1. Welcome to the shortlist for the inaugural
Loyalty Awards 2012. Nearly 120 entries have
been shortlisted for consideration for an award
by the international panel of judges.
The Loyalty Awards 2012 will be held in the Great
Room of the Grosvenor House Hotel, Park Lane,
Prime Sponsor:
London on June 12.
For more details on the awards themselves and how
to book a table go to www.theloyalty awards.com.
Best New Loyalty Programme of the Year Shortlist
Sponsor:
Blue Dot British Gas Daily Mail and Everything Everywhere Hilton HHonors and
UK UK The Mail on Sunday UK & PrePay Solutions UK Barclaycard UK
Blue Dot British Gas Nectar Mail Rewards Club Orange Cash Card Hilton HHonors Platinum
Programme Visa Card, powered by
Barclaycard
Launch of an innovative The launch of a new loyalty The national launch of The first contactless prepaid A Visa card with accelerated
points based loyalty programme by the largest what is now the UK’s card in the UK with a mobile access through four tiers
programme which rewards supplier of domestic gas in biggest newspaper rewards rewards element offering a of membership each with
people for socially responsible the UK designed to combat programme shifting activity rewards package designed enhanced privileges to
actions through “money can’t attrition and generate new from short-term promotions to establish Orange as a encourage penetration and
buy” experiences. Nectar collectors. to long-term loyalty. payment brand. sales turnover.
Intercontinental Hotels OPET SPAR Turkcell Turkcell
and Barclaycard UK Turkey Hungary Turkey Turkey
Priority Club Rewards Visa OPET Worldcard Starzone Smart Women Club Turkcell Platinum
& Priority Club Black Visa,
Powered by Barclaycard
Two Visa card programmes The redesign and relaunch Use of flowpacks containing A mobile phone package The premium loyalty
(Classic and Black) designed of a leading Visa card celebrity collector cards and designed to appeal to programme from the leading
to promote activity and also programme turning changes music download vouchers women and recognising the mobile provider offering
fee income from upgrades to forced by regulation into combined with prizes to challenges of combining exclusive advantages and
the “supercharged” Black positive advantage in terms encourage loyalty especially household duties with a benefits to the highest paying,
card. of market share. in the youth market. modern female lifestyle. non corporate customers.
Where no country is shown against the name of the entry, the programme is global or open to residents of several countries

2. Best B2B Loyalty Programme Shortlist Best Card Based Loyalty Programme Shortlist
British BskyB UK Dulux Decorator SAS Scandinavian Turkcell
Airways Centres UK Airlines Turkey
On Business BskyB Dulux Decorator Centre’s SAS Credits - The sky is Turkcell Farmer Package
Partnership with the Nectar NOT the limit
Business Loyalty Programme
The relaunch of a programme An incentive programme to Supplier differentiation in A rapidly growing loyalty A mobile phone package
for small to medium sized strengthen loyalty from sales the professional DIY market programme for small to designed to meet the
businesses designed to agents and to encourage through the use of Nectar medium sized corporate special needs of agricultural
demonstrate that BA is employees within those points with additional customers where the workers in a country where
not just interested in large agencies to sell the full range benefits from Nectar’s data corporate also benefits rather such workers represent a
corporates. of BskyB products. analytics capabilities. than simply the flyer. substantial segment.
Best Coupon or Voucher Based Loyalty Programme Shortlist
Sponsor:
Alpha Bank American Golf de Bijenkorf Felicia Shopping Center Hilton HHonors and
Greece UK Netherlands Romania Barclaycard UK
Alpha Bank Bonus Loyalty American Golf Loyalty de Bijenkorf Card The Cromatic Loyalty Hilton HHonors Platinum
Programme Scheme - The Club Segmentation Programme Program Visa Card, powered by
Barclaycard
An American Express card that A non-points based loyalty A MasterCard based Shopping centre loyalty A Visa card with accelerated
is also a loyalty card offering card giving exclusive programme from a leading card programme utilising access through four tiers
instant redemption at point of member-only benefits and Dutch department store colour coding of shops to of membership each with
sale and significantly higher events with offers tailored to group with three tiers encourage spend across the enhanced privileges to
perceived benefits than past purchasing history and of rewards and in-store centre especially in under encourage penetration and
competitor cards. recent behaviour. redemption. performing outlets. sales turnover.
