1. December 7
Travel
And
Tourism 2011
Made by : Surabhi agarwal , Eram Khan ,Apoorv Gautam ,Ashish Service
Kahnna, Manish kumar .
Management

2. 2
Table of Content
Introduction
Travel and Tourism 3
International tourism receipts 4
International tourism expenditures 5
Most visited cities by international tourist arrivals 6
The Research
Research Methodology 8
Questionnaire 9
Data analysis 12
Conclusion 21

3. 3
Travel And Tourism
Tourism is travel for recreational, leisure or business purposes. The World Tourism
Organization defines tourists as people "travelling to and staying in places outside their usual
environment for not more than one consecutive year for leisure, business and other purposes".
Tourism has become a popular global leisure activity. In 2010, there were over 940 million
international tourist arrivals worldwide, representing a growth of 6.6% when compared to
[2]
2009. International tourism receipts grew to US$919 billion (€693 billion) in 2010, corresponding to
an increase in real terms of 4.7%. As a result of the late-2000s recession, international travel
demand suffered a strong slowdown from the second half of 2008 through the end of 2009. After a
5% increase in the first half of 2008, growth in international tourist arrivals moved into negative
territory in the second half of 2008, and ended up only 2% for the year, compared to a 7% increase in
2007. This negative trend intensified during 2009, exacerbated in some countries due to the outbreak
of the H1N1 influenza virus, resulting in a worldwide decline of 4.2% in 2009 to 880 million
international tourists arrivals, and a 5.7% decline in international tourism receipts.
Tourism is important and in some cases vital for many countries, such
as France, Egypt, Greece, Lebanon, Israel, the United States, the United Kingdom, Spain, Italy,
and Thailand, and many island nations, such as Mauritius, The
Bahamas, Fiji, Maldives, Philippines and the Seychelles. It brings in large amounts of income in
payment for goods and services available, contributing an estimated 5% to the worldwide gross
domestic product (GDP), and it creates opportunities for employment in the service
industries associated with tourism. These service industries include transportation services, such
as airlines, cruise ships and taxicabs; hospitality services, such as accommodations, including
hotels and resorts; and entertainment venues, such as amusement parks, casinos, shopping
malls, music venues and theatres.
In 2010, there were 940 million international tourist arrivals, with a growth of 6.6% as
compared to 2009.
The World Tourism Organization reports the following ten countries as the most visited in
terms of the number of international travellers. In 2010, China overtook Spain to become the
third most visited country. Most of the top visited countries continue to be those in Europe,
followed by a growing number of Asian countries.
International International
UNWTO Change
tourist tourist
Rank Country Regional 2009
arrivals arrivals
Market to 2010
(2010) (2009)
1 France Europe 76.8 million 76.8 million +0.0%
2 United States Americas 59.7 million 55.0 million +8.7%

4. 4
International International
UNWTO Change
tourist tourist
Rank Country Regional 2009
arrivals arrivals
Market to 2010
(2010) (2009)
3 China Asia 55.7 million 50.9 million +9.4%
4 Spain Europe 52.7 million 52.2 million +1.0%
5 Italy Europe 43.6 million 43.2 million +0.9%
6 United Kingdom Europe 28.1 million 28.2 million -0.2%
7 Turkey Europe 27.0 million 25.5 million +5.9%
8 Germany Europe 26.9 million 24.2 million +10.9%
9 Malaysia Asia 24.6 million 23.6 million +3.9%
+4.4%
10 Mexico Americas 22.4 million 21.5 million
International tourism receipts
International tourism receipts grew to US$919 billion (€693 billion) in 2010, corresponding to an
increase in real terms of 4.7% from 2009. The World Tourism Organization reports the following
countries as the top ten tourism earners for the year 2010. It is noticeable that most of them are on
the European continent, but the United States continues to be the top earner.
International
UNWTO
Tourism
Rank Country Regional
Receipts
Market
(2010)
1 United States North America $103.5 billion

5. 5
International
UNWTO
Tourism
Rank Country Regional
Receipts
Market
(2010)
2 Spain Europe $52.5 billion
3 France Europe $46.3 billion
4 China Asia $45.8 billion
5 Italy Europe $38.8 billion
6 Germany Europe $34.7 billion
7 United Kingdom Europe $30.4 billion
8 Australia Oceania $30.1 billion
9 Hong Kong (China) Asia $23.0 billion
10 Turkey Europe $20.8 billion
International tourism expenditures
The World Tourism Organization reports the following countries as the top ten biggest spenders on
international tourism for the year 2010.
International
UNWTO
Tourism
Rank Country Regional
Expenditures
Market
(2010)
1 Germany Europe $77.7 billion

