Maruti Suzuki India Limited is the largest passenger car company in India, accounting for over 50% of the domestic car market. It is a joint venture between the Government of India and Suzuki Motor Corporation of Japan. Maruti manufactures its vehicles across two facilities in Gurgaon and Manesar that have a combined annual production capacity of over 700,000 units.

1. A PROJECT REPORT ON
“Total Product Control and Marketing
Analysis”
AT
K T L Private Limited KANPUR
A REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE
REQUIREMENT FOR THE AWARD OF
MANAGEMENT OF BUSINESS ADMINISTRATION
20011-2013
SUBMITTED BY:
VINAY KUMAR
ROLL NO. 1156870058
SETH SRINIWAS AGRAWAL INSTITUTE OF
MANAGEMENT, KANPUR
1

2. DECLARATION
2

3. DECLARATION
I, VINAY KUMAR, student of S.S.A.I.M. KANPUR, Batch 2009-2011 Roll
No.0956870009, Hereby declares that this project work entitled “Total Product Control
and Marketing Analysis” is the out come of my own research and prepared by me and the
same has not been submitted to any other university or institute for the award of any
degree or diploma.
Place: [VINAY KUMAR ]
Date
3

4. PREFACE
This study has been conducted to know about the Total Product Control and
Marketing Analysis in Rohilkhand region.
To make the result as accurate and comprehensive as possible, the study covered
various aspects of the various branch experiences, like the sales process, after sales
service, product quality, product performance and design, cost of ownership and brand
image, while ranking the contenders. Most researchers assume that the batter product
performs the more satisfied to owner would be. Whoever that is not always the case.
Satisfaction also depends on which thing of the product performing well. Demand
acceleration is an example of the first type of performance, where there is a direct link
between return after certain period of time.
Marketing plays a very important role in the success of any organization, through
we can do sales promotion, and this helps us in the formulation of strategies according to
the current scenario. This is the only thing which helps us to maintain our existence in the
market. Now a day’s market very uncertain it changes with the change in time so far
maintaining our grip we have to get ready to face any challenge of the market, like what
ever change has been occurred in the demand of the consumers. The company has to get
ready to face these rapid changes. in my report I have tried to touch all the important
points relevant to the project. I hope those who will go through it will appreciate the
report.
4

5. TABLES OF CONTENTS
OBJECTIVE OF STUDY 6
NEED OF STUDY 7
ACKNOWLEDGEMENT 8
MARKET VIEW 9
AUTOMOBILE INDUSTRY 10-11
COMPANY PROFILE 12-18
PRODUCTS 19-34
TRUE VALUE 35-39
MARUTI FINANCE 40-42
MARUTI INSURENCE 43-44
COMPETITORS INFORMATION 45-47
COMPETITORS ANALYSIS 48-51
FUTURE CHALLENGES 52-53
RESEACH METHDOLOGY 54-58
FINDING AND OBSERVATION 59
ANALYSIS AND INTERPRETATION 60-69
RECOMMENDATIONS AND SUGGESTION 70
CONCLUSION 71
LIMITATION 72-73
BIBLIOGRAPHY 74
APPENDIX 75-76
5

6. OBJECTIVE OF THE STUDY
The main objective of this project report is to find out the various reasons for fall in
demand of the brand Maruti and also at the same time To make the right estimation of the
demand of the products of Maruti Suzuki ..
• TO FIND OUT THE REASONS FOR FALL IN DEMAND AND
CONSUMPTION.
• TO FIND OUT THE CUSTOMER PREFERENCE.
• TO ANALYSE THE PERCEPTION OF THE RESPONDENTS TOWARDS
THE PRODUCTS OF MARUTI SUZUKI.
• TO ANALYSIS THE PERFORMANCE OF SALES TEAM.
• TO ANALYSIS THE COMPETITIVE STRENGTH OF MARUTI SUZUKI
WITH COMPARE FORD, TATA, AND HYUNDAI ETC.
6

7. NEED OF THE STUDY
Conducting a study has important reasons behind it or it turns towards many
questions like, objective of the study, purpose of the study. After getting the
answers of above questions, one thing which comes in mind is that survey
analysis is one of the most effective ways to know about the real market
standing of a product.
Even though the international car industry is expanding day by day, the
maximum market share is still in the hands of many automobil companies
namely maruti Suzuki .Tata, Mahendra ,Honda, Hyundai etc.
companies to gather data for knowing the consumer preferences, their
prospective market share etc. here lies the real need of the comparative market
study.
The other aspect which can be covered by survey analysis is that the customers
get the opportunity to express their individual opinion about particulars vehicle
its deficiencies, reliability etc.
Verification of visicoolers can be done by company’s persons also but there is
less possibility for getting right information regarding its existence, working
condition, specially maruti products is present inside the visicooler or not. If it
is so then till what extent.
Paintings are up to the mark or not to identity the appropriate spots & the
places for paintings & their effect on customers.
So such a survey, conducted by the management student is not only beneficial
for the companies, dealers or customers, but also helps to get a practical
experience.
7

8. ACKNOWLEDGEMENT
The goal was fixed, moves were calculated and we moved with full enthusiasm, vigor
and keen interest.There was a time when it proved to be on up hill task, the goal seeming
beyond our reach. But as worked progressed our determination and will power grew
stronger and completion of this work further confined our belief that, “where there is a
will there is a way. It’s a sheer pleasure for us to state with candidly that this entire
project is a heartily attempt to reach maximum accuracy. I highly express our sincere
thanks to ASHISH KUMAR who helped us throughout the project.
Last but not least I would like to pleasure a word of appreciation to our family and
friends who supported and helped us to make this project a success.
8

9. MARKET VIEWS
Maruti Suzuki India Limited (MSIL, formerly Maruti Udyog Limited), a subsidiary of
Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting
for over 50 per cent of the domestic car market. More than half the number of cars sold in
India wears a Maruti Suzuki badge.We offer full range of cars- from entry level Maruti
800 & Alto to stylish hatchback A star, Swift, Wagon R, Estillo and sedans DZire, SX4
and Sports Utility vehicle Grand Vitara.Our turnover for the fiscal 2008-09 stood at Rs.
203,583 Million & Profit After Tax at Rs. 12,187 Million.Product quality, safety and cost
consciousness are embedded into our manufacturing process, which we have inherited
from our parent company.Right from inception, Maruti brought to India, a very simple
yet powerful Japanese philosophy 'smaller, fewer, lighter, shorter and neater'
From the Japanese work culture we imbibed simple practices like an open office, a
common uniform and common canteen for everyone from the Managing Director to the
workman, daily morning exercise, and quality circle teams.Maruti Suzuki exports entry-
level models across the globe to over 100 countries and the focus has been to identify
new markets. Some important markets include Latin America, Africa and South East
Asia.
Interestingly with a brand new offering A-star, Maruti Suzuki is ready to take on
European markets.Maruti Suzuki sold 53,024 units during 2007-08. This is the highest
ever export volume in a year for the company, and marked a growth of 35 per cent over
the previous year. Be it a motorsport enthusiast, an amateur or a professional, Maruti
Suzuki offers the thrill and joy of motorsport to all of them. what makes the Maruti
Suzuki motorsport calendar an attraction in India (and internationally too) are Maruti-
Suzuki Raid-de-Himalaya, Maruti Suzuki Rally Desert Storm and Maruti Suzuki
Monsoon Car Rally of Kerala
9

10. AUTOMOBILE INDUSTRY
Indian automobile industry has grown leaps and bounds since 1898, a time when a car
had touched the Indian streets for the first time. At present it holds a promising tenth
position in the entire world with being # 2 in two wheelers and # 4 in commercial
vehicles. Withstanding a growth rate of 18% per annum and an annual production of
more than 2 million units, it may not be an exaggeration to say that this industry in the
coming years will soon touch a figure of 10 million units per year.
Reasons of Growth
Economic liberalization, increase in per capita income, various tax relief policies, easy
accessibility of finance, launch of new models and exciting discount offers made by
dealers all together have resulted in to a stupendous growth of India automobileindustry.
MARKET SHARE
Automobile industry of India can be broadly classified under passenger vehicles,
commercial vehicles, three wheelers and two wheelers, with two wheelers having a
maximum market share of more than 75%. Automobile companies of India, Korea,
Europe and Japan have a significant hold on the Indian market share. Tata Motors
produces maximum numbers of mid and large size commercial vehicles, holding more
that 60% of the market share. Motorcycles top the charts of two wheelers with Hero
Honda being the key player. Bajaj by far is the number one manufacturer of three
wheelers in India.Passenger vehicle section is majorly ruled by the car manufacturers
capturing over 82% of the total market share. Maruti since long has been the biggest car
manufacturer and holds more that 50% of the entire market.
Global recession has impacted, the Indian automobile industry also and can be
seen clearly in the sales figures of the last financial year. Even then this industry has high
hopes in 2009-2010, as banks have reduced loan interest rates and the major chuck of
automobile customers belong to the middle income group who are becoming
economically stronger with every passing day.The first automobile in India rolled in 1897
in Bombay.India is being recognized as potential emerging auto market.Foreign players
are adding to their investments in Indian auto industry.Within two-wheelers, motorcycles
contribute 80% of the segment size.2/3rd of auto component production is consumed
directly by OEMs.India is the largest three-wheeler market in the world.India is the
largest two-wheeler manufacturer in the world.India is the second largest tractor
manufacturer in the world.India is the fifth largest commercial vehicle manufacturer in
the world.The number one global motorcycle manufacturer is in India.India is the fourth
largest car market in Asia - recently crossed the 1 million mark.
Among the two-wheeler segment, motorcycles have major share in the
market. Hero Honda contributes 50% motorcycles to the market. In it Honda holds 46%
share in scooter and TVS makes 82% of the mopeds in the country.40% of the three-
wheelers are used as goods transport purpose. Piaggio holds 40% of the market share.
Among the passenger transport, Bajaj is the leader by making 68% of the three-wheelers.
Cars dominate the passenger vehicle market by 79%. Maruti Suzuki has 52% share in
10