Intercontinental Hotels Nectar OPET SAS Scandinavian The DeutschlandCard
Commerzbank SPAR Survey Sampling Tesco and Barclaycard UK UK Turkey Airlines Germany
Germany Hungary International UK
Priority Club Rewards Visa Nectar: A Renaissance OPET Card Loyalty Unlimited Rewards The DeutschlandCard
Commerzbank AG - You Can Be A Survey Sampling Cook and Pour Promotion with & Priority Club Black Visa, in Loyalty Programme
Member gets Member Masterchef/WMF international Thomas branded cookware Powered by Barclaycard
A programme that leverages An interactive loyalty The use of a global gift A coupon based programme Two Visa card programmes The revitalisation of The redesign and relaunch A loyalty card with a very The expansion of a leading
the loyalty of existing programme using trading voucher based incentive via a leading food retailer (Classic and Black) designed the largest loyalty card of a leading Visa card broad range of redemption multi-partner loyalty card
customers to generate new stamps directing customers reward system to reduce offering significant discounts to promote activity and also programme in the UK programme turning changes options including an online programme through the
customers and rewards them to purchase specified attrition in survey panel on a range of high quality fee income from upgrades to through new partnerships, forced by regulation into a rewards shop and gift card addition of new partners,
through a rich voucher based ingredients and produce a response rates and encourage cookware with outstanding the “supercharged” Black broadening of rewards and positive advantage in terms offerings with leading brands increased usage and high
programme. prize winning recipe. increased activity. results. card. brand investment. of market share. such as IKEA. redemption levels.
Where no country is shown against the name of the entry, the programme is global or open to residents of several countries Where no country is shown against the name of the entry, the programme is global or open to residents of several countries

3. Best CSR Initiative linked to Loyalty Shortlist Best Loyalty Industry Innovation Shortlist
Sponsor: Sponsor:
Birmingham City Blue Dot ICE REWE
Council UK UK UK Germany
Birmingham City Council Blue Dot ICE - Mitigating Climate WWF Animal Adventures
& Nectar Change via Mass Consumer
Purchasing
Pathfinding use of Nectar An innovative points Programme partnered with Use of World Wildlife Fund
points to incentivise based loyalty programme a network of sustainable sticker flowpacks to reward
ratepayers to improve which rewards people for retailers allowing customers spending and to generate
recycling rates, reduce landfill socially responsible actions to shop and collect points substantial charitable
waste and increase leisure through “money can’t buy” whilst lowering their carbon contributions to the WWF for
centre utilisation. experiences. footprint. each pack issued.
Best Use of Customer Analytics / Data in a Loyalty Programme Shortlist
Albert Heijn Avios British Garanti Payment Systems
Netherlands Airways Turkey
Appie by Albert Heijn Reward Flight Saver Executive Club Personal Recognition Garanti Payment Systems
Alpha Bank de Bijenkorf Homebase Kenco Introduced at the same time as Enhanced in-journey recognition
An innovative set of applications A new prepaid card which enables
Greece Netherlands UK UK designed to improve the shopping the rebranding of three domestic of loyalty programme members mobile banking for the “unbanked”
experience including the creation of programmes as Avios, Flight Saver designed to facilitate the whole travel and rewards users through points
Alpha Bank Bonus Loyalty de Bijenkorf Card Segmentation Homebase Share of Wallet Kenco Most Valued Shopper shopping lists from on-line sources caps charges for taxes and fees for experience and increase member in the largest domestic rewards
Programme Program such as recipes. regular collectors. satisfaction. programme.
