Essentials of Twitter marketing

2. Develop a plan
 Keep conversation in mind
 Specify your target audience
 How to attract customers
 How often to tweet
 What content to share
 Should have high quality content
 Frequent updates on tweets

3. Learn from other companies
already using Twitter
 B2B companies engage customers
 Look at what high profile marketers are tweeting
about
 Monitor competitor’s tweets
 Assess their strengths, strategies, and weaknesses

4. Build your Twitter profile
 Write a concise, customer-centric description of your
business
 Link it to your website
 Use a compelling profile picture
 Use background image that represents your business

5. Seek followers
 Follow existing customers, partners and employees
 Follow influencers, thought leaders and experts
 Retweet and reply to people you think should follow
you
 Engage them socially

6. Make content the foundation of
your tweets
 You are what you tweet
 Timeline is the most important page of your profile
 Make relevant,engaging and interesting tweets
 Make sure majority of them link to high quality
content….blogposts, webinars, whitepapers, videos
 Tweets with links measure higher levels of engagement
in the form of clickthroughs and retweets

7. Tweet regularly, very regularly
 Twitter is a high velocity social network
 Start by tweeting twice a day – morning and midday

8. Participate in the community
 Follow
 Retweet
 Reply
 To the existing community of buyers and influencers

9. Make use of hashtags
 Use hashtags for specific marketing campaign
 Eg for conducting a webinar
 Creates single stream of tweets
 Enhance experience by engaging the participants
 Give a great customer experience

10. Consider a tweet-chat
 These are virtual meetings held on Twitter
 Held on certain day and time
 Identified by a hashtag
 Twitter fosters brand awareness
 Can expand org’s reach and exposure
 Increase social media visibility

11. Look into promoted accounts,
tweets and trends
 Target customers on the basis of interests, geography
and keywords
 Accounts
 Tweets
 Trends

12. Measure the performance of the
page
 Tracking system : hootsuite, buffer
 Twitter analytics

13. Strategic planning function
 Traditional strategy
 Market research
 Social listening
 Journalistic approach
 Precise insights into brand truths and audience
mindsets
 Powerful differentiation and targeting