11. passenger cars and is a complete monopoly in multi purpose vehicles. In utility vehicles
Mahindra holds 42% share.
In commercial vehicle, Tata Motors dominates the market with more than 60% share.
Tata Motors is also the world's fifth largest medium & heavy commercial vehicle
manufacturer
MISCELLANEOUS. –
Hyderabad, the Hi-Tech City, is going to come up with the first automobile mall
of the country by the second half of 2008. It would be set up by city-based Prajay
Engineers Syndicate in area of more than 35 acres. This 'Autopolis' would have facilities
for automobile financing institutions and insurance services to create a complete range of
services required for both auto companies and customers. It will also have a multi-
purpose convention centre for auto fairs and product launches.
11

12. COMPANY PROFILE
Maruti Udyog Ltd. (MUL) is the first automobile company in the world to be honoured
with an ISO 9000:2000 certificate. The company has a joint venture with Suzuki Motor
Corporation of Japan. It is said that the company takes only 14 hours to make a car. Few
of the popular models of MUL are Alto, Baleno, Swift, Wagon-R and Zen.
Maruti Udyog Limited (MUL), established in 1981, had a prime objective to meet
the growing demand of a personal mode of transport, which is caused due to lack of
efficient public transport system. The incorporation of the company was through an Act
of Parliament.
Suzuki Motor Company of Japan was chosen from seven other prospective
partners worldwide. Suzuki was due not only to its undisputed leadership in small cars
but also to commitments to actively bring to MUL contemporary technology and
Japanese management practices (that had catapulted Japan over USA to the status of the
top auto manufacturing country in the world). at Maruti Udyog Ltd.
A license and a Joint Venture agreement were signed between Government of
India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct
1982.
The objectives of MUL, then are as cited below:
• Modernization of the Indian Automobile Industry.
• Production of fuel-efficient vehicles to conserve scarce resources.
• Production of large number of motor vehicles which was necessary for economic
growth.
In 2001, MUL became one of the first automobile companies, globally, to be
honoured with an ISO 9000:2000 certificate. The production/ R&D is spread across 297
acres with 3 fully-integrated production facilities. The MUL plant has already rolled out
4.3 million vehicles. The fact says that, on an average two vehicles roll out of the factory
in every single minute. The company takes approximately 14 hours to make a car. N[edit]
at only this, with range of 11 models in 50 variants, Maruti Suzuki fits every car-buyer's
budget and any dream.
Maruti Suzuki is one of India's leading automobile manufacturers and the market
leader in the car segment, both in terms of volume of vehicles sold and revenue earned.
Until recently, 18.28% of the company was owned by the Indian government, and 54.2%
by Suzuki of Japan. The Indian government held an initial public offering of 25% of the
company in June 2003. As of May 10, 2007, Govt. of India sold its complete share Indian
financial institutions. With this, Govt. of India no longer has stake in Maruti Udyog.
Maruti Udyog Limited (MUL) was established in February 1981, though the
actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei
car which at the time was the only modern car available in India, its' only competitors-
12

13. the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at
that point. Through 2004, Maruti has produced over 5 Million vehicles. Marutis are sold
in India and various several other countries, depending upon export orders. Cars similar
to Marutis (but not manufactured by Maruti Udyog) are sold by Suzuki and manufactured
in Pakistan and other South Asian countries.
The company annually exports more than 50,000 cars and has an extremely large
domestic market in India selling over 730,000 cars annually. Maruti 800, till 2004, was
the India's largest selling compact car ever since it was launched in 1983. More than a
million units of this car have been sold worldwide so far. Currently, Maruti Alto tops the
sales charts and Maruti Swift is the largest selling in A2 segment.
Due to the large number of Maruti 800s sold in the Indian market, the term
"Maruti" is commonly used to refer to this compact car model. Till recently the term
"Maruti", in popular Indian culture, was associated to the Maruti 800 model.
Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan,
has been the leader of the Indian car market for over two decades.It’s manufacturing
facilities are located at two facilities Gurgaon and Manesar south of New Delhi. Maruti’s
Gurgaon facility has an installed capacity of 350,000 units per annum. The Manesar
facilities, launched in February 2007 comprise a vehicle assembly plant with a capacity
of 100,000 units per year and a Diesel Engine plant with an annual capacity of 100,000
engines and transmissions. Manesar and Gurgaon facilities have a combined capability to
produce over 700,000 units annually.
More than half the cars sold in India are Maruti cars. The company is a subsidiary of
Suzuki Motor Corporation, Japan, which owns 54.2 per cent of Maruti. The rest is owned
by the public and financial institutions. It is listed on the Bombay Stock Exchange and
National Stock Exchange in India.
During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all,
over six million Maruti cars are on Indian roads since the first car was rolled out on
December 14, 1983.
Maruti Suzuki offers 12 models, Maruti 800, Omni, Alto, Versa, Gypsy, A Star,
Wagon R, Zen Estilo, Swift, Swift Dzire, SX4, Grand Vitara. Swift, Swift dzire, A star
and SX4 are maufactured in Manesar, Grand Vitara is imported from Japan as a
completely built unit (CBU), remaining all models are manufactured in Maruti Suzuki's
Gurgaon Plant.
Suzuki Motor Corporation, the parent company, is a global leader in mini and
compact cars for three decades. Suzuki’s technical superiority lies in its ability to pack
power and performance into a compact, lightweight engine that is clean and fuel efficient.
Maruti is clearly an “employer of choice” for automotive engineers and young
managers from across the country. Nearly 75,000 people are employed directly by Maruti
and its partners.
The company vouches for customer satisfaction. For its sincere efforts it has been
rated (by customers)first in customer satisfaction among all car makers in India for nine
years in a row in annual survey by J D Power Asia Pacific.
13

14. Maruti Suzuki was born as a government company, with Suzuki as a minor
partner to make a people's car for middle class India. Over the years, the product range
has widened, ownership has changed hands and the customer has evolved. What remains
unchanged, then and now, is Maruti’s mission to motorise India.
QUICK FACTS
Year of Establishment February 1981
Vision "The Leader in The Indian Automobile
Industry, Creating Customer Delight
and Shareholder's Wealth; A pride of
India."
Industry Automotive - Four Wheelers
Listings & its codes BSE - Code: 532500
NSE - Code: MARUTI
Bloomberg: MUL@IN
Reuter: MRTI.BO
Joint Venture With Suzuki Motor Company, now
Suzuki Motor Corporation, of Japan in
October 1982.
Registered & Corporate Office 11th Floor, Jeevan Prakash
25, Kasturba Gandhi Marg
New Delhi - 110001, India
Tel.: +(91)-(11)-23316831 (10 lines)
Fax: +(91)-(11)-23318754, 23713575
Telex: 031-65029 MUL IN
Works Palam Gurgaon Road
Gurgaon -122015
Haryana, India
Tel.: +(91)-(124)-2340341-5,
2341341-5
Website www.marutiudyog.com
14

15. MILESTONES
1981 • Maruti Udyog Ltd. was incorporated.
1982 • Steped into a JV with SMC of Japan.
1983 • Maruti 800, a 796 cc hatchback, India's first affordable car was
produced.
1984 • Installed capacity reached 40,000 units. Omni, a 796 cc MUV
was in production.
1985 • Launch of Maruti Gypsy (970cc, 4WD off-road vehicle).
1986 • Produced 100,000 vehicles (cumulative production).
1987 • Exported first lot of 500 cars to Hungary.
1988 • Installed capacity increased to 100,000 units.
1992 • SMC increases its stake to 50 per cent.
1994 • Produced the 1 millionth vehicle since the commencement of
production.
1995 • Second plant launched, the installed capacity reached 200,000
units.
1996 • Launch of 24-hour emergency on-road vehicle service.
1997 • Produced the 2 millionth vehicle since the commencement of
production.
1998 • Launch of website as part of CRM initiatives.
1999 • Launch of Maruti - Suzuki innovative traffic beat in Delhi and
Chennai as social initiatives.
2000 • IDTR (Institute of Driving Training and Research) launched
jointly with Delhi government to promote safe driving habits.
2001 • Launch of customer information centers in Hyderabad,
Bangalore, and Chennai.
2002 • SMC increases its stake to 54.2 per cent.
• Launch of Maruti Finance with 10 finance companies in
Mumbai.
• Start of Maruti True value in Mumbai.
2003 • Production of 4 millionth vehicle.
• Listed on BSE and NSE after a public issue oversubscribed 10
times.
15

16. 2004 • Maruti closed the financial year 2003-04 with an annual sale
of 472122 units, the highest ever since the company began
operations 20 years ago.
2005 • The fiftieth lakh car rolls out in April, 2005.
Cars by Price Range
Under Rs. 3 Lakhs • Maruti 800, Maruti Alto, Omni
• Reva
• Tata Nano
Rs. 3-5 Lakhs • Ambassador
• Chevrolet Aveo U-VA, Chevrolet
Spark, Chevrolet Opel Corsa
• Fiat Palio, Fiesta, Ford Icon
• Hyundai Santro, Hyundai i10,
Hyundai Getz
Maruti Wagon R, Maruti A-star ,Maruti
Eco, .Maruti Versa, Maruti Esteem, Maruti
Gypsy, Maruti Suzuki A-Star, Maruti
Suzuki Zen Estilo, Maruti Suzuki Swift,
Maruti Suzuki Ritz New, Mahindra Logan
• Indigo XL, Indigo Marina
Tata Indica, Toyota Qualis, Tata Indigo CS
Rs. 5-10Lakhs • Chevrolet Swing, Chevrolet Aveo,
Chevrolet Tavera, Chevrolet Optra
Magnum
• Fiat Linea, Fiat Adventure, Fiat
Grande Punto, Ford Fusion
• Hyundai Accent, Hyundai Elantra,
Hyundai i20, Hyundai Verna,
Hyundai Sonata Embera, Honda
City ZX, Honda Jazz New
• Maruti Baleno, Maruti Suzuki Sx4,
Maruti Suzuki Swift Dzire,
Mahindra Scorpio, Mitsubishi
Lancer, Mitsubishi Cedia,
Mahindra Bolero
• Toyota Innova, Tata Sumo Victa,
Tata Sumo Grande, Tata Safari
Skoda Fabia
10-15 Lakhs • Chevrolet ForesterFord Mondeo &
16

