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L.J. Hooker
Total Real Estate Solutions ®
Residential Commercial Retail Project Marketing
Real Estate Scenario

• The domestic Real Estate organized market was
  estimated to be valued at $16 billion in 2006 [1] , 33% up
  from $12 billion in 2005 [2]. It is expected to touch $60
  billion by 2010 [1] (CAGR: 39%) and $90 billion by 2015 [2]
  (CAGR: 21%).
   [1] http://www.domain-b.com/industry/associations/assocham/20061120_estate.html
   [2] http://ibef.org/artdispview.aspx?in=54&art_id=15221&cat_id=381&page=1




• On one hand where the real estate sector in India today
  is proclaimed to be the most promising sector, the real
  estate agency/ broking in India continues to remain
  unorganized and fairly fragmented, predominantly
  characterized by small players with a local presence.
Real Estate Scenario
The residential real estate brokerage segment is fragmented and unorganized.

Some salient features are:

•   Absence of branded players in this segment
•   Small firms covering limited area
•   National or International networks do not exist
•   Limited Use of Technology with low reach
•   Sporadic or no use of Advertising
•   Lack of Professionalism
•   No Transparency during transactions
•   Lack of Trust by customers
•   Ethical issues
•   No training, accreditation or certification
•   Most transactions transacted through an individual or independent brokers
At L.J. Hooker we believe you,
the customer should expect a
       better and a more
sophisticated level of service
      in the realty sector.
Who is L.J. Hooker?

• Leading International Real
  Estate Company

• Provides Brokerage and
  Property Management
  Solutions
                                  “Real Estate is not about houses,
• Been in business for 80 years   it’s about people.”
  – Established in 1928                            - Sir Leslie J. Hooker



• L.J. Hooker sells a house
  every ten minutes of every
  working day
Who is L.J. Hooker?

• Has a global network of +750
  offices with multiple office
  locations already established
  across India.

• We bring the professionalism,
  experience and the security of
  an international Superbrand ®

• L.J. Hooker does it all and does
  it better, with additional income
  opportunities in a one-stop-
  shop through aligned services
Chandigarh
         •Madhya Marg
                                                                    NCR
                                                        •DLF Phase IV (Gurgaon)
                                                        •Project Mktg.

Jaipur



                               Ahmedabad
                               •S.G. Highway


                                     Mumbai
                               •New Link Road-Andheri                               Bhubaneswar
          Pune
         •Deccan
                                                                                  Hyderabad
                                                                            •Himayatnagar
                                                                            •Project Mktg.
         Goa                                            Banaglore
     •Porvorim                                    •Intl. Airport
                                                  •St. Marks Road
                                                  •R.T. Nagar
                      Mysore                      •Project Mktg.



                  Kochi                         Chennai
               •N. Ernakulam
Who is L.J. Hooker?

• L.J. Hooker introduces ethical
  practices in real estate
  businesses, such as training &
  accreditation of our
  franchisees

• Transparency in conducting
  business transactions, a one –
  party commission charge

•   And use of standardised forms
Traditional Agency Vs L.J. Hooker Model
    L.J. Hooker, a concept being introduced in India will score over the traditional real estate
                                  agency in the many dimensions:

                            Traditional Agency                               L.J. Hooker Model

Systems &         In general, there are no particular      Follows a streamlined processes & procedure to
Procedures        operational Systems & Procedures.        transact business based on successful
                  Business runs on the whims of the        international practices which are uniform across
                  owner.                                   the country.
Reach             Their reach is limited to the local      Network of offices & powerful website would reach
                  area they are based in.                  across the country and overseas. This gives
                                                           customers easy access to properties & offices
                                                           globally.
Scope of          Their function is limited to finding a   One stop shop for pre and post transaction
Services          seller for a buyer or vice versa.        services including buying, selling, renting, property
                                                           management, financial services and consultancy.

Brand Security    There is no guarantee of quality and     Well known and successful brand in the field.
                  genuineness of the services offered      Protection of the brand ensures trustworthy, ethical
                                                           & uniform practices across all offices.
Traditional Agency Vs L.J. Hooker Model
                            Traditional Agency                          L.J. Hooker Model

Property          Not available                        Undertake efficient property management
Management                                             activities like rent collection, paying taxes,
                                                       renewing leases, maintenance, etc.

Professionalism   There is no assurance of a binding   Customers are handled professionally according
                  code of conduct                      to the time-tested policies laid down by the
                                                       company with higher standards of transparency
                                                       & ethics, ensuring Customers for Life.
Other Services    Nil                                  At L.J. Hooker we assure area specialists do the
                                                       due diligence on all our properties. Additionally
                                                       L.J. Hooker assists tenants with carpentry,
                                                       plumbing, etc.
Referral system   Usually casual arrangements with     Formal referral system brings in customers from
                  other brokers in local area.         all over - at fixed fees and income sharing, better
                                                       serving our customer any where.
L.J. Hooker New Link Road-Andheri
•   The office is located on the prime locale on New Link Road, a key
    arterial role in the western suburbs of the city, having up-market
    residential and commercial complexes

•   The real estate area within 5-7 kilometer
    radius is witnessing increasing activities of
    new constructions around residential and
    commercial premises by reputed developers

•   Added advantage of the locality being an
    entertainment hub, there is significant
    activity attracting sizable footfall in and
    around the area
•   Our skilled and friendly agents are advise
    our clients on the ways & means to maximize their returns on your
    investments

