Everything changes with time, and the same applies to a brand. A brand needs to keep reinventing itself otherwise it will be lost in the crowd and other brands will completely overshadow it.
This presentation tells you how to keep the brand relevant to its TG.
2. Brand History First company to start watch manufacturing in India Product range of HMT WATCHES LIMITED include more than 1500 models to choose from catering to all segments of the market The brand has consecutively been adjudged as one of the best Indian brands in surveys by leading agencies in the country. Source: http://www.hmtindia.com/html/frame.asp?page=sub-watch-mfg.htm
3. Purpose of Statement Re-introducing and re-positioning HMT in the watch market. Competitive Analysis (market share, strategies, ad campaigns etc.) Restructuring of the product line Tracking trends in the market through consumer studies. Thereby defining HMT core target group and sub-target group.
6. All Metros and II-tier citiesLaunch of new product range to cater to the core TG Apply a marketing strategy to suit the product range and the core TG Use of appropriate ad campaigns via media vehicles to convey the new look of HMT
8. HMT REBEL SERIES TG: 16 TO 24 YRS (MEN) SEC AB PRICE: INR 699 to INR 1599 SYNOPSIS: Impatience, fast-paced, adventurous, pro-change, seeking his own identity his own way, culturally rooted, yet perceiving culture in a new light!
10. HMT DOLL SERIES TG: 16 TO 24 YRS (WOMEN) SEC AB PRICE: INR 699 to INR 1599 SYNOPSIS: Individuality, enjoys her own space, thinks on her feet, stylish, naughty, innocent attention seeking.
12. HMT MiNSK Series HMT MiNSK MiNSK MEN and MiNSK WOMEN TG: 27 to 40 (Male & Female) SEC A A+ PRICE: INR 7999 to INR 12999 SYNOPSIS: CLASS, ELEGANCE, POWER TO SPEND, WELL READ, ENJOYS A CERTAIN POSITION IN THE SOCIETY.
13. HMT : Portfolio Strategy 2010-12’ Opportunity to stimulate sales Brand Opportunity Optimum Position Invest- Drive Image + Innovation Support- Drive Image Opportunity to build image Weak Position Sales Opportunity Divest Support- Drive price-value