What are Facebook Interest Lists - by Supernova Media. Very similar to Twitter Lists - Facebook has now made it a whole lot easier for users to bundle up all the content they're interested in. Facebook announced a new feature that lets users compile so-called interest lists around topics where the top stories from each interest group appear in their news feed.

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Lists

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4. What are Interest Lists?
Interest Lists allow users to organize updates into separate topics
from a collection of fan pages and public figures who have the
subscribe button enabled on their profile. For example, a user
could create a "Recipes" Interest List, adding to it fan pages like
Betty Crocker and the Food Network, as well as the profiles of their
favorite food bloggers to which they subscribe.
You can join existing lists like created by others or create your own
by adding whichever people or Pages fit the topic. While content
from Interest Lists to which you subscribe will automatically get
pulled into your main news feed, individual Interest Lists can also
be viewed in a separate news feed of their own, so users who
follow an individual list can access a feed dedicated to updates just
from pages or people included on that list.

5. How to Create Interest Lists
If Facebook has rolled out Interest Lists to
you, locate 'Interests' in the left sidebar
navigation on your news feed (you may
need to click "more" at the bottom to see
it). Click 'Interests' --> 'Add Interest,' and
then you can search for other Interest
Lists or create your own.
When creating a list, a user can then add
pages or people they're already
subscribed to, as well as choose other
popular pages/people in specific
categories (e.g. Art, Books, Business, etc.)
that Facebook recommends, or search for
people/pages to add on their own.

6. How to Create Interest Lists
Once you've created your list, You
will be prompted to give your list a
name and select who the list will be
available to -- just you, your
friends, or the public.

7. Why Marketers Should Care
Facebook has now made it a whole
lot easier for users to bundle up all
the content they're interested in. So
how can marketers benefit?
While it doesn't look like Facebook
has added functionality to enable
you to create Interest Lists as a brand
page, we still see several benefits for
marketers that come with Facebook's
new feature.

8. 1) Create Lists in Your Industry
You may not be able to create Interest Lists 'by' your brand
page, but that doesn't mean a prominent, public-facing employee
from your company can't. Ask one of your executives to create a list
for your industry, and help him/her find the best pages and people
to put on it.
For example, if your industry is business services, you could create a
list curating educational resources in the business services industry.
Just make sure you add your company's business page to it, and
then promote it to the high heavens -- on your blog, in social
media, etc. If you're successful in generating a lot of subscribers for
it, the updates you post to your Facebook business page will get
seen by the subscribers of that Interest List, exposing you to people
who may not be following your Facebook page directly.

9. 2) Subscribe Button
While you're at it, encourage the public-facing
executives and thought leaders in your
business to add the subscribe button to their
personal Facebook profiles and share your
business' content. Individual people can only
be added to Interest Lists if they've
implemented the subscribe button, so doing so
will enable users who are creating new Interest
Lists to add your business' thought leaders to
their list, increasing the chances of exposing
your business' content to people who
subscribe to those lists.

10. 3) Add to Interest Lists Feature
You're getting up to speed with the new
Facebook page design, right? With the new
design, visitors to your page can easily add
your page to one of their Interest Lists using
the drop-down menu at the top of your page.
So first, update your business page to the new
design (you'll be forced to do it on March 30th
anyway), and then encourage page visitors to
add your page to their Interest Lists where
appropriate. Using the new 'pin' feature of the
new Facebook page design, you could even
anchor a message that encourages page
visitors to do this at the top of your page.

11. 4) Fresh Content
We can't help but see a connection between Interest Lists and
the power of leveraging fresh content about industry news. Think
about it: if something newsworthy happens in your industry and
you're the first to cover it on your blog and promote it on your
Facebook page, you'll indirectly also be broadcasting that news
(and your brand) to any Interest Lists you're a part of. And being
first means you'll likely capture the majority of traffic interested
in that news to your blog. In today's online world, timeliness
wins. Think about how you can do some newsjacking in your
industry to get in front of your audience. As an SEO bonus, you'll
also benefit from Google Panda's emphasis on fresh and timely
content!

12. 5) Facebook Presence
Facebook users are never going to add your
business page to one of their Interest Lists if
it's not, well ... interesting. So if you want your
business page to be on every Interest List
pertaining to your particular industry, you
need to be regularly updating it with
fresh, relevant, and high-quality content.
That's right -- content is still king, so if content
creation isn't already a central part of your
inbound marketing strategy, this just makes
another compelling case for why it should be.

13. Interests
Users can expect to see the feature
appear on the left side of their Facebook
landing page within the next few
weeks, but the functionality is already
live at
https://www.facebook.com/addlist.

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15. About Nancy Bain
Nancy is a business owner, educator, and business strategist
with more than 20 years experience. When she is not advising
and teaching people about social media, Nancy spends a lot of
her own time using social media.
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