Satya Krishnaswamy, NextPrinciples As social media exits the hype cycle, vanity metrics such as fans and followers are becoming less and less important. In this session you will hear how forward-thinking companies, including SugarCRM and Marathon Sports are integrating social media into all their customer-facing processes from marketing to sales to customer support in order to provide a consistent cross-channel experience to their customers.

1. Enabling social customer-centric businesses

2. NextPrinciples Snapshot
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3. Significant untapped opportunity

4. Companies unable to meet customer expectations

5. Many possible use cases

6. Fortune 100 Pharma case study
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7. Our Panel

8. Enabling social customer-centric businesses