Session given by Mitch at the #yallconnect conference in Birmingham, AL - July 24, 2013

1. S
Storytelling of Biblical Proportions
Mitch Canter
@studionashvegas

2. Who Am I?
Mitch Canter
@studionashvegas
http://www.studionashvegas.com

3. S
The Parable

4. What is a Parable?
S A story that uses imagery or story to illustrate a truth.
S Can also be a comparison or a figure of speech.
S Usually works on a literal level and a deeper level.

5. S
Why Do Parables
Work?

6. S
People Relate To
People
…not facts and figures.

7. S
The Parts of a Parable

8. The Beginning
S Starts with a person and a problem.
S Sets the stage as quickly as possible.
“Meet Jim. He’s Got a Problem.”

9. The Story
S The story gets resolved or the imagery gets explained
S Don't focus on the minute details.
“Suddenly, a wild X appears and saves the
day!”

10. The Nugget of Truth!
S That "Aha" Moment when it all comes together
S Without this, the story is just entertaining.
S This is the call to action moment

11. S
Bringing It Home

12. S
People Relate To
People
…not facts and figures.

13. A Great Story…
S Makes you memorable.
S Allows people to empathize with your brand.
S Turns customers into raving fans.

14. S
The Commandments
of customer engagement

15. The First Commandment
“Do Unto Others As You’d Have
Them Do Unto You”
S Don’t feed the trolls.
S Treat people with respect.
S Meet people where they are.

16. The Second Commandment
“Thou Shalt Not Make
It All About You”
S Share other people’s content / videos / articles.
S “Content Curation”
S For every 10 shares, 1 is yours (Chris Brogan)

17. The Third Commandment
“Thou Shall Not Be an Ostrich”
S Face your problems head-on – Don’t duck out.
S Inaction is the worst action.
S Don’t delete comments (unless they’re offensive).

18. The Fourth Commandment
“Thou Shalt Be Real / Transparent”
S People don’t like to be “hoodwinked”.
S Be up front and honest (identity, affiliations, etc)
S Be up front about not being real if necessary.

19. The Fifth Commandment
“Thou Shall Not Be Scattered”
S Pick a network and own it.
S Be a laser, not a shot-gun.
S Don’t have “abandoned social properties”.