71% of Social Media users say they are more likely to purchase from a brand they follow online. Are you engaging your customers once they walk out your door? This session will focus on leveraging the use of interactive methods of communication as inexpensive, effective marketing tools for small businesses. Find out who's doing it best, and what they're doing that makes them stand out from the crowd.

2. Beyond Networking:
How Social Media is Key
to Cultivating Customers

3. @NikkiSunstrum
• Director of Social Media, University
of Michigan @UMich
• Former State of Michigan @MIGov
Social Media Coordinator
• B.S. in Political Science & M.A. in
Education
• Skilled in making dull things
interesting
• Master manipulator of content &
small children
• Throws parades for fun

4. #SocialNomics 2014

5. The way in which we get
our point across has
changed.
Not the concept or
necessity of information
distribution.

6. Taking the Shiny Out of Social
• 1 in 4 people use social networking sites
• Globally, in 2012 over 1.73B registered users of social — By
2017 2.55B
• 73% of adults are using social media — 56% in America
• 57% of people are talking more online than they do in real life
• Nearly 2/3 of Americans sleep with their cell phones

7. The Fundamentals

8. But isn’t SM just
for people’s cats,
bacon & breakfast?
• Outreach
• Information
• Clarification
• Resources
• Customers

9. The Method to the Madness
• Why do I want to engage
in social media
• What do I hope to
accomplish?
• Who is my target
audience?
• Where do I belong?

10. It’s not just what you say,
but how you say it
Visual
Engage
Show personality
Provide exclusivity
Build an expectation
Analyze

13. Start Simple
Tag, Mention, Share
Like, collaborate, comment
Support a common cause
Promote
Create a buzz
Decorate for season

14. Innovative &
Appropriate Use
• Know your audience
• Stick to what you know
• Draw a connection
• Don’t spam
• 80-20 Rule

15. Be insightful

16. BOTTOM LINE: Are you seizing the available opportunity to elevate
the perception of your business and the success of your overall
brand?

17. Give Me a Boost
• Consider who you are targeting
• Is your ad social? Does it even
need to be?
• Branding vs. Advertising
• Optimize for mobile and short
attention spans
• Average FB fan is worth $174
• Images must be <20% text
• Potential to double reach for small
investment

18. What not to do

19. Google Yourself
• Proactive, not reactive
• Be alert
• Manage your profiles
• Listen, learn, engage
• Deliver on your promises

21. Bottom Line
• Do not underestimate the power of strategy
• Make sure everyone is on the same page, literally
• Put the proper resources in place for success
• Compose guidelines, goals and expectations
• Evaluate, measure, and review

22. Questions?
@nikkisunstrum
www.fb.com/nikki.sunstrum