Presentation from the NYC eBay Powersellers October Meetup. Ebay sellers should grow their business from an eBay store to an eCommerce website. Pros & cons of the biggest eCommerce platforms segmented by cost, hosting, design, order management & fulfillment. Join the meetup group http://bit.ly/ebay-meet-up

1. WELCOME TO THE
EBAY
POWERSELLERS
MEETUP
•
•
•
QUICK INTROS
EBAY STORE TO ECOMMERCE
STOREFRONT
Q & A

2. ORGANIZERS
JASON NADAF
YELENA OSIN
BEN OMESI
CEO OF SUREDONE,
A PLATFORM
FOR SELLING ON
MULTIPLE CHANNELS
DIGITAL MARKETING,
SEO & WEBSITE
DEVELOPMENT
FINANCE
BACKGROUND &
EBAY SELLER

3. QUICK INTRO
NAME & ABOUT YOUR
EBAY STORE

4. eBay Store to eCommerce Storefront
• A lot of solutions for eCommerce
• Choosing the right platform is impor tant

5. eBay Store to eCommerce Storefront
TOP 3 MOST POPULAR SOLUTIONS
• Wordpress + WooCommerce Plugin
• Magento
• Shopify

6. eBay Store to eCommerce Storefront
COST

7. eBay Store to eCommerce Storefront
WORDPRESS + WOOCOMMERCE PLUGIN
• open source/free
• a lot of online help resources
• best for smaller sellers

8. eBay Store to eCommerce Storefront
MAGENTO
• enterprise level
• requires large budget
• need technical help

9. eBay Store to eCommerce Storefront
SHOPIFY
• Best DIY solution
• Suppor t is included
• Competitive pricing

10. eBay Store to eCommerce Storefront
HOSTING

11. eBay Store to eCommerce Storefront
WORDPRESS + WOOCOMMERCE PLUGIN
• Self hosted solution
• WPengine optional but recommended

12. eBay Store to eCommerce Storefront
MAGENTO
• Self hosted
• Enterprise includes hosting

13. eBay Store to eCommerce Storefront
SHOPIFY
• Hosting Included

14. eBay Store to eCommerce Storefront
DESIGN

15. eBay Store to eCommerce Storefront
WORDPRESS + WOOCOMMERCE PLUGIN
• Free & Premium themes
• Light technical suppor t might
be necessary

16. eBay Store to eCommerce Storefront
MAGENTO
• Affordable premium templates
• Custom design ranges $10,000+

17. eBay Store to eCommerce Storefront
SHOPIFY
• Out of the box templates
• Rival Wordpress in design setup

18. eBay Store to eCommerce Storefront
SEO

19. eBay Store to eCommerce Storefront
WORDPRESS + WOOCOMMERCE PLUGIN
• Free SEO plugins
• All DIY

20. eBay Store to eCommerce Storefront
MAGENTO
• SEO friendly out of the box
• Needs configuration by an exper t

21. eBay Store to eCommerce Storefront
SHOPIFY
• Not plug & play eCommerce SEO
• Not best or cutting edge

22. eBay Store to eCommerce Storefront
ORDER MANAGEMENT
& FULFILLMENT

23. eBay Store to eCommerce Storefront
WORDPRESS + WOOCOMMERCE PLUGIN,
MAGENTO, SHOPIFY
• Can’t print shipping labels out of platform
• Need plugin, extension or 3rd par ty app

24. Q&A