1. 1 1 December 2009 Innorama Innovation, Insights and Ideas. Dieter ZirnigHP Digital Strategy Worldwidedieter.zirnig@hp.com Inspiring within organisations#digitalmindshift

2. InnoramaInnovations, Ideas and Insights 01.12.2009 World Aids Day 2 1 December 2009 #red turns today‘s messages into red on twitter. http://mashable.com/2009/12/01/twitter-facebook-google-red/ Innorama Dieter Zirnig, HP Digital Strategy

3. InnoramaInnovations, Ideas and Insights 2010 - Geotagging andLocation Based Services It‘s all about Mobile Smartphones – iPhone still leading edge Mobile and Social Networks, Communities and Participation AR (Augment Reality) is slowly entering the market It‘s all about Communities and Social Networks Homebase: Facebook, Twitter Mobile-Bases: Geo-Applications 3 1 December 2009 Current hype and next big business opportunity Innorama Dieter Zirnig, HP Digital Strategy

4. InnoramaInnovations, Ideas and Insights (Location Bases) Services Geotagging, Reviewing 4 1 December 2009 Comparing qype, foursquare, gowalla and wikitune because they all together can offer a big service. qype.com foursquare Wikitune 2008 2009 2010 ...and AR ...to Smartphone From Desktop... Innorama

5. InnoramaInnovations, Ideas and Insights Qype Reviews, Evaluation and Tagging Platform and Community Reviews and Ratings from restaurants, doctors, places, etc. on qype.com Desktop-Approach Great and valuable information and data 5 1 December 2009 www.qype.com Qype o Innorama Dieter Zirnig, HP Digital Strategy

6. InnoramaInnovations, Ideas and Insights 6 1 December 2009 www.qype.com Innorama

7. InnoramaInnovations, Ideas and Insights Gowalla Mobile Geotagging Tagging of buildings, places, restaurants, lodges Collecting virtual presents and locations Receiving virtual presents for creating new locations re-visiting locations Changing presents with other ones Messaging Directly to Facebook, Twitter or directly displayed to your iphone Newsletter with infos and ranking 7 1 December 2009 www.gowalla.com Gowalla is offering tagging-opportunities only at the moment – no rating, no reviewing. Innorama Dieter Zirnig, HP Digital Strategy

8. 8 1 December 2009 www.gowalla.com Innorama Dieter Zirnig, HP Digital Strategy

9. 9 1 December 2009 www.gowalla.com Innorama Dieter Zirnig, HP Digital Strategy

10. 10 1 December 2009 www.gowalla.com Innorama Dieter Zirnig, HP Digital Strategy

11. InnoramaInnovations, Ideas and Insights foursquare Mobile Geotagging and evaluating Tagging of buildings, places, restaurants, lodges Collecting points Receiving points for creating new and re-visiting locations ... To-Do-Lists with tips and insights Messaging Directly to Facebook, Twitter or directly displayed to your iphone Newsletter with infos and ranking 11 1 December 2009 www.foursquare.com Foursquare is offering tagging-opportunities only and so-called to-do-lists and nearby tips. Innorama Dieter Zirnig, HP Digital Strategy

12. 12 1 December 2009 www.foursquare.com Innorama Dieter Zirnig, HP Digital Strategy

13. 13 1 December 2009 www.foursquare.com Innorama Dieter Zirnig, HP Digital Strategy

14. 14 1 December 2009 www.foursquare.com Innorama Dieter Zirnig, HP Digital Strategy

15. InnoramaInnovations, Ideas and Insights Wikitude Mobile Geotagging and AR Augmented Reality and Geotagging of places Wikipedia Interface Defining points, pages and Developer API Own Browser Evaluating 15 1 December 2009 www.wikitude.org Seems to combine a lot of services and technologies in one idea. Entering new dimension in Routplanning and supporting moving around. Innorama Dieter Zirnig, HP Digital Strategy

16. 16 1 December 2009 www.wikitude.org Innorama

17. 17 1 December 2009 www.wikitudes.org www.wikitude.org Innorama

18. InnoramaInnovations, Ideas and Insights A lot of opportunities for HP Your ideas? 18 1 December 2009 Innorama Dieter Zirnig, HP Digital Strategy

19. InnoramaInnovations, Ideas and Insights Watch out. And take care. Ciao Dieter 19 1 December 2009 Innorama Dieter Zirnig, HP Digital Strategy