2. Emotional Response
Communications

4. Brainworks creates Emotional Response Communication
for higher education. We combine the art of visual
communications with the nature of human behavior
to create promotion that speaks directly to individuals
rather than screams at the crowd...images that bring
your school’s unique qualities to their mind. The results
are high level graphics, coordinated communication
campaigns, identity programs and compelling messages
that demand and receive response. Since 1984, Brainworks
has contributed to higher education realizing growth
potential, gain recognition, increase enrollment and remain
on the cutting edge of a highly competitive marketplace.

5. BARUCH COLLEGE / THE CITY UNIVERSITY OF NEW YORK
BARUCH COLLEGE, ONE OF THE COUNTRY’S MOST PROMINENT URBAN INSTITUTIONS OF HIGHER EDUCATION RETAINED
BRAINWORKS TO DESIGN A NEW MARKETING COMMUNICATION AND BRANDING PROGRAM FOR THE UNDERGRADUATE
AND GRADUATE PROGRAMS. THE PROJECT INCLUDED VIEWBOOKS, SEARCHPIECES, DEPARTMENTAL BROCHURES FOR
THE WEISSMAN SCHOOL OF ARTS AND SCIENCES, A VIEWBOOK FOR ZICKLIN SCHOOL OF BUSINESS, AND A VIEWBOOK
FOR THE SCHOOL OF PUBLIC AFFAIRS.

6. ‘
Working with Brainworks was one of the
best experiences of my professional life. They
analyzed our needs and produced materials that
not only met those needs, but far exceeded our
expectations. Already the freshman class is up
22%. In three years there has been an increase in
applications by over 40% and an increase in
SAT scores by 30 points.
JIM MURPHY
V I C E P R ES I D E N T O F E N R O L L M E N T M A N AG E M E N T
T H E C I T Y U N I V E R S I T Y O F N E W YO R K
‘

7. RUTGERS UNIVERSITY
DESIGNED RECRUITMENT PUBLICATIONS FOR THE CAMDEN AND NEWARK CAMPUSES AND COMMUNICATED THE TRUE IDENTITY
OF EACH CAMPUS. THE INTENT WAS TO HIGHLIGHT THE OUTSTANDING UNDERGRADUATE PROGRAMS IN OVER 30 MAJOR FIELDS,
RANGING FROM THE LIBERAL ARTS AND SCIENCES TO PROFESSIONAL PROGRAMS IN BUSINESS, COMPUTER SCIENCE, URBAN
STUDIES, MEDICAL TECHNOLOGY, SOCIAL WORK AND NURSING.

8. THE CITY COLLEGE OF NEW YORK
CITY COLLEGE RECOGNIZED A SERIOUS NEED FOR UPGRADING THEIR MARKETING COMMUNICATIONS CAMPAIGN
AND SELECTED BRAINWORKS. THE DYNAMIC ENVIRONMENT OF CITY COLLEGE WAS CAPTURED AND CONVEYED WITH
“EMOTIONAL RESPONSE” IMAGES AND DYNAMIC COPY. THE CAMPAIGN FEATURED AWARD-WINNING FACULTY AND
STUDENTS IN PRINT AND ELECTRONIC ADVERTISING. THE CAMPAIGN CONSISTED OF: SEARCHPIECES, VIEWBOOKS,
POSTERS, SUBWAY POSTERS AND ADVERTISING. THE PUBLIC PROFILE WAS HIGHLIGHTED AND ENROLLMENT INCREASED
BY 2,000 STUDENTS.

9. ‘
With Brainworks’ design and advertising
campaign, City College of New York’s enrollment
has increased far above the national curve.
Enrollment jumped 15% over last year, with
the largest increase among new freshman.
‘
M A RY LO U E D M O N S O N
A S S I STA N T V I C E P R ES I D E N T F O R C O M M U N I CAT I O N S
T H E C I T Y C O L L E G E O F N E W YO R K , C U N Y

10. CLEVELAND CHIROPRACTIC COLLEGE
CLEVELAND CHIROPRACTIC COLLEGE RETAINED BRAINWORKS TO CREATE AND IMPLEMENT A NEW INTEGRATED MARKETING/
COMMUNICATIONS PROGRAM. THE PROJECT INCLUDED A RESEARCH STUDY, COMPETITION REVIEW, CURRENT MARKETING
AND ADVERTISING ANALYSIS, STRATEGIC MARKETING DIRECTION, AND THE CREATIVE DEVELOPMENT OF PUBLICATIONS,
ADVERTISING AND BRANDING OF TWO CAMPUSES.

