SlideShare a Scribd company logo
1 of 14
Download to read offline
BUILDING YOUR INDIVIDUAL BRAND;
EXPANDING YOUR SALES REACH
Martin Schneider
Head of Evangelism
SugarCRM
@mschneider718 #SugarCon
2
Empower Every
Individual Employee
Provide Consistent
Customer Insight
Deliver Personalized
Customer Interactions
Get Social
5/15/2014 3©2013 SugarCRM Inc. All rights reserved.
Rule 20 – Attract, Engage,
Connect Socially
Why?
Rule 5 – Build Your Own
Brand
What are your social pain points?
Brand
Protection
Demand
Generation
Content
Sharing
Customer
Profile
Thought
Leadership
Customer
Engagement
Social
Media
Issue
Escalation
Community
Support
Knowledge
Sharing
Marketing
Sales
Support
5/15/20
4
©2013 SugarCRM Inc. All rights
What are your social pain points?
Brand
Protection
Demand
Generation
Content
Sharing
Customer
Profile
Thought
Leadership
Customer
Engagement
Social
Media
Issue
Escalation
Community
Support
Knowledge
Sharing
Marketing
Sales
Support
5/15/20
5
©2013 SugarCRM Inc. All rights
Be a Thought Leader
To Drive Customer Engagement
5/15/20
7
©2013 SugarCRM Inc. All rights
How to get started?
5/15/2014 8©2013 SugarCRM Inc. All rights reserved.
1. Build your LinkedIn
profile
1. Create your Twitter
account
Step 1: Establish your Social Profile
5/15/20
9
©2013 SugarCRM Inc. All rights
Step 2: Listen, Engage & Direct
5/15/20
10
©2013 SugarCRM Inc. All rights
Step 3: Publish Daily
Drive Lead Flow from Social
1. Twitter.com – Create your Account
2. HootSuite.com – Post Everywhere
3. Paper.li – Start Thought Leadership
4. Hootsuite & Sugar – Turn Leads into Sales
Get Started Today!
THANK YOU
@mschneider718 #SugarCon

More Related Content

What's hot

6 favorite metaphors for leading nurturing
6 favorite metaphors for leading nurturing6 favorite metaphors for leading nurturing
6 favorite metaphors for leading nurturingLinkedIn
 
Marketing in 2020: Bridging the Experience Gap
Marketing in 2020: Bridging the Experience GapMarketing in 2020: Bridging the Experience Gap
Marketing in 2020: Bridging the Experience GapDavid Henderson
 
Personalizing your site for new accounts
Personalizing your site for new accountsPersonalizing your site for new accounts
Personalizing your site for new accountsMarketo
 
The State of Engagement in Marketing Today- European View
The State of Engagement in Marketing Today- European ViewThe State of Engagement in Marketing Today- European View
The State of Engagement in Marketing Today- European ViewMarketo
 
Social Media Stats For B2B Lead Generation
Social Media Stats For B2B Lead GenerationSocial Media Stats For B2B Lead Generation
Social Media Stats For B2B Lead GenerationJennifer Jones-Mitchell
 
Navigate Sales Blindspots to Minimize Revenue Risk
Navigate Sales Blindspots to Minimize Revenue RiskNavigate Sales Blindspots to Minimize Revenue Risk
Navigate Sales Blindspots to Minimize Revenue RiskLinkedIn Sales Solutions
 
Marketing in the Engagement Economy
Marketing in the Engagement EconomyMarketing in the Engagement Economy
Marketing in the Engagement EconomyMarketo
 
Social Intelligence: How to Make Your Digital Campaigns Smarter
Social Intelligence: How to Make Your Digital Campaigns SmarterSocial Intelligence: How to Make Your Digital Campaigns Smarter
Social Intelligence: How to Make Your Digital Campaigns SmarterMarketo
 
2020 B2C Content Marketing Benchmarks, Budgets & Trends
2020 B2C Content Marketing Benchmarks, Budgets & Trends2020 B2C Content Marketing Benchmarks, Budgets & Trends
2020 B2C Content Marketing Benchmarks, Budgets & TrendsMarketingProfs
 
Marketing trends to watch in 2022
Marketing trends to watch in 2022Marketing trends to watch in 2022
Marketing trends to watch in 2022Caroline Sumners
 
Sales And Marketing Alignment: The Good, The Bad, and The Ugly
Sales And Marketing Alignment: The Good, The Bad, and The UglySales And Marketing Alignment: The Good, The Bad, and The Ugly
Sales And Marketing Alignment: The Good, The Bad, and The UglyAltify
 
8 Biggest Mistakes Marketing Operations Makes and How to Avoid Them
8 Biggest Mistakes Marketing Operations Makes and How to Avoid Them8 Biggest Mistakes Marketing Operations Makes and How to Avoid Them
8 Biggest Mistakes Marketing Operations Makes and How to Avoid ThemMarketo
 
Tomorrow's Marketer - Keynote Presentation
Tomorrow's Marketer - Keynote PresentationTomorrow's Marketer - Keynote Presentation
Tomorrow's Marketer - Keynote PresentationMarketo
 
The Future of Sales Prospecting
 The Future of Sales Prospecting The Future of Sales Prospecting
The Future of Sales ProspectingTenbound
 
Acquire More Customers
Acquire More CustomersAcquire More Customers
Acquire More CustomersMarketo
 
Infographic Vidyard Video Marketing 2018
Infographic Vidyard Video Marketing 2018Infographic Vidyard Video Marketing 2018
Infographic Vidyard Video Marketing 2018Demand Metric
 
In fast food wars, scale matters
In fast food wars, scale mattersIn fast food wars, scale matters
In fast food wars, scale mattersBloomberg LP
 

What's hot (20)

