Who is L.J. Hooker?
• Leading International Real
Estate Company
• Provides Brokerage and
Property Management
Solutions
• Been in business for 80 years
– Established in 1928
• L.J. Hooker sells a house
every ten minutes of every
working day
“Real Estate is not about houses,
it’s about people.”
- Sir Leslie J. Hooker
4. Real Estate Scenario
• The domestic Real Estate organized market was
estimated to be valued at $16 billion in 2006 [1] , 33% up
from $12 billion in 2005 [2]. It is expected to touch $60
billion by 2010 [1] (CAGR: 39%) and $90 billion by 2015 [2]
(CAGR: 21%).
[1] http://www.domain-b.com/industry/associations/assocham/20061120_estate.html
[2] http://ibef.org/artdispview.aspx?in=54&art_id=15221&cat_id=381&page=1
• On one hand where the real estate sector in India today
is proclaimed to be the most promising sector, the real
estate agency/ broking in India continues to remain
unorganized and fairly fragmented, predominantly
characterized by small players with a local presence.
5. Real Estate Scenario
The residential real estate brokerage segment is fragmented and unorganized.
Some salient features are:
• Absence of branded players in this segment
• Small firms covering limited area
• National or International networks do not exist
• Limited Use of Technology with low reach
• Sporadic or no use of Advertising
• Lack of Professionalism
• No Transparency during transactions
• Lack of Trust by customers
• Ethical issues
• No training, accreditation or certification
• Most transactions transacted through an individual or independent brokers
6. At L.J. Hooker we believe you,
the customer should expect a
better and a more
sophisticated level of service
in the realty sector.
7. Who is L.J. Hooker?
• Leading International Real
Estate Company
• Provides Brokerage and
Property Management
Solutions
“Real Estate is not about houses,
• Been in business for 80 years it’s about people.”
– Established in 1928 - Sir Leslie J. Hooker
• L.J. Hooker sells a house
every ten minutes of every
working day
8. Who is L.J. Hooker?
• Has a global network of +750
offices with multiple office
locations already established
across India.
• We bring the professionalism,
experience and the security of
an international Superbrand ®
• L.J. Hooker does it all and does
it better, with additional income
opportunities in a one-stop-
shop through aligned services
9. Chandigarh
•Madhya Marg
NCR
•DLF Phase IV (Gurgaon)
•Project Mktg.
Jaipur
Ahmedabad
•S.G. Highway
Mumbai
•New Link Road-Andheri Bhubaneswar
Pune
•Deccan
Hyderabad
•Himayatnagar
•Project Mktg.
Goa Banaglore
•Porvorim •Intl. Airport
•St. Marks Road
•R.T. Nagar
Mysore •Project Mktg.
Kochi Chennai
•N. Ernakulam
10. Who is L.J. Hooker?
• L.J. Hooker introduces ethical
practices in real estate
businesses, such as training &
accreditation of our
franchisees
• Transparency in conducting
business transactions, a one –
party commission charge
• And use of standardised forms
11. Traditional Agency Vs L.J. Hooker Model
L.J. Hooker, a concept being introduced in India will score over the traditional real estate
agency in the many dimensions:
Traditional Agency L.J. Hooker Model
Systems & In general, there are no particular Follows a streamlined processes & procedure to
Procedures operational Systems & Procedures. transact business based on successful
Business runs on the whims of the international practices which are uniform across
owner. the country.
Reach Their reach is limited to the local Network of offices & powerful website would reach
area they are based in. across the country and overseas. This gives
customers easy access to properties & offices
globally.
Scope of Their function is limited to finding a One stop shop for pre and post transaction
Services seller for a buyer or vice versa. services including buying, selling, renting, property
management, financial services and consultancy.
Brand Security There is no guarantee of quality and Well known and successful brand in the field.
genuineness of the services offered Protection of the brand ensures trustworthy, ethical
& uniform practices across all offices.
12. Traditional Agency Vs L.J. Hooker Model
Traditional Agency L.J. Hooker Model
Property Not available Undertake efficient property management
Management activities like rent collection, paying taxes,
renewing leases, maintenance, etc.
Professionalism There is no assurance of a binding Customers are handled professionally according
code of conduct to the time-tested policies laid down by the
company with higher standards of transparency
& ethics, ensuring Customers for Life.
Other Services Nil At L.J. Hooker we assure area specialists do the
due diligence on all our properties. Additionally
L.J. Hooker assists tenants with carpentry,
plumbing, etc.
Referral system Usually casual arrangements with Formal referral system brings in customers from
other brokers in local area. all over - at fixed fees and income sharing, better
serving our customer any where.
13. L.J. Hooker New Link Road-Andheri
• The office is located on the prime locale on New Link Road, a key
arterial role in the western suburbs of the city, having up-market
residential and commercial complexes
• The real estate area within 5-7 kilometer
radius is witnessing increasing activities of
new constructions around residential and
commercial premises by reputed developers
• Added advantage of the locality being an
entertainment hub, there is significant
activity attracting sizable footfall in and
around the area
• Our skilled and friendly agents are advise
our clients on the ways & means to maximize their returns on your
investments
• L.J.Hooker is a leading professional realtor in all markets we currently
operate in Mumbai
14. L.J. Hooker New Link Road-Andheri
Shop No. 2, Royal Classic
Next to Citi Mall
New Link Road, Andheri (W)
Mumbai 400 053
nlrandheri@ljh.in
ph : +91 22 6420 2528
fax: +91 22 4010 7472
Visit: www.ljhooker.com