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The Chicago Convergence
The Chicago Convergence

Experience Distribution and how to jumpstart influential marketing

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Experience Distribution Jumpstart Influential Marketing Heidi Skinner Emerging Media Director January 22, 2009
Content Distribution content defined: “ ...In media production and publishing, content is information and experiences that may provide value for an end-user/audience. Content may be delivered via any medium …” - wikipedia
What’s Driving the Marketplace? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer behavior isn’t changing. It has changed.
The stats don’t matter anymore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do we do it?
Harnessing the power…
Experience Distribution ,[object Object],[object Object]
Re-introduce your creative assets Aggregated Syndicated & Social
$850,000,000
1 million pieces of content are posted every 24 hours
Keys to success: Authenticity, Accuracy
Keys to success: Buzzworthy, Reach
Think of yourself as a portal
When architected well, distribution appears seamless
Every day, the bar is raised
well, sort of…
 

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