11. THE ART INSTITUTE OF NEW YORK CITY
BRAINWORKS CREATED AND PRODUCED AN ADVERTISING CAMPAIGN THAT COMMUNICATED THE FIVE DISCIPLINES OF THE
INSTITUTE: GRAPHIC DESIGN, FASHION DESIGN, WEB AND INTERACTIVE MEDIA, INTERIOR DESIGN AND VIDEO PRODUCTION.
THE CONCEPT OF THE ADS INCLUDED ELEMENTS EXPLODING OUT OF EACH STUDENTS’ HEAD THAT RELATED TO THE
DISCIPLINE.

12. CALIFORNIA STATE UNIVERSITY STANISLAUS
BRAINWORKS CREATED A NEW ADMISSIONS MARKETING AND RECRUITMENT PROGRAM THAT FEATURES THE EXTRAORDINARY,
BEAUTIFUL CAMPUS AND UNIQUE PROGRAMS. THE PROJECT CONSISTED OF A DIRECT-MAIL CAMPAIGN, SEARCHPIECES, VIEWBOOKS,
POSTERS, AND WEBSITE. BRAINWORKS CAPTURED THE TRUE IDENTITY AND HEART AND SOUL OF THE CAMPUS.

13. QUEENS COLLEGE
BRAINWORKS CREATED A NEW IDENTITY AND A ADMISSIONS RECRUITMENT CAMPAIGN TO PROMOTE THE IDEA THAT “A
GREAT EDUCATION” SHOULD BE ACCESSIBLE TO TALENTED PEOPLE OF ALL ETHNIC AND FINANCIAL BACKGROUNDS.
THE FOLLOWING TOOLS WERE CREATED OVER A FIVE-YEAR PERIOD: VIEWBOOK, DIRECT MAIL, SEARCHPIECES, POSTERS,
NEWSPAPER ADVERTISING, DEPARTMENTAL BROCHURES, AND IDENTITY. THE UNIQUE AND INSPIRING CULTURE OF QUEENS
COLLEGE WAS PORTRAYED IN THE RECRUITMENT CAMPAIGN.

14. ‘
“Queens College…has continued to grow 14%
in enrollment. We have seen a 24% increase
in new freshman. A major player has been the
Brainworks family. Their creative talents give a
fresh new insight to a long established Liberal
Arts institution.”
V I N C E N T J. A N G R I S A N I
E X E C U T I V E D I R E CTO R O F A D M I S S I O N S
QUEENS COLLEGE
‘

15. MANHATTANVILLE COLLEGE
THE INTEGRATED STRATEGIC RECRUITMENT CAMPAIGN HIGHLIGHTS THE MANHATTANVILLE COMMUNITY, FAMILY
OF STUDENTS, FACULTY AND DISTINCTIVE HISTORY. THE CAMPAIGN INCLUDED: UNDERGRADUATE VIEWBOOKS,
SEARCHPIECES, GRADUATE ACADEMIC PROGRAM DIRECT MAIL PACKETS, POSTERS AND ADVERTISING. THE IMAGE
DEPICTS MANHATTANVILLE COLLEGE RECRUITING AROUND THE WORLD.

16. FLORIDA INTERNATIONAL UNIVERSITY
BRAINWORKS CREATED THE NEW IDENTITY FOR FLORIDA INTERNATIONAL UNIVERSITY...“A NEW VISION OF
EDUCATION...A DIVERSITY THAT UNDERSTANDS THE INTERCONNECTED AND INDEPENDENT WORLD... AND THE
REALITY OF THE FUTURE.” THE IDENTITY CAMPAIGN INCLUDED A RESEARCH DISCOVERY, SEARCHPIECE CAMPAIGN,
VIEWBOOK, WEBSITE AND E-CAMPAIGN. ENROLLMENT INCREASED FAR ABOVE THE NATIONAL CURVE.

17. MANHATTAN COLLEGE
DEVELOPED AND IMPLEMENTED A BRAND MARKETING STRATEGY AND RECRUITMENT CAMPAIGN, WHICH INCLUDED ADMISSIONS
PUBLICATIONS, WEBSITE DESIGN, AND STRATEGIC ADVERTISING CAMPAIGN. THE INTENTION OF THE CAMPAIGN WAS TO STRENGTHEN
INSTITUTIONAL BRAND IDENTITY. THE MARKETING MATERIALS HIGHLIGHTED STUDENT AND FACULTY PROFILES THAT COMMUNICATED
“WHO WE ARE” TO THE INTENDED AUDIENCES.

18. ‘
Brainworks consistently delivers customized
materials that identify the key features which
make Manhattan College truly distinctive. Since
hiring Brainworks in 1999, Manhattan College’s
freshman applicant pool has increased by 43%,
and the academic profile of our incoming student
body has also been achieved.
W I L L I A M J. B I S S E T, J R .
V I C E P R ES I D E N T F O R E N R O L L M E N T M A N AG E M E N T
M A N H AT TA N C O L L E G E
‘

19. BAPTIST COLLEGE
BRAINWORKS CREATED THE IDENTITY OF THE NEW BRANDING CAMPAIGN FOR BAPTIST COLLEGE OF HEALTH SCIENCES, “TOUCHING
PEOPLE’S LIVES”...DEVELOPED AND CREATED BOTH A BRAND MARKETING STRATEGY AND RECRUITMENT CAMPAIGN WHICH INCLUDED
PRINT AND ELECTRONIC MEDIA CONSISTING OF: SEARCHPIECES, VIEWBOOKS, DEPARTMENTAL PAMPHLETS, OUTDOOR BILLBOARD
AND POSTERS.

