1. Redefining Agribusiness
An Introduction
Indian Agribusiness Systems Private Limited
23, Community Centre, Zamrudpur, Kailash Colony Extension
New Delhi – 110 048
Phones: +91-11-45191100, Fax: +91-11-45191124
URL: www.agriwatch.com

2. Agriwatch – An Introduction
Leveraging technology in the Farm Sector
Indian Agribusiness Systems Private Limited was started in 2000 to take the benefits of the internet and
other technologies to all players in the Agriculture Sector. While information has always been key to
every task in the farming sector, the dissemination of the information was not always democratic,
leading to inefficiencies. The launching of agriwatch.com heralded the first successful attempt to take
information on prices, arrivals, weather, acreage etc. public allowing all players to access the data. The
data was also made available through print media since at that point internet was not as prevalent.
Agri-Commodity Research is our forte`
With data being collected daily in over 250 commodities from over 400 markets in the country and
overseas, we have arguably one of the largest price-arrival data sets in the country apart from the
government sources.
The major commodities we cover regularly include:
Grains: Rice, Wheat, Maize
Pulses: Gram, Peas, Moong, Tur, Urad, Lentils
Veg Oil and Oil Seeds Soybean, Mustard, Sunflower, Groundnut
Oilmeal Soybean, Rapeseed, Groundnut
Spices Turmeric, Black Pepper, Cumin, Chilli Pepper, Coriander
Others 125 Herbal and Medicinal Plants
Sugar and Jaggery
Cotton and Guar
We have over the years used the data to develop models for forecasting in the domestic and global
markets. Our Trade Reports are widely subscribed and cover crucial information including:
Supply –Demand forecasts
Trade Flow
Price and crop forecasts
The information and analysis are available on the Internet as well as through technologies like SMS, Net
and mobile applications and are constantly being upgraded and innovated.
We have extensive experience in producing and distributing “Print editions” of agri-commodity related
publications. We have in the past published following publications over a period of 9 years:
1. Agriwatch (Hindi) – Daily And Monthly
2. Agriwatch (Bi-lingual) - Monthly
3. Commodity Canvas –Weekly
4. ICICI Commodity Life – Weekly
5. MCX Commodity News - Monthly

3. The experience gives us one of the largest networks
Having been in the sector for over 10 years and having set up the information collection networks
through the country has given us access to over 5 lakh farmers and 25000 of traders based in all states.
This helps us understand and learn the changes in the market dynamics as they happen
It also provides us the access for in-depth Value Chain Studies and Sub-Sector Analysis
Advisory and Consulting Services
With the depth and width of commodity experience we have advised some of the largest organizations
in the world working in various agri-related key sectors such as agribusiness, food chain, rural
development, agri-input.
Our core services include:
1. Designing and implementing procurement strategies
2. Crop surveys and outlook –including acreage, progress, inputs and forecast
3. Supply – Demand projects
4. Research studies and surveys
5. Commodity futures
6. Sub-sector studies and field based interventions
7. Supply chain re-engineering
8. Risk Mitigation strategies
Key Projects executed
1. An Analysis of Market Forces and Feasibility to Establish the Compound Cattle Feed Unit in
Western Uttar Pradesh: For a joint sector company
2. Analysis of market and identification of investment opportunities in the cattle-feed sector for a
US based manufacturer
3. Feasibility Study for Baby Buffalo Farm in Uttar Pradesh: For a private firm
4. Detailed demand analysis of poultry, dairy, feed, feed additives and meat sectors – for CLFMA
5. An Overview of Edible Vegetable Oils Industry in India: For Small Farmers Agribusiness
Consortium under Ministry of Agriculture, Government of India
6. Edible Oil Imports into India: Using Agreement on Safeguards
7. Study on Agricultural Produce Markets in West Bengal, for DFID and GoWB, to understand the
structure, conduct and performance of trade in agricultural produce, including the downstream
sectors; specifically to analyze factors contributing to price determination, volume flows and the
role of trade-related services
8. World Bank study of agricultural value chain in the state of Bihar
9. National Horticulture Board for their Kisan Call center services (query redress)
10. Evaluation and monitoring of Ministry of Rural Development Projects like District Level
Monitoring, Sector Reform Program and Swajaldhara.