17. Ford Endeavour, Ford Focus
• Honda Civic
• Skoda Octavia & Combi
• Toyota Corolla, Toyota Corolla
Altis
Volkswagen Jetta
Rs. 15-30 Lakhs • Audi A4
• Chevrolet Captiva
• Honda CR-V, Honda CRV 2008,
Honda Civic Hybrid, Honda
Accord, Hyundai Santa Fe New
• Maruti Suzuki Grand Vitara,
Mitsubishi Pajero, Mercedes C
Class
• New Skoda Superb New
• Opel Vectra
• Skoda Laura
• Toyota Camry, Ford Endeavour
Thunder Plus, Terracan & Tucson,
Toyota Fortuner New
30-90Volkswgen Passat , Volkswagen Jetta
Rs. 30-45Lakhs • Audi A6, A8 & Audi TT, AUDI
Q7
• BMW X5, 5 Series & 7 Series
• Mitsubishi Montero, Mercedes
Benz S-Class, Mercedes E Class,
S Class, SLK, SL & CLS-Class
• Porsche Boxster, Cayenne, 911
Carrera & Cayman S
• Toyota Prado
• Volvo Xc90, Volvo S80
Above Rs. 1 Crore • Bentley Arnage, Bentley
Continental GT & Flying Spur,
• Maybach
Rolls Royce Phantom
The segregation is made on Ex-Showroom price of base models.
The following links will give you the complete picture of Indian Auto Industry:
Industry Growth The passenger car and motorcycle
segment in Indian auto market is growing
by 8-9 per cent. The two-wheeler segment
17

18. will clock 38.5% rise by 2009.
Commercial vehicle to grow by 5.2 per
cent.
Vehicle Production India is the 11th largest Passenger Cars
producing countries in the world and 4th
largest in Heavy Trucks. Maruti Udyog
Ltd. is the leading 4-wheelers
manufacturer. Hero Honda is the leading
2-wheelers manufacturer.
PRODUCTS
Current sales of automobileand models
 Maruti 800: Launched - 1983
 Maruti Omni: Launched - 1984
 Maruti Gypsy: Launched - 1985
 Maruti Alto: Launched - 2000
18

19.  Maruti Wagon-R: Launched - 2002
 Maruti Versa: Launched - 2003
 Maruti Grand Vitara Launched - 2004
 Maruti Suzuki Swift: Launched - 2005
 Maruti Suzuki SX4: Launched - 2007
 Maruti Swift Dzire: Launched - 2008
 Maruti Suzuki A-STAR: Launched - 2008
 Maruti Suzuki Ritz: Launched - 2009
 Maruti Suzuki Estilo: Launched – 2009
 Maruti Suzuki Eco : Launched – 2010
 Maruti Wagon-R ,Alto BS 4: Launched - 2010
 Maruti EEco Launched- 2010
RITZ
MMMM
19

20. Description
Economy :
Great technology enables the Maruti 800 to deliver great fuel efficiency. The Maruti 800
has topped every fuel efficiency survey that has been conducted in the past. The Maruti
800 has the lowest fuel cost per kilometer of any petrol car in the country with a cost of
Rs 1.94 per kilometer.
This confirms the position of the Maruti 800 as the most fuel efficient petrol car in the
country
Manoeuvrability :
The Maruti 800 can take you where you want to go. Slim dimensions and a tight turning
radius of just 4.4 metres guarantee amazing manoeuvrability. This makes it easy to run in
crowded city streets and to park in small places.
Safer Drive :
The Maruti 800 comes packed with safety features. Side Impact beams, Laminated
Windshield and additional body reinforcements make it a very safe car to drive. The
addition of new safety features -collapsible steering columns and a high mount stop lamp
make it even safer
Cool Drive :
The Maruti 800 AC is the most affordable air-conditioned car available in the market
today. This Maruti 800 AC makes the comfort of an air-conditioned car available at an
unbeatable price
20

21. Description
Design:
The Omni is truly India’s original multipurpose vehicle. Today it is available in 6 avatars
– 5 Seater, 8 Seater, Cargo, Ambulance, CNG and LPG. It meets diverse needs across
different user segments and can double up both as a people carrier and a goods carrier.
This faithful workhorse is easy on the pocket, yet tough on the job.
Advantages:
• MPFI Engine
The multi-point fuel injected engine helps to lower emissions and achieve greater fuel
efficiency. With 35 bhp @ 5000 rpm, you have greater pulling power. A torque of 6.1
kgm @ 3000 rpm ensures better climbing power and lesser gear changes. In other words,
less fatigue.
The MPFI engine also meets all the BHARAT III emission norms.
Saftey
The Omni comes equipped with safety features like front safety rod, side impact door
beams, thermoplastic bumpers, booster assisted disc brakes, ELR type front and rear seat
belts and laminated windshield to give you absolute peace of mind.
The protective reinforced safety bar is placed in the center of the front panel of the
vehicle. Together with a laminated windshield, this protects passengers from serious
injury in the event of a frontal collision.
Maneuverability
With a tight turning radius of 4.1 m, the Omni is the perfect city vehicle. Navigating
through congested lanes and heavy traffic, parking in narrow slots and negotiating sharp
turns is child's play when you are behind the wheel of an Omni.
Space
Stretch out. Open up. Enjoy the luxury of space inside the Omni. The ample headroom
and legroom make long rides comfortable and enjoyable. Reclining front seats with
adjustable head restraints let you relax completely.With it sample
luggage space, the Omni is equipped for anything. Pack in your family, your group of
friends, your luggage, your golfing gear, your picnic hamper…all can fit in snugly.
Styling
Interior
21

22. The reclining and sliding front seats minimize fatigue and makes for better space
management.
Comfortable seats and ample legroom and headroom ensures a pleasant journey,
even if you are going for a long drive.
The new Omni sports a smart & stylish dashboard and an elegant two-tone
Upholstery for a whole new experience
Exterior
The clean straight lines flowing from front to the back along with its side body
graphics defines character of the Omni.
Its powerful clear-lens headlamps and back bumpers with rear tail light cluster
and built-in reversible lamps warn other vehicles while reversing.
Sleek sliding doo
22

23. Description
Design:
Macho lines. Sensuous curves. Dynamic looks. Aggressive stance.The Alto is all of this
and more. It is beauty in motion, a harmonious mix of form and function that transcends
barriers of geography, language and culture.The Alto is universal in its appeal confident,
trendy and dynamic, the Alto turns heads in India and Europe alike.
In short, it demands to be driven.
Safety:
The Alto comes packed with a host of active and passive safety features. Multiple
crumple zones ensure your safety in case of frontal or side collisions. The body of the car
takes maximum impact so that you and your family are safe.
The interior of the Alto is equipped with pre-emptive safety measures- like a steering
wheel that collapses on impact (driver safety), front and rear ELR seat belts (passenger
safety) and auto child lock (child safety).
Mileage:
Plenty of power, great mileage and low emission make the Alto the perfect choice for
Indian roads. The fuel efficiency of the Alto is better than any other vehicles in its class.
The 16x4 hypertech MPFI engine delivers unadulterated power, begging for fun. The 4-
valves per cylinder MPFI engine mated with a 5-speed gearshift and a 16-bit on-board
computer allows the Alto to effectively combine power with optimal fuel efficiency.
23

24. Comfort:
Supercool AC:
43 degrees Celsius in the shade? Not to worry. Just turn on the Supercool AC inside your
Alto and zoom off. The Alto boasts the most powerful and effective air-conditioning
system in its segment that keeps you cool and comfortable during the hottest summers.
And a heater that makes you feel warm and cosy in the coldest winters.
Suspension and Ride:
It hugs a corner like it is on rails. Through winding avenues or rough terrain the Alto
gives you definite smoothness and control. Gas filled shock absorbers, McPherson struts
and suspension calibration, ensure you are always the master on any road.
.
24

25. Performance:
The 1061cc MPFI low friction engine delivers an awesome 64bhp@6200rpm power for
smoother pick-up and faster acceleration, making it an ideal choice for the smarter race.
A 16 bit on-board computer with diagnostic capability monitors engine performance
continuously. It checks the condition of the engine as soon as you turn it on and monitors
the air-fuel ratio for optimum fuel efficiency.
The 4 valves per cylinder engine configuration gives better fuel economy than other cars.
As per Autocar (May '04), WagonR gives a mileage of 14.15 Km per litre, as against 13.3
Km per litre by Santro Xing.
Dual Distributor-less Digital Ignition (DDLI) ensures an instant, hassle-free start every
time and a more efficient power distribution. A flat torque curve ensures quick pick-up at
higher gears and lower rpm, so that you don't need to change gears often.
Styling:
The smarter race is more demanding. That's why the all-new Wagon R has so many head-
turning new features. Like clear lens headlamps and tail lamps, classy new grille,
attractive wheel covers, rear defogger and elegant upholstery. So, whether it's
performance, comfort, safety, or style, the Wagon R is simply unmatched
Comfort:
The smarter race knows exactly how to take the stress out of driving and push driving
comfort to the max. Full flat folding front seats and reclining rear seats allow you to
stretch yourself during long drives. This ensures that you travel in maximum comfort as
compared to cramped seating arrangements in other cars.
25

