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AUA Jubilee Conference 2011 Social Media and CPD?You can't    be serious... Sue Beckingham and Ruth Davies Sheffield Hallam University
Learning Aims By the end of this workshop you will: have an understanding of what social media is  know how social media tools can be used to create a Personal Learning Network (PLN) be able to link these tools to the AUA Professional Behaviours  (CPD Framework) have shared and generated initial ideas for your own PLN
Social Media Technologies that enable communication, collaboration, participation and sharing. Hughes A, 2009 for JISC Social software, software that supports group communications Shirky C, 2003
Social Media Suter, Alexander and Kaplan, 2005
What social media tools  do you use? heard of but not used? *one tool  per post-it
Social Media Uses Maintain/make new connections/friendships Communicate Plan and co-ordinate events/meetings Share information Professional networking  Job opportunities/career development Project collaboration
New fangled ideas?
The earliest critique of the invention of writing... Socrates warns his companion Phaedrus that writing will only make memory weaker  "This invention will produce forgetfulness in the minds of those who learn to use it, because they will not practice their memory. Their trust in writing, produced by external characters which are no part of themselves, will discourage the use of their own memory within them.... writings are silent; they cannot speak, answer questions, or come to their own defence." Socrates Plato (370BC), 274e-275a
Information Creation and Distribution Telephone Alexander Bell Radio Guglielmo Marconi The Printing Press Johannes Gutenberg  Morse Code Samuel Morse Internet Defence Advanced Research Projects Agency (DARPA) World Wide Web Tim Berners-Lee  Satellite Sergei Korolev TV John Logie Baird
And now….. the Social Web Web 2.0
Social Networking It’s been around for a very long time! The Notificator… Social Networking ‘1935 style’ 'To aid persons who wish to inform friends of their whereabouts.'  Image source: The Guardian
Social Media and Web 2.0 Tools
Social Media tools Communication: blogging e.g. Blogger, WordPress, Tumblr microblogging e.g. Twitter, Yammer location e.g. Foursquare, Gowalla social networking e.g. Facebook, LinkedIn  aggregators e.g. Google Reader
Social Media tools Collaboration: conferencing e.g. Skype, Adobe Connect wikis e.g. PBWorks, Wikispaces social bookmarking e.g. Delicious, Diigo social bibliography e.g. CiteULike, Mendeley social news e.g. Digg, Reddit, Newsvine social documents e.g. Google Docs, Dropbox project management e.g. Bamboo, Basecamp knowledge forum e.g. Quora, Yahoo Answers
Social Media tools Multimedia: photographs e.g. Flickr, Picasa video e.g. YouTube, Vimeo live streaming e.g. Ustream, Justin.tv presentation sharing e.g. Slideshare, Scribd virtual worlds e.g. Second Life, World of Warcraft
Positive Outcomes Dialogue ,[object Object],Sharing ,[object Object]
 no need to reinvent the wheel!Learning ,[object Object]
 unintentional,[object Object]
Sir Ken Robinson (2010) RSA Animate - Changing Education Paradigms
What is your understanding of CPD?
AUA's definition of CPD An ongoing, planned learning and development process that:  enables individuals to maximise their potential  contributes to work-based and personal development  ensures continuing confidence and capability particularly in changing environments  updates skills, knowledge and understanding  prepares individuals for changes in existing roles or moves to other roles  enhances individual and organisational performance
AUA CPD Cycle Assess organisational need Identify individual CPD needs Identify learning objectives and opportunities Plan development activities Undertake development activities Record development outcomes Review and evaluate learning Apply learning
Professional Behaviours Managing self and personal skills Delivering excellent service Finding innovative solutions Embracing change Using resources Providing direction Developing self and others Working with people  Achieving results
What is a Personal Learning Network?
My PLN Quick Answers Collaborative projects Current developments  Sharing resources
Arranging a meeting across multiple departments, campuses, universities. ,[object Object],Virtual attendance at a conference ,[object Object],Finding innovative solutions
An example of a wiki in use
Twitter - #aua2011
Managing self and personal skills Reflection,  SWOT analysis and action planning: ,[object Object],[object Object]
Reflective diary  You may want to consider: What went well and why? What didn’t go so well and why? What did you learn? What might you need to learn?
Delivering excellent service Seek expert advice: ,[object Object]
Quora,[object Object]
Using the social media cards consider how any of these tools could be of use to you when developing your own personal CPD plan and  PLN (personal learning network)?