4. 11. Japan Bank of International Cooperation for their irrigation projects in Koraput and Kalahandi
districts of Orissa – socio economic survey and micro plan development for the project
beneficiaries
12. Ministry of Information Technology for the Country Development gateway Project – need
assessment and business plan development
13. District Level Monitoring under Ministry of Rural Development
14. Market Mapping and development of micro credit mechanism: Rengali Irrigation project in
Kalahandi & Koraput , Orissa. Water and Land Management Institute (WALMI), Madhya Pradesh
15. Determinants of Soybean Oil Demand and U.S. Market Share in India: for American Soybean
Association and Economic Research Services of The US
16. A State Specific Study on Seed Spices for the State of Madhya Pradesh
17. A State Specific Study on Wheat for the State of Madhya Pradesh
18. Content aggregation and design for the National Horticulture Board print communication to the
farmers.
19. Content aggregation and design for the Coconut Development Board print communication to
the farmers/traders
20. Wheat variety identification and sourcing, for a trans-national restaurant chain
21. Meat Sector mapping and demand analysis, for a multilateral agency
22. Analysis of consumer behavior and targeting of communication for soy based food products - for
a multilateral agency
23. Long range Demand forecast at aggregate level and for individual fruits and vegetables - for a
development enterprise
24. Identification of channel partners and rural credit markets – for a Bank
25. ITC for identification of value addition opportunities with their farmer groups in Munger, Bihar
26. Chambal Fertilizers and Tata Kisan Kendra for rural focused knowledge dissemination
publications
27. Preparation of plan and tender specs for Mahaagrinet project in Maharashtra. This project
envisages a central server, 33 district centers, and 1000 dissemination kiosks.
28. Private Investment in Indian Agribusiness: Trends and Constraints for The United States
Department of Agriculture
29. Survey and identification of cattle feed (plus survey of rural and urban dairy farms) dealers and
distributors in Haryana and Punjab for a Transnational company.
30. Study of policy and regulatory issues with respect to agriculture produce marketing in West
Bengal – for a private investor
31. A detailed analysis of ICT interventions related to agriculture extension and suggest Government
directions for the future – for FAO
32. Survey of market, production clusters, distribution systems and development of business plan
for RUDI bazaars promoted by SEWA – for SEWA and ICICI Bank
33. Indicus Analytics for their WSS sector study for World Bank
34. IDEI for their farmer groups in Maharashtra and Bihar
35. Indian Society of Agribusiness Professionals for setting up their farm level query redress system
through an internet based system

5. Strategic Partners
Agriwatch has strategic partnerships with following organizations that provide it unique strengths in
implementation and grassroot level access.
Indian Society for Agricultural Professionals (ISAP), Not-for-profit outfit also promoted by same
promoters with membership of over 15000 agri-professionals and over 10 implementations on ground
currently of government programs like SGSY,MANAGE and other corporate CSR programs in extension,
training and financing.
Indigram Skill and Knowledge Initiatives Pvt. Ltd. (ISKILL), a new venture that will focus on training and
capacity building in functional and vocational areas that are required in the agricultural and rural
economies. The company aims to train over 7.5 lakh youth in skills like supply chain, retail and para-vet
services.
Indian Rural Development Solutions (IRDS) a venture that focuses on providing access to rural areas to
companies wishing to implement projects in the rural areas.
The Team
The team consists of highly qualified professionals with experience in Agriculture, commodities, ICT and
Consulting in India and abroad. The top management includes:
Mr.N.V.Ramana, Chairman: B. Tech. (Dairying), PGDM (IIM Ahmedabad). Has 3 decades of
experience in agri-commodities trading, animal feed industry, input sourcing, supply chain
management and consulting services.
Mr. Sunil Khairnar, Founder, Vice Chairman, B. Tech. (Agriculture), PGDM (IIM Ahmedabad), 16
years of work experience in agri-commodities trading, animal feed industry, input sourcing and
supply chain management and consulting services,, Director – MCX Group
V N Saroja, Chief Executive Officer, PGDM (IIM Ahmedabad), 20 years experience in consulting in
diverse sectors including agriculture and internet. Co-Founder of Naukri.com and Movico
Technologies.
Rajeev Dar, Director, B. Tech. (Dairying), PGDM (IIM Ahmedabad). Has 27 years of experience across
various industries including Dairy and food processing and marketing in India and abroad, including
Alfa laval , Thermax and others. Heads the Not-for-profit ISAP
Sachin Mardikar (Director-Consulting ) CA and ICWA, MPF(IIM-B) with over 15 years of experience
in Corporate, Rural and Micro Finance Sector
Bhaskar Natarajan, Head- Research and Content: M.S. (University of Cincinnati, USA), B.E. (VJTI,
Mumbai). Has 15 years of consulting and technology experience in various multinational companies
in the US and India
Pankaj Agarwal, Head- IT: M.Eng. (National University of Singapore), B.Tech. (IIT Delhi). More than
12 years of experience in technology companies in New York and Singapore