SlideShare uma empresa Scribd logo
1 de 19
Baixar para ler offline
SEARCH ENGINE
 OPTIMISATION



Ruksana Alam
 Neha Jhoshi
 Manish Arya
  Shruti Jain
  Neha Jha
Search Engine: A search engine is really a general class of programs that
   search documents for specified keywords and returns a list of the
   documents where the keywords were found.


Search Engine Optimization(SEO): Search engine optimization is a
   methodology of strategies, techniques and tactics used to increase the
   amount of visitors to a website by obtaining a high-ranking placement
   in the search results page of a Search Engines(SERP’s).
•   Company started doing SEO since 1995 and till 2012 their is
    massive change in strategies and technology of SEO .

•   SEO can be done various ways like organic and inorganic .details
    will be told in later part of presentation.

•   Though doing SEO is always good however ,there are certain
    disadvantages as well.
SEO and It’s relation with Search Engines:
 The term SEO itself indicates that it is maximum utilization of search
  engines.
 Majority of people do not visit sites post 1st page. Therefore
  companies perform SEO to improve their page ranking on search
  engines, so that majority of people can visit their site.
 Through methods like patent analysis, experiments, and live testing
  and tweaking, search marketers as a community have come to
  understand many of the basic operations of search engines and the
  critical components of creating websites and pages that garner high
  rankings and significant traffic.
Data analysis of major search Engines
 1995 – Yahoo Launches its Web Directory
 1998 – Google Launches, DMOZ launches this same year
 2000 – Yahoo Drops Altavista, Uses Google’s Algorithm
 2001 – Page Rank is showed to users through the toolbar
 2005 – No Follow Tag Introduced
 2009 – Google Introduces Caffeine Algorithm, a major shift
  in SEO.
 2009 – Bing and Yahoo Merge
 2011 – Panda Algorithm Update. A major step in the
  history of SEO
 2012 – Penguin Algorithm Update
The history of SEO has its start in the early 1990′s.
 In 1995, optimization was born in the young stages of Yahoo.
  Alphabetical optimizations were formed, and formatted in the “yellow
  page” style like phonebooks.
 The next year, 1996, comprehension for things like keyword density and
  seasoning began to take hold. As the year progressed, determined
  individuals began to understand database algorithms, and the methods
  used in basic search engines.
 From late 1997 to early 1999, submission spamming became the
  general method of site rank. However, new algorithms brought new
  tactics, as SEO’s started to utilize multi-language platforms, word
  lists, and other innovative strategies.
 Between the years of 2000 and 2001, the internet experienced a
  massive shift.
 Google     revolutionized    the
  internet world with its new
  algorithmic      and     ranking
  techniques causing        search
  engine optimization to take a
  step in a new direction
  contemporary.
 The introduction of Social
  Networking Sites once again
  revolutionized the SEO industry.
 The History of SEO is constantly
  changing, we will see more user
  metrics and higher level
  algorithms.
Methods search engine optimization can be bifurcated into two vast areas:
•   Organic SEO
•   Inorganic SEO

Organic SEO
It is a natural way of getting top ranking in SERP (search engine result
      page)without paying any amount to search engines for the placement.
      This is more preferable and trustworthy method of securing high rank
      on SERP

Benefits of Organic SEO:

   Usually normal user’s clicks more on organically optimized sites.
   Results are long lasting on search engine result pages.
   Organic results are more trustworthy than inorganic results.
   Organic service is cheaper than inorganic services.
Inorganic SEO:
It includes paid services such as PPC – Pay Per Click, CPC – Cost Per Click, CPA – Cost
Per Acquisition, banner ads, classifieds etc. This service is very expensive. But those
who wants immediate results, they can go for inorganic service.

    Benefits of Inorganic SEO:
   Results in sort period.
   Site gains more visibility.
   More traffic in sort time period.
   Unlike organic SEO, inorganic SEO gets more effective result in very sort time.