An American Express card that is A MasterCard based programme from This Nectar card based programme A “coupon-at-till” programme
also a loyalty card offering instant a leading Dutch department store offers targeted customers the chance designed to increase spending on
redemption at point of sale and using group with three tiers of rewards to earn additional rewards on specific Kenco products versus other premium
targeting to achieve exceptional and in-store redemption to drive product lines and purchases in order coffee products in a very competitive Nectar Poste SAS Scandinavian
response rates to offers. retention. to stimulate loyalty. marketplace. Italiane Airlines
Nectar for Nectar Fashion Postepayfun.it EuroBonus MatchMe
Poste Italiane Royal Bank of Scotland Turkcell
Italy UK Turkey
The launch of an exclusive fashion A new portal dedicated to An online tool that helps members
Sconti BancoPosta YourPoints Redemption Modelling Professionals Club
portal offering points on 35 different entertainment offering prepaid find and book flights using rewards
leading fashion brands for purchases card holders exclusive content and and drives reward bookings towards
A very large loyalty card programme A MasterCard that is also a loyalty Targeted mobile phone package on-line and incorporating a “Your products and designed to promote destinations and dates with greater
that required the targeting and card which uses advanced propensity to meet the special needs of Wardrobe” facility. usage and retention. availability.
recruitment of many thousands of modelling techniques to target professional workers who represent a
supporting merchants. customers most likely to respond to significant segment of Turkcell’s high
offers. net worth customers.
Where no country is shown against the name of the entry, the programme is global or open to residents of several countries Where no country is shown against the name of the entry, the programme is global or open to residents of several countries

4. Best Loyalty Programme Marketing Campaign of the Year Shortlist Best Loyalty Programme of the Year - Financial Services Shortlist
Sponsor:
Avios British Gas Hilton HHonors and Innocent Intercontinental Hotels Alpha Bank Everything Everywhere & Millennium Bank Poste Italiane
UK Barclaycard UK UK and Barclaycard UK Greece PrePay Solutions UK Poland Italy
Anything Can Fly British Gas Nectar Hilton HHonors Platinum Innocent Orange and Priority Club Rewards Visa Alpha Bank Bonus Loyalty Orange Cash Card Millennium World Signia - Unique Sconti BancoPosta
Programme Visa Card, powered by Apple Juice & Priority Club Black Visa, Programme Loyalty Card
Barclaycard Powered by Barclaycard
A multi-channel and The launch of a new loyalty A Visa card with accelerated A direct mail programme Two Visa card programmes An American Express card that is The first contactless prepaid card Two credit card products for private A cashback programme offered across
multi-media marketing programme by the largest access through four tiers designed to promote the (Classic and Black) designed also a loyalty card offering instant in the UK with a mobile rewards banking customers with a VIP suite three different card products: credit,
campaign communicating supplier of domestic gas in of membership each with major new product launch to promote activity and also redemption at point of sale and element offering a rewards package of high level privileges including debit and prepaid, with the objective
to consumers the benefits of the UK designed to combat enhanced privileges to of pure juice products by a fee income from upgrades to significantly higher perceived benefits designed to establish Orange as a concierge services and airport lounge of promoting usage in a crowded
collecting rebranded Avios attrition and generate new encourage penetration and company known previously the “supercharged” Black than competitor cards. payment brand. access. market.
points on all purchases. Nectar collectors. sales turnover. only for smoothies. card.
M&S Money Poste Italiane SPAR T-Mobile Turkcell Russian Standard Bank Skrill The Automobile
UK Italy Hungary Macedonia Turkey (Moneybookers) Association UK
Christmas Millionaire Sconti BancoPosta You Can Be A Masterchef/ ‘You are Special’ - Your Smart Women Club - Russian Standard Bank and Welcome Skrill Loyalty Club AA Rewards Credit Card
Campaign WMF Club Loyalty Programme IPRAGAZ Real-time for the RSB+ platform
Marketing Campaign
A seasonal programme A cashback programme An interactive loyalty The merger of two existing A mobile phone package A loyalty programme offered by an A new loyalty package linked to The AA Rewards Visa Credit Card
designed to keep the M&S offered across three different programme using trading loyalty programmes gave designed to appeal to acquiring bank in Eastern European an online alternative payments offers a value proposition aligned to
MasterCard at the front of card products: credit, debit stamps directing customers the opportunity to provide women and recognising the markets designed to provide programme which offers four levels of the AA brand with enhanced member
wallet and purse during the and prepaid, with the to purchase specified members with a wider challenges of household customers with point-of-sale benefits membership each with an increasing benefits on the sale of other AA
highest spending period of objective of promoting usage ingredients and produce a selection of gifts and remind duties including the purchase at selected merchants. level of benefits. products.
the year. in a crowded market. prize winning recipe. them of the benefits. of gas.
