All datacenters, regardless of their size, have specific objectives. Until now, balancing datacenter objectives for efficiency, capacity, space utilization and availability has been difficult without making sacrifices. That's why NxtGen has developed the Smart Solutions family of infrastructure offerings. Each Smart Solutions offering addresses specific needs with rapidly deployable solutions that cost effectively increase efficiency, add datacenter capacity, and improve IT control. These solutions contain the industry's leading power, precision cooling and management systems to achieve efficiency without compromise in IT environments of all sizes.

1. Smart Data Center
www.gbb.co.in

2. Brief on GBB
•
First to be Certified
• Serving 600 + customers
• First BCP for IBM in A.P
• 65+ Smart Datacenters
deployed
• Center of Excellence
www.gbb.co.in

3. Join our
Data
Center
Forum
Our Centre of Excellence
GB
• Hands-on Practice Lab
• Learn Server Consolidation
• Run your Proto types & Pilots
• Test Drive your Work loads
• Deep-Dive Virtualization & Backup-Skills
www.gbb.co.in
B

4. Best Performing Business- Partner for IBM
for 2006-2007-2008-2009-2010-2011
Top 10 Solution Providers of INDIA(2011-2012)
by SME Channels magazine
Best Solution Providers of INDIA(2011-2012)
by CRN magazine
www.gbb.co.in
4

5. Infrastructure Challenges
Best in class solutions in a row of racks and in a single rack
External forces
changing the
business climate
Virtualization,
Cloud
IT Outsourcing
Consolidation
Regulation
Compliance
Efficiency &
Green initiatives
Higher
Density
Increasing
Demand
Reduced
Budget
Business &
technology
forces pressing on
the data center
www.gbb.co.in
Facility
Challenges

6. Infrastructure Challenges
External forces
changing the
business climate
Virtualization,
Cloud
IT Outsourcing
Consolidation
Infrastructure
Management
Heat Density
Regulation
Compliance
Efficiency &
Green initiatives
Facility
Challenges
Availability
Energy Efficiency
Higher
Density
Increasing
Demand
Reduced
Budget
Business &
technology
forces pressing on
the data center
Power Density
Source: Data Center Users’ Group
Survey
www.gbb.co.in

7. Infrastructure Challenges
• There is “Headline news!
–
–
–
–
These are the “Headline” topics of our market
Widely referenced
Not always understood
or valued….
• And then there is reality!
–
–
How are these challenges really articulated
by IT Managers and Business leaders
• Keep your ears and eyes open…
–
–
Following 4 slides are clues on hearing
How your customers tell you about their Infrastructure Challenges
www.gbb.co.in

8. When high density becomes a hassle!
What sounds like a problem
•
•
•
•
•
I’ve simply run out of space
-and budget……………
I’m worried about keeping them(blades) cool !
I don’t think have enough power for blades!
Do you think if I just put a single chassis in that row it’ll be ok?
With us, it's your opportunity
•
•
•
•
•
to reduce the footprint by half
To phase deployments per demand
To take cooling right to the source of heat
To monitor down to the outlet in a rack
To have control (& visibility) at every device in the rack
www.gbb.co.in
As a user of IT&C
infrastructure, what are
your top 3 related
concerns / issues?
ISSUE

9. Lower OPEX to justify spending CAPEX
What sounds like a problem
•
•
•
•
My CAPEX budget has been cut!
I can’t spend anymore!
I understand your premium F&B but it costs 20% more!
I’m running out of capacity nut cant afford a new room!
With us, it's your opportunity
•
•
•
•
•
•
•
Integrated solutions that optimize the whole space
True Total Cost of Ownership
Including Site assessment & Audit
Power
Cooling
Optimization and after market service
From grid to chip
www.gbb.co.in
As a user of IT&C
infrastructure, what are
your top 3 related
concerns / issues?
ISSUE