6 favorite metaphors for leading nurturing
6 favorite metaphors for leading nurturing6 favorite metaphors for leading nurturing
6 favorite metaphors for leading nurturing
 
Marketing in 2020: Bridging the Experience Gap
Marketing in 2020: Bridging the Experience GapMarketing in 2020: Bridging the Experience Gap
Marketing in 2020: Bridging the Experience Gap
 
Personalizing your site for new accounts
Personalizing your site for new accountsPersonalizing your site for new accounts
Personalizing your site for new accounts
 
Digital marketing Latest trends 2021
Digital marketing Latest trends 2021Digital marketing Latest trends 2021
Digital marketing Latest trends 2021
 
The State of Engagement in Marketing Today- European View
The State of Engagement in Marketing Today- European ViewThe State of Engagement in Marketing Today- European View
The State of Engagement in Marketing Today- European View
 
Social Media Stats For B2B Lead Generation
Social Media Stats For B2B Lead GenerationSocial Media Stats For B2B Lead Generation
Social Media Stats For B2B Lead Generation
 
Navigate Sales Blindspots to Minimize Revenue Risk
Navigate Sales Blindspots to Minimize Revenue RiskNavigate Sales Blindspots to Minimize Revenue Risk
Navigate Sales Blindspots to Minimize Revenue Risk
 
Marketing in the Engagement Economy
Marketing in the Engagement EconomyMarketing in the Engagement Economy
Marketing in the Engagement Economy
 
B2B Digital Sales Funnel. Case.
B2B Digital Sales Funnel. Case.B2B Digital Sales Funnel. Case.
B2B Digital Sales Funnel. Case.
 
Social Intelligence: How to Make Your Digital Campaigns Smarter
Social Intelligence: How to Make Your Digital Campaigns SmarterSocial Intelligence: How to Make Your Digital Campaigns Smarter
Social Intelligence: How to Make Your Digital Campaigns Smarter
 
2020 B2C Content Marketing Benchmarks, Budgets & Trends
2020 B2C Content Marketing Benchmarks, Budgets & Trends2020 B2C Content Marketing Benchmarks, Budgets & Trends
2020 B2C Content Marketing Benchmarks, Budgets & Trends
 
Marketing trends to watch in 2022
Marketing trends to watch in 2022Marketing trends to watch in 2022
Marketing trends to watch in 2022
 
Sales And Marketing Alignment: The Good, The Bad, and The Ugly
Sales And Marketing Alignment: The Good, The Bad, and The UglySales And Marketing Alignment: The Good, The Bad, and The Ugly
Sales And Marketing Alignment: The Good, The Bad, and The Ugly
 
8 Biggest Mistakes Marketing Operations Makes and How to Avoid Them
8 Biggest Mistakes Marketing Operations Makes and How to Avoid Them8 Biggest Mistakes Marketing Operations Makes and How to Avoid Them
8 Biggest Mistakes Marketing Operations Makes and How to Avoid Them
 
Tomorrow's Marketer - Keynote Presentation
Tomorrow's Marketer - Keynote PresentationTomorrow's Marketer - Keynote Presentation
Tomorrow's Marketer - Keynote Presentation
 
The Future of Sales Prospecting
 The Future of Sales Prospecting The Future of Sales Prospecting
The Future of Sales Prospecting
 
Acquire More Customers
Acquire More CustomersAcquire More Customers
Acquire More Customers
 
Ecommerce Trends 2018
Ecommerce Trends 2018Ecommerce Trends 2018
Ecommerce Trends 2018
 
Infographic Vidyard Video Marketing 2018
Infographic Vidyard Video Marketing 2018Infographic Vidyard Video Marketing 2018
Infographic Vidyard Video Marketing 2018
 
In fast food wars, scale matters
In fast food wars, scale mattersIn fast food wars, scale matters
In fast food wars, scale matters
 

Viewers also liked

Simply Powerful Workflow for Sugar
Simply Powerful Workflow for SugarSimply Powerful Workflow for Sugar
Simply Powerful Workflow for SugarSugarCRM
 
MC\'s Dissertation on CRM
MC\'s Dissertation on CRMMC\'s Dissertation on CRM
MC\'s Dissertation on CRMluckies83
 
Turn Big Data Into Actionable Insights With Sugar 7
Turn Big Data Into Actionable Insights With Sugar 7Turn Big Data Into Actionable Insights With Sugar 7
Turn Big Data Into Actionable Insights With Sugar 7SugarCRM
 
Marketo's Secret Sauce: Smarter Marketing for Best Results
Marketo's Secret Sauce: Smarter Marketing for Best ResultsMarketo's Secret Sauce: Smarter Marketing for Best Results
Marketo's Secret Sauce: Smarter Marketing for Best ResultsSugarCRM
 
4 Add-on Products You Can't Live Without
4 Add-on Products You Can't Live Without4 Add-on Products You Can't Live Without
4 Add-on Products You Can't Live WithoutSugarCRM
 
Business at the Speed of Social
Business at the Speed of SocialBusiness at the Speed of Social
Business at the Speed of SocialSugarCRM
 
From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...
From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...
From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...SugarCRM
 
How You Can Leverage Social Media to Benefit Your Entire Organization
How You Can Leverage Social Media to Benefit Your Entire OrganizationHow You Can Leverage Social Media to Benefit Your Entire Organization
How You Can Leverage Social Media to Benefit Your Entire OrganizationSugarCRM
 
Auckland Airport Dynamics CRM (case study)
Auckland Airport Dynamics CRM (case study)Auckland Airport Dynamics CRM (case study)
Auckland Airport Dynamics CRM (case study)Intergen
 
Manu's case study on Target Marketing
Manu's case study on Target MarketingManu's case study on Target Marketing
Manu's case study on Target MarketingManoj Kumar Kanikella
 
