Email marketing is just as important as social media marketing in 2011! SugarCRM makes creating and executing email campaigns simple. Pull together a clearly defined marketing campaign, customize an email template and target list quickly with the campaign wizard and then let Sugar do the work: track click-through rates, monitor return on investment and lead conversion. In this session, Kim Miller will demonstrate how to quickly create marketing campaigns that deliver measurable value to sales. Topics will include set-up, execution and measurement of executed campaigns.
Presented by Kim Miller at SugarCon 2011.
Show an existing target listShow the targets list view to show all individual targetsCreate a default target list with a mix of contacts and leads called “Summer Campaign Targets”.-show how to pull a list together from reports-show how to pull a list together from selectingCreate a seed target list with two executive usersCreate a test list with users within your departmentCreate a suppression list using a report labeled “supression”
Create email campaign in Wizard: Spring Marketing EffortGo through wizard – pull email template in, pull target list inCreate tracker url in wizardEmbed tracker url to email template