    Inorganic SEO technique is quite risky; as its cost will be count as per clicks,
webmaster must remain alert from competitors, they might click on your site
unnecessarily to force you pay more. There is a solution to block those users, but for
that you must be aware that they clicked you unnecessarily.
Organic vs. Paid Search



Paid/10% of
Clicks




 Organic/90% of clicks
A search engine operate in the following order
• Web crawling
• Indexing
• Searching

Few points to elaborate working of SEO are:
 Web search engine work by sorting information about a large number
   of web pages which they retrieve from the WWW. These pages are
   retrieve by a web crawler (sometime known as a spider)—an automate
   web browser.
 The content of each pages are then analyzed to determine how it
   should be indexed for example:- words are extracted from the titles
   , heading ,or special fields called meta tags .
 When users comes to the search engine
  and makes a query typically by giving key
  words the engine look up the index and
  provide a listing of best-matches web
  pages according to its criteria.
 Most search engine support the use of
  the Boolean terms AND, OR and NOT to
  further specify the search query.
 The vast majorities of search engine are
  run by private companies using
  proprietary algorithm and closed
  database though some are open source.
Correct
SEO Techniques are classified into two broad categories

WHITE HAT : An SEO techniques or method is considered “ White Hat” if it
  conforms to the search engine guideline and/or involves no deception
  White hat SEO is not just about following guidelines but is about
  ensuring that the content a search engine indexers and subsequently
  rank is the same content user will see.

BLACK HAT /SPAMDEXING: Black hat SEO are method that try to improve
   ranking that are disapproved of by the search engine and/or involve
   deception. It also Includes pay per click scheme.
Few benefits of having done SEO are listed below:

 More than 90% online user uses search engine to find products and
  info.
 Your website will constantly features on page one of the search result
  for terms that best describe your business.
 Natural search receives 250% more traffic than paid search.
 1st page of se result get at least 80% clicks.
 If your website is not found within top 30 result (page1,2 and3) no
  one will find it.
Correct
Few disadvantages of having done SEO are:

 Your web site is exposed to an increase amount of spam once
  you achieve high volume and traffic to your site.
 Your site can receive unwanted leads that would involve cost.
 Cannot predict and guarantee best positions in search engines.
Correct

Mais conteúdo relacionado

Mais procurados

SEO Search Engine Optimization Proposal - Organic SEO Ranks
SEO Search Engine Optimization Proposal - Organic SEO RanksSEO Search Engine Optimization Proposal - Organic SEO Ranks
SEO Search Engine Optimization Proposal - Organic SEO RanksChakra Systems
 
Top 5 Benefits of SEO
Top 5 Benefits of SEOTop 5 Benefits of SEO
Top 5 Benefits of SEOMedia-Mosaic
 
Beginner's Guide To SEO Basics In 2017
Beginner's Guide To SEO Basics In 2017Beginner's Guide To SEO Basics In 2017
Beginner's Guide To SEO Basics In 2017Ameer Hamza Arbani
 
SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)Preeti Acharya
 
What is SEO | Type of seo | Technique of seo | SEO PPT
What is SEO | Type of seo | Technique of seo | SEO PPTWhat is SEO | Type of seo | Technique of seo | SEO PPT
What is SEO | Type of seo | Technique of seo | SEO PPTKhalid Shaikh
 
Search Engine Optimizaation
Search Engine OptimizaationSearch Engine Optimizaation
Search Engine OptimizaationD M
 
Managing an FAO country website
Managing an FAO country websiteManaging an FAO country website
Managing an FAO country websiteFAO
 
Seo tutorial - seo recommendations - seo tips - practical seo
Seo tutorial - seo recommendations - seo tips - practical seoSeo tutorial - seo recommendations - seo tips - practical seo
Seo tutorial - seo recommendations - seo tips - practical seoNew Web Dimension
 
Everything you need to know on seo
Everything you need to know on seoEverything you need to know on seo
Everything you need to know on seoShantanuApurva1
 