IBM's Social Business Transformation
IBM's Social Business TransformationIBM's Social Business Transformation
IBM's Social Business TransformationSugarCRM
 
MS Dynamics CRM Implementation Scenarios
MS Dynamics CRM Implementation Scenarios MS Dynamics CRM Implementation Scenarios
MS Dynamics CRM Implementation Scenarios Nikhila A
 
Orchestrating a Successful CRM Implementation
Orchestrating a Successful CRM ImplementationOrchestrating a Successful CRM Implementation
Orchestrating a Successful CRM ImplementationSalesforce.org
 
Lessons Learned: Building IBM's Next Generation CRM Architecture
Lessons Learned: Building IBM's Next Generation CRM ArchitectureLessons Learned: Building IBM's Next Generation CRM Architecture
Lessons Learned: Building IBM's Next Generation CRM ArchitectureSugarCRM
 
CRM 101: Session 7: Best Practices for Your CRM Implementation
CRM 101: Session 7: Best Practices for Your CRM ImplementationCRM 101: Session 7: Best Practices for Your CRM Implementation
CRM 101: Session 7: Best Practices for Your CRM ImplementationSugarCRM
 
SugarCRM Integrated Solutions: A Recipe for Success
SugarCRM Integrated Solutions: A Recipe for SuccessSugarCRM Integrated Solutions: A Recipe for Success
SugarCRM Integrated Solutions: A Recipe for SuccessSugarCRM
 
The Impact Outweighs the Effort: Effective and Impactful CRM and Online Appli...
The Impact Outweighs the Effort: Effective and Impactful CRM and Online Appli...The Impact Outweighs the Effort: Effective and Impactful CRM and Online Appli...
The Impact Outweighs the Effort: Effective and Impactful CRM and Online Appli...Hobsons
 
Crossing the Chasm – From Email Marketing to Marketing Automation
Crossing the Chasm – From Email Marketing to Marketing AutomationCrossing the Chasm – From Email Marketing to Marketing Automation
Crossing the Chasm – From Email Marketing to Marketing AutomationSugarCRM
 

Viewers also liked (19)

Simply Powerful Workflow for Sugar
Simply Powerful Workflow for SugarSimply Powerful Workflow for Sugar
Simply Powerful Workflow for Sugar
 
MC\'s Dissertation on CRM
MC\'s Dissertation on CRMMC\'s Dissertation on CRM
MC\'s Dissertation on CRM
 
Turn Big Data Into Actionable Insights With Sugar 7
Turn Big Data Into Actionable Insights With Sugar 7Turn Big Data Into Actionable Insights With Sugar 7
Turn Big Data Into Actionable Insights With Sugar 7
 
Marketo's Secret Sauce: Smarter Marketing for Best Results
Marketo's Secret Sauce: Smarter Marketing for Best ResultsMarketo's Secret Sauce: Smarter Marketing for Best Results
Marketo's Secret Sauce: Smarter Marketing for Best Results
 
4 Add-on Products You Can't Live Without
4 Add-on Products You Can't Live Without4 Add-on Products You Can't Live Without
4 Add-on Products You Can't Live Without
 
Business at the Speed of Social
Business at the Speed of SocialBusiness at the Speed of Social
Business at the Speed of Social
 
From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...
From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...
From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...
 
How You Can Leverage Social Media to Benefit Your Entire Organization
How You Can Leverage Social Media to Benefit Your Entire OrganizationHow You Can Leverage Social Media to Benefit Your Entire Organization
How You Can Leverage Social Media to Benefit Your Entire Organization
 
Auckland Airport Dynamics CRM (case study)
Auckland Airport Dynamics CRM (case study)Auckland Airport Dynamics CRM (case study)
Auckland Airport Dynamics CRM (case study)
 
Manu's case study on Target Marketing
Manu's case study on Target MarketingManu's case study on Target Marketing
Manu's case study on Target Marketing
 
IBM's Social Business Transformation
IBM's Social Business TransformationIBM's Social Business Transformation
IBM's Social Business Transformation
 
MS Dynamics CRM Implementation Scenarios
MS Dynamics CRM Implementation Scenarios MS Dynamics CRM Implementation Scenarios
MS Dynamics CRM Implementation Scenarios
 
Orchestrating a Successful CRM Implementation
Orchestrating a Successful CRM ImplementationOrchestrating a Successful CRM Implementation
Orchestrating a Successful CRM Implementation
 
Lessons Learned: Building IBM's Next Generation CRM Architecture
Lessons Learned: Building IBM's Next Generation CRM ArchitectureLessons Learned: Building IBM's Next Generation CRM Architecture
Lessons Learned: Building IBM's Next Generation CRM Architecture
 
CRM 101: Session 7: Best Practices for Your CRM Implementation
CRM 101: Session 7: Best Practices for Your CRM ImplementationCRM 101: Session 7: Best Practices for Your CRM Implementation
CRM 101: Session 7: Best Practices for Your CRM Implementation
 
SugarCRM Integrated Solutions: A Recipe for Success
SugarCRM Integrated Solutions: A Recipe for SuccessSugarCRM Integrated Solutions: A Recipe for Success
SugarCRM Integrated Solutions: A Recipe for Success
 
The Impact Outweighs the Effort: Effective and Impactful CRM and Online Appli...
The Impact Outweighs the Effort: Effective and Impactful CRM and Online Appli...The Impact Outweighs the Effort: Effective and Impactful CRM and Online Appli...
The Impact Outweighs the Effort: Effective and Impactful CRM and Online Appli...
 
