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BARRIERS TO EFFECTIVE COMMUNICATION A presentation by, Subodh,  MBA Agri-Food Business
 
What is Communication? ,[object Object],[object Object],[object Object],[object Object]
Importance of Communication in Marketing ,[object Object],[object Object],[object Object],[object Object]
A barrier is something that exists between one thing or person and another and keeps them separate. Also called  interference   that can enter into the communication process .
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Semantic Barriers ,[object Object],[object Object],[object Object],[object Object]
Physical barriers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Psychological Barriers  Examples: people not paying attention because they are absorbed in their own thoughts, jumping to conclusions, faking attention, yielding to distractions, overreacting to emotional words and tuning out topics that one considers to be dull.
Inattentiveness :  Unconsciously we become inattentive if the communication contains a new idea and our mind refuses to re­spond to it.   Faulty transmission :  Part of the message is lost in transmission.  Poor retention :  Oral messages in particular are lost due to poor human retention.   Unsolicited communication:   We are unresponsive if the communication is unsolicited.
CULTURAL BARRIERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational barriers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GENDER BARRIERS:- There are distinct differences between the speech patterns of man and those in women.
Reasons of Occurrence of Barrier in Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps to Overcome Barriers Use proper of channel of communication (print, audio, video or audio- visual) Hit the right audience Credibility  actions speak louder than words Follow- up Action  Blah.. Bla bla…
 

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Barriers To Effective Communication

  • 1. BARRIERS TO EFFECTIVE COMMUNICATION A presentation by, Subodh, MBA Agri-Food Business
  • 2.  
  • 3.
  • 4.
  • 5. A barrier is something that exists between one thing or person and another and keeps them separate. Also called interference that can enter into the communication process .
  • 6.  
  • 7.
  • 8.
  • 9.
  • 10. Inattentiveness : Unconsciously we become inattentive if the communication contains a new idea and our mind refuses to re­spond to it. Faulty transmission : Part of the message is lost in transmission. Poor retention : Oral messages in particular are lost due to poor human retention. Unsolicited communication: We are unresponsive if the communication is unsolicited.
  • 11.
  • 12.
  • 13. GENDER BARRIERS:- There are distinct differences between the speech patterns of man and those in women.
  • 14.
  • 15. Steps to Overcome Barriers Use proper of channel of communication (print, audio, video or audio- visual) Hit the right audience Credibility actions speak louder than words Follow- up Action Blah.. Bla bla…
  • 16.