Mahesh Gangurde Seo Tutorials - Simple Steps
Mahesh Gangurde Seo Tutorials - Simple StepsMahesh Gangurde Seo Tutorials - Simple Steps
Mahesh Gangurde Seo Tutorials - Simple StepsMahesh Gangurde
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimizationHibiscusMedia
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimizationdolcemariposa1
 
Step By Step Guide of SEO
Step By Step Guide of SEOStep By Step Guide of SEO
Step By Step Guide of SEOJatinYadav71
 
Seo Company | Search Engine Optimization Services
Seo Company | Search Engine Optimization ServicesSeo Company | Search Engine Optimization Services
Seo Company | Search Engine Optimization ServicesEminence Consulting LLC
 
Search engine optimization and marketing
Search engine optimization and marketingSearch engine optimization and marketing
Search engine optimization and marketingDikshant Sagar
 
Google algorithm details - SEO
Google algorithm details - SEOGoogle algorithm details - SEO
Google algorithm details - SEOBobby singh
 

Mais procurados (20)

SEO Search Engine Optimization Proposal - Organic SEO Ranks
SEO Search Engine Optimization Proposal - Organic SEO RanksSEO Search Engine Optimization Proposal - Organic SEO Ranks
SEO Search Engine Optimization Proposal - Organic SEO Ranks
 
Introduction to Search Engine Optimization
Introduction to Search Engine OptimizationIntroduction to Search Engine Optimization
Introduction to Search Engine Optimization
 
Seo presentation
Seo presentationSeo presentation
Seo presentation
 
Top 5 Benefits of SEO
Top 5 Benefits of SEOTop 5 Benefits of SEO
Top 5 Benefits of SEO
 
Beginner's Guide To SEO Basics In 2017
Beginner's Guide To SEO Basics In 2017Beginner's Guide To SEO Basics In 2017
Beginner's Guide To SEO Basics In 2017
 
SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)
 
What is SEO | Type of seo | Technique of seo | SEO PPT
What is SEO | Type of seo | Technique of seo | SEO PPTWhat is SEO | Type of seo | Technique of seo | SEO PPT
What is SEO | Type of seo | Technique of seo | SEO PPT
 
Search Engine Optimizaation
Search Engine OptimizaationSearch Engine Optimizaation
Search Engine Optimizaation
 
Managing an FAO country website
Managing an FAO country websiteManaging an FAO country website
Managing an FAO country website
 
Seo tutorial - seo recommendations - seo tips - practical seo
Seo tutorial - seo recommendations - seo tips - practical seoSeo tutorial - seo recommendations - seo tips - practical seo
Seo tutorial - seo recommendations - seo tips - practical seo
 
Dc seo fin
Dc seo finDc seo fin
Dc seo fin
 
Everything you need to know on seo
Everything you need to know on seoEverything you need to know on seo
Everything you need to know on seo
 
Mahesh Gangurde Seo Tutorials - Simple Steps
Mahesh Gangurde Seo Tutorials - Simple StepsMahesh Gangurde Seo Tutorials - Simple Steps
Mahesh Gangurde Seo Tutorials - Simple Steps
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
 
Step By Step Guide of SEO
Step By Step Guide of SEOStep By Step Guide of SEO
Step By Step Guide of SEO
 
Seo Company | Search Engine Optimization Services
Seo Company | Search Engine Optimization ServicesSeo Company | Search Engine Optimization Services
Seo Company | Search Engine Optimization Services
 
SEO Basic
SEO BasicSEO Basic
SEO Basic
 
Search engine optimization and marketing
Search engine optimization and marketingSearch engine optimization and marketing
Search engine optimization and marketing
 
Google algorithm details - SEO
Google algorithm details - SEOGoogle algorithm details - SEO
Google algorithm details - SEO
 

Destaque

Charting a New Course-- try #2
Charting a New Course-- try #2Charting a New Course-- try #2
Charting a New Course-- try #2CarpenterMJGDS
 