26. The McPherson strut suspension in the front and coil springs at the rear ensures a smooth
comfortable drive. It's not just comfort, Wagon R also has a 1061cc MPFI low friction
engine
Safety:
Caution, safety and protection are integral to a smarter mindset. And the Wagon R is
designed to satisfy every concern. Just check out the battery of safety features:
Dual side-impact beams in the front and rear doors protect you from lateral collisions.
A long crumple zone shields you in the unlikely event of a frontal collision.
A Roll Control device in the front suspension imparts greater stability and helps the
Wagon R to negotiate sharp curves at high speeds.The 8 inch booster-assisted brakes
equip you well to handle any emergency High seating position gives you a bigger field of
view, allowing you to better anticipate traffic problems before they occur
26

27. Zen Estilo
Description
Package:
Brand Zen has always known for style, sporty looks, unmatched performance and pride
of ownership. The key functional parameters considered for purchase decision are
performance, extremely trusted brand having very strong referrals and repeat purchase,
while the key reservations the brand faces are ground clearance and lack of space to some
extent. Of late the biggest stumbling block against the purchase turned out to be ageing
product notwithstanding new launches & technology upgrades in other cars.
The new Zen has been designed to address the concerns faced earlier and
also to further enhance the image of the car by bringing more appealing &
contemporary looks, trendy colors. To say the least, more powerful and hi-
tech engine
Exteriors:
New body shell & engine (contemporary univolume styling) : A completely new product
has been developed, very contemporary in design and styling, more powerful engine
coupled with extra space and height as compared to the old Zen. Also the curvilinear
profile of the car gives very distinctive and clutter breaking feel from outside
New body colors: Zen Estilo comes in 8 vibrant colours out of which 4 are new body
colors to lend freshness, excitement and peppiness to the cute and appealing looks of the
car. In all 8 colors have been introduced namely
Purple Fusion, Sparkling Olive, Champagne Beige, Virgin Blue, Bright Red, Brilliant
Yellow, Pearl Silver and Midnight Black
27

28. The Aspirations associated with Zen Estilo :
The new shape of style: Futuristic design, snazzy headlamps, stylized rear and fog
lamps, blackout film for extra style.
The new shape of technology: 32X4 hypertech. engine, 4 valves per cylinder, electronic
ORVM, Electronic power steering.
The new shape of luxury: Beige interiors, powerful AC, front and rear power windows
for added comfort.
The new shape of beauty: Meter cluster with 3D illumination effect, 3 spoke steering
wheel, front quarter window for panoramic view.
The new shape of safety: ABS and airbag, TESS (total effective strength structure, four
headlight leveler.
The new shape of leisure: 212 ltr. Boot space, rear folded seats, side door pocket, large
glove compartment.
The new shape of life: Chrome finish brake lever, sporty gear knob, can and bottle
holder, 4 door speaker, sporty antenna etc.
28

29. Maruti Suzuki RITZ
LIVE THE MOMENT
Life is just a drive towards a goal, but it’s the moments, big and small, that mark
the journey to our destination, Needless to Say, the true essence lies in enjoying these
moments, truly living them and relishing the milestones we carve our life around. The
Ritz embodies this spirit – it lets you live the moment.
THE MOMENT OF STYLE
Experience the aerodynamic shape designed to reduce drag while liberating space.
A sleek, dynamic profile which promises bliss yet packs in loads of practicality. The
stand-out tailgate design and boomerang taillights ensure outstanding road presence.
The achingly chic waterfall console, classy AC louvers and retro tachopod, along with
the ergonomically Placed gearshift lever, together create a sublime driving experience.
THE MOMENT OF INDULGENCE
The ultra modern and sporty dashboard, dual-tone colour coordinated interiors
and plush fabric seats add to a vibrant and cheerful feel. Topped up with the digital
odometer, digital fuel meter and a large clear-to-read speedometer, gives you a car that
ensures every moment spent in it is memorable.
THE MOMENT OF POWER
Experience the silky smooth power of the technological marvel that is the K12
engine. Featuring Double overhead camshaft (DOHC), Drive – by –wire technology,
Plastic Intake Manifold, offset crankshaft and Chain Drive. So whether you’re driving in
the city or burning up miles on the highway, the K12 engine does it all with a
combination of class-leading fuel efficiency and whisper quiet performance. Or, if you
29

30. prefer, experience the ecstasy of one of the best engines ever made, the renowned DDiS
Diesel engine.
THE MOMENT OF COMFORT
Height adjustable wheel a delight seats, tilt adjustable steering and shoulder-
height adjustable seatbelts, ergonomically placed gearshift lever, steering mounted
controls and the never-ending list of smart storage options like 60:40 split rear sat, under-
seat tray , shopping bag hooks, coin holder, etc, all come together to make life behind the.
30

31. SWIFT DZIRE……………The Heart Car :
Presenting a car that has everything you ever desired. Striking looks,
luxurious interiors, all the features you’ve always wanted and enough power to capture
your heart. Just slide in the DZire and take it for a spin. It’s sure to steal many a heart,
beginning with yours
31

32. SX4 – In a league of its own :
It stands out from the rest of the crowd. The new Maruti Suzuki SX4 is a splendid
crossover car that provides the elegance of a saloon while offering unparalleled comfort.
Its muscular and dynamic exterior styling reflects the power it keeps bridled under its
hood. The tallest, the widest and the broadest in its class, the SX4 stands a head and
shoulder above the competition.
With imposing exteriors, luxurious interiors and a sporty driving performance, it is easily
any man’s dream car some to life. Influenced by the latest European design trends, the
SX4 Sedan boasts of a trapezium form, with wide treads and large wheels to accentuate
the ‘active lifestyle’ look.
The SX4’s new, contemporary and economical 1.6-litre M-Series petrol engine delivers
generous power and torque throughout the rev range, it delivers good drivability and
response. The suspensions, brakes, and transmissions were tuned in Europe, with further
fine-tuning for local preferences.
The SX4 is a wish come true for all those seeking style and comfort, the rounded
dashboard, the high roofline, height adjustable seats, audio system controls at the steering
wheels, automatic air-conditioning system and lights around dials…The SX4 has been
thoughtfully designed to provide the best of luxury
Brand logo: A freshly designed stylized brand logo has been put on the vehicle with a
relevant brand extension to enhance the style quotient and bring in a fresh perspective
Clear lens, bold headlamps, curvaceous front grille, stylized rear hatch etc.
32

33. Interiors:
The new Zen comes with plush interiors. Generally it's the premium A3 cars like Corolla,
City etc where we find beige interiors, but we have introduced two-tone beige interior as
a standard offering in the new Zen. Also, we have provided color coordinated seat fabrics
across all variants to further enhance the premium feel of the interiors. Spacious seating
and large boot space Innovative/utility features like electrically adjustable ORVM,
tachometer etc.
33

34. Description
Distinctively styled, the third generation Grand Vitara takes three decades of Suzuki SUV
heritage to the next level.
The Vitara model first hit the roads in Japan in 1988 as a 3-door part-time four wheel
drive.
In its second avatar, the Vitara came armed with a stylish design, superior engineering
and a new name, the Grand Vitara.
In its current completely redesigned and re-engineered form, the all new Grand Vitara
continues to excite millions across the world, bagging multiple awards and accolades.
The Grand Vitara has become an instant success in India. The car has not only found
favour with luxury seekers but is also being cherished by adventure lovers.
It is the very same internationally acclaimed model that is now available in India
34

35. MARUTI TRUE VALUE
place for used Maruti Vehicles. One can buy, sell or exchange used Maruti vehicles with
the help of this service in India .
True Value – Initiative to capture used car market
Another significant development is MUL's entry into the used car market in 2001,
allowing customers to bring their vehicle to a 'Maruti True Value' outlet and exchange it
for a new car, by paying the difference. They are offered loyalty discounts in return.This
helps them retain the customer. With Maruti True Value customer has a trusted name to
entrust in a highly unorganized market and where cheating is rampant and the biggest
concern in biggest driver of sale is trust. Maruti knows its strength in Indian market and
has filled this gap of providing trust in Indian used car market. Maruti has created a
system where dealers pick up used cars, recondition them, give them a fresh warranty,
and sell them again. All investments for True Value are made by dealers. Maruti has
build up a strong network of 172 showrooms across the nation. The used car market has a
huge potential in India. The used car market in developed markets was 2-3 times as large
as the new car market.
Planning to sell your car?
You’ve reached the right place. Only Maruti TrueValue guarantees that you get the full
value for your car. We start by ensuring that you get the highest price for your car
through our scientific and transparent evaluation process. What’s more, we will make
sure that there are no post-sales hassles or obligations for you.
We will do this by taking care that your car goes into the right hands by properly
checking the bona fides of the future buyer. And if that’s not enough, we will also ensure
that you get your payment fast, without commissions and without hassles.
The most reliable way of buying, selling or exchanging your pre-owned car
While buying, selling or exchanging a pre-owned car, going to the right place is all
important, you can take your chances with the local roadside mechanic or depend forever
on friends and colleagues or gamble with classified advertisements or fix up a deal with
the small-time used car dealer. Or, you could simply choose to enjoy all the advantages
of dealing directly with India's most trusted car company.
In our endeavor to provide you Quality, Reliability, Transparency and Convenience, we
bring in all the experience and expertise that we have gained over the last 20 years of
leadership in India. Therefore we ensure that whenever you come to Maruti TrueValue to
buy, sell or exchange a pre-owned car, you get nothing but the full value for your
dealings, with your eyes closed.
35