Hp Oracle Crm
Hp   Oracle CrmHp   Oracle Crm
Hp Oracle Crm
 
Crossing the Chasm – From Email Marketing to Marketing Automation
Crossing the Chasm – From Email Marketing to Marketing AutomationCrossing the Chasm – From Email Marketing to Marketing Automation
Crossing the Chasm – From Email Marketing to Marketing Automation
 

Similar to Building Your Individual Brand; Expanding Your Sales Reach

Social Media for Business - Strategic Tips and Tools
Social Media for Business - Strategic Tips and ToolsSocial Media for Business - Strategic Tips and Tools
Social Media for Business - Strategic Tips and ToolsPronghorn PR
 
Maximize Results of Social Media
 Maximize Results of Social Media  Maximize Results of Social Media
Maximize Results of Social Media Sallie Burnett
 
Spotlight on Inbound Marketing
Spotlight on Inbound MarketingSpotlight on Inbound Marketing
Spotlight on Inbound MarketingConor Duke
 
Who's afraid of the FCA? How to comply and thrive on social media
Who's afraid of the FCA? How to comply and thrive on social mediaWho's afraid of the FCA? How to comply and thrive on social media
Who's afraid of the FCA? How to comply and thrive on social mediaRachel Aldighieri
 
Social Influence Marketing at InBound Marketing Summit
Social Influence Marketing at InBound Marketing SummitSocial Influence Marketing at InBound Marketing Summit
Social Influence Marketing at InBound Marketing SummitShiv Singh
 
Smart insights social media marketing plan
Smart insights  social media marketing planSmart insights  social media marketing plan
Smart insights social media marketing planAdCMO
 
Influencer Marketing in 2021: Working with Social Media Influencers
Influencer Marketing in 2021: Working with Social Media InfluencersInfluencer Marketing in 2021: Working with Social Media Influencers
Influencer Marketing in 2021: Working with Social Media InfluencersSEM Updates - Digital Marketing Blog
 
How to develop your Business Communication using Social Media
How to develop your Business Communication using Social MediaHow to develop your Business Communication using Social Media
How to develop your Business Communication using Social MediaElin Hansen
 
Social Media - Take Your Marketing Strategy to the Next Level
Social Media - Take Your Marketing Strategy to the Next LevelSocial Media - Take Your Marketing Strategy to the Next Level
Social Media - Take Your Marketing Strategy to the Next LevelMichelle Hillaert
 
The Exchange It's All Out There, Now What?
The Exchange It's All Out There, Now What?The Exchange It's All Out There, Now What?
The Exchange It's All Out There, Now What?Big Fish Creations
 
Social Media Presentation for P &G
Social Media Presentation for P &GSocial Media Presentation for P &G
Social Media Presentation for P &GRoman Bodnarchuk
 
Greg Lee, Brandwatch @ ad:tech - 'How To Use Social Intelligence To Inform Yo...
Greg Lee, Brandwatch @ ad:tech - 'How To Use Social Intelligence To Inform Yo...Greg Lee, Brandwatch @ ad:tech - 'How To Use Social Intelligence To Inform Yo...
Greg Lee, Brandwatch @ ad:tech - 'How To Use Social Intelligence To Inform Yo...ad:tech London, MMS & iMedia
 
Executive forum presentation final 2
Executive forum presentation final 2Executive forum presentation final 2
Executive forum presentation final 2Steve Goldner
 
Basic Social Media Mistakes Companies Still Make
Basic Social Media Mistakes Companies Still MakeBasic Social Media Mistakes Companies Still Make
Basic Social Media Mistakes Companies Still MakeCrowd Siren
 
Building A Brand With Social Media
Building A Brand With Social MediaBuilding A Brand With Social Media
Building A Brand With Social MediaBrian_Chappell
 
Using Social Media to Connect Younger Customers
Using Social Media to Connect Younger CustomersUsing Social Media to Connect Younger Customers
Using Social Media to Connect Younger CustomersHall Internet Marketing
 
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your  Social Media & Online Marketing Strategy10 Tips to Help ‘Go & Grow’ Your  Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing StrategyWill Gladhart Consulting, LLC
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For BusinessAdam Erhart
 

Similar to Building Your Individual Brand; Expanding Your Sales Reach (20)

Social Media for Business - Strategic Tips and Tools
Social Media for Business - Strategic Tips and ToolsSocial Media for Business - Strategic Tips and Tools
Social Media for Business - Strategic Tips and Tools
 
Maximize Results of Social Media
 Maximize Results of Social Media  Maximize Results of Social Media
Maximize Results of Social Media
 
Spotlight on Inbound Marketing
Spotlight on Inbound MarketingSpotlight on Inbound Marketing
Spotlight on Inbound Marketing
 
Who's afraid of the FCA? How to comply and thrive on social media
Who's afraid of the FCA? How to comply and thrive on social mediaWho's afraid of the FCA? How to comply and thrive on social media
Who's afraid of the FCA? How to comply and thrive on social media
 
Social Influence Marketing at InBound Marketing Summit
Social Influence Marketing at InBound Marketing SummitSocial Influence Marketing at InBound Marketing Summit
Social Influence Marketing at InBound Marketing Summit
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing
 
Smart insights social media marketing plan
Smart insights  social media marketing planSmart insights  social media marketing plan
Smart insights social media marketing plan
 
Influencer Marketing in 2021: Working with Social Media Influencers
Influencer Marketing in 2021: Working with Social Media InfluencersInfluencer Marketing in 2021: Working with Social Media Influencers
Influencer Marketing in 2021: Working with Social Media Influencers
 
How to develop your Business Communication using Social Media
How to develop your Business Communication using Social MediaHow to develop your Business Communication using Social Media
How to develop your Business Communication using Social Media
 
Serving the Customer on Social Media
Serving the Customer on Social MediaServing the Customer on Social Media
Serving the Customer on Social Media
 
Social Media - Take Your Marketing Strategy to the Next Level
Social Media - Take Your Marketing Strategy to the Next LevelSocial Media - Take Your Marketing Strategy to the Next Level
Social Media - Take Your Marketing Strategy to the Next Level
 
The Exchange It's All Out There, Now What?
The Exchange It's All Out There, Now What?The Exchange It's All Out There, Now What?
The Exchange It's All Out There, Now What?
 