•   L.J.Hooker is a leading professional realtor in all markets we currently
    operate in Mumbai
L.J. Hooker New Link Road-Andheri
      Shop No. 2, Royal Classic
          Next to Citi Mall
     New Link Road, Andheri (W)
          Mumbai 400 053

          nlrandheri@ljh.in
        ph : +91 22 6420 2528
        fax: +91 22 4010 7472

      Visit: www.ljhooker.com

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Lj Hooker Mumbai

  • 1. L.J. Hooker Total Real Estate Solutions ®
  • 2. Residential Commercial Retail Project Marketing
  • 3.
  • 4. Real Estate Scenario • The domestic Real Estate organized market was estimated to be valued at $16 billion in 2006 [1] , 33% up from $12 billion in 2005 [2]. It is expected to touch $60 billion by 2010 [1] (CAGR: 39%) and $90 billion by 2015 [2] (CAGR: 21%). [1] http://www.domain-b.com/industry/associations/assocham/20061120_estate.html [2] http://ibef.org/artdispview.aspx?in=54&art_id=15221&cat_id=381&page=1 • On one hand where the real estate sector in India today is proclaimed to be the most promising sector, the real estate agency/ broking in India continues to remain unorganized and fairly fragmented, predominantly characterized by small players with a local presence.
  • 5. Real Estate Scenario The residential real estate brokerage segment is fragmented and unorganized. Some salient features are: • Absence of branded players in this segment • Small firms covering limited area • National or International networks do not exist • Limited Use of Technology with low reach • Sporadic or no use of Advertising • Lack of Professionalism • No Transparency during transactions • Lack of Trust by customers • Ethical issues • No training, accreditation or certification • Most transactions transacted through an individual or independent brokers
  • 6. At L.J. Hooker we believe you, the customer should expect a better and a more sophisticated level of service in the realty sector.
  • 7. Who is L.J. Hooker? • Leading International Real Estate Company • Provides Brokerage and Property Management Solutions “Real Estate is not about houses, • Been in business for 80 years it’s about people.” – Established in 1928 - Sir Leslie J. Hooker • L.J. Hooker sells a house every ten minutes of every working day
  • 8. Who is L.J. Hooker? • Has a global network of +750 offices with multiple office locations already established across India. • We bring the professionalism, experience and the security of an international Superbrand ® • L.J. Hooker does it all and does it better, with additional income opportunities in a one-stop- shop through aligned services
  • 9. Chandigarh •Madhya Marg NCR •DLF Phase IV (Gurgaon) •Project Mktg. Jaipur Ahmedabad •S.G. Highway Mumbai •New Link Road-Andheri Bhubaneswar Pune •Deccan Hyderabad •Himayatnagar •Project Mktg. Goa Banaglore •Porvorim •Intl. Airport •St. Marks Road •R.T. Nagar Mysore •Project Mktg. Kochi Chennai •N. Ernakulam
  • 10. Who is L.J. Hooker? • L.J. Hooker introduces ethical practices in real estate businesses, such as training & accreditation of our franchisees • Transparency in conducting business transactions, a one – party commission charge • And use of standardised forms
  • 11. Traditional Agency Vs L.J. Hooker Model L.J. Hooker, a concept being introduced in India will score over the traditional real estate agency in the many dimensions: Traditional Agency L.J. Hooker Model Systems & In general, there are no particular Follows a streamlined processes & procedure to Procedures operational Systems & Procedures. transact business based on successful Business runs on the whims of the international practices which are uniform across owner. the country. Reach Their reach is limited to the local Network of offices & powerful website would reach area they are based in. across the country and overseas. This gives customers easy access to properties & offices globally. Scope of Their function is limited to finding a One stop shop for pre and post transaction Services seller for a buyer or vice versa. services including buying, selling, renting, property management, financial services and consultancy. Brand Security There is no guarantee of quality and Well known and successful brand in the field. genuineness of the services offered Protection of the brand ensures trustworthy, ethical & uniform practices across all offices.
  • 12. Traditional Agency Vs L.J. Hooker Model Traditional Agency L.J. Hooker Model Property Not available Undertake efficient property management Management activities like rent collection, paying taxes, renewing leases, maintenance, etc. Professionalism There is no assurance of a binding Customers are handled professionally according code of conduct to the time-tested policies laid down by the company with higher standards of transparency & ethics, ensuring Customers for Life. Other Services Nil At L.J. Hooker we assure area specialists do the due diligence on all our properties. Additionally L.J. Hooker assists tenants with carpentry, plumbing, etc. Referral system Usually casual arrangements with Formal referral system brings in customers from other brokers in local area. all over - at fixed fees and income sharing, better serving our customer any where.
  • 13. L.J. Hooker New Link Road-Andheri • The office is located on the prime locale on New Link Road, a key arterial role in the western suburbs of the city, having up-market residential and commercial complexes • The real estate area within 5-7 kilometer radius is witnessing increasing activities of new constructions around residential and commercial premises by reputed developers • Added advantage of the locality being an entertainment hub, there is significant activity attracting sizable footfall in and around the area • Our skilled and friendly agents are advise our clients on the ways & means to maximize their returns on your investments • L.J.Hooker is a leading professional realtor in all markets we currently operate in Mumbai
  • 14. L.J. Hooker New Link Road-Andheri Shop No. 2, Royal Classic Next to Citi Mall New Link Road, Andheri (W) Mumbai 400 053 nlrandheri@ljh.in ph : +91 22 6420 2528 fax: +91 22 4010 7472 Visit: www.ljhooker.com