The added social value > Enables and provides support for learning Can increase the effectivenessof learning Can increase access tolearning.  Allows people to connect with each other in spite of geographical distances Provides a forum and permission to participate Complements face to face communication  Adapted from George Siemens http://www.elearnspace.org
Managing self and personal skills Reflection,  SWOT analysis and action planning: ,[object Object],[object Object]
Quora,[object Object]
Embracing change Getting to know members of a new team or university; exploring new opportunities: ,[object Object],[object Object]
DeliciousUsing Resources
Providing direction Sharing examples of good practice: ,[object Object]
Twitter
LinkedIn
Yammer,[object Object]
LinkedInDeveloping self and others
Working with people Sharing ideas: ,[object Object]

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Social Media and CPD. You can't be serious?

  • 1. AUA Jubilee Conference 2011 Social Media and CPD?You can't be serious... Sue Beckingham and Ruth Davies Sheffield Hallam University
  • 2. Learning Aims By the end of this workshop you will: have an understanding of what social media is know how social media tools can be used to create a Personal Learning Network (PLN) be able to link these tools to the AUA Professional Behaviours (CPD Framework) have shared and generated initial ideas for your own PLN
  • 3. Social Media Technologies that enable communication, collaboration, participation and sharing. Hughes A, 2009 for JISC Social software, software that supports group communications Shirky C, 2003
  • 4. Social Media Suter, Alexander and Kaplan, 2005
  • 5. What social media tools do you use? heard of but not used? *one tool per post-it
  • 6. Social Media Uses Maintain/make new connections/friendships Communicate Plan and co-ordinate events/meetings Share information Professional networking Job opportunities/career development Project collaboration
  • 8. The earliest critique of the invention of writing... Socrates warns his companion Phaedrus that writing will only make memory weaker "This invention will produce forgetfulness in the minds of those who learn to use it, because they will not practice their memory. Their trust in writing, produced by external characters which are no part of themselves, will discourage the use of their own memory within them.... writings are silent; they cannot speak, answer questions, or come to their own defence." Socrates Plato (370BC), 274e-275a
  • 9. Information Creation and Distribution Telephone Alexander Bell Radio Guglielmo Marconi The Printing Press Johannes Gutenberg Morse Code Samuel Morse Internet Defence Advanced Research Projects Agency (DARPA) World Wide Web Tim Berners-Lee Satellite Sergei Korolev TV John Logie Baird
  • 10. And now….. the Social Web Web 2.0
  • 11. Social Networking It’s been around for a very long time! The Notificator… Social Networking ‘1935 style’ 'To aid persons who wish to inform friends of their whereabouts.' Image source: The Guardian
  • 12. Social Media and Web 2.0 Tools
  • 13. Social Media tools Communication: blogging e.g. Blogger, WordPress, Tumblr microblogging e.g. Twitter, Yammer location e.g. Foursquare, Gowalla social networking e.g. Facebook, LinkedIn aggregators e.g. Google Reader
  • 14. Social Media tools Collaboration: conferencing e.g. Skype, Adobe Connect wikis e.g. PBWorks, Wikispaces social bookmarking e.g. Delicious, Diigo social bibliography e.g. CiteULike, Mendeley social news e.g. Digg, Reddit, Newsvine social documents e.g. Google Docs, Dropbox project management e.g. Bamboo, Basecamp knowledge forum e.g. Quora, Yahoo Answers
  • 15. Social Media tools Multimedia: photographs e.g. Flickr, Picasa video e.g. YouTube, Vimeo live streaming e.g. Ustream, Justin.tv presentation sharing e.g. Slideshare, Scribd virtual worlds e.g. Second Life, World of Warcraft
  • 16.
  • 17.
  • 18.
  • 19. Sir Ken Robinson (2010) RSA Animate - Changing Education Paradigms
  • 20. What is your understanding of CPD?
  • 21. AUA's definition of CPD An ongoing, planned learning and development process that: enables individuals to maximise their potential contributes to work-based and personal development ensures continuing confidence and capability particularly in changing environments updates skills, knowledge and understanding prepares individuals for changes in existing roles or moves to other roles enhances individual and organisational performance
  • 22. AUA CPD Cycle Assess organisational need Identify individual CPD needs Identify learning objectives and opportunities Plan development activities Undertake development activities Record development outcomes Review and evaluate learning Apply learning
  • 23. Professional Behaviours Managing self and personal skills Delivering excellent service Finding innovative solutions Embracing change Using resources Providing direction Developing self and others Working with people Achieving results
  • 24. What is a Personal Learning Network?
  • 25. My PLN Quick Answers Collaborative projects Current developments Sharing resources
  • 26.
  • 27. An example of a wiki in use
  • 29.
  • 30. Reflective diary You may want to consider: What went well and why? What didn’t go so well and why? What did you learn? What might you need to learn?
