Duncans Tea Ltd Slideshare
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Introduction and opportunities for interfacing with Duncans Tea for start-ups , retailers and those interested in private labels
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Duncans Tea Ltd Slideshare
- 1. NAMASKAR
- 3. All India : 274000 MT PACKAGED TEA MARKET – BY PRICE SEGMENT Duncans Brand : Super Premium – Double Diamond Gold, Kings Cup Premium-Mid Premium - Double Diamond, Sargam, No.1 and Super Shakti Economy / Sub-economy – Shakti & Aaag Super Premium / Sub-Economy
- 4. All India : 274000 MT PACKAGED TEA MARKET – BY TYPES
- 5. All India: 274000 MT PACKAGED TEA MARKET – BY STATE (U& R) All Figs in MT
- 8. Duncans Tea Ltd Business Model
- 9. Business Model – Supply Side Tea Auctions Private Garden Sources Own garden sources Blending Units Factories Depot / CFAs Sales / Distribution Channels
- 10. Multi-Channel reach model Co Depot CFAs Distributors Special Channels Modern Trade Custom channels Bulk Trade Channel Retailers Distributors Special Channels Modern Trade Distributors Special Channels Custom channels Modern Trade Special Channels Consumer
- 11. Duncans Tea Ltd Current Brands
- 12. Runglee Rungliot (Thus far and no further) Connoisseur’s Choice Darjeeling at its best
- 13. Double Diamond Flagship brand Finest blend of CTC Teas Positioned around “ Zara si Chai Assar Dikhaye” Seriyana Aluvu Seriyana Valla 1 kg = 1000g = 950g 250g = 245g Current campaign
- 14. Sargam Strong tea with good colour and taste Leaf Dust
- 15. Shakti Tea Stronger CTC Tea Positioned at the Economy segment
- 16. Segment Wise Product Portfolio
- 17. Sub-Economy Economy Mid-Premium Super Premium Premium Shakti Double Diamond Sargam Super Shakti
- 18. Duncans Tea Limited Brews Ahead . . .
- 19. The Taste of Life Series Duncans Tea Limited Presents
- 20. Super Premium Segment - Leaf Unique blend of Finest Assam leaf teas and high grown orthodox leaf tea Lingering flavour Rich in anti-oxidents Attractive consumer offer The Taste of Life
- 21. Super Premium segment - Dust Finest Assam Dust Tea Strong tea, bright Colour, excellent flavour Attractive consumer offer The Taste of Life
- 22. Green tea High grown 100% Organic Rich in anti-oxidents High grown 100% Organic Rich in anti-oxidents High grown 100% Organic The Taste of Health
- 23. Emergence of new brands Sub-Economy Strong CTC Tea Target – loose tea end of the market Proposition – Value for Money
- 24. Mid Premium Segment Strong CTC tea Blended with Long leaves Unique flavour and Strong tea combination
- 29. Channels of distribution Duncans Tea Limited believes in creating the most innovative channels of distribution and is open to exports to Small & Medium Retailers , Entrepreneurs interested to enter into the tea category and enquiries from consumers
- 30. NAMASKAR