20. PROCESS
Discovery
Discovery Sessions
Diagnostic Findings
Strategic Direction
Competition Review
Materials Analysis
Creative Development
Concept Development
Photography
Layout
Copywriting
Presentation
Presentation Boards
Cover Concepts
Final Layout Design
Finished Copy
Testing
Targeted Audiences
Production
Revisions
Prepress
Printing Supervision
Printing
Multi-media
Delivery

21. SERVICES
MARKETING COMMUNICATION PROGRAMS
MARKETING RESEARCH AND FOCUS GROUPS
VIEWBOOKS
SEARCHPIECES
DIRECT MAIL PROGRAMS
DIVISIONAL BROCHURES
ADVERTISING
ANNUAL REPORTS
INSTITUTIONAL IMAGE AND IDENTITY
CAPITAL CAMPAIGNS
CORPORATE IDENTITIES
POSTERS
WEBSITE DESIGN
MULTIMEDIA / VIDEO

22. CLIENT LIST
Higher Education
ALVERNIA COLLEGE EAST TEXAS BAPTIST UNIVERSITY RAMAPO COLLEGE OF NEW JERSEY
AUDREY COHEN COLLEGE EASTERN ARIZONA COLLEGE RESEARCH FOUNDATION – SUNY
AMERICAN INTERNATIONAL COLLEGE EASTERN NEW MEXICO UNIVERSITY RUTGERS UNIVERSITY
BAPTIST COLLEGE OF HEALTH SCIENCES FELICIAN COLLEGE SAN JOSE CHRISTIAN COLLEGE
BARRY UNVERSITY FLORIDA INTERNATIONAL UNIVERSITY SOKA UNIVERSITY OF AMERICA
BARUCH COLLEGE FLORIDA TECH SOUTHERN UTAH UNIVERSITY
BENEDICTINE COLLEGE FORT VALLEY STATE UNIVERSITY STATE UNIVERSITY OF NEW YORK
CALIFORNIA BAPTIST COLLEGE GOLDEN GATE BAPTIST THEOLOGICAL SEMINARY TEACHERS COLLEGE / COLUMBIA UNIVERSITY
CALIFORNIA STATE UNIVERSITY, STANISLAUS GREENVILLE COLLEGE TEC DE MONTERREY
CHARTWELL SCHOOL HASTINGS COLLEGE THE CITY COLLEGE OF NEW YORK
CITY COLLEGE OF NEW YORK (CUNY) HOLY NAMES COLLEGE THE MASTER’S COLLEGE
CITY UNIVERSITY OF WASHINGTON HUNTER COLLEGE UNION UNIVERSITY
CLAYTON STATE UNIVERSITY INTERBORO INSTITUTE UNIVERSITY OF MONTERREY
CLEVELAND CHIROPRACTIC COLLEGE IOWA WESLEYAN COLLEGE UNIVERSITY OF NEW MEXICO
CLEVELAND STATE UNIVERSITY L I M COLLEGE UNIVERSITY OF ROCHESTER
THE COLLEGE AT OLD WESTBURY (SUNY) LAKELAND COLLEGE UNIVERSITY OF SCRANTON
COLLEGE OF MOUNT SAINT VINCENT LEWIS UNIVERSITY UNIVERSITY OF SOUTH CAROLINA
COLLEGE OF NOTRE DAME LOYOLA UNIVERSITY CHICAGO VINCENNES UNIVERSITY
COLLEGE OF ST. ELIZABETH MANHATTAN COLLEGE XAVIER UNIVERSITY
COLORADO TECHNICAL COLLEGE MANHATTANVILLE COLLEGE
CONCORDIA UNIVERSITY MARYMOUNT COLLEGE
CUMBERLAND UNIVERSITY NEW ORLEANS BAPTIST THEOLOGICAL SEMINARY
DIVINE WORD SEMINARY COLLEGE NOVA SOUTHEASTERN UNIVERSITY
DUNN SCHOOL PACIFIC CHRISTIAN COLLEGE
QUEENS COLLEGE
*References Available Upon Request

23. CONTACT
Stuart Racey, VP of Sales + Marketing
516-241-3838
stuart@brainwks.com
Alfred Kahn, President Please don’t hesitate to contact us for an initial consul-
tation. We would be delighted to forward you additional
831-657-0650
materials and examples of our recent work for further
alfred@brainwks.com consideration