10. Give me Green
(but I still need high availability)
What sounds like a problem
•
•
•
•
I want to be green
Can I reduce/remove cooling?
Can I reduce /remove ups?
but still maintain my SLA
With us, it's your opportunity
•
•
•
•
•
•
To match infrastructure and core IT objectives
To increase efficiency in the entire system
From a single rack to a data center
To reduce energy consumption
To increase availability
(all at the same time)
www.gbb.co.in
As a user of IT&C
infrastructure, what are
your top 3 related
concerns / issues?
ISSUE

11. Give me Visibility & Control!
Aggregate all associated issues and this is clear new #1
What sounds like a problem
•
•
•
•
I’m are experiencing failures we cant explain…….
I’m worried my racks are overloaded……
I might have spare capacity in my rack?
I wish I could change my infra capacity per loading now that I have
virtualized……
With us, it's your opportunity
•
•
•
•
To deliver 360° visibility from rack to room
To enable action oriented monitoring
To enable infrastructure planning based on data capture
To track your core IT functions in real time and tailor your
infrastructure capacity to it
• To be the trusted advisor
www.gbb.co.in
As a user of IT&C
infrastructure, what are
your top 3 related
concerns / issues?

12. SmartSolution
What sounds like a problem
•
•
•
•
When high density becomes a hassle
When OPEX is more important than CAPEX
I want to be green, but not at the cost of my core SLAs
I need greater visibility & control
•
•
•
•
•
•
Through the broadest portfolio of integrated infrastructure products
Power
Cooling
Racks
Monitoring & Management tools
After Sales Service
With us, it's your opportunity
…………… to enable the sale
www.gbb.co.in

13. Approach to Critical Infrastructure
“Optimizing IT infrastructure to reduce cost and deliver high availability”
Efficiency Without Compromise TM
Expertise & Support
www.gbb.co.in

14. Data Center Lifecycle Efficiency
Design & Deploy
•
•
•
•
•
•
Increase energy efficiency
Reduce capital costs
Reduce space
Faster deployment
Lower engineering costs
Improve design efficiency
Operation
•
•
•
Free up stranded capacity
Increase availability
Reduce energy costs with
efficient technologies
Management
•
•
•
•
Streamline operations with management controls
Improve asset utilization
Simplify change management
Lower long-term operational costs with proactive maintenance programs
www.gbb.co.in

15. Smart Solutions
• An integrated data center infrastructure
– Power, Cooling
– Racks, Power Distribution
– Infrastructure and IT Management
www.gbb.co.in

16. Industry Best Practices
Infrastructure Design and Operation

Smart Solution infrastructure integrates industry best practices in
data center design and operation:
 Air flow management: Hot aisle & cold aisle containment
 High availability, high efficiency UPS
 Highest efficiency precision cooling; variable capacity /intelligent
controls
 Space-savings, minimal footprint
 Modularity for flexibility and easier expansion
 Integrated monitoring and control for efficiency in planning and
management
 Unique local service for design audits, configuration support,
installation support, maintenance and repair
www.gbb.co.in

17. Smart Solutions: Rack & Row
www.gbb.co.in

18. How To Figure Out Who Needs What!
• What is the role of the person you are talking
to?
– Know where their interests and concerns lie
• What are the issues they are faced with?
– Test our value proposition through reference to
key features and benefits
• What sort of language is appropriate to this
person?
– Is it related to the function of the business or is
it related to the function of the technology
We will be recommending typical customer and application
types for each of the SmartSolutions Scenarios.
This will help you identify which solution to offer in various
situations.
www.gbb.co.in

19. Get To Know Your Customer :
Medium Business
Daniel Major
IT Manager for American Electronics
www.gbb.co.in

20. Get To Know Your Customer :
Enterprise with WAN
Simon Tan
CIO for Hypermarkets Asia
www.gbb.co.in

21. Launch Smart Solution - Intelligent & Integrated
In the Row
Cooling
Fire detection
& Supression
Rack Mounted
UPS
Intelligent
Monitoring
Inbuilt PDU‘s &
RDU‘s
Emergency Door
Opening
Hot & Cold Aisle
Containment
www.gbb.co.in