Social Media Presentation for P &G
Social Media Presentation for P &GSocial Media Presentation for P &G
Social Media Presentation for P &G
 
Greg Lee, Brandwatch @ ad:tech - 'How To Use Social Intelligence To Inform Yo...
Greg Lee, Brandwatch @ ad:tech - 'How To Use Social Intelligence To Inform Yo...Greg Lee, Brandwatch @ ad:tech - 'How To Use Social Intelligence To Inform Yo...
Greg Lee, Brandwatch @ ad:tech - 'How To Use Social Intelligence To Inform Yo...
 
Executive forum presentation final 2
Executive forum presentation final 2Executive forum presentation final 2
Executive forum presentation final 2
 
Basic Social Media Mistakes Companies Still Make
Basic Social Media Mistakes Companies Still MakeBasic Social Media Mistakes Companies Still Make
Basic Social Media Mistakes Companies Still Make
 
Building A Brand With Social Media
Building A Brand With Social MediaBuilding A Brand With Social Media
Building A Brand With Social Media
 
Using Social Media to Connect Younger Customers
Using Social Media to Connect Younger CustomersUsing Social Media to Connect Younger Customers
Using Social Media to Connect Younger Customers
 
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your  Social Media & Online Marketing Strategy10 Tips to Help ‘Go & Grow’ Your  Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For Business
 

More from SugarCRM

Mobilizing Your Sugar Instance
Mobilizing Your Sugar InstanceMobilizing Your Sugar Instance
Mobilizing Your Sugar InstanceSugarCRM
 
Leveraging Marketing Data to Gain More Revenue
Leveraging Marketing Data to Gain More RevenueLeveraging Marketing Data to Gain More Revenue
Leveraging Marketing Data to Gain More RevenueSugarCRM
 
Top Ten Integration Targets for Sugar
Top Ten Integration Targets for SugarTop Ten Integration Targets for Sugar
Top Ten Integration Targets for SugarSugarCRM
 
Transforming Marketing Data into a Useful Sales Pitch
Transforming Marketing Data into a Useful Sales PitchTransforming Marketing Data into a Useful Sales Pitch
Transforming Marketing Data into a Useful Sales PitchSugarCRM
 
How to Exceed the Expectations of Today's Digital Customers
How to Exceed the Expectations of Today's Digital CustomersHow to Exceed the Expectations of Today's Digital Customers
How to Exceed the Expectations of Today's Digital CustomersSugarCRM
 
10 Years of Sugar by Clint Oram
10 Years of Sugar by Clint Oram10 Years of Sugar by Clint Oram
10 Years of Sugar by Clint OramSugarCRM
 
The Power of "i" in Action
The Power of "i" in ActionThe Power of "i" in Action
The Power of "i" in ActionSugarCRM
 
The Power of 'i'
The Power of 'i'The Power of 'i'
The Power of 'i'SugarCRM
 
The Decade Ahead
The Decade AheadThe Decade Ahead
The Decade AheadSugarCRM
 
Making Leaders Successful Everyday by Kate Leggett
Making Leaders Successful Everyday by Kate LeggettMaking Leaders Successful Everyday by Kate Leggett
Making Leaders Successful Everyday by Kate LeggettSugarCRM
 
Why Subscriptions are Good for Customers…and Business by Brent Leary
Why Subscriptions are Good for Customers…and Business by Brent LearyWhy Subscriptions are Good for Customers…and Business by Brent Leary
Why Subscriptions are Good for Customers…and Business by Brent LearySugarCRM
 
(Beyond) Next Generation CRM by Mitch Lieberman
(Beyond) Next Generation CRM by Mitch Lieberman(Beyond) Next Generation CRM by Mitch Lieberman
(Beyond) Next Generation CRM by Mitch LiebermanSugarCRM
 
Upgrading to Sugar 7.2
Upgrading to Sugar 7.2Upgrading to Sugar 7.2
Upgrading to Sugar 7.2SugarCRM
 
Beyond Sugar 7.2
Beyond Sugar 7.2Beyond Sugar 7.2
Beyond Sugar 7.2SugarCRM
 
Sugar Analytics: Powered by Cognos Business Intelligence
Sugar Analytics: Powered by Cognos Business IntelligenceSugar Analytics: Powered by Cognos Business Intelligence
Sugar Analytics: Powered by Cognos Business IntelligenceSugarCRM
 
7 Things You Didn't Know You Could Do With Sugar 7
7 Things You Didn't Know You Could Do With Sugar 77 Things You Didn't Know You Could Do With Sugar 7
7 Things You Didn't Know You Could Do With Sugar 7SugarCRM
 

More from SugarCRM (16)

Mobilizing Your Sugar Instance
Mobilizing Your Sugar InstanceMobilizing Your Sugar Instance
Mobilizing Your Sugar Instance
 
Leveraging Marketing Data to Gain More Revenue
Leveraging Marketing Data to Gain More RevenueLeveraging Marketing Data to Gain More Revenue
Leveraging Marketing Data to Gain More Revenue
 
Top Ten Integration Targets for Sugar
Top Ten Integration Targets for SugarTop Ten Integration Targets for Sugar
Top Ten Integration Targets for Sugar
 
Transforming Marketing Data into a Useful Sales Pitch
Transforming Marketing Data into a Useful Sales PitchTransforming Marketing Data into a Useful Sales Pitch
Transforming Marketing Data into a Useful Sales Pitch
 