  • 31.
  • 32.
  • 33.
  • 34. Using the social media cards consider how any of these tools could be of use to you when developing your own personal CPD plan and PLN (personal learning network)?
  • 35. The added social value > Enables and provides support for learning Can increase the effectivenessof learning Can increase access tolearning. Allows people to connect with each other in spite of geographical distances Provides a forum and permission to participate Complements face to face communication Adapted from George Siemens http://www.elearnspace.org
  • 36.
  • 37.
  • 38.
  • 40.
  • 43.
  • 45.
  • 46. Wikis
  • 47.
  • 48. Wikis
  • 49.

Notas do Editor

  1. Social media icons from Andrea Austonihttp://www.cutelittlefactory.com/freebies/social-trucks-icons/
  2. AUA CPD Framework: http://www.aua.ac.uk/professional_development/cpd/
  3. http://www.jisc.ac.uk/publications/generalpublications/2009/heweb2.aspxhttp://www.shirky.com/writings/group_politics.html
  4. http://www.educause.edu/EDUCAUSE+Review/EDUCAUSEReviewMagazineVolume40/SocialSoftwareandtheFutureofCo/157953
  5. Activity: green and yellow post-its
  6. So was the quill and scroll!
  7. Plato (370BC) Phaedrus (274e-275a)Translated notes available in Penguin Classics: London pages 61-62 by Christopher Rowe
  8. Timeline of some of the key inventions impacting on the way information could be created and distributed (Images from Wikipedia)Johannes Gutenberg Printing Press 1454Samuel Morse Telegraph and Morse Code 1837Alexander Graham Bell Telephone 1876Guglielmo Marconi Radio 1896John Logie BairdTV 1925Sergei Korolev Satellite 1954DARPA (Defence Advanced Research Projects Agency) Internet 1964Tim Berners-Lee WWW 1991Tim O'Reilly Web 2.0 Social Web 2004
  9. Tim O'Reilly is said to have coined the phrase Web 2.0 in 2004 Image created using http://www.wordle.net/
  10. What we see now is merely a progression to having conversations onlineThe Notificator http://www.guardian.co.uk/technology/2010/jun/15/the-notificator-precursor-of-twiitter
  11. A flavour of just some of the social media tools availableThe Conversation Prism - Brian Solis and Jesse Thomashttp://www.theconversationprism.com/
  12. Adapted from ‘Social Media: a guide for researchers’http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchers
  13. Sir Ken Robinson (2010) RSA Animate - Changing Education Paradigms http://sirkenrobinson.com/skr/rsa-animate-changing-education-paradigms
  14. An ongoing, planned learning and development process that: enables individuals to maximise their potential contributes to work-based and personal development ensures continuing confidence and capability particularly in changing environments updates skills, knowledge and understanding prepares individuals for changes in existing roles or moves to other roles enhances individual and organisational performance
  15. http://www.aua.ac.uk/professional_development/cpd/
  16. AUA, in partnership with HEFCE, HEA and LFHE has developed a continuing professional development (CPD) framework. Set of resources have been created to support HEIs, managers and staff to put the CPD framework into practiceThe tools can be adapted and they can be used flexibly to: clarify what CPD is support individuals to take control of their own development support individuals to assess their CPD needs support individuals to plan, review and record their personal and career development help to build on CPD processes and expertise that are already in place in HEIs Benefits of the CPD Framework? a shared understanding of CPD for professional services staff within the HE context a model for developing a consistent and coherent approach to CPD fosters consistency in the quality of support of the student experience enhanced recruitment and transferability within the sector through a common understanding of professional behaviours a means of demonstrating the professionalism that staff bring to the support of the student experience
  17. http://www.aua.ac.uk/professional_development/cpd/
  18. PLN = Personal learning NetworkLearning, reflection, showcasingExamples of social media tools used for a personal learning network
  19. Examples of using theprofessional behaviours within the CPD Framework as part of a personal CPD plan and linking social media tools as a mechanism to carry out tasks/activities.
  20. http://pbworks.com/
  21. http://twitter.comUsing the conference ‘hashtag’ #aua2011 to aggregate tweets
  22. Examples of free blog toolshttp://wordpress.com/http://blogger.comhttp://www.tumblr.com/https://posterous.com/
  23. http://www.linkedin.com/
  24. http://www.quora.com/
  25. Activity: 16 social media tools (each describing the functions of the tool and how it could be used in relation to CPD)
  26. George Siemens (2003)http://www.elearnspace.org/Articles/wholepicture.htm
  27. Further examples linking behaviours and social media tools