22. Get To Know Your Customer :
SMB Small Office
Ms. Shruti Sharma
Office Administrator for Tiger Productions
www.gbb.co.in

23. SmartSolutions Key Components
TM
RACKS
• Component description
– best in class IT rack
– High density with 42U as standard
– Complete with shelf, cable manager & blanking
panels
– PDU basic also included
– Containment system for SmartRow
• Contribution to SmartSolution story
–
1.
2.
3.
4.
5.
High density IT rack delivers;
Core to your infrastructure
Maintains safe and secure connectivity
Robust & light weight
83% door perforation for optimized airflow
Tool-less mechanism for peripherals for fast and
easy configuration
– Integrated system based monitoring &
management
www.gbb.co.in

24. SmartSolutions Key Components
TM
POWER
• Component description
– ITA 6 to 20kVA true on line double conversion
– 30 to 120kVA true on line double conversion
modular and scalable
– PDU Basic, Serial Metered, Serial Switched
• Contribution to SmartSolution story
– UPS ensures Critical Business Continuity
– Uninterrupted, Optimal quality, backup Power
for Efficiency Without Compromise
– Foundation for protecting & ensuring system
availability
– Integrated system based monitoring &
management
www.gbb.co.in

25. SmartSolutions Key Components
TM
COOLING
• Component description
– Liebert CRV : In the Row Cooling
– Active cooling for Small application
• Contribution to SmartSolution story
– Protects core IT equipment from damage and
ensures optimal operating conditions;
1. temperature,
2. humidity and
3. air filtration
– Designed to operate 24 x 7
– Patented Digital scroll technology provides highest
energy efficiency and lowest operating cost
– Integrated system based monitoring &
management
www.gbb.co.in

26. SmartSolutions Key Components
TM
MONITORING
• Component description
– RDU-A/S in band / out of band
• Contribution to SmartSolution story
Security
– Has somebody accessed the rack or entered
the computer room?
Power Management
– What capacity do I have left in my rack?
– What is the status of redundancy?
Temperature
– Is your rack getting too hot?
– What is the humidity status in the rack?
UPS
– Is the UPS being overloaded?
– What is the status of the UPS battery?
Smoke / Fire
– Is there smoke or fire in the rack or the room?
Water Leaks
– Is there water present in the rack or the
room?
www.gbb.co.in

27. SmartSolutions Key Components
TM
INTELLIGENT SECURITY SYSTEM
• Component description
– Fire detection & Suppression System
– Magnetic Door Opening with biometric access
control
– Emergency Exhaust Fan
• Contribution to SmartSolution story
– Protects core IT equipment from fire with its
intelligent Fire detection & suppression system
– Integrated fire fighting system is exclusively
designed for SmartSolution, produces savings over
conventional room based design .
– Intelligent bio metric access to protect your system
from unauthenticated access
– Emergency Fan Provision for Exhaust Air Ventilation
in case of PAC failure
www.gbb.co.in

28. Summary of Scenarios: SmartCabinet
Scenario
IT Load
Rack
Mount
UPS
Cooling
Battery
Back Up
Intelligent
Monitoring
SmartCabinet
3 kW
6 KVA
Fan
Cooling
15 Min
Integrated
SmartCabinet
3kW
6 KVA
Active
Cooling
15 Min
Integrated
SmartCabinet
6kW
10KVA
Fan
Cooling
15 Min
Integrated
SmartCabinet
6kW
10KVA
Active
Cooling
15 Min
Integrated
www.gbb.co.in

29. Summary of Scenarios: SmartRow
Scenario
IT Load
Rack
Mount
UPS
SmartRow
20 kW
6-20KVA
Power
15 Min
Integrated
SmartRow
20 kW
6-20KVA
Power &
Cooling
15 Min
Integrated
SmartRow
35 kW
6-20KVA
Power
15 Min
Integrated
SmartRow
35 kW
6-20KVA
Power &
Cooling
15 Min
Integrated
www.gbb.co.in
Redundancy
Battery
Back Up
Intelligent
Monitoring