36. When you buy a Maruti certified pre-owned car you pay only for the best pre-owned car,
everything else along with complete peace of mind comes for free. Maruti TrueValue
offers you the widest range of quality pre-owned cars, acquired from genuine sources,
refurbished with Maruti Genuine Parts and with complete service backup. Besides a solid
warranty program.
Every TrueValue car is re-conditioned to Maruti Suzuki standards in state-of-the-art
workshops by trained mechanics using only genuine parts. The cars are then put through
a stringent 120-point check that covers all major systems like engine, transmission,
brakes, fuel system, etc. before being certified by our highly trained engineers for their
trustworthiness. Only then is your car handed over to you. And that’s not all; every car
also comes with a solid warranty program, three free-services and a host of finance
options to choose from. Also our no-hassle paperwork procedure that we do on your
behalf ensures that all your transactions are quick and enjoyable.
Planning to sell your car?
You’ve reached the right place. Only Maruti TrueValue guarantees that you get the full
value for your car. We start by ensuring that you get the highest price for your car
through our scientific and transparent evaluation process. What’s more, we will make
sure that there are no post-sales hassles or obligations for you.
We will do this by taking care that your car goes into the right hands by properly
checking the bona fides of the future buyer. And if that’s not enough, we will also ensure
that you get your payment fast, without commissions and without
Buyers:
1. What does Maruti Certified cars mean?
Certification is assurance of quality of the car that we deliver to you. You get a Maruti
Suzuki warranty upto one-year and three free services only when Maruti Suzuki engineer
certifies the car. Your car has passed through a comprehensive 120-point check to
ascertain the Maruti Suzuki standard. The car you get is refurbished with Maruti genuine
parts (MGP) and by Maruti Suzuki trained personnel at the state-of-the-art Maruti Suzuki
authorised workshops. We also verify the bona fides of the seller.
2. What criteria cars are sold under TrueValue?
Maruti Suzuki cars up to 10 years old and mileage up to 1,00,000 Km are sold under
TrueValue.
3. Is there any financing facility on the TrueValue cars?
There are attractive finance options available. To find out more, you can visit the
"TrueValue" outlets.
36

37. 4. How quickly can the vehicle can be transferred in my name?
We complete all the formalities and submit the documents with RTO within a day or two.
5. What are the documents that I get when I buy a TrueValue car?
You get a certificate signed by Maruti Suzuki engineer.
A warranty booklet signed by Maruti Suzuki Engineer.
A certificate card.
Registration transferred in your name.
6. What warranty is given on TrueValue cars?
TrueValue cars comes with upto 1 year Maruti Suzuki warranty based on the age and
mileage of the cars and you also get 3 free services with a TrueValue car.
7. Which are the parts covered in warranty?
As per the warranty policy provided in the owner's manual, all mechanical and electrical
parts are covered except the following: All wear and tear parts, parts worn due to aging,
consumables like oil, filters, spark plugs, C.B. points, fuses, bulbs, paint problems, A/C
gas leak, battery, tyres, rubber and plastic items.
8. How do you ascertain that vehicle has not been involved in any third party case?
We verify the bona fides of the seller and also carry out R.T.O. verifications before
buying the car.
9. What is the time period for the free services?
On purchase of a Maruti Suzuki "TrueValue" pre-owned car, the owner shall be entitled
to avail of three free inspection services at the workshops of any Maruti TrueValue after
sales service center. The three free services will be available at the following intervals or
mileage, as the case may be. - First free inspection service: Within 45 to 60 days or
running 1000 - 1500 km, (over and above the mileage at the time of delivery) whichever
occurs earlier. - Second free inspection service: Within 90 to 120 days or running 5000 -
5500 km, (over and above the mileage at the time of delivery) whichever occurs earlier. -
Third free inspection service: Within 210 to 240 days or running 10,000 - 10,500 km,
(over and above the mileage at the time of delivery) whichever occurs earlier.
37

38. Sellers:
1-What is TrueValue price of my car?
The TrueValue price of your car is arrived at through our transparent evaluation system,
which looks in to the merits of your car, to give you the best possible price of your
Maruti Suzuki. Maruti Suzuki brings in all its experience it gained in the past 20 yrs to
provide you with the transparent and reliable evaluation system.
2. Where can I get the evaluation of my car done?
You can visit any of our Exclusive TrueValue outlets in your city. Our trained
professionals perform the evaluation of your car. The procedure would take 15-20
minutes, and then the price is offered to you.
3. Is there any fee or commissions charged when I get my car evaluated or sell through
TrueValue?
No, the evaluation is absolutely free, also there are no commissions charged when you
sell your car to TrueValue, as there are no middlemen.
4. Which cars are bought under TrueValue?
TrueValue buys Maruti Suzuki cars of any age and mileage, however in exchange with a
Brand new Maruti Suzuki cars of any cars of all makes are accepted for purchase.
5. How fast does a seller get the payments?
The payments in full immediately are made once the seller bona fides are verified at the
RTO.
6. How do you ensure that there are no hassles in the entire process?
Once you decide to sell your car to TrueValue, our professionals ensure all the
documentation is done smoothly. We make the complete payments immediately. We
ensure that your car goes in to the right hands by verification of the bona fides of the
further buyer. Also we transfer the ownership on to the buyers name eliminating any kind
of post sale hassles.
Exchange:
1. What is Maruti TrueValue exchange?
It is the most reliable way of exchanging/upgrading your existing car with a brand new
38

39. Maruti Suzuki. You get the full value when you exchange your existing can of any make
with a brand new one. We ensure that you get the best possible price on your car. You
can choose from attractive exchange options on our wide range of products.
2. Where can I avail this exchange facility?
You can avail this facility at any of the Exclusive Maruti TrueValue outlets, new car
showrooms and workshops of the TrueValue dealers.
3. What is the procedure for exchanging my car for a new Maruti Suzuki?
It is very simple. Our trained professionals will give the value of your car after a
transparent evaluation. The value thus arrived is adjusted in the new car price you wish to
buy. The remaining amount can be financed in very easy installments (EMI) or can be
paid by cash. All other requirements like, finance, insurance, accessories are available
under one roof. And we take care of all the documentation so you ca just drive in with
your car and drive out with a brand new Maruti Suzuki
39

40. Maruti Finance
HISTORY
Maruti Finance was launched in January 2002 with an objective to increase the
Maruti car sales by providing organized finance across the country and also to
consolidate the car finance market there by giving the finance partners economies of
scale and preferred financier status. In a market where more than 80% of cars are
financed, Maruti has strategically entered into this and has successfully created a revenue
stream for Maruti. This has been found to be a major driver in converting a Maruti car
sale in certain cases. Finance is one of the major decision drivers in car purchase
Maruti Finance was initially formed with eight finance partners namely ICICI Bank,
HDFC Bank, Maruti Countrywide (MCW), Citicorp Maruti Finance Limited (CMFL),
Kotak Mahindra Primus Limited (KMPL), Sundaram Finance Ltd (SFL)), ABN AMRO
Bank and Standard Chartered Bank.
It was introduced across the country in a phased manner with the final launch in January
2004 in the North I market. MF is now available in all locations across the country except
for a few locations in the North East.
.
CURRENT STATUS
After consolidation in the market ABN AMRO bank and Standard Chartered Bank has
exited the Maruti finance consortium.Currently we have Six players under Maruti
Finance.
OBJECTIVE
The objective of Maruti finance was:
To consolidate the Car finance market.
To provide organized finance across the country.
To provide the best transparent deal to the customer.
To provide more bargaining power to the dealer.
To bring additional revenue to the dealer
To provide customized loan schemes to the customer based on his requirements
To Providing the customer with value adds like discounted price for extended
warranty, loan for insurance and accessories.
To provide transparency in the finance deal to the end customer
40

41. BUSINESS MODEL
Under the MF model each dealership is aligned with 4 different finance companies and
the customer has a flexibility to take finance from any of the finance companies present
at the dealership depending upon his choice.
The business development fee paid by the finance company for sourcing the finance case
is paid to the dealer through MUL at the end of the month.
A software system has been developed for the dealer to log in the finance cases. The data
for the finance cases gets collated through this IT system at MUL which is then used for
paying the sourcing fee to the dealers. There is a slab wise target incentive paid to the
dealers for the finance done by the under Maruti Finance.
INITIATIVES TAKEN
MF has taken various new initiatives like Credit Life insurance and extended warranty to
add value to the customer .This not only adds value to the customer but also provided
enhanced revenue to the dealers through cross sell.
CONTACT DETAILS
A dedicated team of Regional Representatives at all regional offices of MUL is there to
assist the dealers and to solve any problems that they might have in their MF system.
Apart from that a core team at the HO is also there which takes care of the IT system and
the payouts/service fees to be paid to the dealer on a monthly basis.
Maruti Finance has been one of the focus areas in your business and we are sure that it
has helped not only in enhancing your profitability but also helped in having organized
finance at your dealerships thus making buying cars affordable and transparent.
We had revised the Maruti Finance payout structure w.e.f 1st June 2005 via our
communication dated 26th May 2005. It was with an aim to make it more challenging
and in tune to the present market volumes and finance penetration.
However based on your feedback we have decided not to implement the said new
structure. Henceforth we have designed a simplified payout structure which will now be
effective 1st August 2005. Payout for business before 1st August 2005 has been paid as
per old slabs
.
41

42. The new structure is as follows:
Part A
We shall be paying a fixed percentage of 2.80% for all the cases sourced by the Dealer in
month M irrespective of location, penetration and the volume of the dealer. This shall be
paid as soon as the cases are matched in the system either in month (M+1) or (M+2).
There shall be no fixed payout for the Direct Sourced Cases (DST) of Finance
Companies.
Part B
Over and above the fixed payout, Dealers will be incentivised based on their performance
in Maruti Finance. The incentive will be as per the matrix below, where weightage is
given both to percentage penetration and the volume under Maruti Finance. The
percentage penetration shall be based on the following formula:
(No of approved Finance Cases / No of cases in RIPS for the dealer) * 100.
42

