A press release is simply an announcement prepared for distribution to the media. It is a fantastic way to generate tons of free publicity. Press release distribution helps you create buzz, increase online visibility, and drive website traffic. The purpose of a press release is to provide accurate information to reporters and journalists and by doing so, they are more likely to take interest and consider it as a story idea. They are normally written in third person and strive to demonstrate the newsworthiness of a particular person, event, service or product.

1. How to Write a
Press Release

2. Stay Informed
Join our E-Club http://bit.ly/SNMe-club to receive our
monthly newsletter, with practical tips to increase brand
awareness and strategies for more engaging relationships
with your clients.
Visit and Like our Facebook page http://on.fb.me/KFujSu
Go ahead - post your Social Media & WordPress
questions and get answers in real time.

3. It Starts With Passion
There’s no shortage of creative thinkers out there. What’s a
little harder to find are creative thinkers who understand
business. That’s where Supernova Media Shines.
We are a full service web company. We provide our
customers with a uniform custom branded web presence.
At Supernova Media we specialize in the speedy setup of
WordPress websites & blogs. All our websites are mobile
friendly, have onsite search engine optimization and social
media integration.

4. Writing a Press Release
A press release is simply an announcement prepared for
distribution to the media. It is a fantastic way to generate
tons of free publicity.
Press release distribution helps you create buzz, increase
online visibility, and drive website traffic.
The purpose of a press release is to provide accurate
information to reporters and journalists and by doing
so, they are more likely to take interest and consider it as
a story idea.
They are normally written in third person and strive to
demonstrate the newsworthiness of a particular
person, event, service or product.

5. Writing a Press Release
There are several sections of the press release- each
equally important. We will outline these in the next slides.
• Headline (and Subhead)
• Body
-Communicate the 5 Ws (and the H) clearly.
(Who, What, When, Where, Why and How)
-If possible, include a link to an online copy of the same
release.
-Add info about the company & contact information.
• End the release with three # symbols

6. Press Release Sample
View Supernova Media’s Press Release here:
HEADER INFO:
FOR IMMEDIATE RELEASE:
Logo:
Contact Company:
Contact Person:
Company Name:
Phone Number:
Email Address:
Website URL:

7. Press Release Sample
<HEADLINE>
If your headline fails, your press release will never see the light of
day, the reporter will put it in his read later pile and probably never
read it later. He’s not interested in helping you make money or
driving visitors to your site, he's looking for a story that will be
interesting to his readers. He wants to know only the info that will
help him craft a good story, not a bloated story about how great your
customer service is.
<SUBHEAD>
Subheads are extremely useful tools, yet usually overlooked by
press release writers. It’s another opportunity to pull readers in and
give them an idea of your angle on the story.

8. Press Release Sample
<City>, <Province>, <Date> - The first paragraph. Begin
your press release with the who, what, when, where, why
and how of the story. It should read easily and give the
audience or the reporter a good idea of what’s to come.
Next, the balance of the press release serves to back up
whatever claims were made in the lead and headline. Provide
some background information on the product or service.
Make sure to write your release in terms that readers
consumers, your target audience, and the general public will
understand. (ie: Do not use industry terminology, and provide
definitions that readers might not know about or understand).

9. Press Release Sample
[Continued] Use enough supporting material to make your
case, and to demonstrate that, whatever angle you're
promoting, it wasn't something you slapped together
carelessly. It is good practice to keep a log of all of your press
releases housed on your own website, and it’s a great idea to
provide and include this link in your release. This also gives
you the opportunity to add a great picture that supports your
story. Your text should intrigue the reader to find out more, visit
your website, contact you for more information, recommend
your product to a friend, or sell your product to management.
Supernova Tip: Write a blog about your news release and
link back to your blog in the press release.

10. Press Release Sample
ABOUT <COMPANY>
The final paragraph should be a brief description of your
company and the products and services it provides. Include a
summary of other products and services your provide, and a
brief history of the company. Many businesses already have
professionally written brochures, presentations, business
plans, etc. That introductory text can be put here. If your press
release is really newsworthy, reporters would surely like more
information or would like to interview key people associated with
it so be sure to include "For more information, contact: " as the
last sentence. The contact details must be limited and specific
only to the current press release.
-### (This is a journalistic standard)

11. Press Release Tips
• Stay away from phrases like "breakthrough",
"unique", "state-of-the-art", etc.
• Make sure you wait until you have something with
enough substance to issue a release.
• Always write it from a journalist's perspective. Never
use "I" or "we" unless it's in a quote.
• Shorter is better. If you can say it in two pages,
great. If you can say it in one page, better.
• Read lots of good newspaper writing, such as the
New York Times or the Washington Post to get a feel
for the style.
• Avoid excessive use of adjectives and fancy
language.

12. Press Release Tips
The next time you are tasked with
writing one for your company, have
no fear, the basic rules are clear:
useful, accurate and interesting
information portrayed within the set
journalistic guidelines.

13. Our Services
Being Passionate comes easy when you genuinely enjoy
what you do. We offer an array of services at Supernova
Media but here’s what we do best:
• Web Design & Hosting
• Social Media Training & Consulting
• Mobile Marketing
• Email Marketing
• Branding
• Virtual Tours
We know that your success is our success. Contact Us

14. About Nancy Bain
Nancy is a business owner, educator, and business strategist
with more than 20 years experience. When she is not advising
and teaching people about social media, Nancy spends a lot of
her own time using social media.
Find Nancy online:
Google+ : Nancy Bain Like Supernova Media on
Follow Nancy on Twitter Facebook
Visit her Website Find her on LinkedIn
Follow her Blog And visit her YouTube Channel