30. SmartSolution: Intelligent Monitoring
RDU & PDU
Camera
Surveillance
Events Alerts
Smoke
Detection
Temperature
Monitoring
Humidity
Monitoring
Door Switch
Sensor
Water Leak
Detection
Beacon
Motion Sensor
Email
Notification
SNMP
Management
www.gbb.co.in

31. SmartCabinet
TM
• Enables
– High availability and remote
management
• Site Profile
– SME Data Center in a Rack,
– Remote WAN infrastructure
• Scale & Density
– 1 to 2 Racks Up to 6kW
• Core Inclusions
– Rack enclosure system
– Power Quality
• Recommended Options
–
–
–
–
–
Access & Control
Power Quality Peripherals
Cooling
Monitoring
Service
Access
&
Control
Power
Power
Cooling
Monito
r
Manag
e
Service
www.gbb.co.in
Rack
Rack
Partner
Partner
EMR

32. SmartRow
TM
• Enables
– High Density & Data Center
capability in a Row
• Site Profile
– SME Data Center
– Critical branch office
• Scale & Density
– Single row of racks
– 10 to 35 kW
• Core Inclusions
–
–
–
–
–
–
–
Rack enclosure system
Cooling
Access & Control
Power Quality & Peripherals
Optimization
Monitoring
Service
• Recommended Options
Rack
Rack
Access
&
Control
Power
Power
– Redundant Cooling
Cooling
Service
Service
www.gbb.co.in
Monito
Monitor
r
Partner
Partner
Manag
Manage
e
EMR

33. Smart Row with Cold and Hot Aisle Contained (Isometric View)
I Com Controller
CRV Unit 20kW (01 no.)
Fire Suppression
Device
Fan Trey
(Optional)
HD Series Server Rack (03 nos.)
without Front & Rear Door
Cabling Duct
(Both Sides)
Hot Containment
Nozzle for gas release
pipe entry
Cold Containment
2250 mm
Magnetic Lock
(Optional)
Cont. Glass Door
Height : 2250 mm
Width : 2450 mm
Depth : 1780 mm
Base Frame
www.gbb.co.in
Front Side

34. Main Parts of Smart Row Solution for Cold & Hot Containment
Server Rack HD Series (Open Type)
42U 2000x600x1000
(H x W x D)
{without front & rear door &
without side covers}
CRV Unit (20 kW)
2000x600x1100
(HxWxD)
Glass Door (3+3 nos.)
Fitted on Frame Both Sides
CRCA Sheet fitted
on all open space in frame
Front Side
(Cold Cont.)
Rear Side
(Hot Cont.)
Provision for Leveling Foot
to be provided on frame base
Frame Structure
Isometric View
www.gbb.co.in
Frame Structure
Side View

35. Smart Row with Cold and Hot Aisle Contained (Front View-without cont. door)
19’’ 1U servers
19’’ 2U servers
19’’ 2U servers
19’’ 1U servers
19’’ Rack Mount RDU (01 no.)
19’’ 2U servers
20 kVA ITA UPS 2U (01 no.)
Earth Bus Bar
Battery. Module for ITA UPS
2U (02 nos.)
Front Side View (Cont. Door Hidden)
www.gbb.co.in

36. Air Flow Circulation of Smart Row with Cold and Hot Aisle Contained (Wireframe View)
Hot Air Exhaust Through
Rack Rear Side and goes to CRV unit for
cooling
Hot Air through Racks Re-circulate to
CRV Unit for cooling and flows
Only in containment thereby not
Mixing with outside air.
Containment
Rack-1
Front Side
Rack-2
Rack-3
CRV UNIT
Containment
Cold Air Through CRV
Unit flows in containment to Racks
Smart Row RH Side View (Wireframe)
www.gbb.co.in
Smart Row Top View (Wireframe)

37. Air Flow Circulation in case of cooling unit fails (Optional)
Hot air exhaust through
Fans in case of cooling unit fails or
overheating in hot containment which
got activated by RDU-A
Fan Trey is equipped with gravity
Dampers & lets close during
emergency fan is in off condition.
NOTE :
Opening of door automatically
by magnetic lock & emergency fan
ON is optional requirement of design.
www.gbb.co.in
Cold Containment doors open automatically though magnetic lock
for the availability of ambient air from outside to racks .
Racks takes ambient air in case
of cooling unit fails when Containment
front door opens automatically which is
triggered by magnetic lock.

