Substance151 Best Web Practices

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Successful web design combines intelligent planning, effective design and technical expertise – all seamlessly integrated to deliver your company’s brand message and value proposition directly to your customers. This presentation offers best practices for web design and development process.

Design Tecnologia

Website Best Practices 07.24.08 Ida Cheinman ida@substance151.com

WEBSITE PLANNING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GOALS Website Strategy, Vision and Goals – what do you want your website to do: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GOALS What problems does it solve for your audiences and how? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

USERS Effective websites are those that are user-centric – your website’s structure/navigation, look & feel, and functionality should address the needs of the users. ,[object Object],[object Object],[object Object],[object Object]

WEBSITE GOALS ASSESSMENT ,[object Object],[object Object],[object Object],[object Object],[object Object]

TEAM EXPERTISE The following disciplines are critical in the web design and development process. Whether hiring an agency/consultants, pulling internal resources, or combining the two, make sure to cover the following capabilities: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TYPICAL PROJECT PHASES ,[object Object],[object Object],[object Object],[object Object]

INFORMATION ARCHITECTURE A well thought-out structure and meaningful, consistent navigation is one of the main paths to happy users. Site Architecture is a blueprint that is used to develop a website’s content, visual design and functionality. ,[object Object],[object Object],[object Object],[object Object]

NAVIGATION BEST PRACTICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DESIGN – HOME PAGE Home page is your only chance to make an impression and compel your visitors to dig deeper. ,[object Object],[object Object],[object Object]

DESIGN BEST PRACTICES ,[object Object],[object Object],[object Object],[object Object]

DESIGN – FLASH CONTENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONTENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TESTING ,[object Object],[object Object],[object Object]

CASE STUDIES How it all translates into an actual website

DELTA CARBONA RE-DESIGN: before ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DELTA CARBONA RE-DESIGN: after ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ECO-COACH RE-DESIGN: before ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ECO-COACH RE-DESIGN: after ,[object Object],[object Object],[object Object],[object Object],[object Object]

ARISAPH PHARMACEUTICALS RE-DESIGN: before ,[object Object],[object Object],[object Object],[object Object],[object Object]

ARISAPH PHARMACEUTICALS RE-DESIGN: after ,[object Object],[object Object],[object Object]

Website Best Practices 07.24.08 Ida Cheinman [email_address]

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