6. 6
International
UNWTO
Tourism
Rank Country Regional
Expenditures
Market
(2010)
2 United States North America $75.5 billion
3 China Asia $54.9 billion
4 United Kingdom Europe $48.6 billion
5 France Europe $39.4 billion
6 Canada North America $29.5 billion
7 Japan Asia $27.9 billion
8 Italy Europe $27.1 billion
9 Russia Europe $26.5 billion
10 Australia Oceania $22.5 billion
Most visited cities by international tourist arrivals
Top 10 most visited cities by estimated number of international visitors by selected year
International
City Country visitors Year/Notes
(millions)
Paris France 15.1 2010 (Excluding extra-muros visitors)

7. 7
London United Kingdom 14.6 2010
New York
United States 9.7 2010
City
Antalya Turkey 9.2 2010
2010 (Excluding Malaysian citizens arriving
Singapore Singapore 9.2
by land)
Kuala
Malaysia 8.9 2010
Lumpur
Hong
Hong Kong 8.4 2010 (Excluding Mainland Chinese visitors)
Kong (China)
United Arab
Dubai 8.3 2010
Emirates
Bangkok Thailand 7.2 2010
Istanbul Turkey 6.9 2010

8. 8
The Research
Research Objective :
Study the Consumer Behavior With regards to Travel And Tourism.
Research Problem :
How Modernize is Travelling Habits of the people ??
Sampling Plan –
Sampling Size : 100
Sampling techniques : Through Questionnaire
The Survey was conducted over a period of a month . In which , our team member went
to people from every walk of life and made them aware of our survey , provided them
with the questionnaire and helped them in filling it.
Travel and Tourism being part of everybody’s life was very easy and comfortable
matter to talk about for the respondents.
The information which was seek from them was to predict how mordenize their way of
travelling is . They were asked,
How often they travel ?
For How long ?
Where they travel to ?
With whom ?
Objective of their travel .
How they plan their Trip ?
Where do they stay ?
Have much familiar they are with online travel assistance options ?
How they like to travel more ?
All these information was seeked in form of following questionnaire :

9. 9
Questionnaire
Please go through the following questionnaire and identify the appropriate responses for each
of them. There is no such thing as a correct answer, therefore feel free to respond
unprohibitively
Disclaimer: Your response via this questionnaire will be used strictly for academic purposes.
There will not be any commercial solicitation or usage of the response in any kind / form
whatsoever.
Personal Information
Name :
Age :
Gender :
City :
Occupation :
Your Income Level ( per annum ) :
1. Upto 5 lac
2. 5 lac-15 lac
3. 15 lac – 25 lac
4. 25 lac- 35 lac
5. 35 lac and above
6. Not earning presently
1. How often do you travel outstation ?
 Once in a Year
 Once in 6 Months
 Once in 3 Months
 Every Month
 Every Week
2. How do you Plan your Trip ?
By Yourself

10. 10
Through a Travel Agent
3.What is most common type purpose of your travel ?
o Family Vacation
o Adventures
o Business
o Spiritual
o Religious
4. What mode of transportation do you opt ? Rate them on the basis of your preference (most
preferred at the top , Least preferred at the bottom )
Car, Bus, Train , Airplane, Ship
5.Where do you go most often ?
o Hill Stations
o Beaches
o Deserts
o Historically Significant places
o Commercially Busy cities
6. Have You travelled Internationally?
o Yes
o No
How Many Times ........................
7. With whom, Do you travel most often ?
o Family
o Friends
o Colleagues
o Alone
8. Where do you like to stay ?
o Expensive Hotels
o Economy Hotels
o Resorts

11. 11
9.What is generally the length of the trip ?
o 1-2 days
o 3-5 days
o A week
o A fortnight
o A month
10. Do you have Membership of any Holiday Clubs ?
o Yes
o No
11. Have you used any online travelling website ?
If so,
12. How often?
 none
 sometimes
 often
 every time when I plan a travel
13. Do You have any favourite travel website?
.........................................................................................
14. How Much do you spend on a trip on an average ?
o Upto 5,000
o 5,000 – 15,0000
o 15,000 – 25, 000
o Above 25,000
15. Do You wish to go for a World-tour ?
o Yes
o No
Signature

12. 12
Data Analysis
With data available various analysis where done in order to study travelling behaviour
of the sample .
1. To start with Age Group.
Age Group
Below 20 20-25 25-30 Above 30
3%
17% 33%
47%
The Sample was made of 47% people falling in the age group of 20-25 years. Next
trailing Age group was “below 20” years with 33 % of contribution. Age group of 25-30
and Above 30 years had contribution of 17% and 3% respectively.

