3. Raise hopes that the benefit will be greater than those of individual efforts, hence confidence.

5. Lack of trust.

7. Couples, or Married Couples

8. StudentsThese three markets could be targeted with television commercials, radio ads and even social media. With the growing increase in social media families interests or married couple’s interests could be targeted directly by promoting different Las Vegas attractions on diverse websites such as YouTube, Facebook and Twitter. The campaigns could be things like a complete Facebook page dedicated to attractions for married couples in Las Vegas or a YouTube page showing how fun and exciting some of the events and shows for children are like in Las Vegas. It would probably be a better approach to target the elderly with traditional media (television, newspaper, billboards) rather than using the internet due to the fact the older generations are not as familiar with the internet.<br />Las Vegas is a wonderful city that offers a variety of exciting activities ranging from amazing shows like “The Cirque du Soleil” or the Liberace Museum or even the Pinball Hall of Fame which are sure to please to the oldest and youngest members of the family who are looking for fun family activities. Unlike other American cities, our attractions are for all ages and for all types ages and the whole family will find something they love in Las Vegas.<br /> The costs of social media are relatively expensive since making the accounts and posting on these websites is free, but this would require paying a dedicated marketing team and some research costs would be involved. When targeting the elderly costs would include advertising costs for the various ads, and research and development costs into making these ads.<br />LVCVA can also target more students in its marketing plan, there are almost 150 000 students enter USA and 130000 enter Canada each year, they are all coming from different parts of the world. Attracting these market can be an advertising itself since one student study with other students that they are very active in the social media. Attracting one means that he will take care of all the advertising by posting his amazing adventure and pictures that will be a stimulus to other student mate and the message can reach all over the world.<br />Analysis of Alternatives<br />CriteriaWeighted ValueAlt. #1(Status Quo)Alt. #2(Broad the service line )Alt. #3(Strategic Alliance)Alt. #4(Government Services )Short-term Profits.35.35(2)=0.70.35(7)=2.45.35(9)=3.15.35(9)=3.15ROI.30.30(2)=0.60.30(7)=2.10.30(5)=1.50.30(8)=2.40Image.25.25(7)=1.25.25(7)=1.75.25(6)=1.50.25(7)=1.75Ease of Implementation.10.10(9)=0.90.10(5)=.50.10(4)=0.40.10(6)=0.601.03.456.806.557.90<br />Decision and Justification<br />How signing new contracts with government, institute, and hotels will fit the organization’s internal and external environment <br />External<br />The limitation of targeting in the LVCVA marketing plan will be covered by creating new contracts from business, institute and government in opposite their members will have an easy and cheap packages they can chose from, check their special inquiries, and inquire for additional assistance.<br />These members will have special card that will offer them with different discounts and special services from the LVCVA. They can also book trough special agent and track their reservation trough LVCVA website<br />Internal<br />LVCVA is spending more than 86.5 Millions in its advertising and 39.5 Million in its operations, it is clearly that they want to attract more business and enhance their room occupancy CITATION Bre10 4105 (Brenda & Rana, 2010). Using its spending to cover new services from other cheap agencies will decrease its total cost and increase the LVCVA profit. On the other hand, LVCVA can multiply its staff to cover wide range of ethnicity that they are able to speak different languages, also they can implement more online services that can be ran with different languages.<br />Assumption <br />The entrance to much more business in Canada will be a good asset to LVCVA; it is considered to be a great idea to enhance its profitability and decrease its expanses in a near destination. The recession period force many companies to not think about any expending and focus on altering the internal weaknesses to strength them and benefit from what the organization have rather than acquire it from other sources since it will have to spend more money to get such services. in the case of LVCVA they have to think about lowering the city cost by removing and postponing shows that does not run well in the city. Giving staff long vacation and even promote for the them the facilities with special rate.<br />Implementation <br />As identified in the decision and justification LVCVA’s marketing strategy is to create and sign more contracts with the government, institutes and hotels to expand B2B business and build a long-term relationship with business clients. The statements identified below clearly describe the step-by-step process to successfully implement the marketing mix. <br />Marketing Research: Primary and secondary research is required to identify new trends in the business market’s buying behavior. Primary research will include survey such as executive interviews or focus group survey. We can also use secondary data like hiring a consultant company to gather data and collect data from internet, business magazines that are related to business and government purchasing behavior in Canada. <br />Product/Service changes: Will build on the already existing strengths of strong market share and employee working with passion. For our new marketing mix, we will add special packages for business clients; service will be more specific for our target market.<br />Pricing strategy: To remain competitive in the tourist industry, we will focus on negotiating low costs with our suppliers which will reduce our current pricing position in the new business market. Promotional discount strategy will be developed for the business market.<br /> Communications plan: Hire hi-tech engineer build up feedback stage for business customers. The communications mix could include Face book, twitter, business blogging, or executive journals.<br />Distribution plan: create new packages and enhance the relationship with more business and current visitors in the city<br />First Quarter Implementation Plan:<br />StepsWhat?Who?When?Why?Where?1Commence research the different types of customers such as government institutions, private businesses, etc and then analysis what is their needs. CIO & Consultant companyWeek 1-4.Jan4-Jan29Specify the needs of our customers’ to maximizing the effectivenessLVCVA palnsLVCVA2Analysis our competitors’ services in regards to their strengths and weaknesses.Consultant companyWeek 1-4.Jan4-Jan29Position our Services Maximizing the strength of our Image and servicesConsulted company3Contract with the government, hotels, and institutes .LVCVA contract managers Week 5-12.Feb1-Mar26Implement our B2B contractsLVCVA<br /> <br />Second Quarter Implementation Plan: Finalizing contracts with agencies, institutes, hotels and start collaborating with them about how to achieve their employees and guests satisfaction.<br />Third Quarter Implementation Plan: starting with the first group of visitors from each contract, provide a personal services, and increase guest satisfaction, while promoting more activities of the city and conducting more surveys if needed.<br />Fourth Quarter Implementation Plan: keep doing what has been done in the third quarter, additionally, summarizes data that have been collected during the year and prepare the fiscal report and propose the plan for the next year. Create new implementation while visioning the world economy progress and look for more opportunities to boost the Las Vegas profit. <br />Appendix/Appendices<br />Figure A<br />Figure B<br />Figure C<br />Bibliography BIBLIOGRAPHY Brenda, S., & Rana, D. L. (2010). Anual Budget Fiscal Year 2010/2011. Las Vigas: Las Vigas Convention and Visitors authority.GLS Research. (2009). Las Vegas Visitor Profile Study. Las Vegas, San Fransisco: Las Vegas Convention and Visitors Authoority .Hellen, R. (2001). Managing for Excellence. London: Dorling Kindersly Limited.Meyer, C. (2010). King Of Convention. Vegas Means Business , 4.Patricia, M. J. (2002). e-Operation Management. New York: AMACOM.Ralenkotter, R. (2009). Las Vegas Convention Center 50 Years. Las Vegas: Las Vegas Convention and Visitors authority .Rodger Constandse. (2007). Time Management . Retrieved June 07, 2010, from Timethoughts: http://www.timethoughts.com/time-management.htmVegas Means Business. (2010, 09 1). Business in Vegas. Retrieved 11 19, 2010, from Las Vegas Means Business : www.vegasmeasbusiness.com<br />`<br />