Principals, tools, and strategies for getting the word out about your art or your business by getting involved with social media. As presented by Mike Subelsky, founder of Ignite Baltimore and co-founder of OtherInbox.com.

1. SOCIAL MEDIA FOR EVERYBODY
BY A RELUCTANT AMATEUR

2. YOU WANT TO PROMOTE SOMETHING
THIS GOAL CANNOT BE PURSUED DIRECTLY

3. MUST ENSUE FROM BEING PART OF A COMMUNITY
THE INTERNET RESPECTS AUTHENTICITY AND GENEROSITY

4. YOU DON’T HAVE TO BE POLISHED
JUST BE AUTHENTIC

5. YOU DON’T HAVE TO BE RICH OR FAMOUS
JUST BE GENEROUS

6. YOU DON’T HAVE TO BE NOISY
JUST LISTEN MORE THAN YOU SPEAK

7. AUTHENTICITY + GENEROSITY + LISTENING
PLUS A FEW TOOLS AND STRATEGIES

8. SOCIAL MEDIA FOR EVERYBODY
BY A RELUCTANT AMATEUR

9. @CHARLESVILLAGE @BHIVEBMORE @TEDXMIDATLANTIC @THESTOOP
MY CREDENTIALS

10. THEN

11. NOW

12. BMOREFIBER.COM
NOW

13. HOW DO YOU GET THE WORD OUT?
FIRST PRINCIPALS, THEN TOOLS

14. LISTEN ACTIVELY
HTTP://WWW.TECHNOTHEORY.COM/HOW-TO-USE-SOCIAL-MEDIA-GUIDE/

15. WORK ON IT EVERY DAY
“COMPOUNDING INTEREST”

16. PROMOTE YOURSELF CAREFULLY
WE ARE NOT HERE TO BE SOLD

17. YOU CANNOT OUTSOURCE SOCIAL MEDIA
THERE IS NO “OBAMA BUTTON”

20. DON’T HIDE BEHIND A BRAND
MORE PEOPLE ARE INTERESTED IN YOUR PROJECT THAN INTERESTED IN YOU

21. TECHNOTHEORY.COM
ASMARTBEAR.COM
CHRISBROGAN.COM
YOU WANT PEOPLE TO TAKE ACTION

22. YOU WANT PEOPLE TO TAKE ACTION

23. SO YOU NEED TO HAVE A WEBSITE
A SIMPLE WORDPRESS BLOG WILL DO NICELY

24. YOU NEED TO HAVE A BLOG
THAT’S ALL YOUR WEBSITE SHOULD BE AT FIRST

25. INTERESTING CONTENT WINS
HTTP://CAMMCAGE.BLOGSPOT.COM/2010/05/HIGHLANDTOWN-ANOTHER-KINDA-ARTS.HTML

26. MAKE INTERESTING CONTENT FOR OTHER PEOPLE
HTTP://WEBLOGS.BALTIMORESUN.COM/NEWS/TECHNOLOGY/

27. DON’T FORGET ABOUT MARKETING & PR
YOU CAN AUGMENT BUT NOT REPLACE THESE EFFORTS

28. DON’T FORGET ABOUT MARKETING & PR
YOU CAN AUGMENT BUT NOT REPLACE THESE EFFORTS

29. PARTICIPATE ACROSS PLATFORMS

30. PARTICIPATE ACROSS PLATFORMS
PING.FM / POSTLING.COM / TUBEMOGUL.COM

31. WATCH YOUR FOLLOWCOST
FOLLOWCOST.COM

32. YOU CAN STILL BE PRIVATE
HTTP://PLEASEROBME.COM

33. YOU CAN STILL BE PRIVATE
HTTP://WWW.RECLAIMPRIVACY.ORG/FACEBOOK

34. “A True Fan is defined as someone who will purchase
anything and everything you produce.”
YOU ONLY NEED 1,000 TRUE FANS
HTTP://WWW.KK.ORG/THETECHNIUM/ARCHIVES/2008/03/1000_TRUE_FANS.PHP

35. DEMO: IT’S NOT ABOUT THE TOOLS

36. GOOGLE READER
TWITTER
READITLATER
FACEBOOK PAGES
TWEETDECK
FACEBOOK ADS
COTWEET
LINKEDIN
GOOGLE ALERTS
FRIENDFEED
FEEDBURNER
FLICKR
GOOGLE ANALYTICS
YOUTUBE
GET SATISFACTION
VIMEO
BIT.LY
USTREAM
HACKER NEWS
GITHUB
WHOUSHOULDIFOLLOW
GOOGLE DOCS
MRTWEET
GOOGLE GROUPS
MEETUP.COM
CAMPAIGN MONITOR
BLOGGER / WORDPRESS
DEMO: IT’S NOT ABOUT THE TOOLS

37. READ TECHNOTHEORY’S GUIDE: HTTP://BIT.LY/9SWXVO
SEARCH FOR EXISTING COMMUNITY
START A GOOGLE GROUP
START A SIMPLE BLOG (WORDPRESS / BLOGGER)
PICK YOUR PLATFORMS (TWITTER / FACEBOOK / ETC)
BUY A DOMAIN NAME ($9)
GET A LOGO (FRIENDS, 99DESIGNS, DESIGN OUTPOST, ELANCE)
HOW TO GET STARTED
PROPORTIONAL INVESTMENTS

38. FURTHER READING:
- BASICS: HTTP://WWW.SOCIALMEDIAEXAMINER.COM
- ONLINE RELATIONSHIP BUILDING: HTTP://BIT.LY/A5QJ3C
- TURNING COMPLAINERS INTO CHAMPIONS: HTTP://BIT.LY/A0R3AV
- 0 TO 6K SUBSCRIBERS IN 12 MONTHS: HTTP://BIT.LY/ATXGI0
- CHRIS ASHWORTH: HTTP://TWITTER.COM/CHRIS_ASHWORTH
- BOOK: CRUSH IT!
REFERENCES / EXAMPLES
THESE SLIDES AND ALL URLS WILL BE POSTED TO SUBELSKY.COM

39. THANK YOU!
MIKE@SUBELSKY.COM // @SUBELSKY // @IGNITEBALTIMORE