38. Smart Solutions Family – Open Offerings
Intelligent, integrated
infrastructure in a rack.
Intelligent, integrated
infrastructure in a rack.
Capacity: 1-6kW; 1-2racks
Capacity: 10-35kW; 3 to 6acks
Open
Open
Floor: Raised, non-raised
Floor: Raised, non-raised
Key Applications: All sized data
centers and network spaces.
Key Applications: All sized data
centers and network spaces.
www.gbb.co.in

39. SmartRow Vs Conventional
Cooling
Approach
Dedicated Rack level Cooling,
with capacity modulation
Room level Cooling
Provision for Rack mount UPS
solution along with battery
Separate Provision has to be
made in Conventional system
Installation
&
Commissioning
Independent of Site
location , takes less than a
week
Site dependent ,takes more
than 8 weeks
Fire detection
&
Suppression
Integrated Fire detection &
Suppression ,Designed
exclusively for SmartRow
Dependent on Facility fire
detection system, Room based
Costly design
Power
Availability
www.gbb.co.in

40. SmartRow Vs Conventional
Monitoring
Integrated Intelligent Monitoring
Have to depend on Separate
Monitoring arrangement
Space
utilization
No Raised Floor
Requirement, Takes Optimal
Space .
Takes more space , Raised
floor/Ducting is required
SmartRow is Offering with High
Modularity to suit future
changes
Design is site dependent &
varies from case to case basis
Provides Integrated Biometric
Access control which offers
better security
Separate arrangement is
required for providing access
control
Modularity
Access
Control
www.gbb.co.in

41. SmartRow Vs Conventional
Relocation
Freedom to
Mount the
Solution
Magnetic
Lock Door
Energy
Efficiency
Very Easy, Relocation with 100%
Parts
Very time consuming, 100% Parts
movement may not be possible
SmartRow Can be installed in
any environment
Separate room is required , will
require addition provision of
Raised floor
Magnetic lock door, which will
open automatically in case of
emergency
No such provision , will require
separate arrangement
Digital scroll technology cooling,
other design optimization makes
it energy efficient Solution
Depends on overall design of DC
facility
www.gbb.co.in

42. Advantage SmartRow : Optimized Design
Situation: Deploy 18 kW of IT to a non-IT ready room
Conventional Design
1 rows, 6 racks
Ceiling mounted ducted cooling
Room renovation, fire suppression
SmartRow
1 rows, 6 racks
Liebert CRV
Liebert ITA UPS
Integrated fire Suppression
www.gbb.co.in

43. Advantage SmartRow : Cost Saving
Conventional Data
Center Design
SmartRow
Design
Cost
Savings
% SmartRow
Advantages
Room Cost
- Contractor, Installation, Engg Services
2700000
1935000
765000
28%
Infrastructure Equipment
- UPS, distribution, cooling racks, fire suppression
4725000
4905000
-180000
-4%
7425000
6840000
585000
8%
396000
288000
108000
27%
5 Year OpEx
1980000
1440000
540000
27%
5 Year TCO
9405000
8280000
1125000
12%
Total CapEx.
Annual Energy Consumption
- Power & Cooling equipment energy use
Room Savings
Room neutral, fewer services to retrofit room into an
IT space
Equipment Savings
Pre-engineered, integrated precision
cooling, ducting, distribution and fire suppression
Energy Savings
Airflow management, variable capacity, intelligent
controls
www.gbb.co.in

44. Keep Inspiring…
www.gbb.co.in
www.gbb.co.in