You need an Online Lead Generation System in order to get a constant stream of clients.

1. Attraction Marketing
Online Lead Generation System

2. What is a Lead Generation System?
A Lead Generation System is a way to
convert your visitors into prospects, and
your prospects into clients. Here is a
graphic representation of what Attraction
Marketing’s Lead Generation System
looks like:

3. What is a Lead Generation System?

4. Attract Traffic
First, we have to create content through various media:

5. Attract Traffic
After creating content, we need to drive traffic to it.
Traffic comes from various sources:
1. Your content (articles and videos) go to
directories and social media sites which point back
to your website:

6. Attract Traffic

7. Attract Traffic

8. Attract Traffic
2. Search Engine Optimisation
Search Engine Optimisation is the process of
getting your content and website found when
people perform searches on sites such as Google
or Yahoo.
Better search engine rankings mean you get seen
by more people - and that increases traffic to your
website. The following ways help search engine
traffic to your website.

9. Search Engine Optimisation
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Basic Optimisation – keywords, meta tags
Google AdWords
Facebook Ads
Social Networking
Article Marketing
Newsletters
Directory Listings
Classified ads

10. Search Engine Optimisation

11. Capture Leads
In order to capture leads,
you need a powerful and
irresistible “magnet” offer.
This usually takes the form
of a free report, free video
training or free newsletter.

12. Capture Leads
You have to have a lead
capture form to capture
the name and email
address of your prospect.
The prospect giving you
their name and email
address is a sure sign
that they are interested in
your service, and want to
know more.

13. Nurture Prospects
Most of your prospects won’t
immediately buy after seeing
your advertisement. They
usually buy when you have
won their trust. Research
has shown that people need
contact from you an average
of seven times before they
feel they know you.

14. Nurture Prospects
You therefore need a
systematic approach for
developing their trust and
converting them to sales.

15. Nurture Prospects
It is not a secret that many
small businesses don’t
follow up with prospects like
they should. However,
consistent, valuable follow
up messages create a huge
competitive edge for your
small business. As long as
you follow up with a clear
plan.

16. Nurture Prospects
Prospective customers
who sign up for your news
want to hear from you, but
no-one likes being
overwhelmed by too many
messages.

17. Nurture Prospects
You need to create a
consistent timeline that
follows up with the needs of
your customers. Some
businesses can get away
with daily messages, but
most would be happy with
once or twice a week. You
can’t overstay your welcome.

18. Nurture Prospects
Your messages should be
personalised, using the
prospect’s name. This
creates a higher response
rate than a mass email.

19. Convert Sales
There are various ways you can
convert a prospect to a
customer. If you have physical
products to sell you can do so
through a shopping cart feature.
If you sell a service, it can be
done through email marketing
and a call to action resulting in a
physical sale.

20. Deliver and Satisfy
It is important that you have good
customer service and after sales
service. This will keep the customer
coming back to you if they need
one of your other products or
services or a repeat product or
service. You can also have
satisfaction surveys or surveys
finding out the needs of your
customers so you can provide an
even better service.

21. Upsell Customers
One of the very first lessons business
owners learn is that 80% of your
profits come from 20% of your
customers. Also: obtaining new
customer costs 5 to 7 times more
than retaining an existing customer.
Yet most small business owners
spend all their time focusing on
getting new customers.

22. Upsell Customers
On-going communication with
your existing customers is
essential, and shouldn’t end
once you’ve made one sale. If
your customer service was
good, customers will be more
likely to make a repeat sale
from you rather than looking
elsewhere.

23. Upsell Customers
This is why you need to
continue to nurture your
relationship with your existing
customers. We can automate
this process as well, building it
into the system.

24. Get Referrals
Getting referrals is a
free way of getting
new customers. Many
small business
owners leave this to
chance, not realising
that this should also
be a process, and
can also be
automated.

25. Get Referrals
There are also other ways to
get referrals than getting it
from satisfied customers. You
can get affiliates to sell for
you. The best thing about
affiliates is the Return On
Investment that it gives you.
You pay a percentage to the
affiliate. This could yield
amazing returns.

26. Conclusion
Attraction Marketing not only gives you a
website, but it gives you an Online Lead
Generation System. We are all about results.
This ensures that your website works for you
24/7 like a salesperson that you don’t have to
pay. Not only does it generate leads, but it
keeps in touch with them automatically, and
follows up with offers until they eventually
associate you with that product or service that
they were after.

27. Conclusion
It helps establish you as
the authority figure that
you are in your field,
which draws clients to
you like a magnet.

28. More Information
For more information
Call
Hannah
021 137 6889
Or Roy
022 061 6249
http://attractionmarketing.net.nz