Where no country is shown against the name of the entry, the programme is global or open to residents of several countries Where no country is shown against the name of the entry, the programme is global or open to residents of several countries

5. Best Loyalty Programme Best Loyalty Programme Best Loyalty Programme of the Year - Retail: Food Shortlist
of the Year - FMCG of the Year - Utilities
Shortlist Shortlist
Sponsor:
Innocent Kenco Kingsmill British Gas Albert Albert Heijn REWE Sainsbury’s SUBWAY Tesco
UK UK UK UK Czech Republic Netherlands Germany UK UK Hungary
Innocent Orange and Kenco Most Valued Shopper Kingsmill 50:50 Bread British Gas Nectar The Smurfs in Albert Appie by Albert Heijn WWF Animal Sainsbury’s Nectar SUBCARD 2011 FILA - SPORT - TESCO
Apple Juice Programme Adventures Loyalty Programme
A direct mail programme A “coupon-at-till” programme The launch by a leading sliced The launch of a new loyalty A set of 24 3D cards An innovative set of Use of World Wildlife The Nectar card based Europe’s first mobile- Spend-related stamps
designed to promote the designed to increase bread manufacturer of a new programme by the largest was available to collect applications designed to Fund sticker flowpacks programme offered enabled QSR loyalty given at checkouts were
major new product launch spending on Kenco products range of healthier alternative supplier of domestic gas in featuring the popular improve the shopping to reward spending and targetted customers programme operating collected in a booklet
of pure juice products by a versus other premium bread products targeted by the UK designed to combat cartoon characters to experience including to generate substantial the chance to “Live Well across 1,500 stores both which once completed
company known previously coffee products in a very using Nectar transactional attrition and generate new promote both loyalty the creation of shopping charitable contributions for Less” during the as a mobile app and a could be redeemed for
only for smoothies. competitive marketplace. data. Nectar collectors. and cross-sales of lists from on-line to the WWF for each Christmas 2011 seasonal card offering points and one of nine different
collector albums. sources such as recipes. pack issued. spending peak. prizes. FILA sports bags.
Best Loyalty Programme of the Year - Mobile Shortlist Best Loyalty Programme of the Year - Retail: Non-food Shortlist
Sponsor:
T-Mobile Turkcell Turkcell Turkcell Vodafone BP de Bijenkorf Felicia Shopping Center Homebase Jaeger
Macedonia Turkey Turkey Turkey Turkey UK Netherlands Romania UK UK
Your Club Loyalty Programme Smart Women Club Turkcell Platinum Turkcell’liier YASADI Vodafone “ Kirmizi Avantaj” BP and Nectar Winning in de Bijenkorf Card The Cromatic Loyalty Homebase’s Nectar Loyalty Jaeger Elite Membership
Programme 2011 Segmentation Program Program Programme Scheme
The merger of two existing A mobile phone package The premium loyalty A loyalty programme An end-to-end loyalty The Nectar card based A Mastercard based Shopping centre loyalty A Nectar card based Launched in August 2011 in
loyalty programmes gave designed to appeal to programme from the leading providing customers with programme providing non- programme has produced programme from a leading card programme utilising programme offering the partnership with IKANO, the
the opportunity to provide women and recognising the mobile provider offering benefits on their non-GSM GSM benefits to contract a strong commercial Dutch department store colour coding of shops to opportunity for customers Elite Membership Scheme
members with a wider challenges of combining exclusive advantages and purchases from many of the customers in order to performance in a period group with three tiers encourage spend across of one of the largest UK DIY entitles Jaeger’s most
selection of gifts and remind household duties with a benefits to highest paying, largest and best loved brands improve retention rates and of challenging fuel market of rewards and in-store the centre especially in retailers to collect additional valued customers to receive
them of the benefits. modern female lifestyle. non corporate customers. in the marketplace. brand awareness. conditions by rewarding redemption. underperforming outlets. rewards on specific product premium benefits.
valuable customers. lines and purchases.
