Barista Lavazza is an Indian chain of espresso bars established in 2000 that was later acquired by Italian coffee company Lavazza in 2007. It has over 200 stores across India serving Italian-style coffee and food in a relaxed atmosphere. The chain aims to expand its number of outlets to 2,000 by 2014 through investments of $21.8 million, serving coffee drinks like cappuccinos and lattes along with snacks in a decor inspired by traditional Italian cafes.

1. Barista Lavazza

2. Introduction
• Barista lavazza is a chain of espresso
bars in India.
• Established in february 2000 under
the name Barista, it was taken over
by Lavazza in 2007.
• Barista Lavazza chain of espresso bars
delivers a truly Italian coffee
experience in warm, friendly and
relaxed environment.
• A 34.3% equitystake was sold to Tata
Coffee in 2001. C.Sivasankaran
bought the remaining 65% in Barista
• The chain has 200 stores in India, with
an estimated annual revenue of 200
crores.

3. History
• 1600 : Coffee enters to Europe
through the port of Venice
• 1654 : The first coffee house opens in
Italy
• 1750 : One of Europe's first Coffee
house
• 1822 : Prototype of 1st espresso
machine is created in France
• 1908 : Invention of the world's 1st
drip coffee maker
• Feb, 2000 : First Barista Lavazza at
Basant Lok, New Delhi

4. Share Holding
• Barista Lavazza has a tie-up with
Visa to allow withdrawal of cash up
to 1000 daily.
• As part of this association, Barista
Lavazza also offers 30% discounts on
customized meal deals on all Visa
debit card transactions.
• ABN AMRO and Barista Coffee
Company have jointly launched a
credit card, "ABN AMRO Barista
Credit Card", by which customers
can avail discounts at its outlets.
• Barista Lavazza has formed an
association with Mattel Toys (India)
Private Limited for the launch of the
first edition of Barista Lavazza Cafe
Scrabble 2010.

5. Decor
• Barista’s internal décor and architecture
expresses the simplicity you would
normally associate with traditional cafés.
• The furniture is made of light shades of
wood, and there are comfortable sofas in
bigger cafés.
• The walls are shades of orange, with
various photographs of the love for coffee
spread around each outlet.
• Barista looks to cater to their target
market with strategically located outlets.
• Their outlets are generally located at
High Street/ Family Entertainment Centers
Considering their generic appeal, there
are Barista outlets in and around
Malls, Cinemas, Colleges, and Offices etc.
• This endorses their brand image of a café
that appeals to coffee lovers of all ages.

6. Competitor

7. Crème Menu
Hot Beverages Cold Beverages
Bites
Desserts

8. Hot Beverages
Cappuccino
Assam TeaEspresso Italiano
Hazelnut & Butterrum Caffé

9. espress-
italiano
espress-
macchiato
caffee-latte
cappuccino caffe-mocha
Know more about your coffee

10. Cold Beverages
Appy Fizz
Berrylicious smoothie
Barrista Frappe

11. Desserts
Chocolate Croissant
Chocolate Excess
Dark Temptation
Brownie Fondente

12. Bites
4 Chesse & Tomato Sandwich Cheesy Veg Lasagne
Brrrista FrappeChicken Soup

13. Awards
• Barista Lavazza received the Times Group
and Business Standard 'Brand of the year'
award in 2002
• Most Admired Retail Leisure Chain 2011
• Times Food Guide 2008 - Best Coffee Bar
Award
• IMAGES Retail Award 2007 - 'Most admired
retailer of the year: Catering Outlets'
• Super Brand 2006-2007
• HT Food Guide 2000... – Best Place to have
coffee
• TOPS award for Specialty Coffee Excellence
by the Specialty Coffee Association of
America (SCAA)

14. Future Plans
• Barista lavazza aims to
expand its outlets network
form the current 972
outlets to 2,000 by 2014.
• As part of the expansion
plan, the company would
have 1,100 outlets by
March 2011.
• The company is planning
to spend about INR 1,000
million($21.8 million) for
the expansion.