13. 13
2. Sex Ratio
gender
Male Female
43%
57%
57 of respondents where Male rest were Females .
3. Occupation
Occupation
Student business Service Housewives
2%
15%
11%
72%

14. 14
72 % of respondents where student pursuing different courses of graduation level .
where a 15 % where engaged in service . Followed by 11 % engaged in Business while
rest two percent were Housewives .
4. Income Group
Income Group
Upto 5 lac 5lac-15 lac 15 lac -25 lac
25 lac -35 lac Above 35 lac Not Presently
13% 12%
1%
62%
10%
2%
62 % share of sample was financially dependent as they are not in any kind of economic
activity. 13 % had income of income upto 5 lac where as 12 % earned upto 5 lac to 15
lac annually . only 2 % and 1% earned Above 35 lac and between 15 lac to 25 lac
respectively.
5. No . of Trips
every Trips
Week
10%
every Once In a
Month Year
21% 36%
Once in 3 Once in 6
months months
13% 20%

15. 15
As above data signifies , 36 % went out of their daily environment only once in year . 21
% went out every month while 20 % went once in 6 months. 13 % went once in 3
months but only 10 % went every week.
6. Planning
Planning
By Yourself Through Travel Agent
31%
69%
When it comes to planning your Trip 69 % liked to plan their trip all by themselves
where as 31 % rendered the service of Travel agents .
7. Purpose
Purpose
Family Vacation Adventure Business
Spiritual Religious
5% 6%
18%
14% 57%

16. 16
When asked about the purpose of the Trips they make , 57% answered that it’s mostly
Family vacation . Other 18% said that it’s Adventure while 18% said that they do it for
Business point of view. While 5 % and 6% people defined their purpose as Spiritual and
religious.
8. Mode Of Transportation
100
80
60 Ship
40
20 Airplane
0
Bus
Train
Car
People prefer Train over all the others followed by Car, Airplane, Bus and at the last
Ship.
9. Destination
Commercia Destination
lly busy
Places
24%
Historically Hill Station
Significant 50%
Place Deserts
8% 13%
Beaches
5%

17. 17
50 % people commented that their preferred and most destination is Hill Station . for 24
% people it’s Commercially busy places, for 13% it’s Deserts. While for 8% and 5%
it’s Historically Significant places and Beaches .
10. International Travel
International Travels
Yes
32%
No
68%
Out of sample 68% people haven’t made international travel . while 32 % people have
been to abroad.
11. Companions
companions
Alone
21%
Colleagues
2%
family
59%
Friends
18%

18. 18
59 % of people prefer Making visits with Family members . While 21 % like to travel
alone. 18 % travel with friends . while only 2 % with colleagues.
12. Accommodation
Resorts
11%
Economy
Hotels
25% Expensive
Hotels
64%
64 % prefer to stay in Expensive Hotels , While 25 % choose Economy Hotels . 11 % go
for Resorts .
13. Duration
Duration
11
1-2 Days
13
3-5 days
A week
A Fortnight
18
A Month
30

19. 19
Major chunk Stay for 1-2 day , closely followed by 30 % going for 3-5 days . and 18 %
staying for a week with 13 % staying for A fortnight and 11 % for a month and so.
14. Holiday Clubs
Membership club
yes
21%
no
79%
79 % said that they don’t have membership of any holiday club . 21 % have it.
15. Travel Websites
Use of travel Sites Often Everytime
0% when I
Sometimes plan a
23% travel
0%
None
77%

20. 20
77 % people do not use any kind of Travel based websites while 23 % does it sometimes.
16. Spending
spending Upto 5,000
10%
5,000 -
above 15,000
25, 000 24%
50%
15,000 -
25,000
16%
50 % people spend more then 25 ,000 rupees while they travel. Rest 24 % spend
somewhere between 5,000- 15 ,000 . 16 % spend in between 15,000-25,000 . 10 % less
then 5,000 or up to it.
17. World tour
World tour
No
27%
Yes
73%

21. 21
73 % people said that they would like to go for a world tour if given chance . 27 % said
no .
Conclusions
• Way of Travelling Still Stays the same.
• Online travelling Websites need to market more in order to become a part of
People’s Holidays.
• Travelling is Synonym to “family time’’ for most of the people.
• Most Preferred Destination are “ Hill Station”.
• People look for cost-effective travel options.
• Very few people Go for Holiday Clubs Membership.

22. 22