Online best practices, Web site best practices, Banners, Forms

1. ibm.com
Best viewed in slide mode

2. ibm.com
Flow of the Presentation
1. List of Top competitors included
 Dell.com
 Microsoft.com
 HP.com
 Oracle.com
 Infosys.com
 Wipro.com
 Mahindra.satyam.com
 Tata Consultancy Services.com
2. Website marketing strategies
 Various Special Banners and promotional strategies
 Web merchandising, CTA modules and lead capture techniques
 Special offers and how they are effectively using it
 Ways to keep user engagement interactive in the website
 How to make user search and navigation easy
 Marketing Campaigns
1

3. ibm.com
Dell.com/India
dell
Dell Marketing Campaign
Lead Banner with Image on
LHS and Text on The RHS,
Use of Marketing Campaign in
their call to action,
keep their customer aware
about their marketing
campaign
This a new feature hovering around all the
dell .com WebPages,when some one click
here c

4. ibm.com
Dell.com/India contd
This a new feature hovering around all the dell
.com WebPages, when some one click here
comment card opens.
Note: Look how dell leverages their current
customers to acquire new opens/Reference
marketing strategy

5. ibm.com
Dell.com/India

6. ibm.com
Microsoft.com/India
Microsoft Marketing
Campaign
Latest Running Campaign
Business
Pains
Questions

7. ibm.com
Microsoft.com/India
Merchandize present
midmarket homepage to
reach their midmarket
customers
Customer query Form

8. ibm.com
HP.com/India
HP Marketing
Campaign
Newsletters are present
on the RHS modules on
all the products and
services pages

9. ibm.com
Oracle.com/India
Oracle Marketing
Campaign
Events
Merchandise/
Present in all their
product and
services page
Present in the support page
,Customers and measure their
Clear contact IT requirement with oracle
details to solve products and services offered
customers business
pains Can be very effective for Mid
market customers

10. ibm.com
Infosys.com
SMM using Twitter
Infosys Marketing
Campaign, Highlighted
in blue Such merchandise
coax attention and
make visitor to take
A dedicated Blog to action quickly
promote their
campaign/
Merchandised on
Present in product and
Promotional page
services pages

11. ibm.com
Infosys.com
Request a service Registration Form

12. ibm.com
Wipro.com
Wipro Marketing
Campaign

13. ibm.com
Mahindra-Satyam.com
Mahindra-Satyam
Marketing Campaign
SMM using
Twitter

14. ibm.com
Reach , CTA , Registration Form

15. ibm.com
Tata Consultancy Services. COM
TCS, Marketing
Campaign
Request Form

16. ibm.com
Learning and Inferences
 We all say think global act local, only dell implements and leverage that to the maximum
second slide)
 Adding tangibility to the your product and services makes your product and services
increase its credibility, whether its market penetration strategy (old product old market),
Product penetration strategy (old product new market), Market development strategy
(New product old market), Diversification strategy (New product New market), adding
tangibility makes product reach better and faster (slide 3)
 Visitors take action when they see what they want (slide 6)
 Newsletter are the fastest way to reach perspective as well new customers (slide 8)

17. ibm.com
Thank You