SlideShare uma empresa Scribd logo
1 de 17
1
2
Sources: Federal Reserve, Bureau of Economic Analysis
•



•



•

    3
4
Source: Kohl’s 2011 Factbook
5
Source: Kohl’s 2011 Factbook
This is explained by
                           Rise of the New Mass Affluent




                                                     6
Source: 2011 Wikiinvest Fashion Industry Breakdown
7
Source: Mediamark Research Inc. Report 2011, Wikinvest 2011, Synovate, US Census Bureau
8
Source: Mediamark Research Inc. Report 2011, Wikinvest 2011
•



•



•

    9
10
Sources: Harry Winston Wikipedia, Kohls.com
= distribution
                                                      center



                                             11
Sources: Google Maps, Kohls.com, Clker.com
12
Sources: http://www.newsgab.com, http://www.megayachtcleaning.com/locations.php, http://quickfacts.census.gov/qfd/states/12/12086.html,
http://www.nytimes.com/interactive/2012/01/15/business/one-percent-map.html
13
Sources: Google Maps, Kohls.com, Clker.com
•



•



•

    14
15
Source: Kohl’s 2011 10K Report, Freight Center, Retail Sails
Source: www.IBISworld.com   16
•



•



•

    17

Mais conteúdo relacionado

Destaque

Retail Management Final Project: Store Analysis of EA Davis
Retail Management Final Project: Store Analysis of EA DavisRetail Management Final Project: Store Analysis of EA Davis
Retail Management Final Project: Store Analysis of EA DavisAglazer1
 
Merchandise Strategies: Macy's Case Study
Merchandise Strategies: Macy's Case StudyMerchandise Strategies: Macy's Case Study
Merchandise Strategies: Macy's Case StudyQuinn Nevares
 
Retail mangement presentation
Retail mangement presentationRetail mangement presentation
Retail mangement presentationsarahbauman52509
 
Influences Of Key Opinion Leaders Toward Thai Online Population
Influences Of Key Opinion Leaders Toward Thai Online PopulationInfluences Of Key Opinion Leaders Toward Thai Online Population
Influences Of Key Opinion Leaders Toward Thai Online PopulationDI Marketing
 
Medical Science Liaison (MSL) and KOL Regulatory Compliance
Medical Science Liaison (MSL) and KOL Regulatory ComplianceMedical Science Liaison (MSL) and KOL Regulatory Compliance
Medical Science Liaison (MSL) and KOL Regulatory ComplianceMedical Science Liaison Society
 
wal mart case study
wal mart case study wal mart case study
wal mart case study Crystal lee
 
Key Opinion Leader Management
Key Opinion Leader ManagementKey Opinion Leader Management
Key Opinion Leader ManagementJames Wiliam
 
P 044 Kol Management
P 044 Kol ManagementP 044 Kol Management
P 044 Kol Managementnhussain12
 
How to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepHow to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepBuffer
 
Pharmaceutical Marketing Management
Pharmaceutical Marketing ManagementPharmaceutical Marketing Management
Pharmaceutical Marketing ManagementSheraz Pervaiz
 
10 essential questions for successful kol management
10 essential questions for successful kol management10 essential questions for successful kol management
10 essential questions for successful kol managementexecutiveinsight
 
Retail store layout,design and display
Retail store layout,design and displayRetail store layout,design and display
Retail store layout,design and displayPrithvi Ghag
 
Visual merchandising
Visual merchandisingVisual merchandising
Visual merchandisingpreetibhan
 

Destaque (16)

Retail Management Final Project: Store Analysis of EA Davis
Retail Management Final Project: Store Analysis of EA DavisRetail Management Final Project: Store Analysis of EA Davis
Retail Management Final Project: Store Analysis of EA Davis
 
Engaging with KOL online
Engaging with KOL onlineEngaging with KOL online
Engaging with KOL online
 
Merchandise Strategies: Macy's Case Study
Merchandise Strategies: Macy's Case StudyMerchandise Strategies: Macy's Case Study
Merchandise Strategies: Macy's Case Study
 
Retail mangement presentation
Retail mangement presentationRetail mangement presentation
Retail mangement presentation
 
Influences Of Key Opinion Leaders Toward Thai Online Population
Influences Of Key Opinion Leaders Toward Thai Online PopulationInfluences Of Key Opinion Leaders Toward Thai Online Population
Influences Of Key Opinion Leaders Toward Thai Online Population
 
Medical Science Liaison (MSL) and KOL Regulatory Compliance
Medical Science Liaison (MSL) and KOL Regulatory ComplianceMedical Science Liaison (MSL) and KOL Regulatory Compliance
Medical Science Liaison (MSL) and KOL Regulatory Compliance
 
wal mart case study
wal mart case study wal mart case study
wal mart case study
 
Key Opinion Leader Management
Key Opinion Leader ManagementKey Opinion Leader Management
Key Opinion Leader Management
 
KOL MANAGEMENT
KOL MANAGEMENTKOL MANAGEMENT
KOL MANAGEMENT
 
P 044 Kol Management
P 044 Kol ManagementP 044 Kol Management
P 044 Kol Management
 
How to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-StepHow to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-Step
 
Walmart ppt
Walmart pptWalmart ppt
Walmart ppt
 
Pharmaceutical Marketing Management
Pharmaceutical Marketing ManagementPharmaceutical Marketing Management
Pharmaceutical Marketing Management
 
10 essential questions for successful kol management
10 essential questions for successful kol management10 essential questions for successful kol management
10 essential questions for successful kol management
 
Retail store layout,design and display
Retail store layout,design and displayRetail store layout,design and display
Retail store layout,design and display
 
Visual merchandising
Visual merchandisingVisual merchandising
Visual merchandising
 

Kohl's Strategic Recommendation