Social and Community Value of Football

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The document summarizes research into quantifying the social value of football clubs. It finds that while clubs provide important social benefits, these are rarely measured or reported. Supporter-owned clubs tend to be more inclusive and have better community relationships. The research recommends that clubs adopt clear community objectives, report on social impacts, and that authorities recognize the added social value of broader ownership models.

Esportes Tecnologia

Supporters Direct Conference 2010 Workshop The Social and Community Value of Football A Supporters Direct Research Project, by Substance Dr. Adam Brown

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

Three Phases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Approach to Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Approach to Research (interviews) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Approach to Research (case studies) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Findings – Overall ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Findings – Fans ,[object Object],[object Object],[object Object],[object Object],[object Object]

Stakeholder Relations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key Findings - Ownership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Findings – Good Practice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Findings – Regulation ,[object Object],[object Object],[object Object],[object Object]

Regulation - Options ,[object Object],[object Object],[object Object],[object Object]

Recommendations (i) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations (ii) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Substance 3 rd Floor Fourways House Hilton St Manchester M1 2EJ 0161 244 5418 www.substance.coop [email_address] http://valuefootball.substance.coop

The Social Value of Football - now we know how to measure it, the why, how and “yeah but...”s Adrian Ashton www.adrianashton.co.uk

What’s in it for you? ,[object Object],[object Object],[object Object],[object Object],Adrian Ashton

What could kill it before you start? ,[object Object],[object Object],[object Object],[object Object],Adrian Ashton

What could kill it before you start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adrian Ashton

What about the information needed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What you need to get started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adrian Ashton

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