There's more to LinkedIn than you might think! This presentation looks at what, who, where, why, how and when LinkedIn can be used by Higher Education professionals, students and graduates.

1. Using
in Higher
Education
WHERE?
WHO?
WHEN?
WHAT?
HOW?
WHY?
Sue Beckingham | @suebecks
Sheffield Hallam University

2. WHAT?Professional Network
Fact: LinkedIn operates the world’s largest professional
network on the Internet with more than 238 million
members in over 200 countries and territories.

3. WHAT?
http://www.linkedin.com/edu/
LinkedIn Education

4. WHAT?
http://www.linkedin.com/edu/
Students
Universities

5. WHAT?
http://www.linkedin.com/studentjobs
Student Jobs
Fact: Search thousands of student internships and
jobs for graduates

6. WHAT?Groups Directory
http://www.linkedin.com/directory/groups/
Fact: LinkedIn members are sharing insights and knowledge in more than 2.1
million LinkedIn Groups.

7. WHAT?Alumni database
Fact: Search for alumni to find out where they live, where they work and
what they do.
http://www.linkedin.com/college/alumni

8. WHO?
Fact: LinkedIn operates the world’s largest professional network on the
Internet with more than 238 million members in over 200 countries and
territories.
Fact: Professionals are signing up to join LinkedIn at a rate of more than
two new members per second.
Fact: There are over 30 million students and recent college graduates on
LinkedIn. They are LinkedIn's fastest-growing demographic.
People
http://press.linkedin.com/about

9. WHO?
Company pages
Fact: More than 3 million
companies have LinkedIn
Company Pages.
Fact: Many companies post jobs
on this page
Fact: See who your 1st and 2nd
degree connections are within
the company
http://press.linkedin.com/about

10. WHO?
University pages
Coming soon!
Fact: Dedicated University
pages
Fact: From September 12th
2013 LinkedIn will be available
to pre-university students
http://blog.linkedin.com/2013/08/19/updates-to-linkedins-terms-of-service/

11. WHERE?
Demographics
Fact: Over 238 million registered
members
Fact: Over 13 million registered
members in the UK.
http://press.linkedin.com/about

12. WHY?
Fact: LinkedIn members did over 5.7 billion
professionally-oriented searches on the platform
in 2012.
Find people, jobs and companies
and be found!
http://press.linkedin.com/about

13. WHY?
Join the conversation: Regular updates about campus news and activities from
the schools themselves, to ask questions, and engage with both the campus
community and alumni of schools.
Explore universities worldwide: Connect with students or alumni for their
perspectives on the school.
Check out notable alumni: What kinds of leaders does this university produce?
From astronauts to architects, executives to entertainers, explore the notable
alumni who have done great things since graduation.
Expand your opportunities: Explore the careers of philosophy or physics
graduates. You might be surprised at the diverse professional paths they’ve taken.
See where they live and work, what they do, and even the skills they’ve acquired
along the way to see what’s possible for you.
Build networks: Transform those brilliant, creative, hard-
working people you met (or will meet) on campus into a
lifelong professional network. Alumni can reconnect with
former classmates, and students can cement relationships
with current and future classmates.
University pages
Source: http://blog.linkedin.com/2013/08/19/introducing-linkedin-university-pages/

14. HOW?
Visit: http://www.linkedin.com/

15. WHEN?
No time like the present!

16. WHEN?
...but give yourself time - a minimalistic
profile won't do you any favours
Fact: You can adjust the privacy controls within
settings to make your profile private until you are
ready to share it publicly.

17. Sue Beckingham
Educational Developer and Associate Lecturer
Sheffield Hallam University
@suebecks
http://uk.linkedin.com/in/suebeckingham
http://gplus.to/suebecks
http://socialmedia4us.wordpress.com/
http://www.slideshare.net/suebeckingham