How to Exceed the Expectations of Today's Digital Customers
How to Exceed the Expectations of Today's Digital CustomersHow to Exceed the Expectations of Today's Digital Customers
How to Exceed the Expectations of Today's Digital Customers
 
10 Years of Sugar by Clint Oram
10 Years of Sugar by Clint Oram10 Years of Sugar by Clint Oram
10 Years of Sugar by Clint Oram
 
The Power of "i" in Action
The Power of "i" in ActionThe Power of "i" in Action
The Power of "i" in Action
 
The Power of 'i'
The Power of 'i'The Power of 'i'
The Power of 'i'
 
The Decade Ahead
The Decade AheadThe Decade Ahead
The Decade Ahead
 
Making Leaders Successful Everyday by Kate Leggett
Making Leaders Successful Everyday by Kate LeggettMaking Leaders Successful Everyday by Kate Leggett
Making Leaders Successful Everyday by Kate Leggett
 
Why Subscriptions are Good for Customers…and Business by Brent Leary
Why Subscriptions are Good for Customers…and Business by Brent LearyWhy Subscriptions are Good for Customers…and Business by Brent Leary
Why Subscriptions are Good for Customers…and Business by Brent Leary
 
(Beyond) Next Generation CRM by Mitch Lieberman
(Beyond) Next Generation CRM by Mitch Lieberman(Beyond) Next Generation CRM by Mitch Lieberman
(Beyond) Next Generation CRM by Mitch Lieberman
 
Upgrading to Sugar 7.2
Upgrading to Sugar 7.2Upgrading to Sugar 7.2
Upgrading to Sugar 7.2
 
Beyond Sugar 7.2
Beyond Sugar 7.2Beyond Sugar 7.2
Beyond Sugar 7.2
 
Sugar Analytics: Powered by Cognos Business Intelligence
Sugar Analytics: Powered by Cognos Business IntelligenceSugar Analytics: Powered by Cognos Business Intelligence
Sugar Analytics: Powered by Cognos Business Intelligence
 
7 Things You Didn't Know You Could Do With Sugar 7
7 Things You Didn't Know You Could Do With Sugar 77 Things You Didn't Know You Could Do With Sugar 7
7 Things You Didn't Know You Could Do With Sugar 7
 

Recently uploaded

How Does the Epitome of Spyware Differ from Other Malicious Software?
How Does the Epitome of Spyware Differ from Other Malicious Software?How Does the Epitome of Spyware Differ from Other Malicious Software?
How Does the Epitome of Spyware Differ from Other Malicious Software?AmeliaSmith90
 
Your Vision, Our Expertise: TECUNIQUE's Tailored Software Teams
Your Vision, Our Expertise: TECUNIQUE's Tailored Software TeamsYour Vision, Our Expertise: TECUNIQUE's Tailored Software Teams
Your Vision, Our Expertise: TECUNIQUE's Tailored Software TeamsJaydeep Chhasatia
 
Watermarking in Source Code: Applications and Security Challenges
Watermarking in Source Code: Applications and Security ChallengesWatermarking in Source Code: Applications and Security Challenges
Watermarking in Source Code: Applications and Security ChallengesShyamsundar Das
 
Fields in Java and Kotlin and what to expect.pptx
Fields in Java and Kotlin and what to expect.pptxFields in Java and Kotlin and what to expect.pptx
Fields in Java and Kotlin and what to expect.pptxJoão Esperancinha
 
Introduction-to-Software-Development-Outsourcing.pptx
Introduction-to-Software-Development-Outsourcing.pptxIntroduction-to-Software-Development-Outsourcing.pptx
Introduction-to-Software-Development-Outsourcing.pptxIntelliSource Technologies
 
JS-Experts - Cybersecurity for Generative AI
JS-Experts - Cybersecurity for Generative AIJS-Experts - Cybersecurity for Generative AI
JS-Experts - Cybersecurity for Generative AIIvo Andreev
 
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/ML
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/MLBig Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/ML
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/MLAlluxio, Inc.
 
ERP For Electrical and Electronics manufecturing.pptx
ERP For Electrical and Electronics manufecturing.pptxERP For Electrical and Electronics manufecturing.pptx
ERP For Electrical and Electronics manufecturing.pptxAutus Cyber Tech
 
OpenChain Webinar: Universal CVSS Calculator
OpenChain Webinar: Universal CVSS CalculatorOpenChain Webinar: Universal CVSS Calculator
OpenChain Webinar: Universal CVSS CalculatorShane Coughlan
 
Kawika Technologies pvt ltd Software Development Company in Trivandrum
Kawika Technologies pvt ltd Software Development Company in TrivandrumKawika Technologies pvt ltd Software Development Company in Trivandrum
Kawika Technologies pvt ltd Software Development Company in TrivandrumKawika Technologies
 
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdfARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdfTobias Schneck
 
Generative AI for Cybersecurity - EC-Council
Generative AI for Cybersecurity - EC-CouncilGenerative AI for Cybersecurity - EC-Council
Generative AI for Cybersecurity - EC-CouncilVICTOR MAESTRE RAMIREZ
 
IA Generativa y Grafos de Neo4j: RAG time
IA Generativa y Grafos de Neo4j: RAG timeIA Generativa y Grafos de Neo4j: RAG time
IA Generativa y Grafos de Neo4j: RAG timeNeo4j
 
