2. Facebook Way Forward
300,000+ fans
Engagement rate of 40% (source: Facebook Insights)
Achieved total reach of 4.2 million, with a viral reach of 1.65 million (source:
Facebook Insights)
Received an average of 5K unique visitors daily to the page (source: Facebook
Insights)
Friends of fans: 37,364,248 (source: Facebook Insights)
3. Twitter Way Forward
6000+ followers
Featured in the top 10 national trends on 10 different occasions
While we trended over 10 times nationally, these trending exercises resulted in
- 19,99,869 Impressions with #GOW reaching out to 616,000 followers in less than 24
hours on 08th Aug 12.
- 15,97,212 Impressions with #GOW2 reaching out to 17,717,809 in less than 24 hours
on 08th Aug 12.
- 437,713 Impressions with #GOWMarathon reaching out to 171,377 in less than 24
hours on 07th Aug 12.
- Source: (www.hashtracking.com)
4.
5. Way Forward
YouTube
Over 3.5 million views
The Gangs of Wasseypur II
trailer trended in India for 5
days and has received 11,
70,850 views till now and
all the views are organic.
6. Free PR Way Forward
The online campaign generated over Rs.2.5 million worth of free PR
Campaign featured by major publications and portals including Campaign India,
Impact India, AFaqs, Lighthouse Insights and Social Samosa.
http://www.socialsamosa.com/2012/08/gangs-of-wasseypur-social-media-campaign-revi
http://lighthouseinsights.in/gangs-of-wasseypur-is-brilliant-on-social-media-
too.html
http://lighthouseinsights.in/gangs-of-wasseypur-poster-contest-on-facebook.html
http://www.afaqs.com/news/story/34428_Viacom18-Motion-Pictures-recreates-
Wasseypur
More importantly, both films were declared super-hits.