1. Maximising the potential
of LinkedIn
Dave Cotton Sue Beckingham
Senior Careers Adviser Educational Developer
Careers & Employment Faculty of ACES
Sheffield Hallam Uni Sheffield Hallam Uni

2. Why would you or your
students want to use
LinkedIn?

3. LinkedIn Demographics
 LinkedIn is in the Top 20 most visited
websites in the world
http://www.alexa.com/topsites/global
 Nearly 2 billion people searches on
LinkedIn

4. LinkedIn Demographics
 120+ million members worldwide
 11m+ are recent graduates (2005-10)
 20m+ members in Europe
 5m+ members in the UK
 Company presence
 2m+ companies have a page
 LinkedIn Groups
18 million members

5. The key professional networking tool
the corporate office
the water cooler
the staff canteen
the bar

6. LinkedIn

7. The power of online connections
• recruitment/job seeking
• develop a personal brand
• opportunity to learn and share
• global connections
• maintain connections
• ongoing 24/7 networking
• ability to be known and found
• 6 degrees of separation
4.74*
* new Facebook study

8. However….
an unprofessional
profile can be more damaging
than not having one at all.

10. Be mindful of how people search
for information
!
http://www.alexa.com/topsites/global
will find
you!

11. LinkedIn ranks highly!

12. Questions to consider
Who will look at your online profile?
 What do people want to know about you?
 Where will they use this information?
 Why is your profile important?
 When and how often do you update it?
 How will you use your profile to your
advantage?

13. http://www.linkedin.com/directory/groups/

15. Maximise the potential of Groups

16. Student internships and graduate
job opportunities
http://www.linkedin.com/studentjobs

17. http://resume.linkedinlabs.com/

18. LinkedIn Cardmunch
http://www.cardmunch.com/

19. LinkedIn Apply Button
https://developer.linkedin.com/apply

20. Make use of the suite of apps
available to promote yourself
and the University

21. Tip:
Promote
conferences, workshops
and open days.

22. Tip:
Upload presentations on
SlideShare and show them
on your LinkedIn profile.

23. Tip:
Include books you have
authored/edited
Follow other people's lists

24. Tip:
Share polls via Facebook
and Twitter to maximise
responses

25. Discussion
Sharing ways LinkedIn has been used to
engage students and develop their
online professional profile