43. Maruti Insurance
All Maruti dealers and a select group of Maruti Authorized Service Stations (MASSs)
will provide the customer with near cash-less repairs in their claim settlement. This
means that the customer wold not have to pay to the dealer for the repair charges to the
extent it is payable by Insuruance Co. Customer will just pay for the compulsory excess
(fixed as per tariff according to the cubic capacity (cc) of the car) and applicable
depreciation, which varies depending on the age of the vehicle and the type of the
replaced parts. The rates at which the depreciation is charged are mentioned on the face
of the policy. Rest of the amount will be settled directly between the dealer and the
Insurance Company.
Insurance being a major concern of car owners. Maruti has brought all car insurance
needs under one roof. Maruti has tied up with National Insurance Company,Bajaj
Allianz, New India Assurance and Royal Sundaram,Icici lomoard to bring this service for
its customers. From identifying the most suitable car coverage to virtually hassle-free
claim assistance it's your dealer who takes care of everything. Maruti Insurance is a
hassle-free way for customers to have their cars repaired and claims processed at any
Maruti dealer workshop in India.Seamless services across nation
The customer can get all the services like buying new policy, effecting renewals,
endorsements and claims at any Maruti authorized dealer outlet across the dealer network
spread all over India. The services cover right from policy issuance to emergency
assistance to post accident repairs and claim settlement.
Faster & Fair Claim settlement With Maruti Insurance there are no hassles like
Insurance Co. is not giving fair claim settlement. Whatever is payable by standards is
admissible by Insurance Co. This takes away a lot of hassles like Electronic parts and
radiator are being treated as plastic parts, 2K paint charges are not being paid by various
Insurance cos. etc. The customer is not forced to bear the undue differential cost of
repair/ replacement.
Easy settlement of claims with no follow-ups
There would not be any need of the customer’s personal involvement with the
surveyor or Insurance company, nor would the customer have to worry about salvage
disposal in the process of settlement of claims. All this will be taken care of by the dealer
.
43

44. Repairs at Authorized Dealer workshops
After an accident, the damaged vehicles are repaired at the Authorized Dealer workshops
that are equipped with the best facilities and infrastructure. This would lead to quality
repairs with Maruti Genuine spare parts and trained mechanics with Maruti Insurance the
customer need not compromise on the quality of repairs and thus health of the car, by
going to smaller roadside workshops.
Dealer Assisted towing facility
Towing assistance would be provided, for getting the vehicle to the dealer workshop, in
case of accidents where the vehicle has been rendered immobile. This facility is available
free of cost upto Rs 1500/- If the cost incurred for towing is more than Rs1500/- then the
excess amount will be borne by the customer. This can be increased should the insured
prefer so by paying extra premium at the time of policy issuance.
Easy transfer of No claim bonus
No matter which Insurance company the customers’ vehicle was previously insured with,
his no claim bonus earned on previous policy will be easily transferred to Maruti
Insurance policy that a customer is buying at the time of renewal
Instant Policy issuance
No longer would the customer need to wait for the policy document, which sometimes
takes months to get delivered from the Insurance company. With MI, the policy is issued
through Internet and it is instantaneous.
Faster refunds and cancellations & Policy Verification
Maruti Insurance is completely driven by IT systems and thus it is possible to have a
faster response time for cancellations and refunds compared to other Insurance
companies. At the time of payment of claims also, the policy and premium credit
verification is instant. This adds to both Dealer and Customer comfort.
Assistance by MI Central Team
Both the customer and the dealer are provided assistance by the Central Maruti Insurance
Team during settlement of their disputed matters with the Insurance Companies aligned
to Maruti Insurance.
44

45. COMPETITORS INFORMATION
MARUTI UDYOG LIMITED – Managing competition successfully
Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament,
to meet the growing demand of a personal mode of transport caused by the lack of an
efficient public transport system. It was established with the objectives of - modernizing
the Indian automobile industry, producing fuel efficient vehicles to conserve scarce
resources and producing indigenous utility cars for the growing needs of the Indian
population. A license and a Joint Venture agreement were signed with the Suzuki Motor
Company of Japan in Oct 1983, by which Suzuki acquired 26% of the equity and agreed
to provide the latest technology as well as Japanese management practices. Suzuki was
preferred for the joint venture because of its track record in manufacturing and selling
small cars all over the world. There was an option in the agreement to raise Suzuki’s
equity to 40%, which it exercised in 1987. Five years later, in 1992, Suzuki further
increased its equity to 50% turning Maruti into a non-government organization managed
on the lines of Japanese management practices.
Maruti created history by going into production in a record 13 months. Maruti is the
highest volume car manufacturer in Asia, outside Japan and Korea, having produced over
5 million vehicles by May 2005. Maruti is one of the most successful automobile joint
ventures, and has made profits every year since inception till 2000-01. In 2000-01,
although Maruti generated operating profits on an income of Rs 92.5 billion, high
depreciation on new model launches resulted in a book loss.
COMPETITIVE FORCES IN INDIAN PASSENGER CAR MARKET
Critical Issues and Future Trends
The critical issue facing the Indian passenger car industry is the attainment of break-even
volumes. This is related to the quantum of investments made by the players in capacity
creation and the selling price of the car. The amount of investment in capacities by
passenger car manufacturers in turn depends on the production
Threat from the new players: Increasing
· Most of the major global players are present in the Indian market; few more are
expected to enter Financial strength assumes importance as high are required for building
capacity and maintaining adequacy of working capital Access to distribution network is
important. Lower tariffs in post WTO may expose Indian companies to threat of imports
.
45

46. Rivalry within the industry: High
· There is keen competition in select segments. (compact and mid size segments).
· New multinational players may enter the market.
Market strength of suppliers: Low
A large number of automotive components suppliers.
Automotive players are rationalizing their vendor base to achieve consistency in quality.
Market strength of consumers: Increasing
· Increased awareness among consumers has increased expectations. Thus the ability
to innovate is critical.Product differentiation via new features, improved performance and
after-sales support is critical.
General Motors (GM) India has allayed fears of any impact of its parent General
Motor‘s ill-health on its operations. At the same time, industry officials cautioned that
there is a possibility that payments due to Indian auto component manufacturers may get
stuck if the US-based company files for Chapter 11 of the United States Bankruptcy
Code. At a time when the parent company is likely to seek protection from creditors, the
Indian subsidiary is bullish about its future in the sub-continent. ―We have completed all
our expansion plans and do not require fresh investments. As far as product plans are
concerned they are funded by General Motors India itself,‖ P Balendran, director and
vice-president – corporate affairs said. However, he refused to divulge any information
on GM India‘s financial position. The company is learnt to have accumulated losses on
its books and is probably still to make net profits, say industry experts. A top Automotive
Component Manufacturers Association official said if the Detroit-based auto major files
for bankruptcy, payments of Indian component supplierswhose order have been accepted
or are en-route, might get stuck. Unless, the suppliers have taken export credit guarantee
insurance, their losses would not be made good. Suppliers to a company generally rank as
unsecured creditors and ranks last in order of priority of payment in a normal bankruptcy
filing. Usually, most creditors have to forgo some of what they are owed to allow a
company that has filed for Chapter 11 to successfully restructure itself. The US treasury
department had earlier approved a $5 billion package for auto parts suppliers to protect
their credit lines. The US suppliers had requested up to $25.5 billion in emergency
funding, saying two-thirds of some 5,000 companies face financial distress due to the
drastic cutback in production that accelerated in the early weeks of 2009, reported
Reuters. It further said major suppliers, including Lear and American Axle &
Manufacturing Holdings, received warnings in March from auditors about their ability to
continue as a ―going concern,‖ while Visteon has warned it was in danger of breaching
its debt covenants. DNA India Sylvain Bilaine established Renault SA's India operations
and successfully managed the company's multiple relationships here since 2004. A 25-
years Renault veteran, Bilaine was instrumental in negotiating the marketing joint venture
with Mahindra & Mahindra for the Logan as also theRenault-Nissan manufacturing
facility at Chennai. He has also been the Renault representative in negotiating the Ultra
Low Cost (ULC) car project of the Renault, Nissan and Bajaj combine. Now that he is
quitting Renault to become an entrepreneur, DNA caught up with him on his experiences
in India. Excerpts: On his stint in India I started off by studying the Indian market from
Paris, making frequent visits to India and negotiating the creation of Mahindra-Renault
46

47. Ltd (MRL) in April 2004. The creation of Renault India Ltd as a 100% subsidiary was
the next big task. My India stint has been an interesting and a learning journey... I
leave with a deep sense of satisfaction at having kick-started Renault's involvement with
India and ensuring that our partnerships with Indian companies evolve and flourish.
Getting MRL up and running was easy as we had M&M with us. But our experience with
setting up Renault Nissan Automotive India Ltd in Chennai was an eye opener in many
ways -- we were amazed at the level of support we got. Most of the people that we had to
interact with were very knowledgeable and articulate. On Logan performance and
whether Mahindra-Renault needs further investments The Logan plant was set up with a
peak capacity of 50,000 cars per year... something we expected to reach in 3-4 years. It
may not have been a blockbuster, but by all accounts, did fairly well in the first 12-15
months, notching up sales of more than 33,000. Of course, what hit us most was that the
economic scenario started to deteriorate in July-August 2008 and there was nothing we
could have done to stop the slide. However, even during these tough times, the 'Limited
Edition'
Logan - Logan Edge - was a sell-out in 60 days. On the slow progress of ULC project
The ULC project started a year ago as a dream in Carlos Ghosn's eyes.
He was not only convinced that such a project was absolutely feasible, but was also sure
that it could be conceived and realised only in a country like India, which has enormous
engineering strengths and is skilled at "frugal engineering". We have progressed fairly
well since then and are now in a position where we can see the project taking shape in the
next few months... of course, taking into account some of the re-working that is currently
being undertaken by the Renault-Nissan-Bajaj teams. Since this project is still in the late
stages of evolution, it does not require any immediate cash injection (which I agree is in
short supply)... hence, there seems to be no real danger of it being affected by the current
economic scenario. On the Chennai facility and whether a third partner is needed We are
absolutely committed to building the car manufacturing facility along with Nissan. Once
M&M pulled out of Chennai, the Renault-Nissan Alliance took over the project and even
increased the investment and capacity, demonstrating commitment to the Indian market.
Construction activity commenced in December 2008. Then, due to the severe economic
crisis, Renault has now announced a temporary freeze/delay in product plans
fromChennai. But that does not mean we are walking out of the project.
The alliance is going ahead with the construction of facilities for a 4,00,000 car
plant and Nissan will roll out its first car around mid-2010. We are monitoring the
economic situation on a monthly basis and the moment
47

