Plenary Speech at 1st International Conference on "Mobility for Life: Technology, Telecommunication and Problem Bassed Learning" at Mae Fah Luang University, Chiang Rai, on March 5, 2012

1. Dr. Supot Tiarawut
Chairman of Mobile Technology for Thailand (MT2)
1st International Conference on Mobility for Life: Technology, Telecommunication and
Problem Based Learning, 2011 (TT-PBL’11)
March 5, 2012

2. People lined up for iPhone4
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3.  Release of
iPad2
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4.  Technology trends: network, device and
application
 Trends in Mobile Apps Market
 Opportunity for New Entrepreneur
 Promoting new developers: MT2 Alliance
 Looking forward…
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5. Network, Device and Applications
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6.  Broadband become the centre of network
development
 4G and LTE started deployment in many
countries while Thailand still stuck with 3G.
 New investment areas: 3G, NGN migration
and bandwidth expansion.
 FTTH deployment needs support on Right of
Ways from government and NBTC.
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7.  Extraordinary growth of smart phones and
tablets
 Emerging smart devices leading to Internet of
Things, e.g., wireless sensor networks, and
body area networks
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8. 8

9. 9

10. Salesforce.com
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11.  Applications are now main drivers of industry,
esp. social network services (SNS).
 Opportunity for new generations of users
with higher IT literacy as they rise up the
corporate ladders.
 Opportunity for new generations of
developers to access the world market.
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12. Technology Trends
Computing + Communications + Contents
“My relevant content, anywhere, anytime, in
the format I want.”
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13.  Platform + Devices are transforming the
telecom industry
 Bypass wall-garden revenue models and market
boundaries
 Still some believes local market expertise will
eventually prevail
 Mobile application and cloud services will
drive bandwidth growth and needs for
broadband network expansion.
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14. 14

15. Source: Gartner, May 2011
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16. 16

17. Source: Urban Airship (2011), “2010 Mobile Application Developer Survey”, January 3, 2011
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18. Source: Urban Airship (2011), “2010 Mobile Application Developer Survey”
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19.  Mobile application grows from 8.8% in 2010
of total software market to 11.6% in 2011
 Value of mobile application market grows
from 3,959 MBt. in 2010 to 5,799 MBt. in
2011.
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20. 20

21.  Opportunity for new generations of
developers to access the world market.
 Bypassing network operators and gaining
higher revenue share
 Minimal investment (av. 3 month
development time) and manpower
requirement (av. 3 developers per program)
 Innovation-based economy
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22. Traditional Revenue Chain
Developer Publisher Aggreg. Platform Operator End User
20% 20% 10% 10% 40%
AppStore Revenue Chain
Developer AppStore End User
70 % 30%
Source: NECTEC, TRIDI Study 2011 22

23. As of Feb 23, 2011 – Thai Android Market 23

24. As of Feb 23, 2011 – Thai Android Market 24

25. MOLOME
 Picture sharing apps
 On Android, Blackberry
and Symbian
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26. 26

27. THAI LOTTERY
 Lottery result
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28. As of Feb 23, 2011 – Thai App Store 28

29. As of Feb 23, 2011 – Thai App Store 29

30. Paid Apps Free Apps
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31. 31

32. 32

33. 33

34.  Paid App
 Offer free app + paid contents
 Work for hire
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35. 35

36. 36

37. Essentially the same app,
branded under different names.
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38.  B2S eBook Store on Android
market
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39. Another app for Thai Airway International
by G Softbiz Co.,Ltd. (Flight schedule and
status)
Apps for NOK AIR and Thai Airways International by Digitopolis Co., Ltd.
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40. 40

41. 1. Telecommunicat ions Research and Industrial
Development Institute (TRIDI)
2. National Electronic and Computer Technology
Centre (NECTEC)
3. Software Park Thailand (SWP)
4. Faculty of Engineering,Kasetsart University
5. King Mongkut's Institute of Technology Ladkrabang
(KMITL)
6. Microsoft (Thailand)
7. Intel Microelectronics (Thailand)
8. Samart Corporation
9. Spring Telecom
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42. MT2 will become the centre for all stakeholders
in Thailand's mobile-application development
ecosystem, pooling the resources and
contributions of all alliance members. It will
provide technological know-how,
development facilities, training, and
assistance to commercial software
developers.
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43. 1.Seminar/Workshop/ Training
2.Go to Market
3.Business Opportunity
4.Community
5.Awards
6.Incubation Programs
7.PR
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44.  The number of MT2 members as of 20 February
2012 is 504.
1. 105 Independent developers.
2. 48 New graduates
3. 23 Entrepreneurs
4. 208 Private company employees
5. 22 State enterprise employees
6. 40 Government Officer
7. 58 The others
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45.  Ultimate goal: Thailand as a regional hub for
mobile development in 5 years
 Three major promoting activities:
 Human resources development
 Entrepreneur incubation
 Go to market support
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46.  Goal: To increase the number of registered
developers
 Activities:
 University courses
 Seminars and Workshops
 Road shows at allied universities
 Partners: Universities, Software Park, MT2
Alliance
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47.  Goal: To increase the number of new
entrepreneurs and build a success story
 Activities
 Develop community by organizing monthly
events
 Open mobile application testing labs
 Incubation programs
 Partners: Software Park, NECTEC,
Universities, AIS, Intel
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48.  Goal: To build a success story of
commercializing new applications
 Activities:
 Awards: SAMART Innovation Award, NSC by
NECTEC, WWContest by Intel
 Expos: CommunicAsia by TRIDI
 Business Matching by MT2 monthly event
 PR
 Partners: MT2 Alliances
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49.  Thai government is planning to distribute
tablets to primary schools’ students in May
2012.
 Big opportunity for Thai developers to create
educational contents via mobile application.
 Aim to build and disseminate success stories
to the world
 Inspiring new generations of entrepreneurs is
key to future success.
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50. supot.tiarawut@gmail.com
Twitter: @supott