Growing Oxen: channel operators and retries
Growing Oxen: channel operators and retriesGrowing Oxen: channel operators and retries
Growing Oxen: channel operators and retriesSoftwareMill
 
eAuditor Audits & Inspections - conduct field inspections
eAuditor Audits & Inspections - conduct field inspectionseAuditor Audits & Inspections - conduct field inspections
eAuditor Audits & Inspections - conduct field inspectionsNirav Modi
 
online pdf editor software solutions.pdf
online pdf editor software solutions.pdfonline pdf editor software solutions.pdf
online pdf editor software solutions.pdfMeon Technology
 
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...Jaydeep Chhasatia
 
Transforming PMO Success with AI - Discover OnePlan Strategic Portfolio Work ...
Transforming PMO Success with AI - Discover OnePlan Strategic Portfolio Work ...Transforming PMO Success with AI - Discover OnePlan Strategic Portfolio Work ...
Transforming PMO Success with AI - Discover OnePlan Strategic Portfolio Work ...OnePlan Solutions
 
Webinar_050417_LeClair12345666777889.ppt
Webinar_050417_LeClair12345666777889.pptWebinar_050417_LeClair12345666777889.ppt
Webinar_050417_LeClair12345666777889.pptkinjal48
 

Recently uploaded (20)

How Does the Epitome of Spyware Differ from Other Malicious Software?
How Does the Epitome of Spyware Differ from Other Malicious Software?How Does the Epitome of Spyware Differ from Other Malicious Software?
How Does the Epitome of Spyware Differ from Other Malicious Software?
 
Your Vision, Our Expertise: TECUNIQUE's Tailored Software Teams
Your Vision, Our Expertise: TECUNIQUE's Tailored Software TeamsYour Vision, Our Expertise: TECUNIQUE's Tailored Software Teams
Your Vision, Our Expertise: TECUNIQUE's Tailored Software Teams
 
Watermarking in Source Code: Applications and Security Challenges
Watermarking in Source Code: Applications and Security ChallengesWatermarking in Source Code: Applications and Security Challenges
Watermarking in Source Code: Applications and Security Challenges
 
Fields in Java and Kotlin and what to expect.pptx
Fields in Java and Kotlin and what to expect.pptxFields in Java and Kotlin and what to expect.pptx
Fields in Java and Kotlin and what to expect.pptx
 
Introduction-to-Software-Development-Outsourcing.pptx
Introduction-to-Software-Development-Outsourcing.pptxIntroduction-to-Software-Development-Outsourcing.pptx
Introduction-to-Software-Development-Outsourcing.pptx
 
JS-Experts - Cybersecurity for Generative AI
JS-Experts - Cybersecurity for Generative AIJS-Experts - Cybersecurity for Generative AI
JS-Experts - Cybersecurity for Generative AI
 
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/ML
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/MLBig Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/ML
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/ML
 
ERP For Electrical and Electronics manufecturing.pptx
ERP For Electrical and Electronics manufecturing.pptxERP For Electrical and Electronics manufecturing.pptx
ERP For Electrical and Electronics manufecturing.pptx
 
Salesforce AI Associate Certification.pptx
Salesforce AI Associate Certification.pptxSalesforce AI Associate Certification.pptx
Salesforce AI Associate Certification.pptx
 
OpenChain Webinar: Universal CVSS Calculator
OpenChain Webinar: Universal CVSS CalculatorOpenChain Webinar: Universal CVSS Calculator
OpenChain Webinar: Universal CVSS Calculator
 
Kawika Technologies pvt ltd Software Development Company in Trivandrum
Kawika Technologies pvt ltd Software Development Company in TrivandrumKawika Technologies pvt ltd Software Development Company in Trivandrum
Kawika Technologies pvt ltd Software Development Company in Trivandrum
 
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdfARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
 
Generative AI for Cybersecurity - EC-Council
Generative AI for Cybersecurity - EC-CouncilGenerative AI for Cybersecurity - EC-Council
Generative AI for Cybersecurity - EC-Council
 
IA Generativa y Grafos de Neo4j: RAG time
IA Generativa y Grafos de Neo4j: RAG timeIA Generativa y Grafos de Neo4j: RAG time
IA Generativa y Grafos de Neo4j: RAG time
 
Growing Oxen: channel operators and retries
Growing Oxen: channel operators and retriesGrowing Oxen: channel operators and retries
Growing Oxen: channel operators and retries
 
eAuditor Audits & Inspections - conduct field inspections
eAuditor Audits & Inspections - conduct field inspectionseAuditor Audits & Inspections - conduct field inspections
eAuditor Audits & Inspections - conduct field inspections
 
online pdf editor software solutions.pdf
online pdf editor software solutions.pdfonline pdf editor software solutions.pdf
online pdf editor software solutions.pdf
 
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
 
Transforming PMO Success with AI - Discover OnePlan Strategic Portfolio Work ...
Transforming PMO Success with AI - Discover OnePlan Strategic Portfolio Work ...Transforming PMO Success with AI - Discover OnePlan Strategic Portfolio Work ...
Transforming PMO Success with AI - Discover OnePlan Strategic Portfolio Work ...
 
Webinar_050417_LeClair12345666777889.ppt
Webinar_050417_LeClair12345666777889.pptWebinar_050417_LeClair12345666777889.ppt
Webinar_050417_LeClair12345666777889.ppt
 