48. COMPETITOR ANALYSIS
HYUNDAI MOTOR INDIA LIMITED
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor
Company, South Korea and is the second largest and the fastest growing car
manufacturer in India . HMIL presently markets over 25 variants of passenger cars in six
segments. The Santro in the B segment, and Getz in the B+ segment.
HYUNDAI SANTRO
We are mainly going to concentrate on the various marketing and positioning strategies
of Hyundai Santro as against that of Maruti Zen and Alto and Hyundai Getz as against
Maruti Swift.
POSITIONING OF SANTRO
The old positioning of the Santro was that pf a ‘family car’, this positioning strategy was
changed in around 2002 and Santro was repositioned as to that of ‘a smart car for young
people.’ The target age group for the car had now shifted from 30-35 years to 25-30
years. The repositioning followed the face-lifts the car has been getting from time to time
in the form of engine upgradation, new power steering, automatic transmission, etc, to
keep the excitement around it alive in the highly competitive small car market. The
repositioning also comes ahead of the possible launch of a new design Santro, and the
super B-segment car ‘Getz’, sometime in 2003.
The Santro was given a fresh new positioning — from a ‘complete family car’ to a
‘sunshine car’ denoting a fresh new attitude and a ‘changing your life’ positioning.As
the average age of a car owner has declined from around 30-35 three years ago to 25-30,
primarily because of changing lifestyles, cheap and easily available finance, etc. the
company thought that instead of promoting the Santro as a family car, it should be
promoted as a car that can change the life of a young person since many of the buyers
were young buyers.
HYUNDAI’S PRICING STRATEGY
With the launch of Maruti Swift recently a price war was expected to kick in .
Immediately after maruti raised prices on its debutante Hyundai Motor India hit back
with a Rs 16,000-19,000 markdown on three new variants of Santro Xing.
The company has introduced the XK and XL variants at a lower tag of Rs
3,26,999 and Rs .3,45,999 respectively. The new price variants are likely to give Maruti’s
existing B-segment models, Zen and WagonR a run for their money. Hyundai has also
launched a new non-AC variant of the Santo at Rs 2.79 lakh, a tad higher than what the
existing non-Ac Santro costs. The next offensive is due from Maruti. With the Santro’s
new price positioning, Zen and particularly WagonR may be due for a correction, or at
least a limited-period subvention. If that happens the domino effect will kick in across the
B-segment.
48

49. Hyundai is positioning its new variants on the tech platform. Strapped with 1.1
litre engine with eRLX Active Intelligence technology, the new variants also come with
new colour-coordinated interiors, a new front grill and a 4-speed AC blower that makes
the air conditioning more efficient.
TATA MOTORS
Established in 1945, Tata Motors is India's largest and only fully integrated automobile
company. Tata Motors began manufacturing commercial vehicles in 1954 with a 15-year
collaboration agreement with Daimler Benz of Germany.
TATA INDICA – Tata motors flagship brand
The company's passenger car range comprises the hatchback Indica, the Indigo sedan and
the Marina, its station wagon variant, in petrol and diesel versions.The Tata Indica,
India's first indigenously designed and manufactured car, was launched by Tata Motors in
1999 as part of its ongoing effort towards giving India transport solutions that were
designed for Indian conditions. Currently, the company's passenger cars and multi-utility
vehicles have a 16-per cent market share.
POSITIONING OF INDICA
Tata has positioned Indica as `more car per car'. The new car offers more space,
more style, more power and more options. Emphasizing the delivery of world class
quality. They have tried to redefine the small car market as it has been understood in
India.True to its "More car per car" positioning, the Indica CNG offers all the core
benefits of the Indica combined with the advantage of CNG. One of the most popular
advertisements on television currently, is the one where the guy portrayed as the
‘loveable liar’, gets socked everytime he lies ; but not when he speaks about the Indica
thus implying- “ must be true”. Elaborating on the campaign, the new ad was launched
with the intention of giving the Indica V2 brand a touch of youthfulness.
TATA’S PRICING STRATEGY
After the price war being triggered off by Hyundai being the first company to introduce
what came to be known as, pricing based on customer's value perceptions , all others
followed suit.Telco's Indica came in the range of Rs 2.56 lakh to Rs 3.88 lakh with 4
models. The price-points in the car market were replaced by price-bands. The width of a
price-band was a function of the size of the segment being targeted besides the intensity
of competition. The thumb rule being 'the higher the intensity, the wider the price-band.'
CURRENT STRATEGIES FOLLOWED BY MUL
I. PRICING STRATEGY - CATERING TO ALL SEGMENTS
Maruti caters to all segment and has a product offering at all price points. It has a car
priced at Rs.1,87,000.00 which is the lowest offer on road. Maruti gets 70% business
from repeat buyers who earlier had owned a Maruti car. Their pricing strategy is to
provide an option to every customer looking for up gradation in his car. Their sole motive
of having so many product offering is to be in the consideration set of every passenger
car customer in India. Here is how every price point is covered.
49

50. II. OFFERING ONE STOP SHOP TO CUSTOMERS OR CREATING
DIFFERENT REVENUE STREAMS
Maruti has successfully developed different revenue streams without making huge
investments in the form of MDS, N2N, Maruti Insurance and Maruti Finance. These help
them in making the customer experience hassle free and helps building customer
satisfaction.
Maruti Driving School (MDS):
Maruti has established this with the goal to capture the market where there is inhibition
in buying cars due to inability to drive the car. This brings that customer to Maruti
showroom and Maruti ends up creating a customer.
C) MAJOR FUTURE STRATEGIES
The launch of Swift and phasing out Zen is a strategic move. Alto was launched
I. PHASING OUT ZEN IN 2007
keeping in mind that it will take over Maruti 800 market in future. Perhaps being the
flagship product phasing out of Maruti 800 faced lots of resistance from dealers all over.
Another reason behind not phasing out Maruti 800 was the fear of brand shift of
customers to other competitor’s product. Swift was launched in May, 2005 in the price
band starting from 4 lacs. Before launch of Swift Maruti management had decided that
they will phase out Zen since it had already came up with two modifications. The major
reason behind this decision was cannibalization of Wagon R and Swift due to
overlapping of price band. It is a rational decision to kill a product before it starts facing
the decline stage in product cycle. Maruti is offering Rs. 3000.00 more margins to dealer
on the sale of Wagon-R as compared to Zen. This is to let dealer push Wagon R instead
of Zen.
II. MARUTI PLANS FOR A BIG DIESEL FORAY
Maruti would set up a diesel engine plant at Gurgaon in line with its plan to become at
the new car manufacturing company, called Maruti Suzuki Automobiles India Limited,
will be a joint venture between Maruti Udyog and Suzuki Motor Corporation holding a
70 per cent and 30 per cent stake respectively. The Rs1,524.2 crore plant will have a
capacity to roll out 1 lakh cars per year with a capacity to scale up to 2.5 lakh units per
annum. The new car manufacturing plant will begin commercial production by the end of
2006. major player in diesel vehicles in a couple of years. This has been done in the wake
of major competition from Tata Indica and meets the growing demand of diesel cars in
India. While the annual growth in the diesel segment was 13 per cent in the last three
years, it was 19-20 per cent in the first quarter (April-June) of the current fiscal. Maruti
has currently an insignificant presence in diesel vehicle. It will manufacture new
generation CRDI (common rail direct injection) engines in collaboration with Fiat-GM
Opel and engines will be of 1200 cc. The plant with a capacity to produce one
lakh diesel engines would be operational in 2006. At present, Peugeot of France, supplies
diesel engines for Maruti's Zen and mid-sized Esteem models. This will further reduce
the imported component in Maruti vehicles, making them more competitive in the Indian
market.
50

51. III. MARUTI PLANS FOR A NEW ENGINE AND TRANSMISSION PLANT
The engine and the transmission plant will be owned by Suzuki Powertrain India Limited
in which Suzuki Motor Corporation would hold 51 per cent stake and Maruti Udyog
holding the balance. The ultimate total plant capacity would be three lakh diesel engines.
However, the initial production would be 1 lakh diesel engines, 20,000 petrol engines and
1.4 lakh transmission assemblies. Investment in this facility will be Rs.1,747.7 crore. The
commercial production will start by the end of 2006.
51