Where no country is shown against the name of the entry, the programme is global or open to residents of several countries Where no country is shown against the name of the entry, the programme is global or open to residents of several countries

6. Best Loyalty Programme of the Year - Travel & Entertainment Shortlist Best Use of CRM in a Loyalty Environment Shortlist
Air Miles British British easyJet SAS Scandinavian BP British Bupa Dulux Decorator Jaeger
Middle East Airways Airways Airlines UK Airways UK Centres and Nectar UK
Business UK
1 + 1 = 20 million Executive Club On Business The Launch of the UK’s Unlimited Rewards
Personal Recognition largest airline, easyJet to the Managing Customer Executive Club Bupa Rewards - Customer The CRM Mailing Solution Jaeger Elite Membership
Nectar Programme Profitability Personal Recognition Engagement Programme Scheme
The Air Miles Math campaign Enhanced in-journey The relaunch of a programme The addition of easyJet as In addition to the traditional The Nectar card based Enhanced in-journey An online loyalty programme Supplier differentiation in The Elite Membership
has increased the number recognition of loyalty for small to medium sized a redemption partner has reward options of a frequent programme offered targeted recognition of loyalty offering members tangible the professional DIY market Scheme entitles Jaeger’s
of miles issued and average programme members businesses designed to broadened the appeal to flyer programme, SAS customers the chance to earn programme members gifts according to the product through the use of Nectar most valued customers to
spend of customers whilst designed to facilitate the demonstrate that BA is collectors of the UK card Unlimited Rewards has additional rewards on specific designed to facilitate the held, membership status points with additional receive premium benefits
also raising awareness of whole travel experience and not just interested in large based loyalty programme and broadened the reward product lines and purchases. whole travel experience and and life stage to promote benefits from Nectar’s data and Jaeger’s partnership
the brand and highlighting increase member satisfaction. corporates. offers competition with other offering to reach new increase member satisfaction. retention. analytics capabilities. with IKANO enables
the association with key frequent flyer programmes. customer categories. comprehensive targetting
redemption outlets. of offers.
Best Use of Communications in a Loyalty Programme Shortlist Best Use of Social Media to Enhance Loyalty Shortlist
Alpha Bank Bupa Nectar and easyJet Poste Italiane SAS Scandinavian bmibaby Debenhams Giraffe Skrill SPAR
Greece UK UK Italy Airlines (Moneybookers) Hungary
Alpha Bank Bonus Loyalty Bupa Rewards - Customer The Launch of the UK’s Postepayfun.it EuroBonus MatchMe #my europe - bmibaby’s Empathica GoRecommend Empathica GoRecommend Skrill Loyalty Club Starzone
Programme Engagement Programme largest Airline, easyJet to the Instagram Campaign Advocacy Engine Advocacy Engine
Nectar Programme
An American Express card that An online loyalty programme The multi-channel communication A new portal dedicated to An online tool that helps An instagram campaign Using Empathica’s product The restaurant chain Giraffe uses A new loyalty package linked Use of flowpacks containing
is also a loyalty card offering offering members tangible programme highlighting the entertainment offering members find and book that ran in five countries department store Debenhams has Emapthica’s GoRecommend to an online alternative celebrity collector cards and
instant redemption at point of gifts according to the product addition of easyJet as a redemption prepaid card holders exclusive flights using rewards and incorporating competitions recruited a substantial number product to generate payments programme music download vouchers
sale and significantly higher held, membership status partner has raised even further the content and products and drives reward bookings designed to get across the of customer advocates who have recommendations and a database which offers four levels of combined with prizes to
perceived benefits than and life stage to promote brand profile of both the loyalty designed to promote usage towards destinations and brand personality. made multiple recommendations of customers who have opted-in membership each with an encourage loyalty especially
competitor cards. retention. programme and its partner. and retention. dates with greater availability. to friends and followers. for future promotions and news. increasing level of benefits. in the youth market.
Where no country is shown against the name of the entry, the programme is global or open to residents of several countries Where no country is shown against the name of the entry, the programme is global or open to residents of several countries

7. Best Use of Technology in a Loyalty Programme Shortlist Best Customer Service in a Loyalty Programme
Albert Heijn Avios OPET Philips Sainsbury’s
Netherlands Turkey UK
Appie by Albert Heijn Best Customer Service OPET Excellent Service Customer Care for Philips Sainsbury’s Nectar Colleague
Programme Consumer Lifestyle Division Engagement Programme
An innovative set of Re-engineering the existing Launch of a new customer State of the art multi-lingual Empowerment of the
applications designed to call centre operations of service programme designed call centre application employees of one of
improve the shopping the several leading air miles to differentiate the company including expert technical Nectar’s biggest business
experience including the providers to support the from other fuel retailers in and medical training and partners to deliver the
creation of shopping lists integration of their brands a highly competitve and assistance designed to programme confidently
from on-line sources such as into a single currency. regulated market. promote customer advocacy. and knowledgeably to its
recipes. customers.
