Step into Social Media: An Introduction to Key Concepts and Platforms
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This document provides an overview of social media and its growing importance. It notes that 2/3 of the global internet population visits social networks and that visiting social sites is now the most popular online activity. The document discusses different social media platforms like blogs, social networks, video and photo sharing sites. It provides stats on the growth and size of platforms like YouTube, Facebook, Flickr, Twitter and LinkedIn. It emphasizes that social media has changed communication from a monologue to a dialogue and discusses best practices for businesses to engage and listen in social conversations.
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Step into Social Media: An Introduction to Key Concepts and Platforms
- 1. Step into Social Media Sue Anstiss July 2010
- 3. 1970 1752 1916 1930’s 2010 First newspaper published Computer TV Radio
- 4. Quick bit about you... Your experience of social media? What you’d like from today?
- 5. The old communication model was amonologue.
- 6. The average person is exposed to 3000 advertising messages/day
- 7. The new communication modelis adialogue.
- 8. What is social media? People using tools(like blogs and video)& sites (like Facebook and Flickr)to share content and have conversations online.
- 10. BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 Photo by sinulog 2006 at Flickr
- 11. BECAUSE VISITING SOCIAL SITES IS NOW THE MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAILNielsen, Global Faces & Networked Places, 2009
- 18. Mavens Selectives Butterflies Wallflowers Engagement dbase July 2009 – Top100 Brands Wetpaint & Allimeter
- 19. Engagement correlates with performance
- 20. But how do we get started?
- 21. 1. Have a strategy
- 23. 2. Listen
- 29. 3. Engage
- 30. Immerse yourself in the conversations. (any or all of the above are a good place to start!)
- 33. social >media Hint: Share some stuff.
- 40. Facebook offers unique analytics Standard Reporting Facebook Enhanced Reporting Engagement report Page report Standard Impression, Clicks, Video Plays Lexicon measures ‘buzz’ and sentiment on Facebook Pulse Data reports the interests of your fans
- 41. Paid for analysis Level 2 Level 3 Level 1
- 44. Questions so far
- 46. Micro Blogs
- 47. Online Chat
- 48. RSS
- 49. Widgets
- 50. Social Networks
- 51. Social Bookmarks
- 52. Message Boards
- 53. Podcasts
- 54. Video Sharing Sites
- 55. Photo Sharing Sites
- 56. Virtual Worlds
- 57. Wikis
- 58. Geo-location Services(…just to name a few)
- 60. Micro Blogs
- 61. Online Chat
- 62. RSS
- 63. Widgets
- 64. Social Networks
- 65. Social Bookmarks
- 66. Message Boards
- 67. Podcasts
- 68. Video Sharing Sites
- 69. Photo Sharing Sites
- 70. Virtual Worlds
- 71. Wikis
- 73. Micro Blogs
- 74. Online Chat
- 75. RSS
- 76. Widgets
- 77. Social Networks
- 78. Social Bookmarks
- 79. Message Boards
- 80. Podcasts
- 81. Video Sharing Sites
- 83. Virtual Worlds
- 84. Wikis
- 86. 100,000,000 The number of YouTube videos viewed per day
- 87. 412.3 YEARS The length of time it would take to view every YouTube video Photo by www.redbubble.com
- 88. 83% have watched video clips
- 91. Using YouTube for business 10 great ideas!
- 93. Micro Blogs
- 94. Online Chat
- 95. RSS
- 96. Widgets
- 97. Social Networks
- 98. Social Bookmarks
- 99. Message Boards
- 100. Podcasts
- 101. Video Sharing Sites
- 102. Photo Sharing Sites
- 103. Virtual Worlds
- 104. Wikis
- 107. 57% have joined a social network
- 109. Groups Applications Pages Messages Photo’s Events Video Comments
- 110. WORLDWIDE 500 million users 100+ million MOBILE
- 111. UK STATS Over 24 million users 11+ million daily
- 112. Over 55 million members In over 200 countries around the world A new member joins LinkedIn every second
- 116. Micro Blogs
- 117. Online Chat
- 118. RSS
- 119. Widgets
- 120. Social Networks
- 121. Social Bookmarks
- 122. Message Boards
- 123. Podcasts
- 124. Video Sharing Sites
- 125. Photo Sharing Sites
- 126. Virtual Worlds
- 127. Wikis
- 129. 4,000,000,000 The number of photos archived on Flickr.com - October 2009
- 134. Micro Blogs
- 135. Online Chat
- 136. RSS
- 137. Widgets
- 138. Social Networks
- 139. Social Bookmarks
- 140. Message Boards
- 141. Podcasts
- 142. Video Sharing Sites
- 143. Photo Sharing Sites
- 144. Virtual Worlds
- 145. Wikis
- 147. 73% of active online users have read a blog Source: Universal McCann Comparative Study on Social Media Trends April 2008
- 148. 36% think more positively about companies that have blogs
- 150. Micro Blogs
- 151. Online Chat
- 152. RSS
- 153. Widgets
- 154. Social Networks
- 155. Social Bookmarks
- 156. Message Boards
- 157. Podcasts
- 158. Video Sharing Sites
- 159. Photo Sharing Sites
- 160. Virtual Worlds
- 161. Wikis
- 163. Nearly 75 million people visited the Twitter site in January 2010…
- 164. 1.2 billion Tweets – in January 2010
- 165. tools
- 167. Who I follow…
- 170. Micro Blogs
- 171. Online Chat
- 172. RSS
- 173. Widgets
- 174. Social Networks
- 175. Social Bookmarks
- 176. Message Boards
- 177. Podcasts
- 178. Video Sharing Sites
- 179. Photo Sharing Sites
- 180. Virtual Worlds
- 181. Wikis
- 187. Some things to do
- 188. IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT. Photo by arlen at Flickr.com
- 189. HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP
- 190. IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
- 191. NEVER FORGET THE BASIC RULES
- 192. RULE #1 : HAVE A STRATEGY
- 193. HOPE IS NOT A STRATEGY. Photo by Utne.com
- 194. RULE #2: LISTEN
- 195. RULE #3. ENGAGE
- 196. RULE #4 : BE GENEROUS
- 198. Engagement
- 199. Loyalty
- 200. Influence
- 201. ActionRULE #5 : MEASURE
- 202. Food for thought...
- 203. “Marketing”
- 204. “Advertising”
- 205. “Public Relations”
- 208. “White Christmas”
- 212. Sue Anstiss 01628 630363sue@promotepr.com @sueanstiss http://uk.linkedin.com/in/sueanstiss www.promotepr.com Grateful thanks for help with my slides to: http://bonafidemarketinggenius.com
Notas do Editor
- Research shows that on average person is subject to some 3,000 essentially random pitches per day.Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.”
- Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
- Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
- Here are a couple of sites that demonstrate this clearly! But just type in a few brand names to Twitter Raptor of Googleblogsearch and you will soon see what people are saying
- Participate as a contributor and not a marketer.
- Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
- The key is to share a lot and when you think you have then share some more.That might be on your site or on Facebook etc
- Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
- 83% of those using the internet have watched video clips
- Research from Universal McCann shows that of those using the internet 73% have read a blog
- Social media impacts your brand’s reputation