ERRORS---delete-----Charting a New Course
ERRORS---delete-----Charting a New CourseERRORS---delete-----Charting a New Course
ERRORS---delete-----Charting a New CourseCarpenterMJGDS
 
ReThink PP Slides
ReThink PP SlidesReThink PP Slides
ReThink PP Slidesc8mb
 

Destaque (6)

Charting a New Course-- try #2
Charting a New Course-- try #2Charting a New Course-- try #2
Charting a New Course-- try #2
 
Funny photos
Funny photosFunny photos
Funny photos
 
ERRORS---delete-----Charting a New Course
ERRORS---delete-----Charting a New CourseERRORS---delete-----Charting a New Course
ERRORS---delete-----Charting a New Course
 
El6303 solu 3 f15 1
El6303 solu 3 f15  1 El6303 solu 3 f15  1
El6303 solu 3 f15 1
 
ReThink PP Slides
ReThink PP SlidesReThink PP Slides
ReThink PP Slides
 
3 g u3-sesion18
3 g u3-sesion183 g u3-sesion18
3 g u3-sesion18
 

Semelhante a Correct

Seo material Digitoliens - Best Digital Marketing Institute in Hyderabad
Seo material Digitoliens - Best Digital Marketing Institute in HyderabadSeo material Digitoliens - Best Digital Marketing Institute in Hyderabad
Seo material Digitoliens - Best Digital Marketing Institute in HyderabadDigitalMarketingByDi
 
Digital marketing 102 search engine optimization
Digital marketing 102 search engine optimizationDigital marketing 102 search engine optimization
Digital marketing 102 search engine optimizationShreyans Nahar
 
Top SEO Company, SEO Services India, Web Designing and Development Agency Delhi
Top SEO Company, SEO Services India, Web Designing and Development Agency DelhiTop SEO Company, SEO Services India, Web Designing and Development Agency Delhi
Top SEO Company, SEO Services India, Web Designing and Development Agency Delhisjohn2804
 
Module 1 Search Engine Optimization .pptx
Module 1 Search Engine Optimization .pptxModule 1 Search Engine Optimization .pptx
Module 1 Search Engine Optimization .pptxadvbest123
 
Seo,sem and smo
Seo,sem and smoSeo,sem and smo
Seo,sem and smosajappy
 
SEO Fundamentals & Process
SEO Fundamentals & ProcessSEO Fundamentals & Process
SEO Fundamentals & ProcessAmish Keshwani
 
Simple explain and Summary about SEO
Simple explain and Summary about SEOSimple explain and Summary about SEO
Simple explain and Summary about SEOLê Hoàng
 
SEO Guide for Beginners, The Beginner Guide to SEO
SEO Guide for Beginners, The Beginner Guide to SEOSEO Guide for Beginners, The Beginner Guide to SEO
SEO Guide for Beginners, The Beginner Guide to SEORahul Kumar
 
Discussion on seo
Discussion on seo Discussion on seo
Discussion on seo Rasel Rana
 
Discussion on seo 1 (7)
Discussion on seo 1 (7)Discussion on seo 1 (7)
Discussion on seo 1 (7)Wasfia Hosen
 
Outline Of An E Commerce
Outline Of An E CommerceOutline Of An E Commerce
Outline Of An E CommerceElena
 

Semelhante a Correct (20)

seo-ppt.pptx
seo-ppt.pptxseo-ppt.pptx
seo-ppt.pptx
 
Search Engine Optimization ppt
Search Engine Optimization pptSearch Engine Optimization ppt
Search Engine Optimization ppt
 
Search Engine Optimization Essay
Search Engine Optimization EssaySearch Engine Optimization Essay
Search Engine Optimization Essay
 
