![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Candidate Profile Sumati Ahuja](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Semelhante a Sumati Ahuja for Director, MCC
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Sumati Ahuja for Director, MCC
- 1. Sumati Ahuja Candidate, Director, MCC 7 th June 2011
- 3. Expectations Both ISB and its students have varied expectations of the MCC Highlight their achievements Enhance ISB’s reputation Knowledge Sharing What does ISB need? What do ISB’s students need? Sumati Ahuja Promote ISB students’ diversity Expertise in online branding Revamp ISB Merchandise Admissions/alumni outreach Coordination & communication Traditional media outreach
- 4. Focus Areas Knowledge Sharing: Easy & effective Merchandising: Little thought, low sales Synergy between clubs & ISB Marketing Team Alumni Outreach: Focused mostly on Jobs Online Branding There are a few additional focus areas that ISB needs MCC’s support on Sumati Ahuja Highlight & promote peer achievements/diversity
- 6. Online Branding Online Branding Revamp ISB positioned as a global B-school to prospective students, alumni & the industry ISB’s achievements and its resources available with ease What we want Given the limited budget provided to MCC, online branding needs to be effective Sumati Ahuja