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Gamification
Can volunteer work be a fun
experience?
Kyriaki Iatropouli
"Play is older than culture, for culture,
however inadequately defined, always
presupposes human society, and
animals have not waited for man to teach
them their playing."
Johan Huizinga, Homo Ludens
Gamification = the use of game thinking and
game mechanics in a non-game context to
engage users and solve problems.
http://en.wikipedia.org/wiki/Gamification
Gamification techniques strive to leverage
people's natural desires for competition,
achievement, status, self-expression, altruism,
and closure.
http://en.wikipedia.org/wiki/Gamification
"Some of the ingredients of games are
absolutely psychologically primitive. We
know the brain responds to gains and
losses, whether it’s real dollars or
virtual gold pieces. There’s something
fundamental about recognition, seeing
yourself compared to other people."
Byron Reeves,
Professor of communication at Stanford University
Applications
Marketing
Education
Everyday life
(eg. finance,
health,
wellbeing etc.)
HR
Crowdsourcing
/ Crowdfunding
and many
more...
“Bringing games, play, and fun into the
workplace keeps people happy and they
stick around. When they stick around,
they get better at their jobs, the return on
training is amortized over longer periods,
relationships and trust improve, and there’
s laughter and an optimistic energy in the
hallways.”
Ross Smith, Director of Test at Microsoft
Challenges / Missions / Objectives
Narration
Reward
Competition
Trust
Basic Game Elements
Foursquare badges LinkedIn progress bar
Case study 1
Πηγή: How Gaming Transforms the Workplace | Ross SMITH
The use of games at work goes back a long time. A
few thousand years ago, workers at the building of
the Great Pyramid of Giza formed teams which
competed each other.
Case study 2
Case study 3
Gamification in action
Set clear objectives
- Discuss them with your volunteers
- Make sure they are achievable
- Agree on how to assess each objective
Choose carefully the prizes to:
- Be attractive to everyone
- Be fair
- Reward teamwork, in addition to individual
work
- Promote the ultimate objective, which is the
completion of the project
Divide a project into objectives / tasks of
short duration
Achieving short term goals revives morale, while
large long-term goals can be tiring and frustrating.
Create an environment of trust,
cooperation and mutual support
Work with your volunteers to improve
the process
Have fun!

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Gamification: Can volunteer work be a fun experience?

  • 1. Gamification Can volunteer work be a fun experience? Kyriaki Iatropouli
  • 2. "Play is older than culture, for culture, however inadequately defined, always presupposes human society, and animals have not waited for man to teach them their playing." Johan Huizinga, Homo Ludens
  • 3. Gamification = the use of game thinking and game mechanics in a non-game context to engage users and solve problems. http://en.wikipedia.org/wiki/Gamification
  • 4. Gamification techniques strive to leverage people's natural desires for competition, achievement, status, self-expression, altruism, and closure. http://en.wikipedia.org/wiki/Gamification
  • 5. "Some of the ingredients of games are absolutely psychologically primitive. We know the brain responds to gains and losses, whether it’s real dollars or virtual gold pieces. There’s something fundamental about recognition, seeing yourself compared to other people." Byron Reeves, Professor of communication at Stanford University
  • 6. Applications Marketing Education Everyday life (eg. finance, health, wellbeing etc.) HR Crowdsourcing / Crowdfunding and many more...
  • 7. “Bringing games, play, and fun into the workplace keeps people happy and they stick around. When they stick around, they get better at their jobs, the return on training is amortized over longer periods, relationships and trust improve, and there’ s laughter and an optimistic energy in the hallways.” Ross Smith, Director of Test at Microsoft
  • 8. Challenges / Missions / Objectives Narration Reward Competition Trust Basic Game Elements
  • 10. Case study 1 Πηγή: How Gaming Transforms the Workplace | Ross SMITH The use of games at work goes back a long time. A few thousand years ago, workers at the building of the Great Pyramid of Giza formed teams which competed each other.
  • 14. Set clear objectives - Discuss them with your volunteers - Make sure they are achievable - Agree on how to assess each objective
  • 15. Choose carefully the prizes to: - Be attractive to everyone - Be fair - Reward teamwork, in addition to individual work - Promote the ultimate objective, which is the completion of the project
  • 16. Divide a project into objectives / tasks of short duration Achieving short term goals revives morale, while large long-term goals can be tiring and frustrating.
  • 17. Create an environment of trust, cooperation and mutual support
  • 18. Work with your volunteers to improve the process