Here are 5 Key Marketing Trends for 2015 that will help you grow your business this year. These are from research from Solomon Turner clients, PR and marketing organizations and marketing experts.

1. 5
Hot Marketing Trends for
2015
Presented by Solomon/Turner PR
http://www.solomonturner.com

2. 1. More Visual Storytelling

3. Get Visual…Mobile Devices Require More
Creativity to Communicate Your Message
Marketers are becoming more creative and more precise as they
communicate with potential customers. This includes formulating
messages that are not only interesting but also digestible in the smaller
platform.

4. Get Visual…Companies are Using More
Graphics, Photos and Videos
Instead of long text like a three page blog or long email, companies are
telling their story creatively. Like a good book they use a beginning with
a thought provoking ending.

5. 2. Speaking of Video…You Should Use It

6. Study Indicates YouTube Has Longest Time of
Engagement of Any Social Site
The longest time of engagement, average pages per visit, and lowest
bounce rate belongs to YouTube*
*Source Sharaholic.com https://blog.shareaholic.com/social-media-traffic-engagement-03-2014/

7. Video Can Be Fun As Well as Informative
By its nature it is interesting to watch and holds your attention.

8. 3. More Content Marketing

9. Pinpointing Customers Requires More
Content Through More Channels
Customers have their own personal preferences and personal taste.
Therefore focus not just on one social media outlet, but articles on a
company website, eNewsletters, case studies, videos, and sharing
articles from other pertinent websites.

10. 4. More Mobile Friendly Content

11. Go Mobile…Sales of Tablets and Smartphones
are on The Rise
According to Forbes*, 87% of connected device sales by 2017 will be
tablets and smartphones. Many companies are getting ahead of the
trend.
*http://www.forbes.com/sites/louiscolumbus/2013/09/12/idc-87-of-connected-devices-by-2017-will-be-tablets-and-smartphones/

12. Go Mobile…Trend for More Mobile Websites
Web design needs to be responsive to the smaller format.

13. 5. Leveraging Earned Media with Social Media

14. Content is King but Quality Content Rules
Articles, interviews and even award lists are considered quality content
not only by customers but also by search engines.

15. Pursue Placements with Credible News
Outlets
These placements not only help build corporate reputation but also
boost your ranking on Google, Bing and others.

16. Quality Content Helps You Rise Above
The Noise
Good content helps you break out from the endless clutter and gives
you a leg up on your competition.

17. For Additional Information
Visit Solomon/Turner PR, a St. Louis Public Relations Firm
http://www.SolomonTurner.com
Call us: 314-205-0800
Email us: sturner@solomonturner.com
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