009 and 2010. http://www.radgirls.tv/
• Secretary Pacific Beach Surf Club 2008 & Member-At-Large 2007
(http://www.pbsurfclub.org/officers.html).
• Muirlands Surf Team 2007 through 2009 - managed middle school surf team.
(http://muirlandssurfteam.blogspot.com).
• Paul Strauch Lecture at University of San Diego, March 22, 2007-Responsible for all
marketing efforts pertaining to legendary surfer, Paul Strauch.
(http://www.surfline.com/surf-news/press-release/pb-surf-club-ready-to-crouch-with-
surfing-legend-paul-strauch_8329/ & http://www.surfshot.com/Surf
%20Events/Paul+Strauch,+the+%22Gentleman+Surfer%22+at+USD+for+One+Evening+
+03222007-129474.html).
• Ocean Allie Expression Session, January 27,2007-Organized & produced successful
surfing event in less than 10 days: raised over $5,300 to go towards Breast Cancer . 1,000
attendees.
(http://www.surfshot.com/Surf+Events/Ocean+Allies+Expression+Session+Sat,
+January+20th+!!!-126667.html).
• California Cruisin’ 10K-Liaison to event planner, Kathy Loper Events with 10K on Hwy 52.
• San Diego Designer of the Year-Golden Hanger Fashion Award-1996
Portfolio & References Furnished Upon Request
On-line resume can be viewed under the portfolio tab on my website: surfdawnpatrol.com

4. Dawn Moore continued…….Page 4 of 4
(619) 665-2765 surfdawn@gmail.com
PERSONAL ATTRIBUTES
I am accustomed to accepting responsibility and delegating authority, and am capable of working with and through
people at all levels. Throughout my career, I have been able to plan, organize, develop, implement and supervise
complex programs and special projects. I have a good sense of humor, and a personal dedication to producing
timely, cost-effective results. I am honest and hardworking.
Computer Skills: Microsoft Office programs (Outlook, Excel, Word, Power Point), Adobe-Illustrator & Photoshop,
QuickBooks, Access, Oracle & Discoverer, and Forte.
EXTRACURRICULAR
I am an avid surfer, sailor and surf photographer, and l Iove to hike. I donate my time to the community by helping to
organize events and/or obtaining sponsors for events to help organizations such as The Surfrider Foundation, Wild
Coast and Breast Cancer.
Portfolio & References Furnished Upon Request
On-line resume can be viewed under the portfolio tab on my website: surfdawnpatrol.com