Mais conteúdo relacionado Semelhante a HABCC (Young Professionals): Social Media for Business (20) HABCC (Young Professionals): Social Media for Business1. Social Media Made Easy
for Business
Social Media
Strategist/Author/Speaker
@NhatPham
Hashtag #Pham12
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2. Background
Refugee from Vietnam
Sales & Marketing
Been in Internet since
90’s
Technology “Nut”
Love People
Phamily Guy
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3. Networking
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4. Connecting the Dots (Hi-Touch)
Before, During & After
Strategize your events
Research before
Identify who you like to meet
Working the Room
Go with someone
Get a business card
Follow up
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6. Why Listen?
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7. Social Networking (Hi-Tech)
Definition - Internet-based tools/sites for sharing and
discussing information among human beings. The term most often
refers to activities that integrate technology, social interaction, and
the construction of words, pictures, videos and audio. This
interaction, and the manner in which information is presented,
depends on the varied perspectives and "building" of shared
meaning among communities, as people share their stories and
experiences.
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8. What’s the Result
- Everybody is a publisher / Journalist
- More “Push” vs. “pull”
- Conversations with or with out YOU
- Communication happens “real-time”
- The Rise of Personal Brands
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9. Golden Nuggets
Be R.A.W.
5 M’s
Be Enchanting
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10. Be Enchanting
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11. Personal Brand Success
Fractious
Factual
Funny
Famous
First 11
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13. Be Compelling
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14. Ask YOUR Tribe
Top of Mind
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17. Relationships
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21. Work 2.0
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22. Listen Louder
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23. Mission
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24. Market
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25. Message?
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26. Method
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27. Metrics
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29. SEO Factor
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30. Intro
Professional Network
Business CRM
Average User
Highly Credibility
Online Resume
Company Profile
Business Intelligence
Learn
Add Value
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31. Why use Linkedin
Attract Business Clients
Keep in touch with Trusted Relationships
Accelerate Go To Market Opportunities
Generate New Leads & Fill Pipelines
Shorter Sales Cycles
Get Found, Get Deals
Create Inbound Leads Consistently
Find Tribe/ Online Communities
Maintain “Top of Mind Awareness”
Establish Cutting Edge Social Strategies
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32. 5 Linkedin Benefits
FREE
Network with other Professionals
Build Visibility & Credibility
Client ______________ & Referrals
SEO Ranking
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35. Create a Magnetic Linkedin Profile
Headshot
Headline
Connections
Recommendations
Solid Summary
Applications
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38. Connections
Import your contacts (Current Network)
Customize your messages
This is your trusted “Roledex”
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39. Company Profile
Online company resume
Company brand
Recruiting tool
SEO
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40. Kevin Bacon 2.0
Three degrees of separation
Connect via relationships
Leverage hubs & networks
Get to KLT faster
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41. Advance Search
People (Prospects, Vendors,
Alliances)
Title or Positions
Verticals and Horizontals
Industries
Companies
Locations
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42. Groups
Join up to 50
Contribute
Ask questions
Answer questions
Network
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43. Becoming the Influencer
Add VALUE
Introduce, suggest & recommend
Become your Group Administrator
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44. Advanced Linkedin Strategies
“Makeover” your Profile
Use Apps & Custom Tabs
Cross-Pollinate
Aggregate Content
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45. Facebook
Backyard BBQ
KLT Relationships
Want to help you
Engaged
Social CRM
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47. SEO Factor
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48. Strategies
Develop a purpose & goal
Allot time (daily, weekly)
Update, Update, Update
Use other web tools
Get help
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49. Keys
Build Relationships
Add Value
Have a Plan
Be You!
Social Net”WORK”
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51. Twitter
A Big “Conference”
Broader reach
Build
Following/Relationship
s FAST!
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52. Video Blogs/Networks
More Engaging
More Descriptive
“Equal” Playing Field
Organically Raises SEO
Build Your Personal Brand
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54. Strategies
Develop a purpose & goal
Allot time (daily, weekly)
Update, Update, Update
Use other web tools
Get help
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55. Realities
Takes Time/Resources
Build/Find a
Community
Fit for you
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56. Keys
Build Relationships
Add Value
Have a Plan
Be You!
Call to Action
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57. Contact
Nhat Pham
npham@successwerks.com
804.708.7637
RoadWarriorShow.com
Monday’s 9AM ET
in/NhatPham
/NhatPham
Gplus.to/NhatPham
@NhatPham
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Notas do Editor © 2008 Holland Communication Solutions LLC © 2008 Holland Communication Solutions LLC 1. Content is Currency 2. Connect the Dots (Refer, suggest, and recommend) 3. Create meaning 1. Content is Currency 2. Connect the Dots (Refer, suggest, and recommend) 3. Create meaning A. Listen Louder B. Look for Opportunities C. “Like” your Likes © 2008 Holland Communication Solutions LLC © 2008 Holland Communication Solutions LLC © 2008 Holland Communication Solutions LLC © 2008 Holland Communication Solutions LLC 1. Content is Currency 2. Connect the Dots (Refer, suggest, and recommend) 3. Create meaning Paretto’s Principles