52. FUTURE CHALLENGES
Maruti has always been identified as a traditional carmaker producing value-for-money
cars and right now the biggest hurdle Maruti is facing is to shed this image. Maruti wants
to change it for a more aggressive image. Maruti Baleno has failed due to one of the
major reasons being that customers could not identify Maruti with a car as sophisticated
as Maruti Baleno. Maruti is looking forward to bring about a perception change about
the company and its cars. Maruti started the exercise with the new-look Zen, and Suzuki's
decision to pick India as one of the first markets for this radically different-looking car
gave this endeavor a new thrust. Maruti has also changed its logo at the front grill. It has
replaced the traditional Maruti logo on grill ‘stylish ‘M’ with S’. The major thrust in the
facelift endeavour is with the launch of 1.3 litre Swift. It’s a style statement from Maruti
to Indian market.
The next threat Maruti faces is the growing competition in compact cars. Companies
like Toyota, Ford, Honda and Fiat are planning to come out with small segment cars in
near future.Ford is launching Focus and Fiesta, GM is launching Aveo in 2006, Chevrolet
is launching Spark in 2006, Hyundai is launching its new compact car in 2006, Honda is
launching Jazz in 2006, GM is has reduced prices of its Corsa, Fiat is coming up with
Panda and new Fiat Palio, Skoda is launching Fabia. All this will pose a major threat to
Maruti leadership in compact cars.
New emission norms like Bharat Stage 3 which has come into effect from April 2005
has increased car prices by Rs.20000 and Bharat Stage 4 which is coming into force in
2007 will contribute in increasing car prices further. This could be of concern to Maruti
which is low cost provider of passenger cars.
Rise in petrol prices and growing popularity of other substitute fuels like CNG will be
another threat to Maruti. There is also a threat to Suzuki from R&D investment by Toyota
and Honda in Hybrid cars. Hybrid cars could run on both petrol and gaseous fuels.
There is a threat to Maruti models ageing. Maruti models like Maruti 800 which is in
market for the last twenty years and others like Zen and Esteem which have also entered
the decline phase are the other threats. Maruti is planning phasing out Zen in 2007 and
there were rumors of phasing out Maruti 800 also. This all makes Suzuki to replace these
brands with new launches . As Swift and Wagon R are replacing the Zen market. Maruti
will have to keep on making modifications in its present models or its Maruti Suzuki
India Ltd - Price Analysis Snapshot
This Report features up to a ten-year record of the equity Price history for Maruti Suzuki
India Ltd. Tabular results include the High, Low and Closing price for the quarter. There
is also a calculation of percentage change in price for both Quarterly and Annual periods.
Price values are adjusted for stock splits and dividends.
Maruti Suzuki India Ltd. The Group's principal activity is to manufacture, purchase and
sale of Motor Vehicles and Spare parts. The Group is a subsidiary of Suzuki Motor
Corporation. The other activities of the Group comprises of facilitation of Pre-Owned Car
Sales, Fleet Management and Car Financing. The Group also provides services like
framing of customized car policies, economical leasing of cars, maintenance
management, registration and insurance management, emergency assistance and accident
52

53. management. The product range includes ten basic models with more than 50 variants.
The Groups operations are in 1200 towns and cities with 2628 workshops and also
exports cars to other countries.
Maruti Suzuki India Ltd - Earning & Dividend Analysis Snapshot
This detailed Report provides an Earnings and Dividends history for Maruti Suzuki
India Ltd. Tabular results include up to a ten-year history of "as reported" Earnings per
Share and Dividends per Share plus a calculation of the amount of earnings paid out over
the year in dividends (i.e. Payout Ratio). Earnings and Dividends are presented on both a
Quarterly and Annual basis. An annual Percent Change factor is calculated for both
Earnings and Dividends.
Maruti Suzuki India Ltd. The Group's principal activity is to manufacture, purchase and
sale of Motor Vehicles and Spare parts. The Group is a subsidiary of Suzuki Motor
Corporation. The other activities of the Group comprises of facilitation of Pre-Owned Car
Sales, Fleet Management and Car Financing. The Group also provides services like
framing of customized car policies, economical leasing of cars, maintenance
management, registration and insurance management, emergency assistance and accident
management. The product range includes ten basic models with more than 50 variants.
The Groups operations are in 1200 towns and cities with 2628 workshops and also
exports cars to other countries
53

54. RESEARCH METHODOLOGY
Marketing research is a systematic design, collection, analysis & reporting of Data
which is relevant to specific market situation .
My research process is as follows.
DEFINES THE PROBLEM AND RESEARCH OBJECTIVES
The objective of the research conducted was to study of consumer’s preference for online
share trading. Secondary objective of the survey was to know the customer’s satisfaction
level. My other objectives were to find out the overall perception about the system and
what motivates the people to think about going for online share trading.
DEVELOPING RESEARCH PLAN
The second stage of marketing research calls for developing a most efficient plan for
gathering needed information. Designing a research plan calls for taking decision on data
sources research, approach, research instrument, sampling plan and contact methods.
DATA SOURCE
There are two types of methods used in data collection i.e. primary data & secondary data.
A) PRIMARY DATA
Those data which are collected at first hand by the researcher especially for the purpose
of the study ,are known as primary Data .The data is collected directly from the person in
sample population. In this project research the collection of data is directly interviewing
customer. In the collection of the primary data, I have used survey method and use the
questionnaire methods.
There are mainly two methods for the collection of the primary data which are given
below,
• Observational Method.
• Survey Method.
54

55. OBSERVATION METHOD:-
In the observation method, it requires the observer. The observer will keenly observe the
person at the time of the interview & record his behavior accurately. it is also one of The
important method for the collection of data but it requires good & experienced observer
who can observer The behavior of the respondent properly and record it with great
accuracy.
SURVEY METHOD:-
It is most popular method for the collection of necessary data from the respondents. I have
used survey method for the collection of the necessary data.
Different types of the survey are given below,
• Personal interview.
• Telephonic survey.
• Mail questionnaires.
PERSONAL INTERVIEW:-
In the personal interview, the interviewer will personally meet the respondent and will take
is interview. The interviewer will ask question in face to face direction to the respondents
or group of respondents.
TELEPHONIC SURVEY:-
In the telephonic interview, the interviewer will make call to respondents, inform the
respondents about the purpose of the call and then he will ask the related questions to the
respondents. This method is used, when the information to be collected is limited. It is
mostly used when information to be collected is limited.
MAIL QUESTIONNAIRE:-
In the mail questioner the interviewer will mail the questionnaire to the respondents and
inform them about the purpose of the survey. Also the time limit for the questionnaire is
specified in the mail. This method is used when the area to be covered is large and the
survey has to be conducted in the specific limit.
55

56. In my survey, I have used the personal interview to know customer awareness towards
online share trading. I have visited respondents personally.
B) SECONDARY DATA
Any data which had been gathered earlier for other purposes are secondary data in hand of
marketing research. These data has been collected from company dealer like Dealer
profile, industrial profile, company profile are collected from the internet.
The secondary data are collected from the magazines, internet and
Web -sites. Different web sites like www.sharekhan.com and GOOGLE
Search engine help in collecting the detailed information.
RESEARCH APPROACH
Out of 4 ways of research approaches i.e.
1. Observation research.
2. Survey Research
3. Focus Group research
4. Experimental research.
In this project the approach used was survey approach because the main objective of our
survey was to study of the market potential and have an idea about the customer
awareness.
SAMPLING
Research instruments can be of two types firstly questionnaire methods and secondly
mechanical instruments. In this survey the research instrument was questionnaire method.
SAMPLING PLAN:-
Sampling size : 50
Field Work area : Kanpur City
Random sampling
SAMPLING PROCEDURE:-
The sampling Procedure can be of two types:
1. Probable Samplings
2. Non-probable sampling
In this survey expert Judgments sampling method can be used.
56

57. CONTACT METHODS:
The method of contacts can be four types
1. Mail Questionnaire
2. Personal Interview
3. Telephonic Interview.
4. Internet
STATEMENT OF PROBLEM
Problem definition is one of the most important parts of the study. It is very important to
properly define the problem. If the problem is properly defined then it will provide
proper guide line for the further study. The properly defined problem will direct the
surveyor on the proper path. And it is truly said that a properly defined problem is a half
solve.
Here the main problem is to study on the INVESTOR PREFERENCES FOR ONLINE
TRADING (IN KANPUR). Market potential is nothing but the finding out potential
customers for the product of organization; which gives maximum profitability. To find
out market potential study of competitors; consumer behavior; brand positioning is must
which gives idea about the market scenario. Online share trading –share trading is
nothing but the buying and selling shares as per the market position, this is done through
broker. Broker-broker is the person who brings buyer and seller together.
So the problem is to know the market potential of online share trading and the popularity
of online share trading among the people. It is also to know which options are preferred
by customers.
FINDINGS AND OBJERVATION
The result that I get through analyzing and evaluating the data drawn from the schedule
and interview and expressed in the form of proper way and their result can batter explain
the position of maruti Suzuki in semi urban areas of Bareilly region. The findings of the
project after the analysis of the questionnaire and interview are:-
After the analysis I found that retailers are not interested in promoting the products of
Coke at their level. Their aim is to earn more profit and they promote that brand which
gives them more benefits.
Products have a good image in customers mind.
57

58. Sales team of company does not visit regularly in all areas. Therefore sometimes they fail
in having regular conversation with dealer.
Distributors also don’t have good relations with all the customer; their main emphasis is
towards those dealer who have good sale. Also no regular delivery by the distributors to
all areas.
Other companies are providing better benefits to the dealer .
Distributors do not provide advertising material – Banner, Glow sign, Tin board, Rack,
etc. when the retail outlets demands.
Dealer do not provide various schemes to the customer honestly.
Demand for the maruti products is raising but demand for cola drinks is constant of
declining slightly.
58

59. DATA ANALYSIS
10.1 PERSON HAVING ANY FOUR VEHICLS AT NOW.
Reply Percentage %
Yes 60%
No 40%
Total 100%
INTERPRETATION
This shows that most of people, have a Four Wheelers which Create a Lot of
Potential in Car Market.
59

60. 10.2 PERSON WANTS PURCHASE CAR
Sources Percentage %
Old Car 70%
New Car 30%
Total 100%
INTERPRETATION
Person Believe purchase New Cars then Old Car.
10.3 PERSON CHOOSE OPITION CASH OR LOAN.
60

61. Sources Percentage %
Loan 70%
Cash 30%
Total 100%
INTERPRETATION
Most Of people wants to purchase car by using Loan Facility then Cash.
10.4 BRAND AWARENESS?
61

62. Brand Percentage %
Maruti 65%
Hundai 15%
Tata 10%
Others 10%
Total 100%
INTERPRETATION
This shows that people faith in Quality and reliability and give preference Maruti
Brand then Other Compititors Brand.
62