Seo
SeoSeo
Seo
 
SEO Tutorial
SEO TutorialSEO Tutorial
SEO Tutorial
 
Seo material Digitoliens - Best Digital Marketing Institute in Hyderabad
Seo material Digitoliens - Best Digital Marketing Institute in HyderabadSeo material Digitoliens - Best Digital Marketing Institute in Hyderabad
Seo material Digitoliens - Best Digital Marketing Institute in Hyderabad
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
Digital marketing 102 search engine optimization
Digital marketing 102 search engine optimizationDigital marketing 102 search engine optimization
Digital marketing 102 search engine optimization
 
Essay On SEO
Essay On SEOEssay On SEO
Essay On SEO
 
Top SEO Company, SEO Services India, Web Designing and Development Agency Delhi
Top SEO Company, SEO Services India, Web Designing and Development Agency DelhiTop SEO Company, SEO Services India, Web Designing and Development Agency Delhi
Top SEO Company, SEO Services India, Web Designing and Development Agency Delhi
 
Seofaq
SeofaqSeofaq
Seofaq
 
Module 1 Search Engine Optimization .pptx
Module 1 Search Engine Optimization .pptxModule 1 Search Engine Optimization .pptx
Module 1 Search Engine Optimization .pptx
 
Seo,sem and smo
Seo,sem and smoSeo,sem and smo
Seo,sem and smo
 
SEO Fundamentals & Process
SEO Fundamentals & ProcessSEO Fundamentals & Process
SEO Fundamentals & Process
 
Simple explain and Summary about SEO
Simple explain and Summary about SEOSimple explain and Summary about SEO
Simple explain and Summary about SEO
 
SEO Guide for Beginners, The Beginner Guide to SEO
SEO Guide for Beginners, The Beginner Guide to SEOSEO Guide for Beginners, The Beginner Guide to SEO
SEO Guide for Beginners, The Beginner Guide to SEO
 
Discussion on seo
Discussion on seo Discussion on seo
Discussion on seo
 
Discussion on seo 1 (7)
Discussion on seo 1 (7)Discussion on seo 1 (7)
Discussion on seo 1 (7)
 
Discussion on seo 1
Discussion on seo 1Discussion on seo 1
Discussion on seo 1
 
Outline Of An E Commerce
Outline Of An E CommerceOutline Of An E Commerce
Outline Of An E Commerce
 

Último

3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptxmary850239
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Dr. Asif Anas
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustSavipriya Raghavendra
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxvidhisharma994099
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashasashalaycock03
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
EBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting BlEBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting BlDr. Bruce A. Johnson
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeCeline George
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 

Último (20)

3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptx
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sasha
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
EBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting BlEBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting Bl
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using Code
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 