Table booking form
To book a table or tables at the black-tie Awards Dinner to be held Card Billing address if different from Address for Invoicing above:
on the evening of Tuesday 12 June, 2012 in The Great Room at the
Grosvenor House Hotel on London’s Park Lane, please complete the
following information:
I would like to book tables (maximum of 10 guests on each table) We hereby apply for one or more table(s) at The Loyalty Awards 2012 as set out above.
for The Loyalty Awards 2012 at £2,750.00 plus VAT each (£3,300.00 We have completed one of the payment methods above. We understand that tables
will not be confirmed and a VAT invoice issued until payment has cleared and an
Albert Heijn Avios British ICE Kingsmill including VAT) acknowledgement has been issued by the organisers, C&M Publications Limited. We
Netherlands Airways UK UK further understand that tables can only be cancelled prior to 30 April 2012 up to which
Total £ point a refund will be made after deduction of a 20% administration fee. After that
Appie by Albert Heijn Flight Redemption Zone Map Executive Club ICE - Developing a Unique Kingsmill 50:50 Bread date we understand that no refunds will be made. Seating will be allocated in order of
Table Host: receipt of booking forms.
Personal Recognition Loyalty Redemption Process
Job Title: The Organisers will keep you informed of developments with the Awards, its sponsors
and selected third parties. If you do not want to receive this information please attach
An innovative set of A market leading research Enhanced in-journey Programme partnered with The launch by a leading sliced Organisation: to this form a letter to the Data Controller, C&M Publications Limited, 3a Market Place,
applications designed to and booking tool for flights recognition of loyalty a network of sustainable bread manufacturer of a new Uppingham, Oakham, Rutland, LE15 9QH asking not to be sent this information.
improve the shopping bought with Avios points retailers allowing customers Address for invoicing:
programme members range of healthier alternative
experience including the providing a graphical designed to facilitate the to shop and collect points bread products using coupon-
creation of shopping lists interface to facilitate the whole travel experience and requiring substantial at-till technology triggered by Signature: Date
from on-line sources. redemption process. increase member satisfaction. technology investment. Telephone:
a Nectar card.
Email: Please print name and email
here (if not table host):
Nectar Italia Russian Standard Bank SAS Scandinavian Turkcell Turkcell
Italy Airlines Turkey Turkey Payment may be made by one of the following methods: Please return Table
(£2,750 plus VAT per table) Booking forms to:
The Nectar Mobile App Russian Standard Bank and SAS Smart Pass Turkcell Farmer Package ISPARK
Welcome Real-time for the ACS (preferred) to:
B Card (please complete): The Loyalty Awards,
RSB+ platform CM Publications Limited CM Publications Limited,
MasterCard VISA American Express 3a Market Place,
Sort Code: 20-46-73
The Nectar card based A loyalty programme SAS SmartPass is a small A mobile phone package An exclusive free parking Account Number: 80034568 Name of Uppingham,
programme offered targeted offered by an acquiring sticker that can be attached designed to meet the application given to high Oakham,
Swift code: BARCGB22 cardholder
Italian customers the chance bank in Eastern European for example to a mobile special needs of agricultural value customers of Turkcell in Rutland LE15 9QH
IBAN: GB05BARC20467380034568
to earn additional rewards markets designed to provide phone that allows the workers requiring substantial Istanbul designed to satisfy
Card Number:
on specific product lines and customers with point-of- traveller to move through the technology investment in the most requested benefit
purchases. airport without alternative order to provide the required by this element and thereby or email
sale benefits at selected Cheque made payable to:
merchants. documentation. coverage. promote retention. Expiry Date Security Number: sally@theloyaltyawards.com
CM Publications Limited
Where no country is shown against the name of the entry, the programme is global or open to residents of several countries Where no country is shown against the name of the entry, the programme is global or open to residents of several countries