1. Presented By:-
Shikhar Sood
Yenav Kapoor
Sumit Sharma
Sunny Kalra

2. CONTENT
• Introduction
• Problem Addressed
• Effects of E-Chaupal
• Global Recoginition

3. INTRODUCTION
• Started by I.T.C in June 2,000.
• Reach out to 4 million farmers across ten states.
• Through 6,500 kiosks.
• Plans to scale up to 20,000 e-chaupal by 2012.

4. E-CHAUPAL
• Chaupal is a hindi word which means village
gathering place.
• E here stands here for electronic so it’s a village
meeting place on a electronic platform.

5. E-CHAUPALAgriInputRetailer
Farmer
Processor
Kaccha
Adat
Pakka
Adat
Money Lender
Trader
Broke
r
DeptofAgriVLW
Input
Cos
Seed
Fertilizers
Chemicals
Practices
Stockist
Govt
Univ.
Met Dep
MSP
Insurance
Practices
Weather

6. E-CHAUPAL
AgriInputRetailer
Farmer
Processor
Kaccha
Adat
Money Lender
Trader
Brok
er
DeptofAgriVLW
Input
Cos
Seed
Fertilizers
Chemicals
Practices
Stockist
Govt
Univ.
Met Dep
MSP
Insurance
Practices
Weather
Choupal
Sanchalak

8. KEY SUCCESS FACTOR OF E-CHAUPAL

9. PROBLEMS PREVELING
• Improper infrastructure.
• Improper knowledge of farmers.
• Late payments.
• Exploitation of farmers.
• No incentive to farmers for better quality crop.

10. HOW ? OFFERED SERVICES
• Support structure
• Knowledge
▫ Crop Market Rates
▫ Harvesting knowledge
▫ Soil Testing
• Processing
▫ Electronic Crop Weighing
▫ Procurement of Seeds & Fertilizers
▫ Immediate Cash Payment

11. EFFECTS OF E-CHAUPAL

12. EFFECT ON THE COMPANY
• Lower procurement costs
• Direct interaction with farmers
- Control on quality & supply
security
• Low cost distribution channel
• Access to market intelligence
10
70
75
250
0
85
0
100
0
100
200
300
400
500
600
Costs(Rs./MetricTon)
Mandi e-Choupal
Commission Handling and Transit Losses
Labor Costs Bagging and Weighing
Transportation

13. EFFECT ON THE FARMERS
• Access to information
▫ Empowered decisions
▫ Improved agriculture
• Economic benefits through
lower transaction costs
• Served with dignity
• Knowledge bundled sale of
goods and services
• Hope for a brighter future
50
50
70
100
0000
0
50
100
150
200
250
300
Costs(Rs./MetricTon)
Mandi e-Choupal
Handling and Transit Losses Labor Costs
Bagging and Weighing Transportation

14. GLOBAL RECOGINITION
1. Stockholm Challenge Award 2006
2. Development Gateway Award 2005
3. World Business Award 2004
4. Harvard University case study
5. Recognized in World Development Report 2008
published by World Bank.