Correct

  • 1. SEARCH ENGINE OPTIMISATION Ruksana Alam Neha Jhoshi Manish Arya Shruti Jain Neha Jha
  • 2. Search Engine: A search engine is really a general class of programs that search documents for specified keywords and returns a list of the documents where the keywords were found. Search Engine Optimization(SEO): Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a Search Engines(SERP’s).
  • 3. Company started doing SEO since 1995 and till 2012 their is massive change in strategies and technology of SEO . • SEO can be done various ways like organic and inorganic .details will be told in later part of presentation. • Though doing SEO is always good however ,there are certain disadvantages as well.
  • 4. SEO and It’s relation with Search Engines:  The term SEO itself indicates that it is maximum utilization of search engines.  Majority of people do not visit sites post 1st page. Therefore companies perform SEO to improve their page ranking on search engines, so that majority of people can visit their site.  Through methods like patent analysis, experiments, and live testing and tweaking, search marketers as a community have come to understand many of the basic operations of search engines and the critical components of creating websites and pages that garner high rankings and significant traffic.
  • 5. Data analysis of major search Engines
  • 6.  1995 – Yahoo Launches its Web Directory  1998 – Google Launches, DMOZ launches this same year  2000 – Yahoo Drops Altavista, Uses Google’s Algorithm  2001 – Page Rank is showed to users through the toolbar  2005 – No Follow Tag Introduced  2009 – Google Introduces Caffeine Algorithm, a major shift in SEO.  2009 – Bing and Yahoo Merge  2011 – Panda Algorithm Update. A major step in the history of SEO  2012 – Penguin Algorithm Update
  • 7. The history of SEO has its start in the early 1990′s.  In 1995, optimization was born in the young stages of Yahoo. Alphabetical optimizations were formed, and formatted in the “yellow page” style like phonebooks.  The next year, 1996, comprehension for things like keyword density and seasoning began to take hold. As the year progressed, determined individuals began to understand database algorithms, and the methods used in basic search engines.  From late 1997 to early 1999, submission spamming became the general method of site rank. However, new algorithms brought new tactics, as SEO’s started to utilize multi-language platforms, word lists, and other innovative strategies.  Between the years of 2000 and 2001, the internet experienced a massive shift.
  • 8.  Google revolutionized the internet world with its new algorithmic and ranking techniques causing search engine optimization to take a step in a new direction contemporary.  The introduction of Social Networking Sites once again revolutionized the SEO industry.  The History of SEO is constantly changing, we will see more user metrics and higher level algorithms.
  • 9. Methods search engine optimization can be bifurcated into two vast areas: • Organic SEO • Inorganic SEO Organic SEO It is a natural way of getting top ranking in SERP (search engine result page)without paying any amount to search engines for the placement. This is more preferable and trustworthy method of securing high rank on SERP Benefits of Organic SEO:  Usually normal user’s clicks more on organically optimized sites.  Results are long lasting on search engine result pages.  Organic results are more trustworthy than inorganic results.  Organic service is cheaper than inorganic services.
  • 10. Inorganic SEO: It includes paid services such as PPC – Pay Per Click, CPC – Cost Per Click, CPA – Cost Per Acquisition, banner ads, classifieds etc. This service is very expensive. But those who wants immediate results, they can go for inorganic service. Benefits of Inorganic SEO:  Results in sort period.  Site gains more visibility.  More traffic in sort time period.  Unlike organic SEO, inorganic SEO gets more effective result in very sort time. Inorganic SEO technique is quite risky; as its cost will be count as per clicks, webmaster must remain alert from competitors, they might click on your site unnecessarily to force you pay more. There is a solution to block those users, but for that you must be aware that they clicked you unnecessarily.
  • 11. Organic vs. Paid Search Paid/10% of Clicks Organic/90% of clicks
  • 12. A search engine operate in the following order • Web crawling • Indexing • Searching Few points to elaborate working of SEO are:  Web search engine work by sorting information about a large number of web pages which they retrieve from the WWW. These pages are retrieve by a web crawler (sometime known as a spider)—an automate web browser.  The content of each pages are then analyzed to determine how it should be indexed for example:- words are extracted from the titles , heading ,or special fields called meta tags .
  • 13.  When users comes to the search engine and makes a query typically by giving key words the engine look up the index and provide a listing of best-matches web pages according to its criteria.  Most search engine support the use of the Boolean terms AND, OR and NOT to further specify the search query.  The vast majorities of search engine are run by private companies using proprietary algorithm and closed database though some are open source.
  • 15. SEO Techniques are classified into two broad categories WHITE HAT : An SEO techniques or method is considered “ White Hat” if it conforms to the search engine guideline and/or involves no deception White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexers and subsequently rank is the same content user will see. BLACK HAT /SPAMDEXING: Black hat SEO are method that try to improve ranking that are disapproved of by the search engine and/or involve deception. It also Includes pay per click scheme.
  • 16. Few benefits of having done SEO are listed below:  More than 90% online user uses search engine to find products and info.  Your website will constantly features on page one of the search result for terms that best describe your business.  Natural search receives 250% more traffic than paid search.  1st page of se result get at least 80% clicks.  If your website is not found within top 30 result (page1,2 and3) no one will find it.
  • 18. Few disadvantages of having done SEO are:  Your web site is exposed to an increase amount of spam once you achieve high volume and traffic to your site.  Your site can receive unwanted leads that would involve cost.  Cannot predict and guarantee best positions in search engines.