A Superchooha research to understand the psyche and behaviour of the fairer sex on social platforms.

1. Women & Social Media Decoding the psyche of the fairer sex on social platforms.

2. The attention / opinion economy?

3. Word of mouth: 90% of consumers trust online recommendations for purchase decisions [1]

4. Women rule the social web [2]

5. All age groups, the ratio is skewed towards women

7. 62% post product reviews

9. The mobile revolution: Putting social media into a billion hands

10. 50% increase of mom blogs between June 2008 and October 2009 [4]

11. Indian Digi Moms spend 15 hours a week on internet [5]

12. Let’s try and demystify the eternal enigma calledwoman! Some successful projects

13. Brands are already leveraging this

14. Bebeautiful.in Bebeautiful.in is a custom community created by Pond’s, Dove, Lakme, Sunsilk and Vaseline.

15. Use these online conversations for

16. 2010: Jimmy ChooFoursquare treasure hunt

17. 2009: The Pink Chaddi campaign – 10 million users on Facebook were exposed [4]

18. Sunsilk Gang of Girls - Monthly page views = 3M / Monthly visits = 12M

19. TVS Scooty: The girl power online community!

20. How can Superchooha help you?

21. Health Connect around shared passions and stories: Fashion / Home making / Lifestyle / Dating tips

22. Expert tips on the shared passions

23. Fashion apps for user generated activities

24. Virtual gifts: Every girl loves a surprise!

25. References Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape," Jupiter Research, March 2007 BrianSolis.com, Google Ad Planner Shespeaks.com Media Survey 2008 http://www.youtube.com/watch?v=w0YU_WOzVFQ&feature=player_embedded http://www.alootechie.com/?q=content/indian-digi-moms-spend-15-hours-a-week-internet-survey