Building Your Individual Brand; Expanding Your Sales Reach

  • 1. BUILDING YOUR INDIVIDUAL BRAND; EXPANDING YOUR SALES REACH Martin Schneider Head of Evangelism SugarCRM @mschneider718 #SugarCon
  • 2. 2 Empower Every Individual Employee Provide Consistent Customer Insight Deliver Personalized Customer Interactions
  • 3. Get Social 5/15/2014 3©2013 SugarCRM Inc. All rights reserved. Rule 20 – Attract, Engage, Connect Socially Why? Rule 5 – Build Your Own Brand
  • 4. What are your social pain points? Brand Protection Demand Generation Content Sharing Customer Profile Thought Leadership Customer Engagement Social Media Issue Escalation Community Support Knowledge Sharing Marketing Sales Support 5/15/20 4 ©2013 SugarCRM Inc. All rights
  • 5. What are your social pain points? Brand Protection Demand Generation Content Sharing Customer Profile Thought Leadership Customer Engagement Social Media Issue Escalation Community Support Knowledge Sharing Marketing Sales Support 5/15/20 5 ©2013 SugarCRM Inc. All rights
  • 6. Be a Thought Leader
  • 7. To Drive Customer Engagement 5/15/20 7 ©2013 SugarCRM Inc. All rights
  • 8. How to get started? 5/15/2014 8©2013 SugarCRM Inc. All rights reserved.
  • 9. 1. Build your LinkedIn profile 1. Create your Twitter account Step 1: Establish your Social Profile 5/15/20 9 ©2013 SugarCRM Inc. All rights
  • 10. Step 2: Listen, Engage & Direct 5/15/20 10 ©2013 SugarCRM Inc. All rights
  • 12. Drive Lead Flow from Social
  • 13. 1. Twitter.com – Create your Account 2. HootSuite.com – Post Everywhere 3. Paper.li – Start Thought Leadership 4. Hootsuite & Sugar – Turn Leads into Sales Get Started Today!

Editor's Notes

  1. Sugar works with thousands of companies who are at various levels of commitment to being a custsomer-centric organization. There are 3 critical success factors that we see the best employ:1)Infuse a corporate culture where every employee is laser-focused on each individual customer success, not just their job function. 2) Create a consistent context of the customer for every individual in your organization who interacts with the customer.3) Communicate with your customers the way they want to interact.
  2. Let’s put it more simply. Jeffrey already said it just a few minutes ago. Rule #20 says that you MUST attract, engage and connect socially. OK, great. But Why? Let’s take it back to Rule #5. You need to be relevant to your customers. You need to have your own brand. Your social profile, your social postings…that’s your brand. And with a vibrant brand, customers will want to talk with you. With a vibrant brand, you can generate your own LEADS. Who here relies solely on Marketing for leads? Yeah, that’s right. If you’re not prospecting, you’re dying out there. Social media is your avenue to creating more new leads.
  3. Before we get started though, many people ask the question “How does social media help my business?” A useful framework for answering that question is by putting social media within the context that you know already today. Customer facing organizations focused on sales, marketing and customer support. We often think of social media as how our customers escalate support issues via Twitter or how our marketing department protects the company’s brand.But another way I want you think about social media is as your platform for thought leadership.
  4. Your customers and prospects only want to buy from you if you are interesting and knowledgeable about your field of expertise. They don’t want to buy from lazy order takers! They want to buy from experts who can deliver answers. How do you promote yourself as an expert?
  5. By being a thought leader. By discussing and engaging in public dialogue about your industry, your company, your products and most importantly, how you solve your customer’s problems.
  6. Because when you engage with your customers and prospects in the venues they use to research you (that’s LinkedIn, that’s Twitter, that’s Facebook), then your going to build all these great things listed above.
  7. We’ve talked today about the importance of getting started with your social engagement strategy. But how do you actually get started with social? That’s what we’re going to spend the next 10 minutes talking about.
  8. OK, now let’s talk specifics. Let’s talk about how you actually DO this thing. First, build your LinkedIn profile. Second, create your Twitter profile. Got it. Jeffrey walked us through that. It doesn’t take a rocket scientist to figure out how to do that. Just go to the websites and sign up.
  9. Now for some helpful advice. What tools do you use to help you listen, engage and direct the dialogue around answering your customer’s questions? Hootsuite is an awesome tool for helping you post. With Hootsuite, you can easily publish your 140 characters to Twitter, LinkedIn, Facebook with one click. You could quickly take a picture of yourself and Jeffrey at this event and post it, showing your audience how serious you are about being a great seller. You can easily monitor multiple social channels and forward on or retweet interesting articles in your industry.But most important, you can quickly share links to interesting and useful content on your website that has a Lead Capture form. You’re part of your company’s lead generation machine and you are promoting your brand as a helpful sales person.What happens after your prospects and customers come to your website? They fill out a lead capture form that sends that lead into your SugarCRM system. The lead is added to your queue and you follow up with, qualify, and sell to your prospects leveraging your favorite CRM system, Sugar.
  10. Once you’re activated with your Twitter and LinkedIn accounts and have ability to post, you need to start publishing content every day. Here are two great ways to do that. Have your marketing department send out everyday to every employee the interesting Tweet of the Day. This gives you the company relevant content that you need to help your prospects learn more about your company. In addition, paper.li (pronounced “paperly”) is a fantastic tool for creating daily ezine that contains all of the industry relevant information that you find interesting. You put in your search criteria and then paper.li finds the articles published on Twitter that you would find interesting. By sending out this ezine, you expand your social network through sharing of content. By retweeting content of people you find interesting, they will then follow you and give you an even wider audience. This is how you build an audience, a following if you will.
  11. And of course, every one in five tweets or LinkedIn posts you make should point back to your website. This is a good ratio of “thought leadership” posts vs “demand generation” posts. And with Sugar, you can easily publish lead capture forms that send those leads directly into your Sugar lead queue. With Sugar, you’ll then qualify those leads and work with them through every stage of your sales process.
  12. Now to pull all this together in one package. When you leave here today, you have four easy actions to follow-up on. I’m sure you all have a LinkedIn account. But go create that Twitter account. Then download Hootsuite to monitor and read your favorite industry social channels. Then start your paper.liezine and promote your thought leadership to your audience. Finally, use those tools to bring leads to your website and capture them with Sugar.Four easy steps to turning social into sales!