Grand Strategy

Introduction ,[object Object],[object Object],[object Object],[object Object]

Four Alternatives ,[object Object],[object Object],[object Object],[object Object]

Stability ,[object Object],[object Object]

Growth ,[object Object],[object Object]

Combination It involves deliberate use of different strategies for different units or divisions at the same time or chronological use of different strategies over the period of time.

Retrenchment The organization goes through a period of forced decline by either shrinking current business units or selling off or liquidating entire businesses.

Grand Strategy Matrix Rapid Market Growth Slow Market Growth ,[object Object],[object Object],Strong Competitive Position Weak Competitive Position I II III IV ,[object Object],[object Object]

Suitable Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Suitable Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Suitable Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Forward Integration ,[object Object],[object Object],[object Object],[object Object],[object Object]

Divestiture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Liquidation ,[object Object],[object Object],[object Object]

Conglomerate Diversification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Grand Strategy

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Grand Strategy