12th Durham Blackboard Users Conference

1. The Role of Social Media within Higher
Education in an Age of
Openness and Publicness
12th Annual Durham Blackboard Users Conference
Durham University
Sue Beckingham
Sheffield Hallam University

3. Isn't it just a mechanism
for timewasting
or at its best a space for
informal social chatter?

4. http://www.socialnomics.net/2011/12/28/infographic-every-60-seconds-on-the-web/

7. Why networks matter
“Power does not reside in
“Social Media gives more people a voice and provides a powerful tool for
value creation and competitive differentiation”
institutions, not even the state or
large corporations. It is located in the
networks that structure society . . .”
Manuel Castells, DEMOS

8. “Social Media gives more
people a voicevoice andprovides tool for
“Social Media gives more people a
and provides a powerful
avalue creation and competitive differentiation”
powerful tool for value
creation and competitive
differentiation”
Advanced Human Technologies 2010

9. Drivers of Change
• Extreme longevity - Increasing global lifespans
change the nature of careers and learning.
• Rise of smart machines and systems -
Workplace automation nudges human workers
out of rote, repetitive tasks.
• Computational world - Massive increases in
sensors and processing power make the world
a programmable system.
• New media ecology - New communication
tools require new media literacies beyond text.
• Superstructured organizations - Social
technologies drive new forms of production
and value creation.
• Globally connected world - Increased global
interconnectivity puts diversity and
The Institute for the Future, adaptability at the centre of organisational
University of Phoenix operations.
RearWriteWed 2011

10. New Skills
The Institute for the Future, University of Phoenix

11. Future Work Skills 2020
Virtual collaboration - Ability to
work productively, drive
engagement and demonstrate
presence as a member of a virtual
team.
New-media literacy - Ability to
critically assess and develop
content that uses new media
forms, and to leverage these
media for persuasive
communications.

13. “Your brand isn’t what you
say, it is,
it’s what Google says it is…
(Anderson 2007)
! It has the power to influence
people to invest
(or divest) in you.”
(Joel 2009)
will find
you!

14. The Ages of Publicness
“We bring our private identities to our public acts - we
decide in private where we stand on an issue, and making
that public is what allows us to join with like thinkers, share
our“Social Media gives more people At theand provides a powerful tool for
ideas and organisation. a voice same time our public lives
amid othervalue creation and competitiveideas, arguments, and
people - hearing their differentiation”
evidence - informs our private decisions.
Publicness depends on privacy.
...only today, technology brings new choices, risks and
opportunities”
Jeff Jarvis, 2011

15. http://blog.rezscore.com/2011/09/the-500-year-evolution-of-the-resume/

16. LinkedIn Apply Button
https://developer.linkedin.com/apply

17. We live in a world of mobile, social,
and always-on media
“More than ever before, humans need to teach
and learn from each other about human-centric
“Social Media gives more people a voice and provides a powerful tool for
value creation and competitive differentiation”
ways to use new tools.
One important step that people can take is to
become more adept at five essential literacies:
attention, crap detection, participation,
collaboration, and network know-how.”
Howard Rheingold, 2011

18. Who will prepare
our students?

19. The importance of
• developing an online brand
• making professional connections
• engaging with a wider audience
• listening, producing and sharing
• using the most relevant social media tool for
the task in hand

20. LinkedIn Apps
LinkedIn Applications enable you to enrich your profile,
openly share and collaborate with your network.

21. LinkedIn Apps
A resume creates from LinkedIn profile
Created using: http://resume.linkedinlabs.com/

22. LinkedIn Apps
A visualisation of your LinkedIn profile
Created using: http://vizualize.me/

23. LinkedIn Apps

24. LinkedIn Apps
Turns business cards into LinkedIn contacts
Created using: http://www.cardmunch.com/

25. LinkedIn Apps
An interactive visualisation of your LinkedIn connections
Created using: http://inmaps.linkedinlabs.com/

26. LinkedIn Apps
http://www.linkedin.com/studentjobs

27. Engage with
free expert
advice
http://careers.guardian.co.uk/
Live Q&A: CV and job applications clinic
What are the big no-nos for CVs? And how can
you improve your job applications?
Ask the experts
http://careers.guardian.co.uk/careers-
blog/jobs-applications-and-cvs

29. Tweet Alerts

30. Secure your name

31. Differentiation
Standing out from the crowd

32. http://www.facebook.com/pages/Hir
e-Me-Krispy-Kreme-
Philly/173261036031235
@HireMeKrspyKrme

33. http://googlepleasehire.me/

34. Work experience
Michael Warshafsky

35. Blogs as collaborative portfolios
http://misssilhouette.wordpress.com

36. Blogs for collaborative work
http://quadblogging.net/
“A splendidly simple scheme created by @deputymitchell that provides a
willing audience for new bloggers by grouping together four schools with
similar blogging requirements. During week 1 the pupils in school A take
responsibility for writing a series of posts on their blog, whilst the pupils
in schools B, C and D concentrate their efforts on reading these posts and
commenting on them. On week 2 school B takes over responsibility for
writing the posts whilst the pupils in the other three schools develop
their commenting skills. And so it continues until an agreed deadline.
Ingenious!” http://www.scoop.it/t/quadblogging

37. That's not to
say the safety
of the walled
garden does
not have a
valuable place

38. Consider a
scaffolded
approach to
build confidence
and experience
Private spaces
are important
too

39. Twitter Widget
>>> embed in Blackboard

40. Raising awareness - social media
can be very open and public
http://www.twitterfountain.com/

41. Sue Beckingham
Educational Developer
Faculty of ACES
Sheffield Hallam Uni
@suebecks
http://uk.linkedin.com/in/suebeckingham
http://gplus.to/suebecks