1. BAEB601
RESEARCH METHODOLOGY
CHAPTER 1
INTRODUCTION TO RESEARCH
METHODOLOGY
PREPARED BY:
Nur Suhaili Ramli
School of Marketing and
Entrepreneurship (SoME)
FACULTY OF BUSINESS AND MANAGEMENT

2. CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Chapter Aims
TOPIC
This chapter aims to:
1.Define the importance of research as a management decision-making tool;
2.Define research
3.Differentiate between basic and applied research;
4.Define meaning of theory
5.Discuss the term concept, proposition, variables and hypothesis;
6.Classify research as exploratory research, descriptive research and causal
research.
7.List the stages in the business research process
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Topics

3. CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Definition of Research.
TOPIC
 Research is defined as the systematic and objective process of generating
information for aid in decisions. This research information should be:
 Scientific into specific problem
 Objective
 Systematic
 Organized
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4. CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Type of research
TOPIC
 There are 2 types of research;
 Basic or pure research attempts to expand the limits of knowledge
 Applied research is conducted when decision must be made about a
specific real-life problem
 Both research employ the scientific method, the analysis and interpretation
of empirical evidence (facts from observation or experimentation), to confirm
or disprove prior conceptions.
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5. CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Steps in doing research
TOPIC
 There are components that you must have in writing your research:
 Introduction chapter
 Literature Review chapter
 Research Methodology (Research Framework) chapter
 Finding and Analysis chapter (data collection, SPSS)
 Recommendation and Conclusion chapter
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6. CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Chapter 1 Introduction of Research
TOPIC
 Overview of your topic
 Problem Statement
 Identify the scenario, issues that lead to the formulation of the problem
statement.
 Research objectives
 Research questions
 Scope of the study
 Significance of the study
 Limitations
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7. CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Overview of your Topic
TOPIC
 Understand well what you want to do.
 Why do you want to do this research?
 Identify the variables that you want to measures or to study.
 Variables can be 2 component: DEPENDENT and INDEPENDENT
variables.
 E.g. “The study of Consumer Behavior on PETRONAS brand in
Malaysia”
 What is the variables involve? E.g. The independent variables are
Brand Loyalty, Brand Trust, Brand Reliability. The dependent
variable is Brand Equity.
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8. CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Problem Statement Definition
TOPIC
 A problem statement is a clear concise description of the issues that need to
be addressed by a problem solving team and should be presented to them (or
created by them) before they try to solve the problem. When bringing together a
team to achieve a particular purpose provide them with a problem statement.
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9. CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Problem Statement
TOPIC
 A good problem statement should answer these questions:
 What is the problem? This should explain why the team is needed.
 Who has the problem or who is the client/customer? This should explain who
needs the solution and who will decide the problem has been solved.
 What form can the resolution be? What is the scope and limitations (in time,
money, resources, technologies) that can be used to solve the problem?
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10. CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Scope of Study
TOPIC
 You have to state the scope of your study.
 What you can do in your research.
 What do you want to focus on. Only one big issue that you want to study
(narrow down).
 Good research must have relationship of dependent and independent
variables. The dependent must be one. Independent is various.
 Your sample size population to measure based on your study.
 E.g. The Study of Consumer Behavior for PETRONAS brand in Klang
Valley.
 Demographic of your research sample size.
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11. CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Significant of the Study
TOPIC
 Answer this kind of question in your report:
 Why do you think that this study is important?
 What motivate you to do this study/research?
 Do you think it is a relevant study?
 How do you think that this study can contribute to society or academic?
 Did your study is relating or supporting by previous researcher?
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12. CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Limitation
TOPIC
 Your research must be narrowed down.
 You have understand well about what you are going to do.
 List down the research questions that relate to your problem statement
created.
 State the research objectives that answer your research questions created.
 Discuss the limitation of your project. E.g. what is your study focus on. What
are those things that is not measured/ covered in your study.
 Example Study about Computer networking in a small intra network.
Your scope of study is only about the networking, and does not touch
anything about the database or software. So you tell everything about
the networking. Because it’s your focus.
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13. CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY
Class Activity
TOPIC
Group discussion: In your own
understanding, discuss what is
research, provide with your own
example. Hint: Pick any of
research topic, identify the
problem statement.
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